Prohibition

AUGUST 25, 2022

Instagram implements an array of reel updates. On Instagram, all videos are now uploaded as reels, meaning that all future Instagram video content will need to be filmed and edited in reel dimensions. For more interesting articles from us check out these posts: 3D Avatars Launched by Instagram and other social media trends.

Instagram 117

Instagram LinkedIn Social Media Facebook 117

Cision

DECEMBER 29, 2017

If you’re looking for additional channels to market your brand, which of the following are you thinking of using? With 800 million monthly active users, Facebook’s Instagram has gone beyond flaunting fashion trends; now many different niches enjoy the potential engagement Instagram has to offer. Easy mechanics to join.

Instagram 120

Instagram How To Guidelines Facebook 120

Cision

JULY 21, 2015

With visual content becoming a necessity in marketing strategies, including Instagram in brand’s social media strategy should be a no-brainer. More than a quarter of adults use Instagram in their daily lives. So why do so few brands have an account? Why haven’t more brands made use of Instagram?

Instagram 120

Instagram Brand Branding Social Media 120

Prohibition

MAY 22, 2023

Instagram test new UGC tool Instagram are testing a new feature that allows brands to early source user-generated content (UGC). This great feature will allow brands and businesses to maximise on the power of UGC while still giving credit to the original creators. Get in contact today to find out how we could help you.

Instagram 62

Instagram Social Media Tools Media 62

5W PR

OCTOBER 25, 2023

For lifestyle brands looking to connect with this demographic and stay relevant in a rapidly changing world, following TikTok trends isn’t just a choice but a necessity. These are the consumers of today and tomorrow, making TikTok an invaluable platform for lifestyle brands to engage with a younger demographic.

Trends 78

Trends Brand Branding Viral 78

Prohibition

FEBRUARY 13, 2023

One we’ve been eagerly awaiting is Instagram allowing native reel scheduling, finally! Instagram launches native reel scheduling and new notes feature Instagram’s much anticipated native scheduling has finally been rolled out, allowing users with professional accounts to schedule posts and reels up to 75 days in advance!

Instagram 62

Instagram Social Media Twitter Media 62

Communications Conversations

MAY 26, 2022

When it comes to social media marketing, our priorities seem to be messed up. Where do we focus the bulk of our time and energy in social media marketing? If you’re like most brands, it’s probably spend in content creation and ads. Meanwhile, how much time do we spend on listening and community-building?

Social Media 143

Social Media Marketing Media Community 143

PRSay

MARCH 7, 2024

The Barbie brand is a paradoxical symbol of imagination, comfort, sexism, objectification, feminism and conflicted cultural influence that has entranced and challenged children and adults alike for generations. Fashion and retail media included stories about brand partnerships such as Ruggable, Zara and Crocs.

Film 127

Film Marketing Sports Hotels 127

Flack's Revenge

DECEMBER 20, 2018

Today I share Deborah Weinstein’s answers to questions about the challenges confronting social media marketing and digital communications. Are the social media waters still safe for marketing? The thing about marketing is that to fill your net you have to fish where the fish are. Be Helpful.

Marketing 244

Marketing Facebook Social Media Community 244

Agility PR Solutions

JULY 8, 2019

Instagram remains one of the best places to market your brand online, gain a loyal following, and build an invaluable community that supports your business. Here are some essential steps to taking your Instagram engagement to the next level. Engagement slumps, however, are inevitable.

Instagram 90

Instagram Community Brand Branding 90

5W PR

SEPTEMBER 8, 2023

TikTok is a platform in social media marketing that provides brands with the chance to connect with a younger audience through short-form video content. While TikTok is primarily known for its video content, another feature that holds immense potential for marketing campaigns is TikTok text posts, a feature that was recently announced.

Product Launch 78

Product Launch Marketing Video Education 78

Prohibition

MARCH 2, 2023

Instagram test a broadcast channel Instagram have recently introduced a broadcast channel, testing it across a number of accounts as a new way for creators to deepen their connections with followers. Read about this and more in our latest round-up below. ambassadors) and location targeting.

