Is Digital PR Making Public Relations Sexy Again?

Rock the Status Quo

When you think of the biggest changes in the move from traditional #PR to #DigitalPR, what comes to mind? It’s also brought a wider variety of marketers and entrepreneurs into the fold as newbie PR pros. PR is suddenly sexy again. Digital PR Public Relations

Digital PR Measurement Lessons from News Analytics

The Proactive Report

He points out the difficulties with counting unique visitors and page views and says that for journalism to understand and extract usable insights from the data it must learn how to turn bad data into good. PR lesson: Take the time to produce content of real depth and value.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Digital PR Measurement Lessons from News Analytics

The Proactive Report

He points out the difficulties with counting unique visitors and page views and says that for journalism to understand and extract usable insights from the data it must learn how to turn bad data into good. PR lesson: Take the time to produce content of real depth and value.

Finalists named for the 2015 Digital PR & Social Media Awards

PR Daily

Our call went out for inspired work in digital PR and communications and use of social media. We saw the power of digital communications and social media harnessed by imaginative minds. Best Use of Digital & Social Media for. Brand Awareness. PR Campaign.

Digital journalism is alive but is digital PR?

Norton's Notes

Today the BBC announced that it is cutting almost 500 jobs but reinvesting in a further 195 posts to back what it calls ‘digital journalism’. So I think we can safely say that digital journalism is where the BBC believes the future of that industry is headed.

Announcing PR Daily’s 2018 Digital PR & Social Media Awards finalists

PR Daily

The digital communications and social media industries are always changing. We’re excited to announce PR Daily’s 2018 Digital PR & Social Media Awards finalists. DIGITAL AND SOCIAL MEDIA ACTIVITY. Digital Product or Service Launch. Brand Awareness.

Using Snapchat for storytelling is a brand journalism win

PR Daily

is among a growing number of news media outlets—including NPR , CNN , ESPN and The Wall Street Journal —that are adding Snapchat to their storytelling toolboxes. So, what does the rise of Snapchat in journalism mean for reporters—along with their PR pro counterparts?

3 tips for practicing award-winning brand journalism

PR Daily

Brand journalism, promoted through social media, can be a great way to engage audiences. No company succeeds with both practices better than Cisco, which won a PR Daily Digital and Social Media award this year for its technology news site, The Network. Cisco digital content lead Kirsten Chiala takes us behind the scenes and reveals how the content team consistently delivers award-winning brand journalism—and how you can do the same: 1.

Finalists Announced for PR Daily’s 2016 Digital PR & Social Media Awards!

PR Daily

We asked for your most inspired work in digital PR communications and the use of social media. Entries poured in, and your work demonstrated an amazing diversity of talent and superb digital PR & social media ideas. Best Digital & Social Media Activity.

Why Monitoring Brand Mentions Matters

The Proactive Report

Back in the 1980s research showed that when someone had a bad experience with your brand they were likely to tell 35 people. Hats off to investment research and rating firm Morningstar and their marketing and PR staff for doing just that today. Eyes Open. Tired Awake Young Man.

Growing your personal brand on social media

Personal PR

Excellent advice from Pattie Lovett-Reid, chief financial commentator, CTV News – 5 ways to grow your personal brand on social media. I found myself defending those of us who use social media to get a message out, build a brand, or purely for the entertainment value.

Next Steps in Social Media Marketing

Flack's Revenge

If social media were a brand, it’s one that I think most would agree has been tarnished. Should brands hedge their bets? What about for personal interaction and brand building? Trust in social media and journalism are at an all-time low.

Growing your personal brand on social media

Personal PR

Excellent advice from Pattie Lovett-Reid, chief financial commentator, CTV News – 5 ways to grow your personal brand on social media. Digital PR GETTING PERSONAL WITH PR Online Reputation Personal Publicity for Executives brand digital journalism media Online personal PR promotion Publicity socialWatch Pattie’s interview with BNN’s The Street. ANALYSIS: Are you narcissistic if you’re on social media?

