5W PR

JULY 15, 2020

Media kits are an excellent way to introduce the brand to people who may be unfamiliar with it, such as influencers, event attendees, journalists, or prospective clients. While a media kit is a collection of information about the brand, not all media kits will look the same. The mission statement and goals for the company’s future. •

How To 176

How To Media Guidelines Pitching 176

Buzzstream

FEBRUARY 1, 2024

Survey Pitch Outreach Template When pitching a survey, highlighting the key takeaways is the most effective way to inspire your target to cover your post. When pitching the data, be sure to call out why it is relevant to them and their audience. Jodie says: “Journalists love data, but sometimes it is not easy to come across.

Pitching 87

Pitching Infographics Survey Resources 87

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. Additionally, many types of PR work together to build the brand’s image.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Buzzstream

DECEMBER 1, 2023

Building relevant links can help you rank better for key terms, increase traffic, and build brand awareness. Later in this post, many examples show how major SaaS companies have leveraged links to bring significant links from news sites and build valuable organic traffic. Here are some real-life examples from SaaS brands.

Examples 62

Examples Software Pitching Tools 62

Buzzstream

DECEMBER 1, 2023

Building relevant links can help you rank better for key terms, increase traffic, and build brand awareness. Later in this post, many examples show how major SaaS companies have leveraged links to bring significant links from news sites and build valuable organic traffic. Here are some real-life examples from SaaS brands.

Examples 62

Examples Software Pitching Tools 62

Buzzstream

FEBRUARY 9, 2024

Pitch Data Studies Data studies have always proven to be great sources of high-quality backlinks, provided the data is interesting and packaged correctly. Once you find your data sources, develop a compelling story complete with findings and some graphics, and then pitch these to journalists via email and/or press release.

Google 71

Google Infographics Pitching Resources 71

Sword and the Script

DECEMBER 22, 2020

A study by a marketing analytics firm found “On average, brands that increased media investment [during a recession] realized roughly a 17 percent growth in incremental sales, and more than half saw subsequent improvements in year-over-year ROIs over a two-year period during the recession.”. Source: 3 Studies Branding and Marketing ).

Survey 180

Survey Marketing B2B Study 180

Buzzstream

FEBRUARY 15, 2024

As brands constantly ask how many links they need to build , the question should be, how many quality links do I need to build? However, quality might mean many different things to different people at a company. Note: A brand new site may not have as high of a DA/DR because they’ve just launched. Quality vs quantity.

How To 71

How To SEO Google Examples 71

5W PR

SEPTEMBER 7, 2021

Most of the time, when someone creates a brand new business, they tend to face a bit of a challenge in terms of public relations and coverage. With the help of the right PR strategies, even brand new companies can attract interest from customers and venture capitalists. Creating a Pitch. Identifying Media Outlets.

Pitching 88

Pitching Infographics Social Media Employee 88

Newsfile

JANUARY 30, 2024

McKinsey & Company, 2023 By all accounts, PR pros are increasingly using generative AI in their roles and this is expected to steadily increase over the next year. But early in 2024, the company will introduce Gemini Ultra in a new experience called Bard Advanced. 74% of PR pros report an increase in work quality when using AI.

Trends 105

Trends YouTube Video Social Media 105

Cision

MARCH 29, 2017

Based on the report’s findings, the Cision team put together this infographic that provides the latest media industry statistics and tips for communicators looking to improve their relationships and success rates with influencers as well as their earned media opportunities. But it requires as much strategy as it does technology.

Brand 120

Brand Branding Media Infographics 120

Buzzstream

FEBRUARY 9, 2024

There are many different wire services where companies publish thousands of press releases daily, so it is critical to put the time and effort into crafting the best press release to make yours stand out. However, not all product or brand releases warrant a press release. But how do you know if your news is …newsworthy?

Examples 62

Examples Product Launch Data Report 62

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. I become a mini-expert on the journalist I’m pitching.

Pitching 228

Pitching Agency Social Media Creativity 228

Buzzstream

DECEMBER 13, 2023

This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. Their tool is $50/mo per user.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. Their tool is $50/mo per user.

Digital PR 62

Digital PR Tools Google Pitching 62

Solo PR Pro

MAY 10, 2022

As long as it's coming from a genuine place, you can land some solid pitches. Journalists are now covering more verticals than before, companies are changing the ways they share information for the better, and social media influencers are becoming more credible than CEOs and company PR reps. Optimize company-owned assets.

Pitching 58

Pitching Media Journalism Data 58

ImPRessions - Crenshaw Communications

MAY 3, 2018

PR , advertising, and marketing should be working together as well-oiled gears in a powerful machine that propels a brand toward success. Many B2B companies engage in lengthy sales cycles where customers make a large commitment of capital – and faith. Close behind are e-books (67%), infographics (66%), and blog posts (66%).”

Advertising 178

Advertising Advertising B2B Reputation 178

Buzzstream

FEBRUARY 3, 2021

However, by combining the creation of newsworthy content campaigns with the importance of building brand awareness, we are able to gain linked client coverage on these platforms. Building awareness of your brand/products/services and boosting your credibility. Improving their brand awareness and reputation. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

Presspage

JUNE 4, 2019

Of course, that adage isn’t true, and in today’s 24-hour news cycle, what makes headlines is often not the kind of coverage anyone would want for their brand. Enter brand journalism , the darling of content creators and savvy PR specialists. ” Now, think about the “why.”

Journalism 68

Journalism Strategy Brand Branding 68

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2017

The minute a profile appears on your CEO, or a brand spokesperson kills it on a live broadcast interview, it’s time for the social media team to get involved. This means posting links and images to all brand social accounts of course, but there are also opportunities to get more creative. That edgy byline by the company CTO?

