Stephen Waddington

JUNE 13, 2018

I’ll be joined by colleagues and communication directors from Coty, HMRC, HPE, International Rescue, and Sage for an event on crisis communication in London on 27 June. Our view is that there is no such thing as a public relations crisis but that good public relations is the best way for an organisation to manage a crisis event.

Crisis 61

Crisis Publicity Crisis Communications Case Study 61

ImPRessions - Crenshaw Communications

APRIL 3, 2018

It became a much talked about event; it was fun; and fit right in with the ethos of the Wonka brand. Jerry McGuire (1996) – Reputation Management. His bad reputation prevented him from getting paid well and being able to support his family. A brand’s best PR move is to back up its claims with actions.

Tools 170

Tools Government Crisis Public Affairs 170

Cision

NOVEMBER 10, 2015

This morning, managing director, enterprise and insight business at Cision, Jeni Lee Chapman, explored how nonprofits can teach B2B companies to increase conversions. Instead, they should ensure readiness by assigning roles for PR or crisis responses and define processes before a situation arises. Plan to Succeed.

Nonprofit 120

Nonprofit Marketing B2B Crisis 120

NewsWhip

JUNE 2, 2021

The media ecosystem seems to have all the predictability of a storm, with reputation threats, crises and major news events exploding on millions of potential vectors. . Today, our own predictive intelligence is used by most of the world’s leading newsrooms, all global PR firms, and a fast growing cohort of global consumer brands and NGOs. .

Media 88

Media Data Reddit Crisis 88

Reputation Us

NOVEMBER 28, 2022

From the November 28, 2022 issue of Financial Brand. Since taking over Twitter, Musk has put the world on notice that he’s in charge and more changes are coming,” Casey Boggs, president of the reputation and crisis management company ReputationUs, tells The Financial Brand. Casey Boggs, ReputationUs.

Twitter 78

Twitter Banking Financial Employee 78

Cision

MAY 18, 2015

According to a paper published by the Semantic Technology Institute , social listening may encompass one or all of the following functions: Reputation management. Event detection, issue and crisis management. 31 percent of social users interact with brands to gain direct access to customer service representatives or product experts.

Customer Service 120

Customer Service Social Media Analysis Data 120

Sword and the Script

JUNE 30, 2020

However, in times of business stress and crisis, PR will find itself working more closely with executive leaders. A model I’ve seen work for large enterprises is to retain a corporate communications department but push dedicated PR talent down to support the business units. Unbundle PR. Understand the comms role.

Report 116

Report Publicity Survey B2B 116

Sword and the Script

JUNE 7, 2022

The transaction follows a private equity-backed three-way merger between Kantar Reputation Intelligence, PRgloo and Onclusive which closed in the beginning of the year. One enterprising PR practitioner has launched Metaverse Public Relations. Onclusive acquires Critical Mention. click image for higher resolution).

Software 85

Software Internal International Pitching 85

Axia PR

DECEMBER 15, 2021

Smart corporation communications executives know that all it takes is a single public relations crisis to bring down even the biggest enterprises in the industry. The moment there's a reputation crisis, you can expect your company to suffer greatly.

Crisis 62

Crisis Reputation Enterprise Construction 62

Cision

OCTOBER 16, 2017

It seems like maybe the C-suite is much more aware of the value that communications and reputation can add to an enterprise. I think some in the C-suite do know things like brand awareness are important and they kind of just feel it in their gut that it’s the right thing to do. Stick around with us for part two.

Media 202

Media Storytelling Technology Data 202

Cision

JULY 13, 2015

In fact, having a personality will help develop your personal brand even more.” Click here for eight steps to handling crisis! While working as a CMO, he earned a reputation for cultivating social media relationships to optimize his marketing outreach. It’s OK to act like a human being on LinkedIn or Twitter. Overdeliver.

Writing 120

Writing Social Media Community Course 120

PRSay

OCTOBER 12, 2016

For every enterprise, brand or organization, a crisis always looms as a persistent — yet inevitable — threat on the horizon. In today’s digitally-fueled world, the tiny spark of a crisis can erupt into a massive fire overnight, leaving a corporate brand and reputation in a heap of smoldering ashes.

