PR for Anyone

NOVEMBER 8, 2023

As a mom and marketing guru who works with brands to target this important demographic, Maria has been advocating for brands to recognize and embrace the buying power of this group for decades. Tune in to learn about the impact of mommy marketing and how important you truly are—not just within your family but also in the economy.

Marketing 130

Marketing Consumer Advertising Advertising 130

Cision

DECEMBER 29, 2017

If you’re looking for additional channels to market your brand, which of the following are you thinking of using? With 800 million monthly active users, Facebook’s Instagram has gone beyond flaunting fashion trends; now many different niches enjoy the potential engagement Instagram has to offer. Improve your Instagram reach.

Instagram 120

Instagram How To Guidelines Facebook 120

Prohibition

FEBRUARY 13, 2023

One we’ve been eagerly awaiting is Instagram allowing native reel scheduling, finally! Instagram launches native reel scheduling and new notes feature Instagram’s much anticipated native scheduling has finally been rolled out, allowing users with professional accounts to schedule posts and reels up to 75 days in advance!

Instagram 62

Instagram Social Media Twitter Media 62

Prohibition

MAY 22, 2023

Instagram test new UGC tool Instagram are testing a new feature that allows brands to early source user-generated content (UGC). This enables brands to streamline their delivery of authentic marketing campaigns, showing real customer interaction to potential customers. Get in contact today to find out how we could help you.

Instagram 62

Instagram Social Media Tools Media 62

Agility PR Solutions

JULY 8, 2019

Instagram remains one of the best places to market your brand online, gain a loyal following, and build an invaluable community that supports your business. Here are some essential steps to taking your Instagram engagement to the next level. Engagement slumps, however, are inevitable.

Instagram 90

Instagram Community Brand Branding 90

Communications Conversations

MAY 26, 2022

When it comes to social media marketing, our priorities seem to be messed up. Where do we focus the bulk of our time and energy in social media marketing? Think about how much work it takes for a company or agency to produce one Instagram post. Meanwhile, how much time do we spend on listening and community-building?

Social Media 143

Social Media Marketing Media Community 143

Prohibition

MARCH 2, 2023

Instagram test a broadcast channel Instagram have recently introduced a broadcast channel, testing it across a number of accounts as a new way for creators to deepen their connections with followers. Read about this and more in our latest round-up below. ambassadors) and location targeting.

LinkedIn 62

LinkedIn Instagram Social Media Media 62

Prohibition

APRIL 7, 2022

Instagram launches 3D avatars and story likes. In February, Meta launched 3D Avatars for use on Instagram Stories and DMs for users in the US, Canada and Mexico. Alongside this, in March, Mark Zuckerberg announced that NFT’s will soon be on Instagram as the Meta verse moves closer to a reality.

Instagram 62

Instagram Social Media Trends Media 62

Flack's Revenge

DECEMBER 20, 2018

Today I share Deborah Weinstein’s answers to questions about the challenges confronting social media marketing and digital communications. Are the social media waters still safe for marketing? The thing about marketing is that to fill your net you have to fish where the fish are. Be Helpful.

Marketing 244

Marketing Facebook Social Media Community 244

Cision

JUNE 26, 2017

It’s no secret that Instagram has one of the highest engagement rates of any social media platform. Additionally, Instagram achieved 700 million monthly active users last month. What this means to PR professionals and content marketers is that Instagram can be an important platform to engage with and to educate your customers.

Instagram 109

Instagram How To Mobile Community 109

ISEBOX

FEBRUARY 23, 2017

Yes, it’s true that you’re a busy pharmaceutical communications exec: Why would you add another online channel to your already-loaded pharma marketing toolkit ? Pinterest and Instagram have distinct purposes and applications, so a better question is: Why would you limit your reach and capabilities by choosing one over the other?

Pinterest 70

Pinterest Pharmaceuticals Instagram Marketing 70

wiredPRworks

DECEMBER 2, 2022

The post Building a Creator Economy with Influencer Marketing to Nurture Niche Communities – Growing Social Now appeared first on wiredPRworks. Yes, says Finn […].