LinkedIn 62

LinkedIn Instagram Social Media Media 62

Prohibition

APRIL 7, 2022

It’s vitally important to keep on top of these trends, no matter how often they might change, if you want your brand to stay relevant and ensure your content resonates with your target audience. Instagram launches 3D avatars and story likes. Facebook becomes the go to for customer services enquires and launches Facebook reels.

Instagram 62

Instagram Social Media Trends Media 62

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

As we turn the page on the year, it’s time to look at the trends that affect PR and marketing communications. Brand purpose has real purpose. Purpose and values-based communications will become an essential part of the marketing toolbox. Look for brand values to be a core message for most organizations.

Trends 385

Trends Employee Viral Advertising 385

5W PR

JULY 18, 2023

That includes beverage brands. With a well-crafted digital strategy, beverage companies can effectively engage with their target audience, increase brand awareness, and drive sales. Brand identity Before diving into digital marketing, it’s crucial to establish a clear brand identity.

Brand 78

Brand Branding Engineering Analytics 78

Prohibition

SEPTEMBER 13, 2022

TikTok is an extremely beneficial social media platform for many businesses and small creators alike and the use of TikTok influencers can be easily implemented into a brand’s social media strategy. Here we look at the use of influencers on TikTok and how brands can benefit from the ever-growing social networking app. khaby.lame.

Brand 118

Brand Branding Video Social Media 118

5W PR

MAY 15, 2023

For a wine brand, Gen Z marketing can be tricky due to their distinct preferences and values. Luckily, there are ways for wine brands to appeal to Gen Z, especially with National Wine Day approaching. Authenticity Gen Z consumers value authenticity and transparency in the brands they consume.

Consumer 88

Consumer Brand Branding Agriculture 88

PRSay

AUGUST 17, 2023

Assess these nine factors to decide if your brand or organization should lean in or out of Threads. Your brand will need an existing Instagram account to sign up, as Threads is closely tied to its sibling app. Threads is an easy option for existing Instagram users.

Pharmaceuticals 147

Pharmaceuticals Twitter Instagram Social Media 147

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Corporate communications regularly involves interaction with senior leaders and HR departments. In the meantime, digital speaking events have exploded.

Training 195

Training Media Training Reputation Crisis Communications 195

wiredPRworks

DECEMBER 2, 2022

How can you get to the next level in the creator economy – as an influencer or a brand? The post Building a Creator Economy with Influencer Marketing to Nurture Niche Communities – Growing Social Now appeared first on wiredPRworks. Yes, says Finn […].

Community 52

Community Marketing Groups Brand 52

5W PR

APRIL 5, 2023

In recent years, indie beauty brands have gained traction as consumers seek unique and innovative products not found at traditional retailers. With an influx of indie brands on the market, it can be difficult to gain a cult following. Beauty brands should focus on quality over quantity when creating content.

Brand 78

Brand Branding Retail Instagram 78

Onclusive

JUNE 16, 2023

While influencer PR & marketing has been a popular tactic for brands to reach their target audience, de-influencers are actively avoiding or even blocking social media influencers. W hat does this mean for organizations who want to use influencer PR to enhance their brand awareness ?

How To 195

How To Consumer Social Media Community 195

Cision

JUNE 26, 2017

It’s no secret that Instagram has one of the highest engagement rates of any social media platform. Additionally, Instagram achieved 700 million monthly active users last month. What this means to PR professionals and content marketers is that Instagram can be an important platform to engage with and to educate your customers.

Instagram 109

Instagram How To Mobile Community 109

Flack's Revenge

DECEMBER 12, 2018

I was thrilled when Neal Schaffer agreed to participate in my series about challenges facing social media marketing. The timing was great, as Neal told me he had just returned from a trip around the world in which some of these very same topics came up in discussions with major brands. I think brands need to be cognizant of that.

Instagram 214

Instagram B2C YouTube Facebook 214

ISEBOX

FEBRUARY 23, 2017

Yes, it’s true that you’re a busy pharmaceutical communications exec: Why would you add another online channel to your already-loaded pharma marketing toolkit ? Pinterest and Instagram have distinct purposes and applications, so a better question is: Why would you limit your reach and capabilities by choosing one over the other?

