Sword and the Script

JUNE 14, 2022

93% of buyers “video builds trust in a brand” but success with video in B2B marketing requires a clear purpose, a plan to promote and measure results. I don’t remember the exact results, but I remember it was underwhelming – less than 100 views, let alone anything else measurable. Recent B2B marketing video statistics.

B2B 137

B2B Video Marketing Survey 137

The Resolution Blog

JANUARY 24, 2020

This is where measuring the sentiment of coverage becomes really useful. It gives context to your coverage and helps determine what kind of message is being published about your brand, product, or campaign. Take a look at your goals and determine how measuring sentiment fits into that.

Analysis 156

Analysis Measurement Government Examples 156

Contently - Strategy

DECEMBER 5, 2019

To help marketers be more efficient and effective, Contently created this new report that examines the state of financial services content marketing. Brands spend large sums of money on content marketing. [If If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.].

Financial 111

Financial Industry Report Insurance 111

Landis PR

DECEMBER 11, 2023

If you can get your planning right today, you’ll have an aligned brand message with business objectives, enhance visibility, and be able to build enduring relationships with your audience. Bonus points if you can make your goals SMART (Specific, Measurable, Achievable, Relevant, and Time-bound.) Now is the time to plan for 2024.

Strategy 59

Strategy Company Communications Construction 59

Stuart Bruce

SEPTEMBER 14, 2015

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work. Companies and brands can only be truly social if they do it themselves.

Digital PR 60

Digital PR Training Report Social Media 60

Prohibition

NOVEMBER 7, 2023

It’s a great way to start designing some stand-out graphics for your socials and infographics, with plenty of templates to choose from if staring at a white square scares you! It’s important to keep your brand and feed looking authentic so too many designed assets will have an opposite effect.

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

Stephen Waddington

JANUARY 9, 2019

Machine learning, leaky funnels, value exchange, hypertargeting, and customer advocacy are all opportunities for B2B marketing in a new report by Metia. We’ve published a report this week by my colleague Pete Morgan that explores new approaches to B2B marketing while also recognizing the importance of fundamentals.

B2B 60

B2B Report Case Study Infographics 60

Newsfile

JANUARY 24, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. 74% of PR pros report an increase in work quality when using AI. Download the report!

Trends 52

Trends Data-Driven PR Analytics Survey 52

Cision

SEPTEMBER 26, 2017

A report from Content Marketing Institute (CMI) conducted in 2016 found that 47 percent of enterprise marketers planned to increase their budgets for content marketing over the following 12 months. Long are the days when producing a low or average quality content was enough to raise the awareness and make brands visible. Conversion.

Content Marketing 240

Content Marketing How To Marketing Infographics 240

Buzzstream

FEBRUARY 15, 2024

As brands constantly ask how many links they need to build , the question should be, how many quality links do I need to build? Note: A brand new site may not have as high of a DA/DR because they’ve just launched. They offer helpful questions to ask, such as: Does it provide original information, reporting, research, or analysis?

How To 71

How To SEO Google Examples 71

Reputation Us

FEBRUARY 21, 2023

Every year, the Edelman Trust Barometer measures trust in four institutions – government, media, business and NGOs. More than 91 percent of businesses use content marketing, according to the Semrush State of Content Marketing report. But content also includes your press releases, corporate communications and annual report.

Reputation 78

Reputation Corporate Content Marketing Survey 78

Buzzstream

DECEMBER 20, 2023

Enter a target website and use the ‘Best by Links’ report to find pages with backlinks to no longer live pages (404 errors). Talkwalker – Uncovering Unlinked Mentions Whenever a website lists your site or brand without linking, this is a valuable opportunity to reach out for a backlink.

Tools 71

Tools SEO Analysis Google 71

Deirdre Breakenridge

MARCH 23, 2016

Do you remember the first time you reported PR results to a C-suite executive? A comic wouldn’t try out new material before taking the temperature of the room, so why would you report PR results to your CEO or C-suite executive without knowing how much they know about content in general? Visuals (photos, infographics, etc.).

