Buzzstream

FEBRUARY 15, 2024

As brands constantly ask how many links they need to build , the question should be, how many quality links do I need to build? Note: A brand new site may not have as high of a DA/DR because they’ve just launched. Is the person writing someone with experience in the topic? But your time is better spent writing better content.

How To 71

How To SEO Google Examples 71

Critical Mention

SEPTEMBER 21, 2018

In an article on its website, MarketingProfs shared an infographic by US Presort that debunks direct mail myths, one of them being that millennials don’t even look through their mail. Integrating both print and digital marketing into is critical to your modern PR campaigns. SCHEDULE A DEMO.

Advertising 84

Advertising Advertising Privacy Analytics 84

The Proactive Report

MARCH 16, 2016

Q1: The Track Maven study showed that while content publication and distribution from brands and companies is up by 35% engagement is decreasing. That would be like writing a story headline that has nothing to do with the content of the story but is just clickbait based on whatever Google Trends is saying is out there.

Infographics 100

Infographics Video Case Study Print 100

The Proactive Report

MARCH 16, 2016

Q1: The Track Maven study showed that while content publication and distribution from brands and companies is up by 35% engagement is decreasing. That would be like writing a story headline that has nothing to do with the content of the story but is just clickbait based on whatever Google Trends is saying is out there.

Infographics 100

Infographics Video Case Study Print 100

Sword and the Script

DECEMBER 22, 2020

A study by a marketing analytics firm found “On average, brands that increased media investment [during a recession] realized roughly a 17 percent growth in incremental sales, and more than half saw subsequent improvements in year-over-year ROIs over a two-year period during the recession.”. Source: 3 Studies Branding and Marketing ).

Survey 178

Survey Marketing B2B Study 178

Cision

AUGUST 26, 2015

You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” Branding, Social Media, Marketing, PR & Professional Coach. Social is branding, but unlike traditional advertising—it’s more human. Want to learn Ann’s writing rules for PR?

Social Media 120

Social Media Twitter Media Nonprofit 120

MaccaPR

OCTOBER 17, 2016

Determine a format that will work with your organization’s brand…and get to work! Write, Tell and Show Your Sustainability Story. Today’s corporate sustainability reports have moved beyond a single print-based reporting tool to a multi-media showcase of an organization’s sustainability performance. Bottom-line? Collect Data.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

Sword and the Script

NOVEMBER 29, 2016

Brands used to have a controlling influence on information about their products. The web has obviously changed that – a few quick product searches on a mobile device leads a buyer to reviews and commentary from sources other than the brand. The same is true in print. Re-write white papers as long form contributed articles.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Waxing UnLyrical

MARCH 26, 2014

Note, this is different than images for print, which are CMYK (cyan, magenta, yellow, black). While printed photos need a high dpi, this isn’t the case for the web. I’ve had many bloggers request a Pinterest-friendly image when I write a guest post. Add your logo to bottom of image or use brand colors. Memes and GIFs.

Web 77

Web Pinterest Creativity Print 77

Beyond PR

MARCH 23, 2016

Digesting a page in print is nothing like experiencing content digitally. Jamie Heckler details this in her blog post and infographic about The State of Multimedia in Press Releases. If you’re writing a white paper, think about adding call-out graphics that highlight a quote or statistic used in the text.

Video 40

Video eBook Viral Infographics 40

Journalistics

MARCH 2, 2013

First, Writing Skills. No matter what you’ve heard about all that sexy social media stuff, you still need to know how to write in PR. Ideally, you majored in Journalism (or English) – or your PR or Communications program had a heavy concentration of writing-related courses. Second, Internship Experience.

Pinterest 52

Pinterest Writing Interviews Social Media 52

MaccaPR

DECEMBER 19, 2016

In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. Earned Social Media Posts - Here's an idea: Set up a series of social media content that can be posted to your company or brand social channels. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Contently - Strategy

MARCH 18, 2024

In an effort to break from tradition, BBH started the Center for Women & Wealth, coupled with a pioneering print magazine tailored for these women. They also launched a series of women-centric infographics , such as “Bridging the Funding Gap,” which highlighted the stark funding disparities women entrepreneurs face. infographic.

Case Study 52

Case Study Financial Content Marketing Study 52

MaccaPR

FEBRUARY 10, 2015

Your teacher today will be America’s #1 Online Brand Strategist, Professor Taylor Swift (Cue: Insane, utterly-abandoned shrieking, evolving into wild explosive screaming and rhythmic chants of, ‘Taylor, We Love You!’) Is Taylor really composing every tweet, writing every post and personally popping each image online? January 30, 2012.

Social Media 48

Social Media Marketing Media YouTube 48

Journalistics

APRIL 5, 2016

Multimedia journalists are expected to be able to produce or adapt content for an increasingly wider-range of media, including traditional broadcast, print and Web formats, as well as blogging, podcasting (audio and video), social media, and live content platforms (Periscope or Facebook Live for example). You should do this!

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

Multimedia journalists are expected to be able to produce or adapt content for an increasingly wider-range of media, including traditional broadcast, print and Web formats, as well as blogging, podcasting (audio and video), social media, and live content platforms (Periscope or Facebook Live for example). You should do this!

Media Relations 40

Media Relations Media Mobile Pitching 40

Contently - Strategy

SEPTEMBER 21, 2018

No brand wants their content strategy to stall at Phase 0, a hectic and emotionally stressful state we call content chaos. Brands like to pay lip service to the customer experience, but if marketers want their content to make a real impact, they have to commit. Visual assets like infographics are more expensive.) Sound familiar?

Content Marketing 111

Content Marketing Print Analysis Data 111

Contently - Strategy

AUGUST 22, 2019

It’s just that flashier B2C brands often muscle their way center stage, showing off the products and services that people genuinely love shopping for: sneakers, beauty products, vacation packages. That’s why the brand’s med school calculator is such an incredible tool. Citi Entertainment. Let’s be honest.

Banking 111

Banking Content Marketing Examples Industry 111

Frederik Vincx

DECEMBER 11, 2015

It is simple: participants first write their ideas without discussion on Post-it notes. Use an integrated PESO model and start thinking of PR as a business driver, not just as a brand enhancer. Writing a blog post? For example: writing a blog post. One of the most effective, however, is the Post-up technique.

How To 60

How To Software System Employee 60

Contently - Strategy

DECEMBER 5, 2019

Brands spend large sums of money on content marketing. If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. Brands are creating longer content, but there’s still room to improve the finish rate. Create social videos and infographics. Report Methodology.

Financial 111

Financial Industry Report Insurance 111

Contently - Strategy

JUNE 11, 2020

Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. However, that doesn’t mean healthcare brands should start pursuing journalistic content. Plus, brands usually don’t have the resources or infrastructure in place to go after hard news.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. However, that doesn’t mean healthcare brands should start pursuing journalistic content. Methodology.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Contently - Strategy

JULY 31, 2019

You can also use this dictionary as a lead tool, if you’re a marketing exec who wants to hire a team of Pulitzer Prize-winning writers for your brand’s blog. ” To many, injecting a CTA into a piece of writing is to sully the art form. Content marketers never make content for content’s sake. ” Why?

Content Marketing 111

Content Marketing Marketing Media SEO 111