Onclusive

JUNE 21, 2017

Maybe running a targeted marketing campaign in tandem with PR is your best bet. PR and marketing are converging. PR professionals and marketers alike are beginning to see PR attribution as a mandatory mechanism for accurate marketing measurement. “ The narrative is now primarily owned by the brand.

Storytelling 329

Storytelling SEO Community Engineering 329

Scott Public Relations

MAY 13, 2019

Whether you are an individual or represent a company, branding is an important aspect of how you can succeed with your public relations. An effective brand expresses your personality, tells your story, and highlights the subjects that you want to address. Start by considering what the result of your brand should be.

Insurance 55

Insurance Insurance Healthcare Publicity 55

ImPRessions - Crenshaw Communications

JUNE 10, 2016

But there are some important value-adds that PR partners can bring to a relationship that help elevate a company or brand. Brand perception audits. Thought leadership events. An excellent way to create quality content and gain exposure for a trendsetting company is a thought leadership event. Bonus tip.

Media Relations 120

Media Relations Agency Media Training Training 120

Onclusive

FEBRUARY 12, 2018

M : As far as our organizational structure we are part of the marketing department. We have our own channel within the marketing department and we operate independently on campaigns while also supporting all marketing efforts. How does the Overstock PR team fit into the organization? Simply put, AirPR helps us work smarter!

Interviews 223

Interviews Retail Data Engineering 223

Waxing UnLyrical

MAY 18, 2015

Building thought leadership is one of the primary reasons companies engage in PR, so that’s our editorial theme this month (in case you hadn’t noticed). So, how do you start building thought leadership in your organization? The Best Way to Measure Thought Leadership. Have a look-see.

Leadership 40

Leadership Insurance Insurance Community 40

Deirdre Breakenridge

MAY 1, 2017

What started as a social media experiment has quickly become an integral part of the Socialfly brand, company culture and our favorite part of the week! Video content is the future of social media and for brands, businesses or influencers questioning the benefits, we detail five ways going live has improved our agency.

Video 283

Video Facebook Social Media Creativity 283

Scott Public Relations

MAY 13, 2019

Whether you are an individual or represent a company, branding is an important aspect of how you can succeed with your public relations. An effective brand expresses your personality, tells your story, and highlights the subjects that you want to address. Start by considering what the result of your brand should be.

Publicity 40

Publicity Healthcare Insurance Insurance 40

Reputation Us

JUNE 1, 2023

Casey : Simply put, we define brand and reputation differently. Brand is what you say about your company. Is it the marketing department’s responsibility or is it higher up? If this reputation management task is handled by a committee, DO NOT consider it a marketing-only function. Action 4: Promote Thought Leadership.

Technology 78

Technology Interviews Reputation Crisis 78

Reputation Us

NOVEMBER 28, 2022

From the November 28, 2022 issue of Financial Brand. His leadership decisions have spilled even more. Since taking over Twitter, Musk has put the world on notice that he’s in charge and more changes are coming,” Casey Boggs, president of the reputation and crisis management company ReputationUs, tells The Financial Brand.

Twitter 78

Twitter Banking Financial Employee 78

Onclusive

OCTOBER 23, 2019

Onclusive is a marketing analytics company revolutionizing the communications industry with data science. The Onclusive marketing team is responsible for growing the company brand, positioning our products to the right customers, generating demand, and enabling our sales team to drive revenue. . Position Scope. Responsibilities.

Marketing 46

Marketing Case Study Software Analytics 46

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

Extreme Leadership. Using simple stories to get to the “human” side of leadership is part of what makes Extreme Leadership a valuable read. Working and succeeding in PR or marketing requires top-notch presentation skills – for large and small groups, well-rehearsed or impromptu. Presentation Blogger.

Blogging 159

Blogging Pitching Fashion Sports 159

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

Business vendors who have overlooked social media strategy in the overall PR or marketing plans are missing opportunities. Here are seven ways to maximize the power of social media as a brand visibility and lead generation tool. Offer useful information and insights. It doesn’t have to be dull; look at Hubspot, IBM, or Novartis.