Pinterest 70

Pinterest Pharmaceuticals Instagram Marketing 70

Sword and the Script

FEBRUARY 20, 2024

The vendor community that serves PR has published a handful of reports over the last few months. Studies show the average email marketing campaign has a 20% open rate and 2% CTR. That’s according to a report by Muck Rack based on 193 survey responses from marketing and PR professionals late last year. Is that good?

Report 106

Report Publicity Marketing Pitching 106

Prohibition

OCTOBER 7, 2022

Take a look at the most important updates here: Instagram expands story time limits. Instagram have recently increased their story limit from 15 seconds to 60 seconds – each story would previously cut off after 15 seconds meaning that users would watch them across a split of various stories. TikTok update policies.

Instagram 62

Instagram Social Media Video Twitter 62

5W PR

SEPTEMBER 27, 2023

Influencer partnerships have become a valuable marketing tool for brands. They help brands connect with their target audience in an authentic and engaging way. Skincare brands, in particular, benefit from influencer collaborations. This helps them build brand awareness, credibility, and loyalty among consumers.

Brand 78

Brand Branding How To Analytics 78

Konnect Agency

NOVEMBER 25, 2019

As of a couple of weeks ago, Instagram began hiding “likes” for some users globally after testing the tactic in some countries earlier this year. For Brands: It’s important to recognize that there are many ways people interact with content beyond a like or comment, so likes were never an accurate measure of effectiveness.

Instagram 78

Instagram Analytics Measurement Brand 78

Shift Communications

FEBRUARY 14, 2022

2021 was the year that several brands got multicultural marketing right. From more equitable DE&I practices (including increased budgets) to elevating more people of color, multicultural marketing took a front seat to it all. Here are a few of the winning multicultural marketing strategies we saw in 2021.

Trends 78

Trends Marketing Consumer Community 78

Prohibition

NOVEMBER 30, 2020

You’ve probably noticed Instagram’s latest addition to the platform; Reels. The feature has been around for a few months now and whilst influencer’s are uploading in their millions, we noticed not so many brands have found their feet. What are Instagram reels? It’s an opportunity to show off your creativity.

Instagram 62

Instagram Social Media Fashion Media 62

Prohibition

NOVEMBER 17, 2022

It’s been a turbulent few weeks for the world of social media, with Twitter taking the top spot for chaos… We’ve been awaiting the confirmation on Instagram’s native scheduling function (spoiler alert: it’s coming!). Instagram confirms native scheduling and expands audio function.

Instagram 62

Instagram Social Media Twitter Pharmaceuticals 62

5W PR

MARCH 4, 2024

But in this exciting, competitive landscape, the question for brands becomes how they can grab their attention, ignite their imagination, and become their travel buddy of choice. To win their hearts and bookings, brands need to shift gears. That’s where content marketing takes off.

Travel 78

Travel Consumer Strategy Tourism 78

Prohibition

MARCH 18, 2020

Social media platform Instagram announced late last year their intention to start hiding likes on users posts. So what are the pros and cons of hiding likes on Instagram and could this be the future of social media? Instagram’s experiment may have overarching positive impacts on mental health. Improved mental health.

Instagram 62

Instagram Social Media Groups Brand 62

Prohibition

MARCH 18, 2020

Social media platform Instagram announced late last year their intention to start hiding likes on users posts. So what are the pros and cons of hiding likes on Instagram and could this be the future of social media? Instagram’s experiment may have overarching positive impacts on mental health. Improved mental health.

Instagram 62

Instagram Social Media Groups Brand 62

Prohibition

MARCH 2, 2020

Of all the social media platforms, it sometimes seems like Instagram is a tricky one to get right with the constant updates to its ultra-sophisticated algorithm. To help you maximise engagement on Instagram, here’s our top five tips: Increase your use of hashtags. The trick to using hashtags is to ensure they are relevant.

Instagram 62

Instagram Social Media B2C Course 62

Cision

AUGUST 5, 2015

As the fastest-growing social network , Instagram is a must for brands looking to boost their social presence. At her recent webinar , social media consultant Jenn Herman discussed the best strategies and tactics to effectively engage your audience, promote your brand and create effective content on Instagram.

Instagram 120

Instagram Video B2C Mobile 120