Cision

AUGUST 4, 2016

In this interview, Chris discusses why building a relationship with journalists is so important, how social media plays into media relations and what you can do to mix up your strategy and avoiding falling into a rut. We truly can run the world without consuming the earth. What are some of the biggest pitching mistakes brands make?

Pitching 0

Pitching Energy Media Relations Social Media 0

Cision

SEPTEMBER 8, 2016

Alan Caldwell, APR, vice president and chief diversity strategist at Cerrell Associates, stresses the importance of authenticity in brand communication. In this interview, Alan discusses the critical steps for successful crisis communications, what it means for your brand to be human and how to improve communication through research.

Crisis Communications 120

Crisis Communications Crisis Reputation Social Media 120

Cision

JULY 26, 2016

In this interview, David discusses the importance of good writing skills, how technology has transformed the industry and how to stand out in today’s crowded marketplace. From there, you still identify where those audiences consume information – it’s just that a lot more of it these days is digital or social.

Writing 120

Writing Engineering Journalism Analytics 120

ImPRessions - Crenshaw Communications

MARCH 7, 2017

PR professionals know that in the “attention economy” where consumer engagement is elusive, the most effective way to connect with an audience may be to tell your story. The best marketers know how to shape narratives that have an emotional hook or tie to consumer values.

Storytelling 149

Storytelling Data Insurance Insurance 149

Cision

MAY 4, 2016

Rich Oppel, senior advisor for media strategy and management at Crosswind Media & Public Relations, says brands will successfully land media coverage when they can combine their needs with the needs of journalists and their readers. It will include reputation management, crisis management, brand enhancement and media relations.

Newspapers 120

Newspapers Journalism Pitching Report 120

OnePitch

NOVEMBER 17, 2022

As one of the first 10 hires at Dollar Shave Club, Cassie spent 5+ years building Dollar Shave Club’s brand, launching grooming products, and leading comms initiatives. She now conducts proactive media strategy and builds thought leadership programs for clients in digital media and consumer tech.

Strategy 52

Strategy Real Estate Media Pitching 52

Prohibition

JANUARY 24, 2022

These events, if not managed properly, might have a detrimental impact on the company’s brand. Using the services of an agency is an excellent approach to safeguard and restore your company’s brand’s reputation and brand image. Some companies are prone to experiencing crises every now and then.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Frederik Vincx

MAY 2, 2016

Here at my software company Prezly , we build story management software for stellar brands like Emirate Airlines, IKEA, and Samsung. Right now our team is focused on bringing on board more consumer technology brands. He’s very networked and Google is an inspirational brand. Expert content. Influencer roundup.

Software 60

Software Airlines Corporate Construction 60

Prohibition

JULY 9, 2018

We won the CIPR’s Outstanding Consultancy of the year and we had a record year with a number of exciting new account wins, including several high street brands, and as a result we need to expand our growing team yet again. Arrange for interviews or public speaking events and construct press releases.

Creativity 48

Creativity Construction Crisis Management Social Media 48

Prohibition

APRIL 29, 2017

We won Prolific North’s and the CIPR’s Agency of the year and we had a record year with a number of exciting new account wins, including several high street brands, and as a result we need to expand our growing team yet again. Arrange for interviews or public speaking events and construct press releases.

Agency 54

Agency Creativity Hotels Social Media 54

Landis PR

DECEMBER 11, 2023

If you can get your planning right today, you’ll have an aligned brand message with business objectives, enhance visibility, and be able to build enduring relationships with your audience. Here’s a comprehensive guide on how to construct a communications strategy that seamlessly dovetails with your company’s growth plans.

Strategy 59

Strategy Company Communications Construction 59

Prohibition

AUGUST 4, 2021

It can be challenging for companies to keep up with what customers are saying about them online, but it’s even more challenging when negative sentiment is directed at you or your brand! A single mistake online could ruin your brand’s reputation and cost you a lot of business; why take the chance?

Reputation 62

Reputation Company Engineering Banking 62

ImPRessions - Crenshaw Communications

JULY 18, 2017

A brand-sponsored survey is a time-honored tool for public relations. Before you compose your questionnaire, determine what you want the survey to accomplish, what data is most meaningful to your brand, and what would interest relevant media. But how do you ensure the success of a given survey? Always begin at the end. .

Survey 136

Survey How To Construction Data 136

PR 20/20

NOVEMBER 29, 2022

The proliferation of marketing channels, apps, mobile devices, social networks, and content has given consumers more choices and greater control while increasing complexity for marketers. Potential discovery research elements include: Competitor analysis (brand positioning, marketing strategies, pricing, product mix, website).

Marketing 52

Marketing Analytics eBook System 52

PR 20/20

JULY 17, 2018

And, the real magic of AI is that consumers often have no idea it’s there. AI includes popular terms such as machine learning, deep learning, natural language processing, natural language generation, and image recognition, all of which give brands the power to drive unparalleled productivity, profitability and performance.

Marketing 41

Marketing How To Technology Resources 41

Stephen Waddington

MARCH 15, 2021

As long as you are constructive and keep it focused on the impact of leaders’ behaviours, you should be fine. As a candidate, think about how you can apply curiosity at different points throughout the recruitment process; whilst job hunting, in your covering letter / email and during the interview itself.

Google 119

Google Data Government Social Media 119

Bad Pitch Blog

APRIL 2, 2006

Meanwhile end of PJ Ink’s crass, poorly-constructed e-mail has bizarre words I’d like to share with you. Grillo, Jr a direct response pioneer launched more than 10 nationally known brands, including…Ginsu 2000 Knife Set, Liquid Leather, Pops-A-Dent, Ab Roller, Contour Pillow, and Triple Edge Wiperblades, and how Victor N.

Television 40

Television Advertising Advertising Corporate 40

PR Conversations

APRIL 21, 2016

Relationships with employees should be much more involved, intimate and long-term than similar ones with consumers and even B2B partners. Stewart elaborates that trust encourages constructive criticism, disagreement and healthy debate. Consciously think of it as in-sourcing communication and employee engagement.

Employee 40

Employee Internal International Corporate 40

PR Conversations

MARCH 19, 2015

” This “self expression” thought came to both of us halfway through two, intense hours of conversation, although the selfie metaphor is entirely Ewen’s construct. In the current landscape, each day consumes (and exhausts) the next. An Edward Bernays selfie? The power of the image.

System 40

System Construction Public Affairs Publicity 40

PR Conversations

MARCH 19, 2015

” This “self expression” thought came to both of us halfway through two, intense hours of conversation, although the selfie metaphor is entirely Ewen’s construct. In the current landscape, each day consumes (and exhausts) the next. An Edward Bernays selfie? The power of the image.

System 40

System Construction Public Affairs Publicity 40