B2B 170

B2B Social Media Media Education 170

Stephen Waddington

NOVEMBER 5, 2019

It’s been great to listen to the conversations about the tension between paid and earned influencer marketing following the publication of the latest #FuturePRoof project. We’re All Influencers Now provides guidance for agencies, brands and influencers on governance. billion by 2024, according to a report by Markets and Markets.

Insurance 68

Insurance Insurance Government Advertising 68

wiredPRworks

JANUARY 13, 2022

Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Barbara is an international trends speaker with a Scottish / Irish / Hungarian heritage, digital marketing advisor since 2002, and sales leadership guide for all types of teams.

Strategy 52

Strategy Training Insurance Insurance 52

wiredPRworks

APRIL 6, 2022

Ted insures flawless audio delivery for live productions and radio broadcasts as a system engineer for teams like the Indianapolis Colts, Butler University Basketball, and Indiana University’s football and basketball teams. Few job settings require such acute and constant attention to detail as a live sporting event broadcast. Let’s Connect!

How To 52

How To Engineering System Insurance 52

Solo PR Pro

JANUARY 10, 2017

Whether you are time-starved, or just timid about the tactic, in this post, we share 5 ways you can add lights, camera, action to your marketing. Email marketing. Email marketing remains a good way to nurture relationships with clients and prospective clients. Are you using video in your marketing? Explainer videos.

Video 40

Video Strategy SMB Marketing 40

Scott Public Relations

OCTOBER 13, 2019

A savvy communicator or PR professional can take advantage of these signals to craft a message and brand that catches the journalistic eye. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Insurance 45

Insurance Insurance Healthcare Pinterest 45

Scott Public Relations

JANUARY 24, 2019

Estimated page views can indicate that your brand awareness is growing, even if it doesn’t equate to actual increases in sales or customers. Google Analytics can help you sift these branded searches out of the general traffic, and gain a better understanding of your PR efforts’ actual progress.

Publicity 45

Publicity Insurance Insurance Healthcare 45

Scott Public Relations

DECEMBER 13, 2018

Here are three important goals identified by Cision in their article, “ 3 Ways to Prepare Your Brand for a Major PR Campaign.”. The goal of a PR campaign is to present your brand to a wider audience, and your website is often the best place to draw attention back to for representing your brand.

Healthcare 40

Healthcare Insurance Insurance How To 40

Scott Public Relations

NOVEMBER 16, 2018

Communications professionals in all industries are facing new challenges to maintaining credibility and the strength of their brands, but a survey of European operators discovered they don’t all view the issue in the same way. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Insurance 45

Insurance Insurance Healthcare Pinterest 45

Communications Conversations

JANUARY 15, 2019

Consider a recent BRANDFog survey that found 78% of people prefer to work for a company whose leadership is active on social media. And, more than half (54%) believe it’s easier to get brands to address social problems than to get government to take action. ” Great example here: Jack Salzwedel of American Family Insurance.

Government 74

Government Employee LinkedIn Insurance 74

Scott Public Relations

NOVEMBER 30, 2018

Social media has become an incredibly effective tool in a brand marketer’s toolbox. But if managed poorly, a social media presence can be as harmful as it is helpful for a brand’s identity. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Social Media 40

Social Media Insurance Insurance Healthcare 40

Reputation Us

APRIL 17, 2019

Jennifer Holzapfel-Hanson is a marketing communications writer and editor with more than 20 years of experience working across a variety of industries, with a core background in financial services. Michele Houck is a 25-year marketing and advertising veteran. Jennifer Holzapfel-Hanson. Content Manager. Rowe Price. Michele Houck.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

Scott Public Relations

OCTOBER 13, 2019

A savvy communicator or PR professional can take advantage of these signals to craft a message and brand that catches the journalistic eye. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

OnePitch

NOVEMBER 17, 2022

As one of the first 10 hires at Dollar Shave Club, Cassie spent 5+ years building Dollar Shave Club’s brand, launching grooming products, and leading comms initiatives. She now conducts proactive media strategy and builds thought leadership programs for clients in digital media and consumer tech.

