ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Armchair PR experts get lots of mileage from critiquing crisis management by major brands and businesses this time of year. But what about the crisis situations that are handled well? It seems almost quaint now, given the explosion of reputation-killing headlines that have followed the brand “scandal.”

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Crisis Management Crisis Airlines Viral 149

NewsWhip

SEPTEMBER 14, 2023

Coincidentally, it was also a top story in a different sense, as it came out on top of our brands coverage analysis in August. But there were other brands that saw less positive coverage this summer, and those included Burger King and Nike. The post Barbie dominates August brand coverage appeared first on Newswhip.

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Brand Branding Viral Apparel 78

Cision

MARCH 1, 2016

Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” Identifying a PR crisis. Note: not everything is a crisis.

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Crisis Crisis Communications Journalism YouTube 120

Ronn Torossian

JANUARY 24, 2022

SeaWorld found itself involved in a big crisis management mistake made by the Orlando Business Journal. This occurred after the outlet reported that one of its polls was being tampered with by the theme park chain. The post Ignoring Criticism and a Damaging Reputation appeared first on.

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Reputation Crisis Management Journalism Crisis 195

NewsWhip

SEPTEMBER 11, 2019

There’s no telling when a potential PR crisis will hit, and the worst possible time to try and plan for it is while you’re scrambling to deal with it. We’re outlining what to do before, during, and after a crisis according to our clients, industry professionals, and panels we’ve hosted this year. Before a crisis.

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Crisis How To Crisis Management Analysis 87

Cision

DECEMBER 19, 2015

Do you know what customers think about your brand? With brand journalism, you can increase customer loyalty and satisfaction. In fact, data from Content Marketing Institute reveals that 82 percent of consumers think more highly of a brand and are more likely to purchase after reading custom content. McDonald’s.

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Telecommunications Brand Branding Journalism 120

Stephen Waddington

JULY 28, 2019

Some people, like me, make the switch from journalism to public relations. Transferable skills from journalism to public relations Public relations is more than media relations and requires the appropriate training and qualifications if a communications strategy is to deliver against organisational objectives.

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Journalism Publicity Crisis Management Training 74

ImPRessions - Crenshaw Communications

JANUARY 6, 2022

Peloton was riding high just before Christmas after its speedy response to a fast-breaking PR crisis. The brand had put the problem of a TV character’s fatal heart attack after an indoor cycling workout firmly behind it. Peloton swiftly steered its brand out of trouble by killing the campaign. The PR Losers. Better.com.

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Facebook Crisis Employee Government 310

Reputation Us

MARCH 20, 2024

The dynamic relationship between your corporate reputation and influencer engagement underscores the importance of building and safeguarding a positive brand image. Customer Perspectives Simply put: Customers view brands with an active social media engagement, including positive reviews and recommendations, as genuine and credible.

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Reputation Journalism Financial Corporate 78

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Messaging & Positioning Having a clear brand established, along with representation of your values and mission statement, has never been more important.

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Training Media Training Reputation Crisis Communications 195

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2023

The PR Daily newsletter provides not just the top headlines of the day, but in-depth insight and strategies for everything from crisis communications to the future of PR. From dissecting successful brand strategies to analyzing real-time crisis management, it ensures its readers are never out of the loop.

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Company Trends Case Study Crisis Management 203

Presspage

MAY 29, 2017

This crisis could have been avoided if the PR department had been sufficiently embedded in the organization. HR should have talked to management and PR to let everyone know about this crisis waiting to happen. The PR team is only called in to fix things when a crisis has already started.

Journalism 79

Journalism Airlines Brand Branding 79

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Having a clear brand established, along with representation of your values and mission statement, has never been more important. Crisis Communications. Owned Media & Content Strategy.

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Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

JANUARY 24, 2022

Published late last year in the journal Climatic Change, it studied the cozy relationship between Big PR and Big Oil. The group fingered Edelman for its work for many brand-name fossil-fuel companies and trade organizations. ” As a steward of brand reputations and a leader of our industry, it can do better.

