Agility PR Solutions

SEPTEMBER 18, 2018

Consumers worldwide continue to demand innovation, but now, in response to increasing technology-based fears, they’re attaching strong new stipulations to these expectations—chief among them the requirement that brands use technology ethically and responsibly, reveals a new Brands in Motion 2018 global study from WE Communications. “We

Ethics 141

Ethics Consumer Brand Branding 141

Agility PR Solutions

JUNE 7, 2023

To examine this vulnerability, the new 2023 Online Identity Study from risk assessment and compliance solutions firm Jumio takes a close look at how generative AI and deepfake technologies could accelerate identity […] The post Consumers are aware of AI’s dark side, but overestimate their ability to detect deepfakes—which puts the responsibility (..)

Consumer 78

Consumer Brand Branding Study 78

Sword and the Script

APRIL 23, 2019

Three question areas in particular – about goals, issues and technology – stood out to me. As the graphic nearby shows, there’s greater consensus around “differentiating the brand from the competition” while the rest of the answers trail off into the low double digits or less. 3) PR Technology is about Customer Experience.

Technology 128

Technology Study Communications Survey 128

Agility PR Solutions

FEBRUARY 4, 2019

With so much of today’s technology designed to make lives easier, time is more fleeting than ever. A new study by ad agency Allen & Gerritsen takes a deep dive into consumers’ relationship with time, revealing that 57 percent of those surveyed indicated that they rarely have time to relax.

Study 78

Study Consumer Brand Branding 78

Agility PR Solutions

JANUARY 21, 2021

As we have reported, consumer behavior and opinions have undergone significant shifts in the COVID age. In response, a majority of brands are rethinking superior customer experience and accelerating their technology development and deployment plans to meet the needs of the evolving consumer, reveals a new study from SAS.

Consumer 91

Consumer Brand Branding Study 91

5W PR

AUGUST 10, 2020

These facts, along with the findings of a study into how the customer experience will be evolving by 2030 give a hint as to how brands might begin preparing to meet these upcoming challenges. Analytics software firm SAS partnered with Futurum Research in May 2019 to survey more than 4,000 consumers, tech professionals, and marketers.

Consumer 97

Consumer Meeting Mobile Study 97

PRSay

FEBRUARY 2, 2024

In 2023, powerful campaigns strengthened PR’s ability to improve brand reputation and influence, while also strengthening customer adoption and loyalty. Last year also saw advances in measurement technologies that allow PR pros to tangibly prove their business impact. Improved measurements prove PR’s business impact.

Trends 186

Trends B2C Video Measurement 186

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

The Mobile Surge Means New PR Opportunities We’re in the age of mobile dominance, and it’s affecting the way consumers absorb content. And as technology advances, readers are gravitating toward websites and platforms that offer a seamless mobile user experience. But what does this mean for public relations professionals?

Mobile 334

Mobile Advertising Advertising Trends 334

Agility PR Solutions

MARCH 19, 2019

While brands continue to invest in new technology and practices to better connect with consumers, the gap between brands’ performance and consumer expectations remains wide, according to new research from Alliance Data’s card services business, a provider of branded private label, co-brand, and business card programs.

Consumer 95

Consumer Brand Branding Marketing 95

Agility PR Solutions

DECEMBER 5, 2022

Following the pandemic-fueled disruption of 2021, retail brands made a strong showing this year for establishing emotional connections with consumers—the industry ranked third overall, behind technology & telecom, and media & entertainment, in the latest Brand Intimacy Study from marketing intimacy agency MBLM.

Retail 85

Retail Industry Brand Branding 85

ImPRessions - Crenshaw Communications

OCTOBER 26, 2021

In reality the privacy regulations are well-intended and will protect consumers. How are you getting consent from consumers? Marketers need guidance, and these changes are the perfect way for ad tech companies to use thought leadership to assure brands that they are not alone. Have you hired a Chief Privacy Officer?

Privacy 434

Privacy Case Study Policies Advertising 434

Contently - Strategy

NOVEMBER 12, 2020

Let’s just say it: Most branded content isn’t very good. Along the way, I’ve probably consumed more pieces of branded content than anyone else. A detrimental representation of their brand. Content is the primary way that consumers have that crucial first impression with your brand.

