PR 20/20

MAY 23, 2017

We originally published a blog in 2015 listing 40+ inbound marketing resources. We’ve added even more to the list, so read below for an update with even more resources for marketers. As marketers, we spend hours researching the top trends and tactics to prove top-notch ROI and success. even a free marketing course).

Resources 53

Resources Marketing SEO Engineering 53

The Proactive Report

JULY 23, 2018

Content has always been a major part of PR, but now it’s become an integral part of all marketing. According to research from the Content Marketing Institute, 91 percent of B2B brands and 86 percent of B2C brands use it. Your audience finds your content in many ways, but one of the main ones is through search.

Google 113

Google Guidelines Web B2C 113

Deirdre Breakenridge

MARCH 12, 2015

Years ago, I was a PR person working at a creative marketing communications agency. The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. At the same time, we’re working more closely with marketing, branding, digital and web teams.

Creativity 150

Creativity Web Social Media Data 150

Buzzstream

FEBRUARY 15, 2024

As brands constantly ask how many links they need to build , the question should be, how many quality links do I need to build? Note: A brand new site may not have as high of a DA/DR because they’ve just launched. Could you see this content in a printed magazine, encyclopedia, or book? Quality vs quantity. The age-old question.

How To 71

How To SEO Google Examples 71

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Cision

AUGUST 26, 2015

How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — Branding, Social Media, Marketing, PR & Professional Coach. 68% Of Marketers Want To Know How To Create Better Visual Content [link]. Content marketing influencer, social media marketing strategist & speaker.

Social Media 120

Social Media Twitter Media Nonprofit 120

ImPRessions - Crenshaw Communications

JULY 18, 2017

A brand-sponsored survey is a time-honored tool for public relations. Before you compose your questionnaire, determine what you want the survey to accomplish, what data is most meaningful to your brand, and what would interest relevant media. Don’t confuse PR and market research. Craft surveys that will work hard for you.

Survey 136

Survey How To Construction Data 136

MaccaPR

FEBRUARY 2, 2016

Want to take your blogger-brand relationships to the next level? According to a recent Maxwell PR study (see infographic below), 35 percent of top food bloggers reported spending more than 35 hours per week on blogging and 43 percent estimated that they’ll prepare more than 20 sponsored blog posts in 2016. Bonus Tip: Be flexible!

Trends 48

Trends Blogging Brand Branding 48

Landis PR

AUGUST 23, 2021

I also think it’s wacky when I get asked to publish an infographic. When I was little, I always wanted to write for People magazine. Understand the brand first. I’ve been in the B2B space for 14 years now but in the supply chain and logistics market specifically for nine years. What is your dream assignment?

Meeting 69

Meeting Media B2B Transportation 69

Buzzstream

DECEMBER 5, 2023

Many people – particularly those who come from technical or creative backgrounds – detest marketing and think that a strong offering is all that’s required to succeed in the world. Making your list in BuzzStream Let’s say you want to find blogs that feature fitness infographics with a Domain Authority above 40.

Infographics 62

Infographics Pitching Writing Blogging 62

Presspage

AUGUST 15, 2017

According to Wired magazine founder Kevin Kelly, we will see increasing ‘cognification’ in the next thirty years, whereby AI systems will infiltrate every aspect of society. Users around the world are now using messaging apps to connect with friends, brands and to view images and content.

Technology 115

Technology Big Data Video Data 115

PR Fuel

JULY 5, 2020

Do you want a way to build the authority of your brand by forming relationships with journalists that cover your industry? It first helps to know the difference between a press release and a regular piece of content marketing. Press releases aren’t meant to act as marketing material for your company. Concise Conclusion.

Writing 52

Writing How To SEO Infographics 52

Marketwired

MARCH 31, 2016

More and more, IROs are incorporating photos and video into their IR websites and using infographics to emphasize important data in their earnings reports. Salesforce uses infographics to highlight important points in its earnings reports. Playing to a visual world. Leveraging social media.

Technology 100

Technology Infographics Financial YouTube 100

Marketwired

FEBRUARY 16, 2016

When you can, offer high resolution photos, videos or infographics. A 20+ year veteran in PR and marketing, Breakenridge has counseled senior-level executives at Fortune 500 companies. CreativePR is not settling for the normal news that the average brand would spew out about its product or service. Tears abound!

Creativity 100

Creativity Pitching Writing Conference 100

PR Fuel

MARCH 17, 2020

PR helps small businesses build brand awareness and credibility. Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. A Long-Term Strategy: Content Marketing. Content marketing isn’t a new idea. Content marketing has three main pros.

Publicity 63

Publicity Small Business Advertising Advertising 63

PR Conversations

JULY 5, 2017

Developing social media marketing policies. In a world where people are glued to their mobile devices even in parks on a sunny day, check out social accounts every other second and happily embrace the culture of liveblogging, it seems natural for brands to incorporate smm policies into overall communication strategies.

Infographics 63

Infographics Corporate Policies Reputation 63

Beyond PR

MAY 12, 2016

Photos, short infographics, videos and other visuals create a stronger emotional connection than words alone. An extra like this, via PR Newswire’s agreement with The Reuters Sign, shows that you view your clients as people, not just brands. Everyone (including your client) responds to visual content better.

