Konnect Agency

NOVEMBER 8, 2021

With this record-breaking increase, PR agencies have pivoted their strategies to reflect the crowded investor market and have created a successful plan to navigate and elevate the partners and brands to maximize exposure. After the previous year of uncertainty, investors have rapidly emerged ready to make exciting business moves.

Agency 98

Agency Financial Media Training Training 98

ImPRessions - Crenshaw Communications

JUNE 10, 2016

But there are some important value-adds that PR partners can bring to a relationship that help elevate a company or brand. Here are just a few: High-level media training. The best media training sessions train the entire team, starting at the top. Brand perception audits.

Media Relations 120

Media Relations Agency Media Training Training 120

PR for Anyone

DECEMBER 1, 2021

Also consider your brand. For a refresher on your brand, watch this video on How to Get Publicity with Branding. Remember, a brand is how you make people feel. This week I want to talk about your virtual interview backgrounds. But I use that for TV interviews when I’m an expert in PR. PR FOR ANYONE.

Interviews 130

Interviews Video Film Industry 130

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Some marketing teams have their own ideas for what will make news. But in most cases it’s important for brands to understand what will work with media and what won’t, and firms who don’t counsel clients accordingly fail on two counts – not delivering coverage for their clients and burning bridges with media.

Skype 170

Skype Interviews Crisis Communications Crisis 170

PR for Anyone

SEPTEMBER 8, 2021

Always be prepared for your media interview. Know who is interviewing you. Share contacts or resources you have that could help them on future stories. Let them get to “know” you before you pitch and then, when you do pitch, knock it out of the park! Do your homework on the journalist and the outlet.

Television 221

Television Pitching Interviews Radio 221

Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. ” Thought Leadership vs. Content Marketing At face value, thought leadership and content marketing look similar. It should work hand in hand with other content marketing initiatives.

Leadership 126

Leadership Content Marketing Healthcare Google 126

PR in High Definition

APRIL 27, 2023

If something isn’t relevant to your offering or market share, don’t weigh in. But it’s important to remember that not every conversation is relevant to your company or brand. It could be revamping social media presence, company messaging, media training for spokespeople and so much more.

Case Study 62

Case Study Media Training Reputation Training 62

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. We once worked with a tech company that experienced rapid growth and found itself scrambling when media came calling.

Company 136

Company Interviews Reputation Privacy 136

PR for Anyone

JULY 28, 2022

Many people feel they have one story and that one story might not fit in every media outlet. I just interviewed someone on my PR Champions show and he summed it up so visually. I have a show on there called PR Champions, and I interview really amazing people in the PR space. He said to think of your story as a diamond.

Pitching 130

Pitching Media YouTube Interviews 130

PRSay

MARCH 29, 2021

Oprah Winfrey’s prime-time television interview with Prince Harry and Meghan Markle on March 7 provided a reminder of the principles PR professionals should follow to prepare clients for media interviews that create positive coverage and help manage crises. Decide in advance what your goal for the interview will be.

Media Training 180

Media Training Training Interviews Media 180

PR for Anyone

APRIL 26, 2022

” If you need a refresher on Newsjacking, watch this interview I did with David Meerman Scott who coined the term. Watch the video and/or read the transcript and you’ll see a bunch including things related to: Social Media. First and foremost, if you are a marketing or social media person, what does that mean?

Twitter 130

Twitter Pitching Financial Video 130

wiredPRworks

NOVEMBER 11, 2016

“Influencer marketing isn’t just for big brands. I'm looking to learn lots more at Influencer Marketing Days where I'll take everyone on a backstage tour of how to construct a strategic influencer marketing plan. And, here's a quick transcript from my interview via the site. Making and Keeping Friends.

How To 63

How To Brand Branding Local 63

Communications Conversations

JANUARY 23, 2018

I know we see eye-to-eye on a lot of current issues and topics in PR, comms and social media marketing. Want more: Read her recent PR Rock Star interview for ample reasons. From way back when he penned his now infamous letter telling us FH was a brand agency–not a PR agency. Kendra Klemme, United Health Group.

