Rock the Status Quo

OCTOBER 6, 2015

When you think of the biggest changes in the move from traditional #PR to #DigitalPR, what comes to mind? After decades of media relations and pitching, everything is suddenly changing. It’s also brought a wider variety of marketers and entrepreneurs into the fold as newbie PR pros. I think of HOW FUN our job has become.

Digital PR 100

Digital PR Publicity Pitching Social Media 100

Waxing UnLyrical

DECEMBER 11, 2013

The falling rupee has hit many Indians, and seems to have caught up with the Indian media in the past few months. It is rightly said that PR and journalism are interdependent. However, I believe that the PR agencies should take this as an opportunity rather than a challenge. Image: Amit Kumar via Flickr, CC 3.0.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

Lauri Pehar Borsh

FEBRUARY 18, 2017

Excellent advice from Pattie Lovett-Reid, chief financial commentator, CTV News – 5 ways to grow your personal brand on social media. ANALYSIS: Are you narcissistic if you’re on social media? Watch Pattie’s interview with BNN’s The Street. That was the question posed to me at a family BBQ on the weekend.

Social Media 60

Social Media Brand Branding Media 60

The Proactive Report

JUNE 20, 2015

The Internet has changed the way we connect and communicate – not just with one another, but also with the media. Writing a press release and posting it on the wire doesn’t get your media coverage anymore. In fact, according to the 2015 Cision Social Journalism Study only 6% of PR pros still do that.

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Twitter Media Relations How To Media 100

Lauri Pehar Borsh

AUGUST 18, 2015

Excellent advice from Pattie Lovett-Reid, chief financial commentator, CTV News – 5 ways to grow your personal brand on social media. ANALYSIS: Are you narcissistic if you’re on social media? Here are a few things I found helpful as I embarked on this brand building social journey. 3) Think very small steps.

Social Media 60

Social Media Brand Branding Media 60

Lauri Pehar Borsh

AUGUST 18, 2015

Excellent advice from Pattie Lovett-Reid, chief financial commentator, CTV News – 5 ways to grow your personal brand on social media. ANALYSIS: Are you narcissistic if you’re on social media? Here are a few things I found helpful as I embarked on this brand building social journey. 3) Think very small steps.

Social Media 60

Social Media Brand Branding Media 60

Prohibition

MARCH 29, 2021

Although last month was the shortest in our yearly calendar – the world of social media has not fallen short! Here are five of February’s most notable social media updates! However, this new program will focus on facilitating further growth for content creators and their personal brand.

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Social Media Trends Media Instagram 62

Lauri Pehar Borsh

JANUARY 31, 2014

Jaffe PR is a complete Public Reputation resource, devoted primarily to law firms, legal associations and vendors to the legal market. Legal Brand Journalism™, including media relations and content development, is at the heart of our work for clients.

Social Media 83

Social Media Media Journalism Reputation 83

Presspage

APRIL 9, 2018

During this webinar Bart Verhulst, Co-founder of PressPage and Niru Gupta, Newsroom Consultant, reveal the secrets for building, promoting and measuring a search engine optimized content strategy centered around your corporate newsroom or brand journalism site.

SEO 79

SEO Engineering Corporate Web 79

Buzzstream

MAY 2, 2024

Email is the best way to contact reporters, though social media is a close second. For some in the social media space, these are influencers. For some in the social media space, these are influencers. In the digital PR world , journalists and reporters promote our content. Finding them can be a challenge.

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Digital PR Report How To Pitching 62

Lauri Pehar Borsh

MAY 27, 2014

Last year, I wrote an article for Jaffe –the legal industry’s full-service PR and marketing agency, entitled Come Out from Behind the Brand. I guess you can call me a traditionalist; I am a huge proponent of staying true to what social media actually means, and how it was originally developed to connect people with people.

