5W PR

MAY 25, 2023

The increase in social media and digital communication channels has made it easier for false information and fake news to spread quickly. When false information about a company is spread online, it can damage the company’s reputation, decrease consumer trust, and ultimately impact the bottom line.

Brand 88

Brand Branding Crisis Communications Reputation 88

Flack's Revenge

DECEMBER 4, 2018

If social media were a brand, it’s one that I think most would agree has been tarnished. The reputation hits come from many directions. And it’s not just about Facebook or even social media. Are the waters safe for social media marketing? Should brands hedge their bets? What do you say?

Social Media 174

Social Media Marketing Media Facebook 174

Rock the Status Quo

MARCH 19, 2015

It carries the same theme of the peacock and our slogan, “we make brands more vibrant and visible online” – but with the help of my graphic designer, it will embody those ideas more beautifully than ever before. Isn’t that what a brand is all about – helping your business stick in the mind of your audience?

Reputation 100

Reputation Brand Branding YouTube 100

Rock the Status Quo

DECEMBER 21, 2015

If you’re interested in building trust and reputation online (including two GREAT case studies from two of my very favorite pet brands), reserve your copy today. Integrate basic SEO tactics for your website, blog and social media. Curate content on social media to show expertise and provide value.

Reputation 100

Reputation Digital PR Case Study SEO 100

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 176

Reddit Software B2B Technology 176

5W PR

MARCH 29, 2024

For brands to truly shine and win consumer trust, they need a strategic game plan. Building brand advocacy Good old-fashioned adverts might directly promote products, but PR has a more subtle approach. Building brand advocacy Good old-fashioned adverts might directly promote products, but PR has a more subtle approach.

Fashion 78

Fashion Content Marketing Consumer Social Media 78

Lauri Pehar Borsh

FEBRUARY 18, 2019

Excellent advice from Pattie Lovett-Reid, chief financial commentator, CTV News – 5 ways to grow your personal brand on social media. ANALYSIS: Are you narcissistic if you’re on social media? The post Growing your personal brand on social media appeared first on Laurie Pehar Borsh Digital PR.

Social Media 60

Social Media Brand Branding Media 60

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. A strategic public relations campaign can build significant corporate and product brand value, especially over time. A milestone event.

Marketing 310

Marketing Product Launch Corporate Viral 310

The Proactive Report

JANUARY 5, 2015

In his article for Forbes, Jonathan Salem Baskin points out that most crisis do not erupt overnight: C ontrary to the notion that reputations can be ruined in an instant, most crises are months or years in the making. And he says that you probably already know why your brand might be the subject of the reputation crisis in the future.

Reputation 100

Reputation System Employee Airlines 100

PR News

OCTOBER 16, 2017

When Facebook’s Sheryl Sandberg took a trip to DC last week to assure politicians that Facebook was taking serious the claims about Russian meddling in our elections, it was referred to as a “PR Blitz” by The New York Times, which also mentioned in the NY Times article that the social network hired three crisis… Continued.

Reputation 79

Reputation Media Crisis Facebook 79

Burrelles Fresh Ideas

AUGUST 2, 2023

In today’s digital age, where streaming platforms and online media dominate the landscape, it’s essential not to overlook traditional broadcast media’s enduring relevance and significance, such as television and radio. PR professionals understand the importance of reaching a wide range of audiences.

Radio 74

Radio Television Media Local 74

Lauri Pehar Borsh

AUGUST 9, 2019

How can law firms use social media to attract more clients and further their public reputations? The post Why Law Firm Managing Partners Need to be on Social Media appeared first on Laurie Pehar Borsh Digital PR.

Social Media 60

Social Media Media Reputation Digital PR 60

Lauri Pehar Borsh

SEPTEMBER 20, 2020

With social media and the gig economy, it has become essential to embrace personal branding. Whether you know it or not, you have a personal brand. The post Today, Personal Branding Is More Important Than Ever appeared first on Laurie Pehar Borsh Digital PR. Is it a good one? Is the […].

