3 interesting things CMOs revealed about marketing talent in this survey
Sword and the Script
MAY 14, 2024
The CMO Survey polled 292 marketing leaders and asked this question. Rounding out the top five answers were the following: 17% would invest in hiring and talent development; 10% would invest in more digital ads; 8% would invest in brand building; 7% would invest in AI or automation; and 5% would invest paid media.
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