Social Media 68

Social Media Media Digital PR Facebook 68

Buzzstream

NOVEMBER 9, 2020

For media professionals, whose inboxes are flooded with a daily dose of hundreds of subject lines, the musings are less existential. 1 priority for media professionals because, without the perfect one, emails face the same destiny – the trash pile. For Media Professionals, AI Creates New Beginning .

Writing 62

Writing Pitching Survey Digital PR 62

Lauri Pehar Borsh

MAY 27, 2014

Last year, I wrote an article for Jaffe –the legal industry’s full-service PR and marketing agency, entitled Come Out from Behind the Brand. I guess you can call me a traditionalist; I am a huge proponent of staying true to what social media actually means, and how it was originally developed to connect people with people.

Social Media 60

Social Media Media Digital PR Facebook 60

Doctor Spin

FEBRUARY 14, 2024

Spin Academy | Online PR Courses Public Relations vs Marketing Public relations (PR) and marketing are essential components of an organisation’s strategy to promote and sell its products or services, but they focus on different areas and have distinct goals. Public Relations is typically taught under Communications.

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Publicity Marketing eBook Public Affairs 52

Lauri Pehar Borsh

JANUARY 12, 2019

The simplest truth for business owners to remember is that they must invest in their brand (as well as their personal professional brand) before they invest time and money into gaining media attention. The post 5 Evidences that You’re Not Ready for Press appeared first on Laurie Pehar Borsh Digital PR.

Digital PR 60

Digital PR Brand Branding Media 60

Landis PR

JULY 10, 2023

Photo courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, David Wills – Media Profile Inc. Check out the Doubt It and Keep Truth Well campaigns by the Canadian Journalism Foundation. For the original blog, please visit here. First, consider the source of the information.

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wiredPRworks

JANUARY 13, 2022

Scott is the author of Why They Follow: How to Lead with Positive Influence , the co-author of Rainmaker Confidential , and has been quoted in The Wall Street Journal, Forbes, Bloomberg, The American Lawyer, Above the Law, The Huffington Post, Selling Power Magazine, Business Insider, and many more.

Strategy 52

Strategy Training Insurance Insurance 52

Lauri Pehar Borsh

FEBRUARY 13, 2014

By Richard Brownell | PR News Online 02/11/2014. The ability to tell a story is a fundamental skill that all good brand communicators should possess. Christopher Hammond, senior vice president of corporate communications for Wells Fargo, shares some tips here on how to enhance your brand’s message through storytelling. #1.

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Storytelling Brand Branding Corporate 83

Sword and the Script

JULY 2, 2019

Interestingly, PRWeek pointed to some of the competitive pressures in the industry as a result of acquisitive environment: “Business Wire once partnered with TrendKite, the digital PR platform that was acquired by Cision this year. Onclusive released a report called the 2019 Global Journalism Report , which it says “analyzed 2.1

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Trends Media Report Technology 60

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. Good information is the lifeblood of social media networking.

Social Media 83

Social Media Pitching Media LinkedIn 83

Bianchi Biz Blog

DECEMBER 2, 2021

During that time, we have also dealt with many changes in the traditional and digital media and public relations environments. And we have also heard many opinions, presumptions and theories about the relevance and the impact of automotive PR. Will your company come to the top of those searches?

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Automotive Technology Engineering Trade Shows 69

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications.

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Digital PR Industry Strategy Film 170

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. Good information is the lifeblood of social media networking.

Social Media 60

Social Media Pitching Media LinkedIn 60

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. Ruth Barrett , Head of Content and Digital PR at Inspired Agency , has another use for the tool, too, utilising it as a way to fine-tune pitches and angles before outreach.

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Digital PR Tools Pitching Film 161

Lauri Pehar Borsh

AUGUST 12, 2017

The simplest truth for business owners to remember is that they must invest in their brand (as well as their personal professional brand) before they invest time and money into gaining media attention.