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Policies Creativity Reputation Groups 309

The Proactive Report

OCTOBER 26, 2017

Back in the 1980s research showed that when someone had a bad experience with your brand they were likely to tell 35 people. The Wall Street Journal published an article this morning with the headline The Morningstar Mirage. WSJ is promoting the article with a Google ad on the brand search for Morningstar. Tired Awake Young Man.

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Brand Branding System Google 100

5W PR

DECEMBER 8, 2019

Often during any crisis PR situation its good to apologize if wrong (check with lawyers). Don’t make excuses or extensively talk about the reasons behind that mistake, as they make the brand sound like it’s trying to justify the entire situation and explain why it’s right. Use Social Media. It happens all the time: the public apology.

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Crisis Crisis Management Strategy Government 103

Critical Mention

FEBRUARY 25, 2022

Telling stories that provoke engagement and resonate with desired audiences is a surefire way to create a strong brand. No matter what type of brand you’re representing, it’s important to create compelling messages and content to hold your audience’s interest. Once you find something that truly works for your brand, stick to it.

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Brand Branding Storytelling Analytics 126

Cision

JUNE 8, 2015

The airline continued to communicate via social media throughout the ordeal and was universally lauded for its social media response to this crisis. Social media adds an overwhelming complexity to crisis communication. What I want to do in this post is to examine how to best use social media for crisis communication.

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Crisis Communications Social Media Crisis Communications 120

Presspage

MAY 8, 2017

A crisis can do irreparable damage to an organization, but at the same time it also presents an ideal time to review and renew current processes. For a crisis to have a silver lining, certain things need to occur. Alton Towers, a British theme park, provided a commendable example of this through its handling of a crisis in July 2015.

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Crisis Crisis Management Crisis Communications Internal 102

5W PR

DECEMBER 8, 2019

Often during any crisis PR situation its good to apologize if wrong (check with lawyers). Don’t make excuses or extensively talk about the reasons behind that mistake, as they make the brand sound like it’s trying to justify the entire situation and explain why it’s right. Use Social Media. It happens all the time: the public apology.

Crisis 78

Crisis Crisis Management Strategy Government 78

5W PR

OCTOBER 31, 2023

Crisis Comms Conference Launched in 2023, this PRWeek conference hones in on crisis communications, equipping attendees with the skills needed for effective crisis management. International Journalism Festival The International Journalism Festival in Perugia, Italy, is Europe’s largest annual media event.

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Conference Nonprofit Education Healthcare 78

NewsWhip

FEBRUARY 19, 2020

7th – 12th, and as an update to our crisis blog covering the incidents from Gucci, Prada, and more , we took a look at actions taken between then and now to see what’s changing with regard to diversity training and inclusion initiatives among huge designer brands. New York Fashion Week was Feb. Now, city governments are involved.

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Training Brand Branding Fashion 97

David PR Group

MARCH 23, 2020

An article in today’s Wall Street Journal said that some people are already ignoring corporate COVID-19 emails. This crisis is moving so fast that we need to communicate the next thing, not last week’s thing, so you should only be focusing on what people need to know about your business. What do they need to know? (Gas –John.

Brand 85

Brand Branding Crisis Healthcare 85

Stephen Waddington

JANUARY 12, 2022

2022 will be a year of consolidation for a news industry that has been disrupted by the COVID-19 crisis, changing audience behaviour and technology. It covers business models, audience strategies, journalism practice, regulation, and future technologies.

Report 122

Report Media Journalism Privacy 122

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. A subset of corporate communications work, developing, documenting, and disseminating overarching corporate messaging is key to building a strong brand with a consistent message.

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Media Training Crisis Communications Conference Training 397

NewsWhip

MAY 8, 2020

These included mental health broadly, how COVID-19 has impacted mental health conversations, and who has been stepping up to help people with their mental wellbeing in a time of crisis. . For brands and celebrities, COVID-19 was the catalyst that caused them to step up the most on the subject. . Let’s begin with the broad narratives.