Strategy 52

Strategy Real Estate Media Pitching 52

Communications Conversations

JANUARY 13, 2017

It’s a more digital content marketing focused role, which is part of the work that I really love. It’s all growing and changing so fast, but the biggest driver for us (and I’d argue for anyone doing health care, or at least health insurance) is focusing more on the consumer. In some ways, it just happened naturally.

Insurance 60

Insurance Insurance Social Media Corporate 60

Melissa Agnes

FEBRUARY 16, 2016

Subsidiary brands. This list will not only serve as a crisis communications check list, but it will also serve as a type of insurance for your organization. Note: to answer the last two questions, you may want to consult with marketing, PR and/or HR. Candidates. Counterparties / lenders. Customers / clients. Regulators.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

It can help deliver key messages, communicate expertise and drive thought leadership for business brands. But there are many types of content that build credibility and leadership as part of a strategic PR program. How can marketers cope? Direct marketing to customers and employees through timely emails is also useful.

Leadership 353

Leadership Insurance Insurance B2B 353

Flack's Revenge

JULY 11, 2018

It’s about marketing that transcends products and features to tell a more meaningful story. The best ones connect brand values to the needs and desires of the target audience. Just think about ads that break through and make an impression: e.g. a gecko that sells car insurance; or the AFLAC duck. Check out this story.

Insurance 204

Insurance Insurance Advertising Advertising 204

Prohibition

DECEMBER 13, 2021

The goal of crisis management is to minimise the possible short-term and long-term damage from the widespread knowledge of that crisis to the reputation of your brand. In business, managing crises is an integral part of marketing – especially if you’re a brand new company. Technological crisis.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Scott Public Relations

JULY 19, 2019

Any brand, no matter how big, can have a post on social media go unnoticed. Marketing and PR are flooded with more numbers than ever before, but not all metrics are equal. Expanding a brand and growing an audience are key goals for any outreach plan. Customers possess sharper awareness than some marketers may realize.

Insurance 40

Insurance Insurance Healthcare Pinterest 40

Scott Public Relations

JULY 19, 2019

Any brand, no matter how big, can have a post on social media go unnoticed. Marketing and PR are flooded with more numbers than ever before, but not all metrics are equal. Expanding a brand and growing an audience are key goals for any outreach plan. Customers possess sharper awareness than some marketers may realize.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Communications Conversations

AUGUST 31, 2018

Let’s hear from four former media people–Vineeta Sawkar (formerly of KSTP-TV), Jay Olstad (formerly of KARE-11), Lynn Melling (former anchor in the Des Moines market), and Dan DeBaun (formerly of the Minneapolis/St. I had a non-compete clause so I couldn’t work in this market in TV. What’s surprised you so far?

Media 112

Media Journalism Report Video 112

Scott Public Relations

JULY 12, 2019

Even with a defined brand, a content strategy, and regular metrics reporting, it can be difficult to recognize real value in this work. These challenges from “ 3 approaches to revamping your content strategy ” can help set new expectations and reset your approach to content marketing. Like what you’ve read?

Insurance 40

Insurance Insurance Healthcare Pinterest 40

Scott Public Relations

JULY 12, 2019

Even with a defined brand, a content strategy, and regular metrics reporting, it can be difficult to recognize real value in this work. These challenges from “ 3 approaches to revamping your content strategy ” can help set new expectations and reset your approach to content marketing. Like what you’ve read?

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Buzzstream

MARCH 13, 2024

This post will help you understand everything you need about digital PR to decide if it’s right for you and your brand. But the simplest explanation I’ve ever given is that digital PR is a marketing tactic used to earn high authority links from publications that drive rankings and site traffic. What is Digital PR? Product Creation.

Digital PR 71

Digital PR Construction Case Study SEO 71

Contently - Strategy

APRIL 24, 2019

This is an excerpt from The Content Marketer’s Playbook: Grow Your Content Program. Brands are creating more content than ever before. According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. Those are standard brand awareness goals.

Content Marketing 88

Content Marketing Infographics Insurance Insurance 88