Brand 78

Brand Branding Digital PR Social Media 78

Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing privacy concerns as examples) that I believe drive the need to take stock and possibly reevaluate digital strategies.

Social Media 149

Social Media Marketing Media B2B 149

Marketwired

JANUARY 26, 2016

PR is a different kind of beast these days; a digital one. We’re now direct ambassadors of trust and reputation. I had an interesting customer experience yesterday that reminded me how easy it is to break someone’s trust in a brand. Some of the largest brands are self-imploding because they don’t.

Brand 100

Brand Branding Customer Service Reputation 100

Deirdre Breakenridge

NOVEMBER 13, 2017

However, when you think about it, it’s not that the press release is dead, but rather it has been reinvented to reflect the shift towards digital PR. Today’s generation of PR professionals are more visual, they prefer graphics and images to help understand a message. Online Reputation Management. Conclusion.

Trends 0

Trends Storytelling Creativity Reputation 0

Lauri Pehar Borsh

JULY 30, 2019

Social media helps public relations professionals fulfill a more nuanced role to help with relationship management, identify brand reputation threats, and engage influencers as well as journalists. Social media has disrupted the field, making public relations a faster-paced […].

Social Media 60

Social Media Print Media Digital PR 60

5W PR

APRIL 18, 2022

Many companies have realized the power of social media and digital PR reviews to impact their reputation and bottom lines. Instead of leaving consumers to spread the word about a business, top brands have started to actively encourage customers to share their reviews and experiences. Social media platforms.

Strategy 88

Strategy Marketing Reputation Survey 88

Landis PR

JANUARY 30, 2024

Many people understand that public relations can drive reputation, but some struggle to recognize that public relations can drive revenue. More specifically, increasingly, we see PR playing a vital role in supporting the sales funnel, which is inherently more quantitative.

Leadership 105

Leadership SEO Measurement Reputation 105

Prohibition

JULY 7, 2023

The importance of PR for food and beverage businesses In the competitive food and beverage industry, having a strong public relations strategy is essential for building brand awareness, attracting customers, and ultimately driving sales. A food PR agency’s role goes beyond simply sending out press releases.

Agency 62

Agency Case Study How To Crisis 62

Rock the Status Quo

JANUARY 1, 2015

I was looking to understand a product’s digital presence and reputation, and fill in the proposal with some creative ideas on how to amplify and improve it. Not in the actual review, since that would negate the value of an unbiased third-party review – but on social media. A bit cumbersome, maybe, but crystal clear.

Brand 100

Brand Branding YouTube Social Media 100

Lauri Pehar Borsh

FEBRUARY 18, 2017

Excellent advice from Pattie Lovett-Reid, chief financial commentator, CTV News – 5 ways to grow your personal brand on social media. ANALYSIS: Are you narcissistic if you’re on social media? Watch Pattie’s interview with BNN’s The Street. That was the question posed to me at a family BBQ on the weekend.

Social Media 60

Social Media Brand Branding Media 60

The Proactive Report

OCTOBER 26, 2017

Back in the 1980s research showed that when someone had a bad experience with your brand they were likely to tell 35 people. WSJ is promoting the article with a Google ad on the brand search for Morningstar. When you see an attack on your brand you have to take fast and effective action. Tired Awake Young Man.

Brand 100

Brand Branding System Google 100

The Proactive Report

JANUARY 2, 2017

This sudden rise in fake news was fueled by a combination of the heated emotions created by the divisive Presidential election and the ease of publication and sharing of news online and on social media. Fake news hurts PR by lessening trust in all media. But as trust in the media wanes, so too does our value.

Government 214

Government Digital PR Report LinkedIn 214

Lauri Pehar Borsh

JULY 30, 2019

Social media helps public relations professionals fulfill a more nuanced role to help with relationship management, identify brand reputation threats, and engage influencers as well as journalists. Social media has disrupted the field, making public relations a faster-paced […].