Big Data 60

Big Data Crisis Communications Data Crisis 60

Shift Communications

JUNE 6, 2023

Let’s wait and see” is a death sentence when it comes to understanding the potential risks genAI can pose for you, and the downsides to corporate reputations and valuations will be significant and swift. It’s not only a security issue, but also a brand issue as the potential for misinformation increases.

Enterprise 78

Enterprise Reputation Crisis System 78

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Any crisis communications team must be ready to respond at any hour to an escalating event, and that speed is vital. Communications professionals must act decisively to safeguard corporate reputation, and many worry that they may miss something. Reputation management as the #1 perceived role of corporate communication.” .

Trends 199

Trends Corporate Employee Analysis 199

ImPRessions - Crenshaw Communications

MAY 3, 2018

PR , advertising, and marketing should be working together as well-oiled gears in a powerful machine that propels a brand toward success. By supplementing advertising with a PR campaign, a brand can earn visibility that attracts leads. Both profitability and reputation ride on the decisions of B2B buyers.

Advertising 178

Advertising Advertising B2B Reputation 178

PR Job Coach

SEPTEMBER 28, 2016

Hat tip to Shel Holtz for the "ship to shore" inspiration and reminder that solid moorings are required for a stellar reputation. Not to single out Wells Fargo, with whom I have had a 40 year relationship, it's behavior where the reputation rubber meets the road. It is how you act and not what you say that drives image and brand.

Enterprise 100

Enterprise Reputation Employee Corporate 100

PR Conversations

SEPTEMBER 22, 2015

Other strategic areas that relate include interpreting numbers and translating them into meaningful data about reputation, organizational issues, crisis management and so on. To learn how to assert and brand ourselves as intelligent, skilled and attentive Italian PR practitioners.

Interviews 40

Interviews Enterprise Corporate Internal 40

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. PR has a bigger role in content. “I

Marketing 187

Marketing Content Marketing Data Social Media 187

Cision

SEPTEMBER 30, 2015

Prepare in advance for crisis. Learn “How to Plan and Manage Crisis Communication in a Social World” today! As with other forms of CSR, supply chain CSR requirements can positively affect businesses even beyond the reputational risk management factors. What do these mean for PR and media professionals?

Media Relations 120

Media Relations Trends Media Corporate 120

Burrelles Fresh Ideas

JUNE 13, 2023

This involves establishing credibility for your brand by enhancing customer engagement and improving awareness of what you offer in the marketplace. Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Where the Fishermen Ain't

AUGUST 30, 2016

When editors and publishers were no longer the gatekeepers to participating meaningfully in this ecosystem, we gained spectacular and vitally important levels of freedom while ascribing a bit less value to the perceived security that an established publishing brand provides. (A a brand promotion here, a crisis response there.

Storytelling 20

Storytelling Technology Financial Groups 20

Where the Fishermen Ain't

JULY 14, 2016

When editors and publishers were no longer the gatekeepers to participating meaningfully in this ecosystem, we gained spectacular and vitally important levels of freedom while ascribing a bit less value to the perceived security that an established publishing brand provides. (A EverLedger , Provenance.Org , Chronicled , SKUchain , etc.).

Storytelling 20

Storytelling Technology Financial Groups 20

Stephen Waddington

JULY 10, 2017

Lego and Patagonia are among my favourite brands. Patagonia seeks to use business to inspire and implement solutions to the environmental crisis. This isn’t purely the domain of private enterprise. Lego’s purpose is to inspire and develop children to think creatively and release their potential.

Telecommunications 112

Telecommunications Handbook Transportation Community 112

PRSay

SEPTEMBER 12, 2016

And time and time again the answer comes back that business leaders are focused on and value institutional reputation and communications more than ever. Nearly half are rethinking how they communicate “brand.”. These questions have been asked of CEOs in a number of recent, important studies.

Leadership 0

Leadership Agency Education Communications 0