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Influencer Relations For B2B Brands

ImPRessions - Crenshaw Communications

Influencer PR for B2B is about nurturing genuine relationships with personalities who can influence the customer journey, from lead generation to purchase and beyond. The association and advocacy of unbiased industry experts is a time-honored way to build brand trust through earned media, high-quality content, or special events.

B2B 136
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How Speaking Opportunities Support B2B Companies

ImPRessions - Crenshaw Communications

Here at Crenshaw, our client base of high-growth tech organizations have found that earned speaking opportunities and industry recognition build credibility and visibility for their brand. For more on how PR turns prospects into customers , see our earlier post. Support employer branding. Here’s how it works.

B2B 334
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Everything You Need to Know About Word-of Mouth Marketing

Cision

Throughout March, we provided tons of content centered around using word-of-mouth to raise brand awareness, earn trust and, ultimately, make sales, including a webinar, white paper, tip sheet and numerous blog posts. White Paper. How can you turn your audience into loyal brand advocates?

Marketing 120
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3 Ways to Contribute to Your Brand’s Social Strategy

Cision

Did you know that 53 percent of Americans who follow brands on social are more loyal? Social has permeated all business operations, from customer service to sales, and must be treated as part of the overall brand strategy. Get our free white paper to learn how! So what’s the first step towards change?

Strategy 120
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Creating Contagious Content for Moms: What Brands Need to Know

Polaris

If your brand targets moms, your social media strategy may need a major overhaul, according to a recent study conducted by Yummy Mummy Club (YMC) in Canada. Brands still think that pushing out stories about how great they are will resonate with moms,” Erica Ehm , the founder of YMC, told me. 10 Ways Brands Create Contagious Content.

Brand 100
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Cementing the case against gated content (in most cases)

Communications Conversations

That brands should give it all away in hopes that leads will eventually come in all on their own. I think brands need to come to terms with the fact that they need to start giving most (if not all) of their content away for free. Protecting your customer’s privacy and security is now the #1 driver of brand trust!

Privacy 88
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6 Ways to Connect With Consumers Using Periscope

Cision

Much like how social media monitoring has transformed media and PR professionals’ daily workloads, video streaming apps are bound to affect how everyone from media professionals to customer service representatives connect and engage with audiences. Looking to test changes to your brand’s products? Promotion Made Easy.

Consumer 120