Storytelling Tips to Make Your Brand More Relatable

Personal PR

By Richard Brownell | PR News Online 02/11/2014. The ability to tell a story is a fundamental skill that all good brand communicators should possess. Christopher Hammond, senior vice president of corporate communications for Wells Fargo, shares some tips here on how to enhance your brand’s message through storytelling. #1. Storytelling not only shares information, it makes that information relatable to the audience, humanizing complex ideas and offering fresh perspectives.

Growing your personal brand on social media

Personal PR

Excellent advice from Pattie Lovett-Reid, chief financial commentator, CTV News – 5 ways to grow your personal brand on social media. I found myself defending those of us who use social media to get a message out, build a brand, or purely for the entertainment value. The question then becomes how do you develop a social media brand that shines a light on you in a good way, and helps to build your brand, not destroy it? 1) You need to take ownership of your brand.

5 Evidences that You’re Not Ready for Press

Personal PR

The simplest truth for business owners to remember is that they must invest in their brand (as well as their personal professional brand) before they invest time and money into gaining media attention. Brand Journalism Digital PR Online Reputation Public Relations digital media personal PR press PressWho public relations small business social

Tips for wooing journalists with topics and formats they favor

PR Daily

Form follows function, but with digital content malleable to both text and visual conveyances, delivery options abound. Which raises the question, “What type of content should digital PR pros be pitching?”. Having a scoop is an idea nearly as old as journalism itself.

How to Use Twitter in Media Relations

The Proactive Report

In fact, according to the 2015 Cision Social Journalism Study only 6% of PR pros still do that. Most journalists consider Twitter to be an extension of their own reporting these days and 75% say that they use Twitter to build their own brand. Get my Digital PR Tips Newsletter.

5 Evidences that You’re Not Ready for Press

Personal PR

The simplest truth for business owners to remember is that they must invest in their brand (as well as their personal professional brand) before they invest time and money into gaining media attention. 5 Evidences that your Brand is Not Ready for Press… 1. Build a brand.

Announcing PR Daily’s 2019 Digital PR & Social Media Awards finalists

PR Daily

The digital landscape is constantly changing, and it’s overcrowded with content. The impressive finalists for our Digital Marketing & Social Media Awards checked all the boxes. DIGITAL & SOCIAL MEDIA ACTIVITY. Digital Product or Service Launch. Brand Awareness.

Social media network broadcasting: No sales pitch please!

Personal PR

Just as traditional advertising and sales approaches remain critical components of your marketing and branding toolbox, social media network broadcasting is also becoming more and more necessary.

Facebook announces live-streaming for brands

PR Daily

Brand managers can be part of the live-streaming trend without leaving Facebook. Though it’s hard to deny the power of live-streaming and video in today’s digital media landscape, many are not sure how to use the tools effectively.

5 Evidences that You’re Not Ready for Press

Personal PR

The simplest truth for business owners to remember is that they must invest in their brand (as well as their personal professional brand) before they invest time and money into gaining media attention. 5 Evidences that your Brand is Not Ready for Press… 1. Build a brand.

Is outsourcing social media right for you?

Personal PR

Originally published on the Jaffe PR Blog on Jan 22, 2014. Jaffe PR is a complete Public Reputation resource, devoted primarily to law firms, legal associations and vendors to the legal market. Legal Brand Journalism™, including media relations and content development, is at the heart of our work for clients. Read the article here (click over to): Jaffe PR Blog.

Social Media ROI – it takes a village

Personal PR

Last year, I wrote an article for Jaffe –the legal industry’s full-service PR and marketing agency, entitled Come Out from Behind the Brand. My back to basics mantra: “Social media works best when people, not the brand entities that they work for, communicate with people about what and who they like and know of, the latest news and incredible stories, etc.”. In doing so , all of this can and will lead to increased online visibility (digital PR and publicity!)

Social Media ROI – it takes a village

Personal PR

Last year, I wrote an article for Jaffe –the legal industry’s full-service PR and marketing agency, entitled Come Out from Behind the Brand. My back to basics mantra: “Social media works best when people, not the brand entities that they work for, communicate with people about what and who they like and know of, the latest news and incredible stories, etc.”. In doing so , all of this can and will lead to increased online visibility (digital PR and publicity!)

