Contently - Strategy

JULY 22, 2021

Even harder to know what to say, which is why so many “Our brand is here for you in these unprecedented times” emails flooded our inboxes. Communication about safety protocols and points flexibility was crucial, but the brand’s marketing team also knew that their audience wanted more than memos. But in travel?

Travel 96

Travel Hotels Storytelling Content Marketing 96

ImPRessions - Crenshaw Communications

MAY 19, 2016

Customers quickly lambasted the brand on social media for being disrespectful on a holiday meant to honor those who died in service to the flag, and the store quickly withdrew the product from stores. Also make sure those representing your brand on the front lines are empowered to use their judgment, and well prepared for the spotlight.

Hotels 174

Hotels Retail Creativity Reputation 174

Communications Conversations

JULY 11, 2017

And, I see no end in sight as brands find new and interesting ways to partner and work with influencers ( including agencies using influencers as creatives ). Have a “personality fit” with your brand (i.e., Create content that excites your brand, and your customers. You just have to be a little creative.

Instagram 122

Instagram Brand Branding Local 122

Cision

MAY 11, 2016

Brenda Urban, director of communications at Klick Communications, says communication professionals must seek out brands that they love and are excited to work with. Klick Communications’ campaigns are designed around research and insight into the consumer, rather than focused on one-off media placements. . How can they overcome them?

Television 120

Television Travel Tourism Pitching 120

Bianchi Biz Blog

MAY 26, 2022

3-4 , CES is the most influential tech event in the world, bringing together companies, including manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s most relevant issues. Taking place Jan. 5-8, 2023, with Media Days Jan.

Mobile 88

Mobile Technology Automotive Meeting 88

Cision

SEPTEMBER 10, 2015

We’ve gotten caught up in the need to produce more and more content, Kristina said, but more content is not always what’s best for your brand. You need to take a step back and assess your goals, as well as your consumers’ goals, and find out how your content marketing can fulfill them both. Marriott’s Background Story.

Content Marketing 120

Content Marketing Marketing Hotels Creativity 120

David PR Group

NOVEMBER 14, 2014

The event was sponsored by Intercontinental Hotels and Bacardi , and the publicized goal was to choose a signature specialty cocktail that will be showcased in the hotels next year. The hotel chain’s goal was fairly clear to me from the outset. It was held at Bacardi headquarters, not far from my office.

Hotels 71

Hotels Marketing Strategy Advertising 71

Bianchi Biz Blog

JUNE 17, 2021

If not, contact the Consumer Technology Association (CTA) to get your spot. You can sign up to be notified when registration for the show opens here and it’s never too early to think about booking your flights and hotel accommodations. Save your spot: Although CES is large show with a lot of exhibit space, it fills up fast.

Technology 87

Technology Automotive Trade Shows Hotels 87

Cision

FEBRUARY 2, 2016

I understand Golin was recently chosen to handle consumer PR for Kraft Heinz Company’s UK brands. I can’t say much more at the moment, but Heinz has a very exciting year planned, and we look forward to getting our teeth into their portfolio of iconic brands. What do you have planned for them?

Hotels 120

Hotels Agency Radio Measurement 120

Barokas

SEPTEMBER 12, 2018

It has personally been one of the most rewarding transformations to watch as Karli quickly mastered PR and became a trusted counselor to her clients at hundreds of enterprise and consumer companies. Five years ago, I sat down with my laptop, big dreams and a clear vision to introduce the Barokas brand to Colorado.

Agency 138

Agency Hotels Healthcare Enterprise 138

Landis PR

JUNE 21, 2022

The most influential tech event in the world , CES brings together companies, manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to showcase what the industry has to offer and what the future will look like. Produce a plan and update your partners. Setting up CES Venu.

Company 52

Company Technology Hotels Meeting 52

Bianchi Biz Blog

MAY 26, 2022

3-4 , CES is the most influential tech event in the world, bringing together companies, including manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s most relevant issues. Taking place Jan. 5-8, 2023, with Media Days Jan.

