Prohibition

JANUARY 7, 2022

Crisis management is something every company needs to implement as part of its business processes. Without a documented plan, how would you handle a crisis? If you think you could never be the victim of a crisis, think again. If you think you could never be the victim of a crisis, think again. What is a crisis?

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Rock the Status Quo

APRIL 23, 2015

Don’t Let The Plethora of Blog Posts Fool You It’s easy to tout the benefits of brand advocate programs – of which there are many – but there isn’t enough discussion around just how difficult it is to create and sustain one. They are hired by the company and have a paid role to grow the brand.

Brand 100

Brand Branding Community Wikipedia 100

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. Marketing can also involve market research, product development, and branding.

Interviews 107

Interviews Publicity Technology Social Media 107

Doctor Spin

APRIL 5, 2023

The media and potential customers often overlook small businesses without a well-known brand. Unlike larger companies, they may not have the same resources or connections that allow them to get their message out there quickly. Provide them with resources if needed. Learn more about backend activism.

Small Business 52

Small Business Strategy eBook Reputation 52

Sword and the Script

APRIL 23, 2019

a clear difference in the assessment of the top priority was observable: 44% of CEOs said selling products and services was the top communications goal while just 25% of in-house communicators identified sales as the top goal. Analysis: There’s been a real push in some circles of PR for brands to take a stand.

Technology 138

Technology Study Communications Survey 138

Waxing UnLyrical

SEPTEMBER 16, 2015

Social media and crisis communications has become one of the fastest growing areas of both practice and research for today’s communication landscape. Additionally, “over half of respondents (52%) feel that the benefits of using social media as a crisis communications tool outweigh the risks” (page 4). Guest Post by Karen Freberg.

Crisis Communications 40

Crisis Communications Social Media Crisis Communications 40

Doctor Spin

APRIL 5, 2023

Building fundamental relationships with stakeholders , influencers , and publics takes time, effort and resources that few—if any—B2B organisations have in abundance. The Impact of Effective PR on B2B When implemented effectively, PR can have numerous benefits for B2B: Increased brand awareness. Better customer relationships.

B2B 52

B2B Strategy eBook Small Business 52

Critical Mention

JULY 15, 2020

In continuing its commitment to 24/7/365 customer service, Critical Mention has also created a quick and simple way for users to submit requests for data updates to a support team that will update records within 24 hours in most cases. . Developing an Earned Media Suite. About Critical Mention.

Media 108

Media Radio Television Engineering 108

Rock the Status Quo

JULY 14, 2015

Reviews matter, yet so many companies let them grow by default and inattention, rather than a focused effort – rarely monitoring what is being said unless a crisis flares up, grabbing everyone’s attention like firecrackers lit inside a public library. Customer service or sales? Are you giving them enough attention?

Retail 100

Retail Customer Service Google Reputation 100

Cision

NOVEMBER 30, 2015

This trend isn’t particularly surprising, but it gives the Friday after Thanksgiving a bit of an identity crisis. It also presents businesses a conundrum: the need to reach and convert online consumers has accelerated, yet much belief about digital and social customers is counter-intuitive. Practical Value.

Social Media 120

Social Media Facebook Print Advertising 120

Waxing UnLyrical

AUGUST 18, 2014

Why: In this post from the WUL vault, two very different attitudes to customer service and technology caused me to question whether too much technology makes us… well, you know. FIR Presents Inside PR 375: During a crisis, don’t leave your customers in the dark. Does Too Much Technology Make Us Bored?

Crisis Communications 75

Crisis Communications Software B2B Crisis 75

Onclusive

AUGUST 30, 2023

But the task of building and maintaining a lasting brand value is a t ricky one, requiring careful strategy and dedicated execution. In this blog, we’ll outline clear tactics you can implement to build brand value by building stronger brand awareness, protecting your brand, and increasing your brand reputation.

Brand 195

Brand Branding How To Reputation 195

PR 20/20

AUGUST 22, 2017

The primary reason I’ve seen inbound marketing programs get squashed is not lack of resources, lack of data or lack of success, but lack of buy-in. Human Resources is uneasy about adopting an employee social media policy. Sales is unsure of handing over its customer database for email marketing campaigns. So behind the times.

Marketing 87

Marketing Resources Technology Internal 87

Beyond PR

JULY 28, 2017

But there’s one aspect of your business that I’d encourage you to pay more attention to — brand situational awareness. Why Leaders & Execs Need to Know How Their Brand is Perceived. Consider that you take the temperature of your brand based on last quarter’s results. Taking risks is what brands are all about.