Brand 145

Brand Branding Healthcare Enterprise 145

ImPRessions - Crenshaw Communications

JULY 18, 2023

Holidays can bring a powerful opportunity for PR teams to elevate the brands they represent and engage with key audiences. By recognizing potential pitfalls and using a strategic approach, any PR team can elevate their campaigns, amplify brand visibility, and generate tangible earned media results throughout the calendar year.

Examples 293

Examples Consumer Software Analysis 293

Sword and the Script

SEPTEMBER 12, 2023

58% spending more time researching products before making purchasing decisions; social media has become increasingly important in B2B marketing The consumerization of business technology is probably one of the biggest driving forces in the development of B2B software. This shouldn’t be a surprise.

B2B 162

B2B Leadership Marketing Software 162

NewsWhip

JUNE 2, 2020

CASE STUDY. Turbine Labs, a new player in the marketing game, offers a fresh take on brand intelligence with a concentration on leveraging “small data” for big brands. Turbine Labs separates itself in the crowded industry by using a unique combination of technology and analysis to trace the impact of media sentiment on clients.

Case Study 78

Case Study Study Viral Data 78

Ronn Torossian

JULY 13, 2020

As brands re-enter the post-pandemic world, many still struggle with how they can gain a competitive advantage over their competition with all the reported changes in consumer behavior. Global Technology company NTT Ltd.

Study 195

Study Technology Consumer Report 195

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

Typically they’re articles or broadcast segments that feature a given company or brand in a positive way. But earned media doesn’t always achieve the frequency we need to promote client brands, and some stories have a lengthy gestation period. One form of content that works particularly well for B2B brands is the white paper.

Case Study 390

Case Study B2B Study Interviews 390

Burrelles Fresh Ideas

AUGUST 29, 2023

To cultivate a thriving brand in the present era, marketers must wholeheartedly embrace diversity, ensuring their campaigns mirror the richness of their audiences’ experiences and backgrounds. Brand marketing is a key arena where the call for inclusivity has grown louder and more resonant than ever before.

Brand 89

Brand Branding Marketing Ethics 89

Sword and the Script

APRIL 30, 2024

If you read my posts, they are all about surveys and studies and I checked the sources (i.e. As it turns out the source is a study commissioned by LinkedIn and completed by John Dawes , a professor of Marketing at the Ehrenberg-Bass Institute for Marketing Science , which is part of the University of South Australia. How can this be?

B2B 128

B2B Marketing Advertising Advertising 128

PR 20/20

SEPTEMBER 29, 2020

Regardless of whether marketers embrace AI, it is accelerating change in the industry: Consumers demand greater personalization, and want to control data and privacy. Technology will get smarter, intelligently automating traditionally human-powered activities while adding layers of complexity. Brands will need to become more human.

Case Study 92

Case Study Study Brand Branding 92

5W PR

JULY 7, 2023

It’s been driven by advancements in technology and the changing needs of consumers. While early iterations of beauty technology can be traced back to various painting and Photoshop apps on computers, the real breakthrough came with the introduction of AR and AI technologies.

Trends 78

Trends Technology Consumer Video 78

Deirdre Breakenridge

JULY 3, 2015

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). Calls to Action. … Read more.

B2B 150

B2B Social Media Consumer B2C 150

Deirdre Breakenridge

JULY 3, 2015

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). Calls to Action. … Read more.

B2B 150

B2B Social Media Consumer B2C 150

ImPRessions - Crenshaw Communications

MARCH 30, 2022

Study the briefing doc. In technology PR, it can be challenging to explain technical issues or products to a general audience. We work with many technology companies who partner with well-known brands, so one way to shortcut a lengthy response is to cite a positive outcome in a customer situation (e.g., Do your research.

Interviews 322

Interviews Media Media Training Meeting 322

Agility PR Solutions

OCTOBER 31, 2021

New research from comms giant Ketchum exposes a reputational chasm between positive attitudes toward technology and a growing skepticism and increased scrutiny of technology companies’ business practices, from both enterprise purchasers and consumers.

