Beyond PR

JUNE 30, 2016

Rather than focusing solely on social media and mobile, as brands tend to do when considering younger markets, you can target 18- to 22-year-olds at student-run media organizations on college campuses. The university radio or TV station. Broadcast: Increased Collaboration Between Campus and Local Media. The college newspaper.

Radio 69

Radio Newspapers Print Media 69

Victorious PR

JANUARY 13, 2023

But it’s important to look at others and educate yourself on what may be a better tactic. You have print, television, radio, AND online. We get leaders in the local press, industry-specific media, leading publications, and podcasts, allowing the public to see them as credible within their industry. And we get it.

Real Estate 52

Real Estate Publicity Television Radio 52

Stephen Waddington

SEPTEMBER 18, 2020

Topics range from audience targeting, social media, partnership working, reputation, pitching to radio and community building through to public affairs, internal comms, leadership, coaching and the psychology of decision-making. They are looking to brands to be ethical, sustainable, moral; and do a lot more than sell product.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Cision

JUNE 6, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. 19 percent were piloting a program.

Marketing 239

Marketing Television Handbook Web 239

Critical Mention

AUGUST 5, 2018

Shonali’s speciality is strategically increasing growth, helping brands bring big ideas to life through social PR. He also holds a seat on the NASA Education and Outreach Council. Today, you can follow David for his speaking engagements, educational PR articles and industry news. Peter Shankman. petershankman. Annie Jennings.

Twitter 77

Twitter Radio Social Media Print 77

wiredPRworks

JUNE 10, 2020

Contrary to common misconception, they’re also generally healthy, civically engaged, college-educated, and socially active. This innovative computer service provides online facilities for real-time interaction with other computer users, from entertainment, politics, gaming, radio, and more. About Ziff Davis. How about you? Need ideas?

Video 52

Video Local Tools Conference 52

NewsWhip

MAY 27, 2021

Media consumption habits and local news | Jump to text. Brand relevance versus brand reputation | Jump to text. Wellness brands during the pandemic | Jump to text. Influence of local newspapers | Jump to text. Paul: Consumers have tried to educate themselves in this new world. We talk about R rates.

Healthcare 78

Healthcare Storytelling Communications Local 78

Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

Stephen Waddington

MAY 19, 2020

In the public sector, communicators have never been busier, as energy is directed to public education and information. That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders.

Crisis 151

Crisis Government Energy Community 151

Rock the Status Quo

NOVEMBER 11, 2015

If you don’t know Shonali, she is a PR consultant and incredible PR educator on the faculty of The Johns Hopkins University ( she teaches at Rutgers University, too! ). Shonali just launched a brand spankin’ new program called Social PR Launchpad – go check it out or see the image below for details.

Crisis 100

Crisis System Education Community 100

Stephen Waddington

DECEMBER 12, 2019

The local media and broadcast media has done a good job in holding political campaigns to account against the wave of disinformation online. Grassroots education is the best place to start. Facebook’s digital doorstep Facebook has become one of the most influential political source thanks to targeting and local groups.

Publicity 93

Publicity Media Facebook Newspapers 93

Sword and the Script

JUNE 18, 2019

11) “I get my clients, who are experts in their fields, into newspapers, magazines, online publications and on TV and radio.”. 21) “I use print, online, and social media to convey to important people – prospective students, donors, legislators, and the news media – the work this university does to educate people and improve their lives.”.

Employee 150

Employee Print Writing Survey 150

Sword and the Script

MAY 9, 2017

As a kid, my parents took me to the show, and I still remember the branded whiz-bang flashlight they purchase for me – a rare indulgence. Working for a brand with such deep roots in PR history wasn’t lost on me then – and certainly isn’t lost me now. 3) Snakes do Drive Time Radio. for drive time morning radio.

Publicity 89

Publicity Radio Crisis Crisis Communications 89

Sword and the Script

AUGUST 20, 2019

In high school, she landed an internship with a local radio station and started a club for kids trying to pursue a career in broadcasting. Fortunately for the public relations community, her subsequent experiences in education and internships persuaded her instead to pursue a career in PR.