Employee 80

Employee Journalism Data Technology 80

NewsWhip

JUNE 10, 2021

Differences between risk & crisis | Jump to text. Deploying crisis management teams | Jump to text. So as we think about the technical risks, quite frankly, it’s really any action that we take as a company that could impact our brand. It comes down to every customer service interaction. Talking Points.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Waxing UnLyrical

AUGUST 18, 2014

Why: In this post from the WUL vault, two very different attitudes to customer service and technology caused me to question whether too much technology makes us… well, you know. FIR Presents Inside PR 375: During a crisis, don’t leave your customers in the dark. Does Too Much Technology Make Us Bored?

Crisis Communications 40

Crisis Communications Software B2B Crisis 40

prTini

JANUARY 15, 2016

As your online community expands, how can your brand balance continuously improving content creativity and performance while providing a high-touch, personalized experience for the community? How do you deliver exceptional, quick customer service while also exceeding the marketing-promotion and revenue-generating goals?

Community 28

Community Agency Internal International 28

Cision

DECEMBER 14, 2015

In a crisis you may find yourself in a situation where rather than pushing information out to influencers, media and customers, instead they are attempting to pull information from you. The purpose of this post is to talk about optimizing your social networks so that stakeholders can effectively pull messages from them in a crisis.

Crisis Communications 120

Crisis Communications Crisis Communications Facebook 120

Stephen Waddington

DECEMBER 30, 2019

It will provide practitioners with the assets and resources they need to visit schools, introduce students to PR, and drive awareness of PR as a career option. If you work in issues and crisis it can be especially acute. Brands can suffer the effect of negative influencers just as much as from positive ones. Progress is slow.

Government 103

Government Education Print Ethics 103

The Stalwart Blog

APRIL 26, 2020

What do you do when you’re embroiled in a crisis that maybe wasn’t of your making? He is a crisis PR expert, a friend of mine for many years. When you get involved in these things, how far are people into the crisis by the time you show up? What do you do when you get negative press? His name is Dave Oates.

Crisis 78

Crisis Local Facebook Social Media 78

Karen Freberg

JUNE 14, 2018

There are a lot of hours, time, resources, and commitment you have to put forward to be relevant and successful in this field. I am amazed when I have students who share these with me, and I tell them with some of them: These brands are looking for a unicorn. We are expected to do everything under the sun it seems like.

Social Media 43

Social Media Media Community Sports 43

Waxing UnLyrical

NOVEMBER 22, 2010

When I was at Blogworld this year, listening to Todd Defren and Dave Fleet talk about how social media for PR has to be about building engagement year-round with people, around your brand or organization. better, more responsive customer service, or fundraising, or reaching younger stakeholders, etc.). Read All About It!

Community 82

Community Publicity Web Social Media 82

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. I predict brands will look to the PESO model (which stands for paid, earned, shared and owned media) to make more of their owned media.

Marketing 200

Marketing Content Marketing Data Social Media 200

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content. As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications.

Video 149

Video Case Study Agriculture B2B 149

Prohibition

AUGUST 4, 2021

It can be challenging for companies to keep up with what customers are saying about them online, but it’s even more challenging when negative sentiment is directed at you or your brand! A single mistake online could ruin your brand’s reputation and cost you a lot of business; why take the chance?

Reputation 62

Reputation Company Engineering Banking 62

Communications Conversations

MAY 3, 2017

Read daily alerts and monitor brand accounts twice daily for comments, mentions, etc. Draft posts, work with brand team on visual assets, send posts through legal/reg review, schedule or publish. Some have built significant personal brands and are very influential within their networks. take action as needed. Content work.

Healthcare 114

Healthcare SMB Social Media Meeting 114

Stuart Bruce

JULY 23, 2017

There’s more scary stuff when it comes the actual results of the survey as it reveals some quite alarming behaviour amongst many ‘brands’. It says “More than half of brands say that influencers are vital to the success of their social programs, specifically for extending brand reach.”

Social Media 68

Social Media Media Customer Service Corporate 68

PRSay

JUNE 26, 2016

For a minimal investment of time and resources, you learn more about your audiences, create more compelling stories, uncover potential damaging issues, deliver better experiences that result in stronger relationships and trust, and have the flexibility to adjust your messaging in real-time for greater results.

Social Media 113

Social Media Media Infographics Community 113

Rock the Status Quo

NOVEMBER 8, 2015

It also supports why a one-size-fits-all approach to customer service is rarely a good idea. . Customer service is a HUGE component of social media, but does it apply to public relations? It’s part of our relationship with the public and where the majority of crisis management takes place. prprochat. —

Social Media 100

Social Media Media Customer Service Resources 100

Stephen Waddington

NOVEMBER 19, 2017

Wikipedia continues to grow as a global knowledge resource. Fake news primarily on social media, means that traditional media brands have reversed declines and are enjoying a resurgence. What is your brand’s purpose and role in society? Bots have been developed to help with customer service, support and sales.

Publicity 164

Publicity Ethics Data Community 164