Social Media 141

Social Media Media Marketing Leadership 141

wiredPRworks

OCTOBER 19, 2015

On October 22 and 23, ISHMPR will host its annual Fall Conference where attendees will learn what’s new in healthcare marketing, hear success stories, visit with exhibitors, and network with their peers all in the fun and unique setting of the Discovery Center at the world-famous Brookfield Zoo. Marketing and PR Healthcare Keynote.

Healthcare 53

Healthcare Marketing Conference Training 53

ImPRessions - Crenshaw Communications

APRIL 21, 2016

If B2B is your game, you know you’re not speaking to the public at large in the same way a mass-market brand would. With a little creative thinking and connecting the dots, B2B programs can have the same flair as the sexiest of consumer brands. Social media is just as important, if not more, than in B2C.

B2B 120

B2B B2C Product Launch Creativity 120

PR for Anyone

SEPTEMBER 21, 2021

If you’ve followed me for anytime, you know I’m not a big fan of the press release (and I’ve interviewed plenty of journalists who agree with this.) I have interviewed so many journalists. It’s Christina Daves with this week’s Free Publicity Friday PR Tip. There is no cost to do that at all.

Pitching 130

Pitching Television Media Interviews 130

PR for Anyone

MAY 18, 2022

Do you make a good interview? By having all of that out there, you make it so much easier for the media to say “Yes!” Your marketing assistant can do it. And then it’s what you’re putting out there, your content. Are you good on video? And you don’t need to hire an expensive PR firm.

YouTube 130

YouTube Video Pitching How To 130

PR for Anyone

AUGUST 18, 2022

Watch this week’s PR Tip here: People understand the value of being in the media but more often than not, people are just trying to “sell” the media by putting in their product, service or brand without thinking of the bigger picture and the bigger impact they can make. We give them their ideal interview.

Media 130

Media Nonprofit Pitching Television 130

PR for Anyone

AUGUST 26, 2021

I am asked all the time about whether or not to pay for influencers to promote your product, service, and brand. Whose audience will engage and be interested and click through to learn about your product, service or brand? It’s s dicey question. They can be valuable IF you find the right one. It is an option. So, download that.

How To 234

How To Brand Branding Financial 234

PR for Anyone

SEPTEMBER 1, 2022

They’ve built a product, service or brand and now they are ready to be known. So when you do land that interview, you nail it. So enjoy the tip and I can’t wait to see you in the media. Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE.

Pitching 130

Pitching Video YouTube Viral 130

Norton's Notes

JULY 29, 2015

I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. The concept of these interviews is that I ask each practitioner 20 questions about themselves and they give us a brief glimpse into their working lives and what makes them tick.

Interviews 28

Interviews SEO Banking Radio 28

MaccaPR

MAY 23, 2016

After college I transitioned to a job at a life science marketing agency in Chicago and am now helping healthcare clients with their communications strategies here at Maccabee. Those of us who are healthcare marketers and communicators have a lot of work to do to gain consumer trust. lags all other sectors but one (financial).

Conference 80

Conference Healthcare Marketing Crisis 80

PR for Anyone

JUNE 23, 2021

Do they see interviews, media, articles featuring you as the expert? Is the branding consistent? If you like this tip, if you’d like to learn more about landing in the media or messaging or branding, go to CaptivateandCashIn.com/Blueprint and download your blueprint. One way to do this is through niching.

Industry 130

Industry Social Media Google Training 130

Prohibition

JANUARY 24, 2022

These events, if not managed properly, might have a detrimental impact on the company’s brand. Using the services of an agency is an excellent approach to safeguard and restore your company’s brand’s reputation and brand image. We offer communication spokesperson training support.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Cision

AUGUST 24, 2016

Cheryl Byrne, a communications consultant in Marblehead, MA, says listening to your audience is one the most important things for a brand to do. In this interview, Cheryl discusses the keys to maintaining your brand reputation, the challenges social media presents and how to keep your audience engaged.