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Brand Branding Exercises Healthcare 142

Prohibition

DECEMBER 22, 2021

The clarification did little to avert the massive backlash the brand received. A slight oversight from the brand and an example of how to not tap into an awareness day for your PR campaign! A truly great example of taking a potential PR crisis in your stride and turning it around. Packaging update. A Royal Ruckus.

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Crisis Crisis Management Instagram Social Media 146

PRSay

APRIL 2, 2020

Social distancing has forced journalists to change nearly every aspect of how they do their jobs as they navigate a new way of reporting amid the biggest health crisis in a century. But it’s the new reality as the journalism industry is sending reporters, producers, anchors and editors home to report on the COVID-19 pandemic in real-time.

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Skype How To Crisis Pitching 206

Presspage

NOVEMBER 20, 2018

Not long ago, a brand newsroom editor pushed positive but often bland, corporate-toned pieces to the brand’s newsroom. And while each company may have a different purpose or strategy for the newsroom, the ultimate goal remains the same — to communicate on behalf of the brand to its external audiences.

Brand 60

Brand Branding Journalism Product Launch 60

Stephen Waddington

APRIL 14, 2020

The COVID-19 crisis has hastened the structural changes already underway in newsprint media. Newspaper circulation during the COVID-19 crisis has been hit by as much as a third by newsagents closing and a reduction in footfall on the high street, across travel hubs and in supermarkets. Photo by almir1968/iStock / Getty Images.

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Print Newspapers Crisis Local 102

Critical Mention

OCTOBER 25, 2021

But putting the humor of the situation aside, this episode makes a salient point about the importance of a real-time media monitoring platform, especially during a big news event or crisis. Trying to track all the relevant media and public sentiment for a brand is impossible, as Greg demonstrated. Eric Lebowitz.

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Media Fashion Television Radio 162

Landis PR

MARCH 4, 2024

Showcasing your brand What you say and how you say it can support your brand personality. Is your brand quirky, fun and irreverent? Is your brand serious and scholarly? Go for a bylined article in a trade publication or research journal. Where you are communicates who you are.

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Media Relations Media SEO Newspapers 107

Onclusive

JUNE 15, 2022

Generating brand awareness PR is a great vehicle for generating brand awareness through media relations, news coverage and thought leadership content distribution, all of which contribute to increasing your brand’s online footprint. Equilar spends 90% of our marketing and communications efforts on earned media.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

Generating brand awareness. PR is a great vehicle for generating brand awareness through media relations, news coverage and thought leadership content distribution, all of which contribute to increasing your brand’s online footprint. Equilar spends 90% of our marketing and communications efforts on earned media.

Marketing 195

Marketing Measurement Advertising Advertising 195

Maxim Behar

NOVEMBER 23, 2020

Are they only dealing with crisis PR in this sick time? Crisis PR has become commonplace. If we have to work diligently for our customers, and this is now mandatory, we need to manage their brands, messages and products more than ever. How did the crisis affect the budgets and prices of online advertising?

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Crisis Management Crisis Advertising Advertising 83

Onclusive

DECEMBER 6, 2019

PRNEWS Crisis and Measurement Summit. This gathering invites you to dive deep into the industry’s most progressive curriculum on Crisis Management. Tracks like Media & Journalism and Professional Development help savvy marketers to connect with other pros and take advantage of tech. . Dates: Feb 25 – 26, 2020.

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Conference Marketing Case Study Measurement 329

MaccaPR

AUGUST 8, 2018

billion Papa John’s – a company whose logo featured Schnatter’s face , rather than a mouth-watering pizza, as its core brand image – used an ugly racial slur during a training call with its agency Laundry Service last May. Schnatter resigned as Chairman on July 11. Austin & Associates (featured at left). “As

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Crisis Marketing Training Employee 63