Social Media 60

Social Media Print Media Reputation 60

Lauri Pehar Borsh

JULY 30, 2019

Social media helps public relations professionals fulfill a more nuanced role to help with relationship management, identify brand reputation threats, and engage influencers as well as journalists. Social media has disrupted the field, making public relations a faster-paced […].

Social Media 60

Social Media Print Media Reputation 60

Lauri Pehar Borsh

AUGUST 18, 2015

Excellent advice from Pattie Lovett-Reid, chief financial commentator, CTV News – 5 ways to grow your personal brand on social media. ANALYSIS: Are you narcissistic if you’re on social media? Here are a few things I found helpful as I embarked on this brand building social journey. 3) Think very small steps.

Social Media 60

Social Media Brand Branding Media 60

Lauri Pehar Borsh

AUGUST 18, 2015

Excellent advice from Pattie Lovett-Reid, chief financial commentator, CTV News – 5 ways to grow your personal brand on social media. ANALYSIS: Are you narcissistic if you’re on social media? Here are a few things I found helpful as I embarked on this brand building social journey. 3) Think very small steps.

Social Media 60

Social Media Brand Branding Media 60

Landis PR

FEBRUARY 5, 2024

The Power of PR for Startups: Unlocking Success and Visibility In the world of startups, public relations (PR) is not just a mere buzzword but an indispensable requirement. It encompasses the creation of a compelling brand image, fostering trust among the intended audience, and securing a solid position within the industry.

Publicity 59

Publicity Privacy YouTube Analysis 59

Doctor Spin

FEBRUARY 14, 2024

Here’s a breakdown of the main differences: Objective Public Relations: The primary objective of PR is to build and maintain productive relationships for a company or brand. PR strategies are designed to manage the public’s perception and ensure positive association and reputation.

Publicity 52

Publicity Marketing eBook Public Affairs 52

PR in High Definition

AUGUST 21, 2018

Customer service is often considered to be the key to a brand’s reputation , but part of keeping the customer happy and loyal, is to bring something new and exciting to keep them engaged. In recent years, brands have attempted to create new marketing techniques, particularly on social media, to try and break through the noise.

Brand 54

Brand Branding Trends Social Media 54

Prohibition

JANUARY 24, 2022

Crisis communications are key in today’s interconnected social media world. Prohibition PR is a full-service agency specialising in crisis communication, reputation management , and strategic messaging. These events, if not managed properly, might have a detrimental impact on the company’s brand.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Lauri Pehar Borsh

JANUARY 31, 2014

Jaffe PR is a complete Public Reputation resource, devoted primarily to law firms, legal associations and vendors to the legal market. Legal Brand Journalism™, including media relations and content development, is at the heart of our work for clients.

Social Media 83

Social Media Media Journalism Reputation 83

Prohibition

FEBRUARY 2, 2023

It’s a massive SEO win for brands , as they’re instantly able to see what consumers are searching for when it comes to particular products or queries. This is just one of the many latest TikTok trends changing the world of search marketing for brands. What does it mean for SEO and marketers?

Trends 62

Trends SEO Viral Social Media 62

Rock the Status Quo

OCTOBER 19, 2015

of brands engage with a tagged mention. Even worse, LESS THAN 5% respond to a complaint that isn’t tagged – leaving a whopping 95%+ of brands who allow trust and reputation to erode. As PR pros, we are responsible for awareness and reputation, and it’s a logical leap to monitoring mentions and crisis control.

Software 100

Software Google Reputation Social Media 100

Prohibition

JANUARY 31, 2023

Social listening might sound like it’s just a social media tool – but it is much more powerful than that! Social media listening analyses online conversations to identify what’s being said about a brand across various digital platforms. This will build your awareness and also brand credibility.

How To 62

How To Analysis Comparison B2C 62

The Proactive Report

FEBRUARY 24, 2017

The one thing you can rely on in Social Media is that there will be change. Apparently brands don’t consider Twitter as sexy as Instagram or Snapchat. It doesn’t create social media stars and their advertising is not producing as much revenue as other networks. PR peeps take note!). Journalists on Twitter.

Twitter 235

Twitter Customer Service Web Facebook 235