Social Media 120

Social Media Reputation Crisis Media Training 120

Barokas

DECEMBER 5, 2019

Content marketing has taken on new life and meaning. Social media and influencer relations are taking a growing share of marcom budgets. Digital and interactive media have largely displaced print. Video is now an integral part of marketing for all businesses. PR people outnumber reporters six to one.

Strategy 78

Strategy Media Storytelling Pinterest 78

PR for Anyone

JUNE 30, 2021

That being said, isn’t it worth it to have millions of people learn about your product service or brand? Imagine… MILLIONS of people learning about your product, service or brand. This is a huge month to be pitching the media. A month that we they’ve done a really good job of marketing that.

Pitching 130

Pitching Nonprofit Financial Insurance 130

PR for Anyone

SEPTEMBER 15, 2021

I could actually probably tie in a pitch to that because my brand is so aligned with pink and I could do a branding pitch about how to brand your business. Start pitching the media and let me know all of your success stories. So I love this. This is why I had to pick this today. It is bright pink lipstick day.

Pitching 130

Pitching Television System Local 130

Barokas

JANUARY 9, 2019

Whether you are working with an agency, handling in-house or preparing to kick off the RFP process, there are a handful of key questions to ask in building your media and communications strategy for 2019. One of the most important parts of ensuring a successful year in marketing and PR, is the relationships and quality of the team dynamic.

Strategy 60

Strategy Media Pinterest Storytelling 60

PR for Anyone

MARCH 30, 2022

Advertising is something that we pay for and it’s us telling the world how great we are and advertising has a place in our marketing package that we do. So that’s why they call it earned media. So, advertising versus publicity…which one do you think is worth more? It’s actually publicity. But publicity is so great.

Advertising 130

Advertising Advertising Publicity YouTube 130

PR for Anyone

JULY 22, 2021

Addressing and solving what pains people is #1 in marketing. If you like this tip and you’d like to learn more about pitching and branding and messaging download our free blueprint at CaptivateandCashin.com/Blueprint. But if you want to position yourself as an industry expert, you do that by. You want to pitch around that.

Industry 130

Industry Pitching How To System 130

PR for Anyone

NOVEMBER 4, 2021

We have examples of products, services, and brands so we cover the gamut of everyone and you can see how people have had success pitching the media. and then look at the success stories, and you’ll see so many different examples of how people got in the media and it’s all different kinds.

Examples 130

Examples Pitching YouTube Video 130

PR for Anyone

AUGUST 4, 2022

And start pitching the media because it will just elevate your brand. It’s somebody else telling the world how great you are. So this is why I want you to check out the Get PR Famous Formula. All the videos are on the YouTube channel. It will every elevate everything about you. So that is this week’s PR tip.

Publicity 130

Publicity YouTube Advertising Advertising 130

PR for Anyone

AUGUST 25, 2022

But think about that if you have a product, service or brand related to moving into a dorm room, moving in your first apartment. So take a step back and really think about back to school. What can you pitch? And you’ve got about thirty days in which to do this. I could go on and on. My brain just spins.

Pitching 130

Pitching Media Insurance Insurance 130

PR for Anyone

NOVEMBER 11, 2021

People often question the difference between public relations and marketing. Do your homework on which media outlet is best for your product, service or brand and find the journalist(s) who cover your topic. And are you listening to what people are saying about your product, service or brand? Community Relations.

Publicity 225

Publicity Marketing YouTube Video 225

Mindful Marketing

FEBRUARY 15, 2017

But don’t let that enthusiasm derail what you need to focus on first and foremost: marketing and sales. If you want media relations but none of you have ever spoken to the press, be sure your agency can conduct media training. Do you need messaging and branding help? Congratulations! It’s exciting!

Agency 50

Agency Crisis Communications Measurement Analytics 50

Remote PR Jobs

SEPTEMBER 25, 2023

Thanks to the growth of digital platforms like social media, the news cycle is rotating faster than ever before. Couple that with an endless to-do list of research, writing, media training and more, and it seems nearly impossible to keep up, let alone make sense of it all.

Pitching 100

Pitching Interviews Trends Journalism 100