Company 147

Company Enterprise Technology Reputation 147

5W PR

DECEMBER 5, 2018

According to a recent study by IAB, named the rise of the brand economy in the 21 st century, the future of retail will be painted by direct to consumer relationships. The biggest problem is that many companies don’t know how to get started with direct to consumer PR. Understanding the Value of Direct to Consumer.

Consumer 74

Consumer Publicity Marketing How To 74

The Proactive Report

APRIL 17, 2017

Brands large and small are scrambling to keep up with the rapid convergence of the physical and the digital world. Customers are living in an environment where technology surround them, affects their everyday activities and makes many of the old ways obsolete. They use digital devices to find information and to make their lives easier.

Brand 133

Brand Branding Digital PR Consumer 133

ImPRessions - Crenshaw Communications

JANUARY 13, 2020

Much of the news was about new gadgets and Big Tech announcements, but there was plenty of PR from B2B tech brands, too. The California Consumer Privacy Act (CCPA) was a hot topic in Las Vegas. As a result, whether you’re a brand, ad tech business, AI platform, or retailer, if you do business in California, you’re touched by the law.

B2B 208

B2B Trends Retail Privacy 208

Onclusive

OCTOBER 28, 2021

While this puts communications and PR front and center as the stewards of corporate reputation, PR pros also have a formidable challenge of monitoring and addressing multiple internal and external influencers that affect their brand perception. Your brand name is only as good as your reputation. Richard Branson.

Corporate 195

Corporate Reputation Analysis Wikipedia 195

Reputation Us

DECEMBER 15, 2023

Taking a few simple actions provided by ReputationUs and Blue Ocean Global Technology throughout 2024 can help your organization enhance , advance and protect its valuable reputation. BRAND VS. REPUTATION Building your company’s brand has always been important, but ultimately, it is your reputation that precedes you.

Reputation 78

Reputation Corporate Real Estate Technology 78

Onclusive

APRIL 9, 2019

Today, I am pleased to announce that we have completed our acquisition of San Francisco based technology company, Ozmotik. Measuring Reader Engagement and Brand Impact. Our customers can now measure content effectiveness across the entire consumer journey – from awareness and consideration, to purchase and revenue.

Analytics 284

Analytics Content Marketing Corporate Company 284

Onclusive

DECEMBER 6, 2019

It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind. . Attendees can learn how new technologies and innovative processes are fundamentally changing what our work will look like in the next two to five years. Dates: July 14 – 16, 2020.

Conference 329

Conference Marketing Case Study Measurement 329

The Hoyt Organization

JANUARY 8, 2024

This means that the oldest members of this generation are currently in their early twenties, comprising a rising generation of consumers. Gen Z is also known as digital natives, because they have grown up with the newest technology at their fingertips. Over half of Gen Z consumers are over the age of 18.

Consumer 85

Consumer Social Media Education Advertising 85

Sword and the Script

MAY 28, 2019

That’s the backdrop for brands considering taking a public stand on a political position. Technology companies opposing (or supporting) the repeal of net neutrality, or an outdoor great marker supporting the environment are straightforward business cases for taking a position. Most of it is shouting, and there is very little listening.

Survey 126

Survey Brand Branding Analysis 126

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

Business and tech media in particular have an ongoing appetite for research, studies and surveys. To meet media demand, B2B tech brands in particular can build out their own research assets. An asset that can earn branded media coverage is valuable — and that’s not all. Don’t run away from consumers.

B2B 147

B2B Data Retail Survey 147

Onclusive

JUNE 17, 2020

Consumers are growing tired of paid media. Your brand’s story might get told, but you won’t have control over how. Their statistics show that branded websites and other forms of owned media are the second-most trusted form of marketing, with 70% of global respondents saying they completely or somewhat trust these sources.

Strategy 273

Strategy Media Television Content Marketing 273

ImPRessions - Crenshaw Communications

MARCH 11, 2020

71% of social media marketers say social media channels offer consumer insights that benefit other departments of their business, while 93% of all marketers cite more exposure for their business as its number one benefit. Creating a channel and producing relevant content for a brand are just the start. What about B2B marketers?

Social Media 272

Social Media Trends Media Instagram 272