Employee 89

Employee Internal International Training 89

Beyond PR

JUNE 22, 2017

For example, a PSA from a national oncology organization about prostate cancer is obviously very different from a New England-based educational foundation PSA centered around the dangers of screen time for preschoolers. In the past, we relied solely on earned media pickup of public service announcements via local and national broadcasts.

Publicity 71

Publicity Real Estate Nonprofit Television 71

Stephen Waddington

JUNE 23, 2019

Radio is under indexed (12% vs 8%) and print is over indexed (3% vs 7%). #4 It’s an area that brands should investigate. #6 8 Splinternet: multiple internets The internet is fracturing along the lines of platforms and local regulation. TV and mobile are almost at parity for both viewing and ad investment.

Report 81

Report YouTube Privacy Web 81

Waxing UnLyrical

JULY 2, 2018

My entire education was here on Twitter from people like @shonali, @ginidietrich, @mikeschaffer, and more #measurepr #measurepr. KPIs included local media interviews, toolkit downloads, and increased engagement at local chapter levels #measurepr. My degree is in mass comm and I went to school for a career in radio.

Measurement 40

Measurement Nonprofit Education Social Media 40

Cision

JUNE 2, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. To break through the clutter, brands are now paying influencers to reach their admirers and devotees.

How To 198

How To Real Estate Web Case Study 198

Cision

AUGUST 26, 2015

Branding, Social Media, Marketing, PR & Professional Coach. Social is branding, but unlike traditional advertising—it’s more human. Digital Brand Manager for USC, digital strategist, marketing consultant, public speaker. CEO of Likeable Local. A5: Social listening is critical and key to success in brand protection.

Social Media 120

Social Media Twitter Media Nonprofit 120

Masters in Communications

FEBRUARY 12, 2022

Today, we use many information sources to see what is going on around us, locally, nationally, and globally, with more emerging all the time. Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. These seek to provide educational content.

Ethics 52

Ethics Communications Print Television 52

Sword and the Script

FEBRUARY 20, 2018

As it turns out, he got his start selling radio and television advertising and only later went to work in the CPG industry after earning an MBA. b) I learned how ruthlessly competitive big brand marketing is. Retailers have built strong store brands and they make high quality products. Today he’s on his own.

Technology 61

Technology Marketing Retail Interviews 61

Beyond PR

AUGUST 5, 2016

With many of the high-profile events not starting until the evening, media organizations and brands used the days to make their mark with panels, breakfasts and other events. It was also an honor to see one of the nation’s top political reporters, Bob Schieffer, who sat down for a live interview with CBS Radio News.

Marketing 40

Marketing Interviews Creativity Groups 40

PR Conversations

OCTOBER 27, 2023

So, for example, when television was invented journalists tended to use it like radio by simply televising someone reading the news rather than using pictures. These cognitive interpretations are embodied in such concepts as image, reputation, brand, and impressions. Thus, these educational institutions also are to blame.

Reputation 52

Reputation Social Media Internal International 52

Beyond PR

JUNE 2, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. To break through the clutter, brands are now paying influencers to reach their admirers and devotees.

Real Estate 57

Real Estate How To Web Case Study 57

Communications Conversations

MAY 3, 2016

She is particularly interested in pursuing a career with an international nonprofit that works to alleviate poverty and improve educational opportunities around the globe. Liddy is a communicator with a passion for writing, and a specialized interest in social media outreach and branding. Her education has included studying in France.

Sports 0

Sports Leadership Internal International 0

Communications Conversations

OCTOBER 18, 2016

Betsy has been educating the next wave of PR pros here in Minneapolis for the better part of a decade. Now, he’s leading a new agency brand named “Creation.” Most recently the former president of MN PRSA and leader of Risdall PR, Joel has been a fixture in the local PR community for years.

Agency 60

Agency Groups Public Affairs B2B 60