Community 52

Community Marketing Groups Brand 52

Sword and the Script

FEBRUARY 20, 2024

The vendor community that serves PR has published a handful of reports over the last few months. Studies show the average email marketing campaign has a 20% open rate and 2% CTR. That’s according to a report by Muck Rack based on 193 survey responses from marketing and PR professionals late last year. Is that good?

Report 105

Report Publicity Marketing Pitching 105

5W PR

SEPTEMBER 8, 2023

TikTok is a platform in social media marketing that provides brands with the chance to connect with a younger audience through short-form video content. While TikTok is primarily known for its video content, another feature that holds immense potential for marketing campaigns is TikTok text posts, a feature that was recently announced.

Product Launch 78

Product Launch Marketing Video Education 78

Cision

JULY 21, 2015

With visual content becoming a necessity in marketing strategies, including Instagram in brand’s social media strategy should be a no-brainer. More than a quarter of adults use Instagram in their daily lives. Q: Instagram has been rapidly growing, but brands have been slow to adopt it as a marketing tool.

Instagram 120

Instagram Brand Branding Social Media 120

Mindful Marketing

DECEMBER 20, 2023

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing When students approach me after class it’s often because they missed a quiz, have a question about an assignment, or want to chat about a topic of mutual interest.

Ethics 94

Ethics Marketing Sports Education 94

Prohibition

OCTOBER 7, 2022

Take a look at the most important updates here: Instagram expands story time limits. Instagram have recently increased their story limit from 15 seconds to 60 seconds – each story would previously cut off after 15 seconds meaning that users would watch them across a split of various stories.

Instagram 62

Instagram Social Media Video Twitter 62

Konnect Agency

NOVEMBER 25, 2019

As of a couple of weeks ago, Instagram began hiding “likes” for some users globally after testing the tactic in some countries earlier this year. Instagram is likely going to make them more widely available in the near future. Algorithm: As of now, the algorithm on Instagram is not changing.

Instagram 78

Instagram Analytics Measurement Brand 78

5W PR

DECEMBER 26, 2019

A study by Boston-based ecommerce company Databox shows what some marketers see as changes they’ll be implementing in 2020 to heighten their company’s visibility and revenue – and crucially to stay ahead of the competition. . COMMUNITY BUILDING. Marketing firm Mastered Marketing cited Facebook Messenger’s 1.3

Marketing 113

Marketing Instagram Media SEO 113

Prohibition

NOVEMBER 30, 2020

You’ve probably noticed Instagram’s latest addition to the platform; Reels. We’ve taken a look at what Reels can offer from a social media marketing perspective and why brands should be investing in getting this right. What are Instagram reels? 87% Of TikTok Users: Instagram Reels Is “Basically The Same”.

Instagram 62

Instagram Social Media Fashion Media 62

Prohibition

NOVEMBER 17, 2022

It’s been a turbulent few weeks for the world of social media, with Twitter taking the top spot for chaos… We’ve been awaiting the confirmation on Instagram’s native scheduling function (spoiler alert: it’s coming!). Instagram confirms native scheduling and expands audio function.

Instagram 62

Instagram Social Media Twitter Pharmaceuticals 62

Prohibition

MARCH 18, 2020

Social media platform Instagram announced late last year their intention to start hiding likes on users posts. So what are the pros and cons of hiding likes on Instagram and could this be the future of social media? Instagram’s experiment may have overarching positive impacts on mental health. Improved mental health.

Instagram 62

Instagram Social Media Groups Brand 62

Prohibition

MARCH 18, 2020

Social media platform Instagram announced late last year their intention to start hiding likes on users posts. So what are the pros and cons of hiding likes on Instagram and could this be the future of social media? Instagram’s experiment may have overarching positive impacts on mental health. Improved mental health.

Instagram 62

Instagram Social Media Groups Brand 62

Cision

AUGUST 5, 2015

As the fastest-growing social network , Instagram is a must for brands looking to boost their social presence. At her recent webinar , social media consultant Jenn Herman discussed the best strategies and tactics to effectively engage your audience, promote your brand and create effective content on Instagram.

Instagram 120

Instagram Video B2C Mobile 120

Prohibition

MARCH 2, 2020

Of all the social media platforms, it sometimes seems like Instagram is a tricky one to get right with the constant updates to its ultra-sophisticated algorithm. To help you maximise engagement on Instagram, here’s our top five tips: Increase your use of hashtags. The trick to using hashtags is to ensure they are relevant.