Mobile 52

Mobile Technology Automotive Meeting 52

Prohibition

FEBRUARY 15, 2017

I also love the way PR and comms has become far more measurable, being in a position to demonstrate the strength of your work to your clients is so satisfying, not least when there’s direct engagement with consumers. The way we reach the consumer these days is so different to five years ago.

Hotels 86

Hotels Social Media Fashion Agency 86

Stephen Waddington

MAY 16, 2019

Her time creating editorial content for consumer and national media led to a job at Newcastle Airport. It’s a brand led agency that was keen to break out of the London bubble and build a team in the North East. Her first job was working as a social media marketing executive on behalf of a group of hotels in the Lake District.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Prohibition

APRIL 29, 2017

We won Prolific North’s and the CIPR’s Agency of the year and we had a record year with a number of exciting new account wins, including several high street brands, and as a result we need to expand our growing team yet again. RESPONSIBILITIES: *Devise creative public relations strategies that fit the client’s profile.

Agency 54

Agency Creativity Hotels Social Media 54

Prohibition

JANUARY 14, 2022

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. In today’s world, a negative story about your brand or organisation could go viral in an instant. Your brand could be dragged through the mud.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Prohibition

AUGUST 23, 2022

This time, we’ve summarised some of the top luxury PR campaigns from 2022 so far, including some of the key partnerships brands have leveraged to raise awareness and tap into popular culture trends. This allowed the brand to tap into the noise around trending TV series, Euphoria, to further amplify the impact of the campaign.

Hotels 62

Hotels B2C Trends Fashion 62

Contently - Strategy

NOVEMBER 27, 2018

Any brand can increase awareness here or there, but the ones that stand out over time have a plan in place to guide smarter decision-making. There is no grand solution that every brand can copy to triple their revenue. It’s so important because it can be the first opening for brand awareness. ” 4.

Strategy 112

Strategy How To Content Marketing Analysis 112

MaccaPR

OCTOBER 2, 2014

Whenever our PR agency pulls on its rubber gloves and puts a brand’s YouTube Channel under our microscope, I’m reminded of the words sung by the Immortal Bard (John Mayer, not William Shakespeare): “I don’t need no doctor, ‘cause I know what’s ailing me.” Source: Mushroom Networks ).

YouTube 54

YouTube Video Web SEO 54

Beyond PR

MARCH 30, 2018

With today’s consumer AI tools at your fingertips, it may feel like you don’t need a computer science degree to understand how artificial intelligence will bring value to the communications process. When used effectively, machines can get smarter about how to book hotels, solve customer service issues, and much more.

Publicity 85

Publicity Training Technology Data 85

Sword and the Script

APRIL 17, 2018

By his own assessment he “started out as a young, idealistic creative” with a degree in art history. The many stays in a hotel room at the Pacific Inn in Mountain View, yielded business relationships with some of the biggest names in tech: VERITAS, HP, Sun Microsystems, Lockheed Martin, Ariba, Verizon, and Sprint among others.

Marketing 62

Marketing Technology Data System 62

ZudePR

JUNE 6, 2016

8: Dan Slee (Birmingham, UK)​ Dan runs a shared learning space for creative communications professionals. I'll find myself researching something that's neither important nor urgent, like keynote speakers for two events time or which t-shirt people reckon is the best for getting branded up. He is also President of the CIPR.

Writing 114

Writing Social Media SEO Blogging 114

Sword and the Script

DECEMBER 11, 2018

“The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client. 8) Creativity over productivity. 9) Brands across the aisle. “I

Social Media 92

Social Media Marketing Media Creativity 92

Sword and the Script

DECEMBER 15, 2020

Brand-to-brand collaboration. Likely see more brand-to-brand and brand-to-influencer collaborations. 2021 will see an increase in podcasts, with more brands and institutions harnessing the power of this very intimate form of communication as some consumers attempt to ration their screen time.

Marketing 169

Marketing Employee Content Marketing Training 169