Communications 150

Communications How To Analytics Public Affairs 150

The Proactive Report

FEBRUARY 20, 2017

Create a list for influencers, brand advocates and reporters (keep the lists separate.) A CRM system for influencers: Once you are in contact with influencers, analysts, reporters and brand advocates you need a system to keep track of your engagement with them. Monitor their tweets. Respond and join their conversations.

Digital PR 113

Digital PR System Banking Infographics 113

Buzzstream

DECEMBER 20, 2023

Enter a target website and use the ‘Best by Links’ report to find pages with backlinks to no longer live pages (404 errors). Talkwalker – Uncovering Unlinked Mentions Whenever a website lists your site or brand without linking, this is a valuable opportunity to reach out for a backlink.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Enter a target website and use the ‘Best by Links’ report to find pages with backlinks to no longer live pages (404 errors). Talkwalker – Uncovering Unlinked Mentions Whenever a website lists your site or brand without linking, this is a valuable opportunity to reach out for a backlink.

Tools 62

Tools SEO Analysis Google 62

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

Quill transforms data into automated, human-sounding Intelligent Narratives that offer brand insights to improve every aspect of communication. Just like HARO, (Help a Reporter Out), the service is free and requires a simple sign-up to receive daily email queries. Is your brand’s Instagram stalled at a few thousand followers?

Tools 147

Tools Radio Data Instagram 147

Buzzstream

DECEMBER 13, 2023

Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. They frequently receive praise for their monitoring and reporting. Meltwater is a PR platform with approximately 400,000 contacts.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. They frequently receive praise for their monitoring and reporting. Meltwater is a PR platform with approximately 400,000 contacts.

Digital PR 62

Digital PR Tools Google Pitching 62

Sword and the Script

NOVEMBER 9, 2021

GlobeNewswire is owned by Notified, a recently re-branded division of Intrado. Next, they publish a fake release saying that the company was about to be acquired by a well-known brand. Prophet says it analyzes millions of stories from thousands of reporters to produce the probability of a journalist covering your story.

Software 93

Software Banking Technology Data 93

Cision

OCTOBER 16, 2017

For instance, we can tell the PR pro “last year this reporter was trending on cybersecurity, but has pivoted and is now covering internet of things.”. The challenging part is first finding the right influencer for your brand. Important factors to consider are age, gender, lifestyle, buying habits and brand preferences.

Media 149

Media Pitching Data Technology 149

Buzzstream

DECEMBER 28, 2023

BuzzStream – Prospecting, Emailing, Relationship Building, and Reporting BuzzStream is the best all-in-one blogger outreach tool for agencies, in-house teams, and freelancers. The tool has features that help with every step of the blog outreach process, from prospecting to emailing to reporting. Buzzstream does all of the above.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

BuzzStream – Prospecting, Emailing, Relationship Building, and Reporting BuzzStream is the best all-in-one blogger outreach tool for agencies, in-house teams, and freelancers. The tool has features that help with every step of the blog outreach process, from prospecting to emailing to reporting. Buzzstream does all of the above.

Tools 71

Tools Blogging Pitching Google 71

Cision

APRIL 23, 2015

It means brands will have to invest in content creation. Producing content consistently” and “measuring content effectiveness” rank as the second and third most daunting challenges, respectively. Use of branded content tools increased, from 37 percent to 47 percent. Pitch your written and multimedia content to reporters.

Content Marketing 120

Content Marketing Strategy B2C Marketing 120

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content. As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications.

Video 149

Video Case Study Agriculture B2B 149

Cision

MARCH 21, 2016

For our newest findings, check out the State of the Media 2016 Report! Emerging technology continues to change the way readers consume the news and how media outlets report it. Cision’s State of the Media 2016 Report lists the four most important media trends, according to a survey of more than 300 journalists. Social Media.