Instagram 62

Instagram Social Media B2C Course 62

PRSay

MARCH 7, 2024

Ahead of the Academy Awards ceremony on March 10, when “Barbie” is up for several awards, including Best Picture, let’s reflect on the film’s marketing campaign to extract valuable insights for practitioners. It proved that on X, Instagram and TikTok sometimes opposite aesthetics can inspire a tidal wave of memes and moviegoers.

Film 104

Film Marketing Sports Hotels 104

ReimaginePR

JUNE 15, 2020

Heck, even having a simple social media page isn’t enough; you need to have multiple social media platforms to reach a wide enough audience, and those platforms need to be managed in such a way that it brings your customers together into a self-sustaining community that your company engages with on the ground level. Tall order?

Social Media 177

Social Media Brand Branding Marketing 177

Flack's Revenge

DECEMBER 12, 2018

I was thrilled when Neal Schaffer agreed to participate in my series about challenges facing social media marketing. Are the social media waters still safe for marketing? So, it’s still safe if it’s done right; I think the way to do it is to leverage other people, to incite word of mouth through influencer marketing.

Instagram 214

Instagram B2C YouTube Facebook 214

Shift Communications

FEBRUARY 14, 2022

2021 was the year that several brands got multicultural marketing right. From more equitable DE&I practices (including increased budgets) to elevating more people of color, multicultural marketing took a front seat to it all. Here are a few of the winning multicultural marketing strategies we saw in 2021.

Trends 78

Trends Marketing Consumer Community 78

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

As we turn the page on the year, it’s time to look at the trends that affect PR and marketing communications. Purpose and values-based communications will become an essential part of the marketing toolbox. The talent market in many industries is tighter than ever. Marketers look beyond products.

Trends 385

Trends Employee Viral Advertising 385

Communications Conversations

AUGUST 17, 2017

It’s kind of like if the HBO series “How To Make It In America” was told through a pair of Instagram accounts. Josef’s #rapquotesinsriracha posts — which are exactly what the hashtag suggests — deserve their own Instagram account. The best Instagram accounts offers a look into how someone perceives the world around them.

Instagram 114

Instagram Fashion Local Sports 114

Onclusive

NOVEMBER 8, 2023

Companies often hire specialized agencies on a project basis to assist with specific repositioning or market research. Internal Communications Internal communications are crucial in determining how things are accomplished in any organization.

Training 195

Training Media Training Reputation Crisis Communications 195

PRSay

AUGUST 17, 2023

Your brand will need an existing Instagram account to sign up, as Threads is closely tied to its sibling app. Threads is an easy option for existing Instagram users. While brands can share links to Threads posts on Instagram stories and its bio to cultivate a following, you’re still annoyingly starting from scratch.

Pharmaceuticals 125

Pharmaceuticals Twitter Instagram Social Media 125

ImPRessions - Crenshaw Communications

JUNE 22, 2020

They’re under pressure to differentiate their brand communications to reach high-priority audiences in more thoughtful and effective ways. With the help of social media, a B2B brand in the tech sector can establish a distinctive voice and build a unique community of followers. It’s essential to be community-minded.

B2B 276

B2B Social Media Brand Branding 276

MaccaPR

FEBRUARY 19, 2018

Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? and Pepsi’s “ Black Lives Matter’’ TV ad bungle with Kendall Jenner – it would be easy to miss one of the smaller yet most portentous PR crisis of this year: The CrossFit Gym Member-Shaming Instagram Fail.

Instagram 98

Instagram Crisis Local Privacy 98

Onclusive

JUNE 16, 2023

While influencer PR & marketing has been a popular tactic for brands to reach their target audience, de-influencers are actively avoiding or even blocking social media influencers. The growth of paid influencers has also contributed to celebrity overtaking the idea of a shared, community-based identity.

How To 195

How To Consumer Social Media Community 195

5W PR

MARCH 4, 2024

That’s where content marketing takes off. Storytelling Let go of the travel marketing jargon and tap into the power of authentic voices. Experiences Go beyond static content and embrace experiential travel marketing. Building trust is the key to winning loyal customers in this fiercely competitive market.

Travel 78

Travel Consumer Strategy Tourism 78