Brand 68

Brand Branding Media Small Business 68

Buzzstream

MAY 16, 2024

And yet, according to uSERP’s State of Backlinks for SEO report , guest posting is the third most popular link-building method behind content marketing and digital PR. For example, here’s a post I did for Ahrefs in 2021 that featured a link to Siege Media (where I worked at the time) in the author byline area.

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Blogging Google SEO Writing 62

Norton's Notes

JULY 17, 2014

Today the BBC announced that it is cutting almost 500 jobs but reinvesting in a further 195 posts to back what it calls ‘digital journalism’. So I think we can safely say that digital journalism is where the BBC believes the future of that industry is headed. The future of online media is niche media for me.

Journalism 50

Journalism Digital PR SEO Wikipedia 50

Norton's Notes

MAY 14, 2015

I have argued in my digital PR lectures at Leeds Beckett University that SEO is harming the PR industry up here in the north. I have noticed several SEO firms, hiring PR executives and some attempting to poach our staff, and paying them big salaries to join their teams and help them develop their in-house PR abilities.

SEO 28

SEO Agency Engineering Journalism 28

Sword and the Script

AUGUST 13, 2019

Today, the company is perhaps the largest of its kind, and I think understanding how it got to the place it is now, offers an interesting window into the world of PR and the evolution of technology for the digital PR community. Vocus , a provider of cloud-based PR software announces it will be acquired by GTCR for $447 million.

Technology 13

Technology Software Company Marketing 13

Rock the Status Quo

FEBRUARY 9, 2015

Perhaps they don’t have an internal brand ambassador program of any kind ( a what? ), and they are terrified at the very THOUGHT of giving employees online freedom and autonomy. Consider ways to expand editorial placements with personal branding campaigns for c-suite leadership and your subject matter experts !

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Corporate Leadership Brand Branding 100

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 Cision said customers that use its PR Newswire distribution service “can now secure guaranteed editorial placement across thousands of premium publishers.”

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Software Case Study Advertising Advertising 130

The Proactive Report

JUNE 4, 2016

GUEST POST by Mike Falkow, Creative Director of Meritus Media. Social media has become the elephant in the room when it comes to business nowadays. Social media today is about visual storytelling and each platform has developed its own shorthand, a unique language if you will. That’s a different kettle of fish entirely.

Social Media 100

Social Media Media Infographics Pinterest 100

Sword and the Script

NOVEMBER 9, 2021

Kroger’s investor-relations website automatically picked up the release, and media organizations including Bloomberg News published the information. PR Newswire is owned by Cision, which acquired the press release distribution service in 2015 for $841 million. PR tech startup Prophet partnered with PeakMetrics, according to PRWeek.

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Software Banking Technology Data 94

Buzzstream

JUNE 5, 2024

The term digital PR means different things depending on who you ask. We even had an entire podcast episode devoted to the differences between digital PR strategies US and UK with Rise at Seven’s Will Hobson. Some people refer to digital PR as content-led link building. But there is a lot more to digital PR.

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Digital PR Examples Strategy Survey 62

Buzzstream

MARCH 21, 2024

If you aren’t reaching the correct person, a media pitch , no matter how good, will not matter. According to Muck Rack’s 2024 State of Journalism Report , the top reason for rejecting a pitch (73%) is the lack of relevance to their coverage area. Why Build Your Own Media List? Curating your media list solves this.

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Construction How To Media Google 62

ZudePR

JUNE 6, 2016

The idea for this post came after I was experiencing a growing sense of frustration late last year due to the distractions inherent in my job as a digital PR (distractions I would wager the majority of people reading this post will be familiar with). She is a social media, SEO, Internet marketing and blogging consultant.

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Writing Social Media SEO Blogging 114

Rock the Status Quo

FEBRUARY 3, 2016

Above The Noise is designed to help you find brand clarity, attach that clarity to your marketing and profoundly improve your results through organic efforts, not advertising. One large brand and one small brand, both showcasing their digital integration efforts and what has worked for them. Your Free Book Bonus.

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