Social media network broadcasting: No sales pitch please!

Personal PR

Just as traditional advertising and sales approaches remain critical components of your marketing and branding toolbox, social media network broadcasting is also becoming more and more necessary.

How PR Pros Can Build Epic Personal Branding For Corporate Leadership

Rock the Status Quo

Perhaps they don’t have an internal brand ambassador program of any kind ( a what? ), and they are terrified at the very THOUGHT of giving employees online freedom and autonomy. So what’s a PR pro to do?

This Book Just Might COMPLETELY Change Your Business

Rock the Status Quo

Above The Noise is designed to help you find brand clarity, attach that clarity to your marketing and profoundly improve your results through organic efforts, not advertising. One large brand and one small brand, both showcasing their digital integration efforts and what has worked for them.

This Book Just Might COMPLETELY Change Your Business

Rock the Status Quo

Above The Noise is designed to help you find brand clarity, attach that clarity to your marketing and profoundly improve your results through organic efforts, not advertising. One large brand and one small brand, both showcasing their digital integration efforts and what has worked for them.

PRSA LA State of the State of PR

The Proactive Report

On Wednesday January 28, 2015 PRSA LA chapter met for their annual State of the State of PR review. Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International. Daniel Lemin, President, One Good Brand.

In 2020 and beyond, earned media should take priority

PR Daily

In the past, most marketers chose to focus on “paid” digital marketing activities to achieve their goals. Here’s the thing—those same people using Ad Blockers are also willing to pay for ad-free journalism. Brand reputation must be built up over time—and it’s fragile.

Media 171

Webinar 'Supercharge your Online Newsroom with SEO Basics'

Presspage

During this webinar Bart Verhulst, Co-founder of PressPage and Niru Gupta, Newsroom Consultant, reveal the secrets for building, promoting and measuring a search engine optimized content strategy centered around your corporate newsroom or brand journalism site.

SEO 95

Are you on the cutting edge of digital communications?

PR Daily

The digital landscape is changing the way communicators attract attention for their clients or organizations. Social media has the power to turn followers into brand advocates. Digital platforms allow organizations to announce important news or engage audiences with captivating stories.

6 New Rules Changing the B2B PR Game

B2B PR Sense

B2B PR has been morphing into a more robust vehicle. Today we no longer "spray and pray," clueless about how PR is impacting performance. Overtime B2B PR has solidified around six new rules that define and give heft to the practice. 6 New B2B PR Rules You Can't Ignore.

B2B 199

3 ways to adapt your PR strategy to changing algorithms

PR Daily

Modern PR pros are painfully aware that algorithms matter. In online marketing, there’s a mass of content devoted to helping us decode the digital algorithms, and it’s easy to see why. What does it all mean if you’re working in PR? PR algorithm

How content marketing has changed PR

PR Daily

Whether it’s media relations, brand journalism or managing corporate communications, content has always played an essential part of effective PR efforts. Brands are now publishers. If you want to ensure your brand gets in the media, then become the media.

30 jobs in the PR and marketing world

PR Daily

The desire for digital information ready at a moment’s notice has played a role in the looming demise of the profession. If you’re looking to use your communications and writing savvy in the digital landscape, The Wall Street Journal seeks a social media editor in New York City.

30 jobs in the PR and marketing world

PR Daily

The desire for digital information ready at a moment’s notice has played a role in the looming demise of the profession. If you’re looking to use your communications and writing savvy in the digital landscape, The Wall Street Journal seeks a social media editor. Candidates should be comfortable publishing to an audience of millions that includes both longtime readers and those encountering the Journal for the first time. Digital PR specialist/assistant—FOREA (Nevada).

Can Twitter’s Decline be Saved With PR?

Rock the Status Quo

Watching Twitter seemingly self-destruct is hard on my heart, and some root problems behind its decline point right back to its lack of innovation and PR. Why not try these 4 digital PR tactics to revitalize Twitter? It’s a giant brand advocacy program waiting to happen.