Trends 120

Trends Mobile Media Print 120

Prohibition

DECEMBER 13, 2022

There’s a vast amount of campaign types for your brand to use to grow online authority, everything from infographics to hero campaigns, to newsjacking campaigns. An example of a survey led digital PR campaign is one we did for a leading food and drink brand , Black Sheep, who champion quality cask ale. Proactive digital PR.

Digital PR 62

Digital PR Analysis B2C Examples 62

Sword and the Script

DECEMBER 10, 2019

3) Brands blur the lines between company and friend. We’re used to seeing communications and interactions with brands that are personalized. Similar to the algorithms which drive many of our online purchases, brands will begin to communicate with their customers as if they have personal connections with them.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Burrelles Fresh Ideas

JUNE 13, 2023

This involves establishing credibility for your brand by enhancing customer engagement and improving awareness of what you offer in the marketplace. Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Buzzstream

DECEMBER 28, 2023

BuzzStream – Prospecting, Emailing, Relationship Building, and Reporting BuzzStream is the best all-in-one blogger outreach tool for agencies, in-house teams, and freelancers. The tool has features that help with every step of the blog outreach process, from prospecting to emailing to reporting. Buzzstream does all of the above.

Tools 62

Tools Blogging Pitching Google 62

Shift Communications

JANUARY 2, 2019

How do we establish an employer brand? Objectives must be specific and measurable. For example, if you conduct a proprietary survey you can maximize the results via an infographic, parsing out specific data points exclusively for media and creating a series on your blog or social channels. Measure and Improve.

Analysis 95

Analysis Infographics Internal International 95

Critical Mention

OCTOBER 24, 2019

Are you looking for good photos for your brand’s blog or social media posts? Their website is a business hub that spotlights brand-building tips, educational business webinars and blogs that help drive success. Building brand awareness is essential for businesses to succeed. PR Couture. PRNEWS Blog.

Blogging 68

Blogging Education Resources Creativity 68

The Proactive Report

JANUARY 24, 2016

MarketingProfs: Benchmarks, Budgets & Trends Report. ) The tricky part is figuring out what to content to create and how to measure its effectiveness. How they feel about your brand (sentiment). That’s when you can use the data in this excellent infographic about content tactics. How they feel about your competitors.

Digital PR 100

Digital PR Strategy Infographics Trends 100

The Proactive Report

JANUARY 24, 2016

MarketingProfs: Benchmarks, Budgets & Trends Report. ) The tricky part is figuring out what to content to create and how to measure its effectiveness. How they feel about your brand (sentiment). That’s when you can use the data in this excellent infographic about content tactics. How they feel about your competitors.

Digital PR 100

Digital PR Strategy Infographics Trends 100

The Proactive Report

JANUARY 24, 2016

MarketingProfs: Benchmarks, Budgets & Trends Report. ) The tricky part is figuring out what to content to create and how to measure its effectiveness. How they feel about your brand (sentiment). That’s when you can use the data in this excellent infographic about content tactics. How they feel about your competitors.

Digital PR 100

Digital PR Strategy Infographics Trends 100

The Proactive Report

FEBRUARY 2, 2017

Here the top 10 insights from the report. The measure of trust between the well-informed public and the general population is getting further apart. Find advocates and influencers outside the brand who can reach people within a certain ‘echo chamber.’ DOWNLOAD THE INFOGRAPHIC. The Trust Gap Widens .

System 100

System Training Engineering Employee 100

Sword and the Script

APRIL 13, 2019

Similarly, we also are responsible for helping the CMO carry it out – to execute that strategy, iterate, measure and improve. The report says, “They’re looking inwards in recognition that to enable their organization to flow around the customer, they must challenge business as usual and inspire change.”. Want to Boost Revenues By 5.8%

Study 114

Study Survey Infographics B2B 114