Agency 40

Agency Real Estate Film Video 40

Buzzstream

MARCH 13, 2024

This post will help you understand everything you need about digital PR to decide if it’s right for you and your brand. But the simplest explanation I’ve ever given is that digital PR is a marketing tactic used to earn high authority links from publications that drive rankings and site traffic. What is Digital PR? Product Creation.

Digital PR 71

Digital PR Construction Case Study SEO 71

David PR Group

JANUARY 21, 2016

A few weeks back, I interviewed David Meerman Scott about his book, The New Rules of Marketing & PR , and one area I promised to revisit is known as newsjacking. You can blog, do a video, shoot a Periscope live stream, tweet, or create an infographic. Following are five key questions and answers about the subject. –John.

Television 40

Television Corporate Infographics Radio 40

Journalistics

MARCH 2, 2013

You need to be able to demonstrate you are proficient in using these tools because clients and organizations are looking for employees who can help manage their brand voices across these channels. If you know how to use image editing software, this is an incredibly relevant skill for public relations and content marketing today.

Pinterest 52

Pinterest Writing Interviews Social Media 52

MaccaPR

MAY 3, 2019

How can marketers like you get your CEO or brand spokesperson interviewed on a podcast that’s heard by tens of thousands, or even millions, of listeners? Podcasts give clients the opportunity to express their personality in a way that infographics, e-books and print interviews seldom do.

Company 113

Company Interviews Print Pitching 113

Contently - Strategy

APRIL 24, 2019

This is an excerpt from The Content Marketer’s Playbook: Grow Your Content Program. Brands are creating more content than ever before. According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. Those are standard brand awareness goals.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

MaccaPR

FEBRUARY 10, 2015

Welcome to your Taylor Swift Master Class in Social Media Marketing! Your teacher today will be America’s #1 Online Brand Strategist, Professor Taylor Swift (Cue: Insane, utterly-abandoned shrieking, evolving into wild explosive screaming and rhythmic chants of, ‘Taylor, We Love You!’) Source: Billboard ). January 30, 2012.

Social Media 48

Social Media Marketing Media YouTube 48

Sword and the Script

JUNE 11, 2016

Earlier this month, the Content Marketing Institute (CMI) was acquired by events company UBM for a reported $17.6 Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry for content marketing, which of course includes blogging. Marketing Integration Still Reigns

Blogging 60

Blogging Marketing SEO Content Marketing 60

PR Fuel

AUGUST 31, 2020

When looking for website content from a brand, about 71% of journalists look for press releases as their primary source. Start marketing with these nine tips for writing a press release today. Consider adding different types of multimedia, including videos, photos, infographics, or PDFs. Know Your Purpose. Add Imagery.

Writing 70

Writing SEO Engineering Video 70

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. These articles from The News Market and Inc. Magazine offer some practical tips: Want To Make The Most Of Your Online Newsroom?

How To 48

How To Media Print Real Estate 48

Contently - Strategy

JULY 31, 2019

In the marketing world, professionals tend to glom onto useful marketing buzzwords as a shared language, and those terms can actually prove useful to professionals in adjacent industries. As the marketing and media industries continue to look more and more alike, their lexicons overlap too.

Content Marketing 111

Content Marketing Marketing Media SEO 111

Stephen Waddington

DECEMBER 5, 2018

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. There are examples offline and online in almost every market. The value of earned media lies in independent editorial published at scale.

Media Relations 115

Media Relations Media Print Newspapers 115

Cision

MAY 29, 2017

Marketers are now keen on making brand content discoverable to ensure better awareness and traffic. Almost every brand is creating content to offer value for their audiences, which means it’s even more difficult for people to find the information they are looking for. So what can marketers do to ensure content gets seen?

How To 129

How To Content Marketing Engineering Advertising 129

Beyond PR

MAY 30, 2017

Marketers are now keen on making brand content discoverable to ensure better awareness and traffic. Almost every brand is creating content to offer value for their audiences, which means it’s even more difficult for people to find the information they are looking for. So what can marketers do to ensure content gets seen?

How To 40

How To Engineering Content Marketing Advertising 40

MaccaPR

AUGUST 5, 2015

What’s more, promoting the authors of your blog is a critical part of establishing employee advocates for your brand – advocates who can extend their value through branded e-books, speeches, webinars, podcasts, infographics, YouTube videos and much more. Bylined Bloggers Build Employee Retention. Source: Ben Sutherland ).

Blogging 48

Blogging Employee Corporate Google 48

Sword and the Script

NOVEMBER 29, 2016

This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. Media Changes mean PR needs Content Marketing. Brands used to have a controlling influence on information about their products. Credibility: Why Content Marketing also needs PR . PR: The Best Kept Secret in Content Marketing.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

MaccaPR

OCTOBER 26, 2015

We’ll never forget the panic in the PR world as tens of thousands of journalists (aka our PR pitch targets) at newspapers, TV stations and magazines were laid off. But, as that great marketing communicator Bob Dylan sang, “things have changed.”. What’s a marketer to do? “To Its title: “Trust Me, PR Is Dead.”.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48