Interviews 136

Interviews Pitching Infographics Print 136

Cision

OCTOBER 16, 2017

Bob Evans , who I used to work with at Oracle and highly respect, brought up some good points on Twitter this week about the issues he recently encountered with PR professionals flooding his inbox with irrelevant pitches. The challenging part is first finding the right influencer for your brand. take my name off ur list! —

Media 149

Media Pitching Data Technology 149

Cision

APRIL 13, 2017

Companies issue a news release when they have a job to do: to spread the message of a product launch, an exciting corporate expansion, or the addition of a new executive. And that’s exactly where the goals of journalists and brand communicators intersect. Companies have a story to tell, and the media needs to tell a story.

Media 210

Media Automotive Resources Product Launch 210

Onclusive

SEPTEMBER 13, 2017

With digital convergence, PR and media communicators are no longer just the traditional writers of press releases or distributors of media pitches. New PR serves three pivotal roles to build your corporate brand and support your sales and marketing organizations: PR is digital storytelling through content and social amplification.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

ImPRessions - Crenshaw Communications

JUNE 21, 2018

For many B2B technology brands, data is not only a business asset, but a PR tool. The data is often derived inexpensively from behavior surveys or flash polls, or it may already exist within the company’s own research unit. Data-driven pitches win points with journalists. Infographic from a 2017 article in MarTech Advisor.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

The Proactive Report

JULY 31, 2017

Every person that has an interaction with your brand – whether it’s good, bad or indifferent – forms a perception about your brand. Every person in your company is a representative of the brand and now that we’re all online, that’s truer than ever. Often that search is not a brand search, but a generic phrase.

Engineering 188

Engineering Interviews Infographics Social Media 188

Sword and the Script

NOVEMBER 9, 2021

Twenty-nine months ago, when I started writing these monthly summaries , there weren’t many PR software companies talking about artificial intelligence (AI). GlobeNewswire is owned by Notified, a recently re-branded division of Intrado. For example, fraudsters will buy stock in a company traded on pink sheets.

Software 94

Software Banking Technology Data 94

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

Quill transforms data into automated, human-sounding Intelligent Narratives that offer brand insights to improve every aspect of communication. PRs can then reach out to pitch “thought leaders,” authors and other spokespeople to any number of shows looking for talent or topic-specific expertise.

Tools 147

Tools Radio Data Analytics 147

Cision

JUNE 2, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. Look at companies that disrupt. Some of the top content publishers in the big brand area that are worth keeping an eye on are Red Bull and LEGO. Hustle and pitch. Remember Blockbuster and Kodak?

How To 198

How To Real Estate Web Case Study 198

Sword and the Script

SEPTEMBER 14, 2019

61% of reporters said when they are reporting on a company, they “always” or “usually” “consult the company’s social media.” The best pitches are short emails in the morning. 93% of reporters prefer 1:1 email pitches, although 19% said mass emails and newswires are okay. 2) What reporters want from PR pitches. “My

Survey 79

Survey Media Relations Report Media 79

Buzzstream

DECEMBER 5, 2023

The spammy approach is not a true option– even though it can work – not only because it’s rapidly becoming less effective, but because you’ll heavily damage your brand. (You You don’t want to be the company that sends those spammy link requests, do you?) Should I pitch to everyone in my database?

Infographics 62

Infographics Pitching Writing Blogging 62

Newsfile

JANUARY 24, 2024

McKinsey & Company, 2023 By all accounts, PR pros are increasingly using generative AI in their roles and this is expected to steadily increase over the next year. But early in 2024, the company will introduce Gemini Ultra in a new experience called Bard Advanced. 74% of PR pros report an increase in work quality when using AI.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Onclusive

MAY 10, 2018

These shifts include everything from the implications of brand journalism on the PR function to the dwindling number of journalists filling established newsrooms. It’s a great listening tool to ensure your pitches are targeted.” I’ve used it, and she’s right. ” This is a PR boon.

Storytelling 230

Storytelling Technology Tools Infographics 230

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Media love poll-results story pitches, especially when accompanied by visuals like infographics. Even a small company may have thousands of marketing contacts collected from CRM, website visits, and social followers. Whatever the outcome, it’s likely to yield fascinating material for content.

Storytelling 149

Storytelling Data Survey Financial 149

PR Fuel

JUNE 18, 2020

Do you want to improve the public relations of your company while also drumming up excitement and interest? Although social media and online ad targeting have taken up most marketing budgets, press releases still play an important role in a company’s image. But are press releases a relic of the past now? What is a Press Release?

Infographics 105

Infographics SEO Writing Pitching 105

Landis PR

MAY 8, 2023

This can include white papers, speeches, webinars, infographics, videos, blogs or social media posts. What do you want the company to stand for? It takes consistent posting of relevant, valuable content that prompts audiences to look to those executives and their company for wisdom and industry knowledge.

Leadership 52

Leadership Infographics Resources Social Media 52

PR Fuel

JUNE 5, 2020

People often make the mistake of confusing a pitch or marketing copy for a press release. A pitch is written in order to persuade journalists and gives a tease or a taste of what’s to come in your press release. According to the 2019 Edelman Trust Barometer Special Report : In Brands We Trust? What Is a Press Release?

How To 98

How To Ethics SEO Guidelines 98

Sword and the Script

DECEMBER 28, 2022

Yet, B2B software companies are resistant to publishing pricing online because they feel it removes leverage. Read more: 15 CX Action Items B2B Companies “Must Do” According to McKinsey Research. 13% say not following brand guidelines. Read more: Twitter Offers Advantages in PR for B2B Brands Willing to Put in the Effort.

B2B 125

B2B Marketing Survey Software 125