PR in High Definition

JANUARY 23, 2020

The business case for improving and protecting a reputation cuts across an entire organisation. HR takes an interest as it’s important to be seen as a good employer, whilst it is IT’s job to safeguard the organisation’s assets, including, in some part, its reputation. How do they intend the brand to be seen? Marketing and sales.

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Reputation Handbook Exercises Groups 48

Stuart Bruce

JANUARY 7, 2016

More than a quarter of the value of small and mid-sized firms is tied to their reputation, yet many firms still fail to properly manage it. The research says that small and mid-cap quoted companies estimate that, on average, 28% of their market value is accounted for by reputation. trillion at the close of last year.

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Doctor Spin

FEBRUARY 14, 2024

Here’s a breakdown of the main differences: Objective Public Relations: The primary objective of PR is to build and maintain productive relationships for a company or brand. PR strategies are designed to manage the public’s perception and ensure positive association and reputation.

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Prohibition

AUGUST 15, 2022

and the general public calling out brands and individuals online, it’s safe to say we’ve seen our fair share of crisis management in play already this year. Here’s our round-up of the top five disasters that have caught our eye: Molly-Mae Hague – a personal PR crisis.

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Ethical Voices

OCTOBER 16, 2023

She discusses a number of important ethics issues, including: Why corporations need to be careful they aren’t the ones spreading misinformation Ethics of data analysis Why PR pros need to change their definition of media Tell us more about your career and yourself? I grew up in West Monroe, Louisiana.

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Ethics Data Crisis Apparel 80

Melissa Agnes

JULY 3, 2018

I’ve found myself frustrated as of late, with how often I’m approached by organizations that express one of the following three grievances with me: They were given poor advice in the midst of a breaking crisis or viral issue that led to impactful consequences for the brand and/or its stakeholders.

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Crisis Management Crisis Viral Media Training 166

PR in High Definition

JANUARY 30, 2024

There’s also the personal brand of Elon Musk, who continuously seems woefully unprepared for responding to criticism aimed at X (formerly Twitter). Mistakes are inevitable, and the effects can either be short-lived or they can have the potential to cause long-term damage to a brand’s reputation.

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Handbook Crisis Company Reputation 62

Stuart Bruce

NOVEMBER 10, 2017

It also won a prestigious Titanium Lion that celebrate “game changers”, specifically “Entries will need to break new ground in branded communications; that is, provocative, boundary-busting, envy-inspiring work that marks a new direction for the industry and moves it forward.” Are we practising what we preach?

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Case Study Crisis Communications Corporate Leadership 99

Prohibition

JULY 10, 2019

Some of these came to light by members of the public calling brands out on social media for their slip-ups and others were campaigns by PR and marketing teams that simply did not turn out as planned. The brand played with its 30-year tagline, “the best a man can get”, and replaced it with “The best men can be”.

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PR in High Definition

DECEMBER 17, 2020

Responding in the wrong way, or not responding at all, can have a negative knock-on effect on the reputation of individuals and/or companies, so being prepared for communicating on issues will be a key consideration as we enter the new year. With so much focus on this, it is almost definitely something that will impact the year ahead.

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Trends Reputation Course Media Relations 71

Barokas

NOVEMBER 28, 2017

Social media continues to inform the lives of everyone, especially brands. No brand is safe anymore; it doesn’t matter if you’re a 10-person startup or a billion-dollar corporation, everyone can learn a lesson or two of what not to do in a public relations fiasco. PR Fail Level: Blame the victim. – Aubrey.

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Crisis Crisis Communications Corporate Employee 76

Landis PR

SEPTEMBER 18, 2023

Adding additional funds may afford you the opportunity to make a bigger splash but the definition of sustainability is the ability to be maintained at a certain rate or level (Oxford Languages). Budgeting can be a grey area and clients always ask if they need to increase funding to support their efforts.

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Government Measurement Groups Corporate 69

PR in High Definition

SEPTEMBER 30, 2022

The manner in which layoffs are carried out can truly make or break a company’s reputation, as demonstrated by Sna pChat’s CEO saying layoffs were a way to weed out the company’s ‘haters’. Brands and reputations don’t stop in an economic downturn.

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Communications Internal International Energy 62

PR Conversations

OCTOBER 27, 2023

Is recent social media engagement related to new research and/or a growing personal interest, or is it mainly a tool for reputation management regarding possible (mis)interpretation(s) of your theoretical body of work? A reputation is nothing more than what members of a public think and say about an organization.

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Reputation Social Media Internal International 52

Karen Freberg

JUNE 11, 2018

Social media operates in a way that allows brands and individuals share information and create buzz in a very powerful and immediate way. This can be done for both positive campaigns, but can also be used in crisis communications. I love IHOP – great food and atmosphere – and a pretty iconic brand.

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PR in High Definition

JANUARY 17, 2017

A backlash of coverage and social posts which attacked the brand. The space shuttle failed and broke apart a mere 73 seconds into its flight, taking down with it all seven crew members, including a civilian teacher – the tragedy scarred NASA’s reputation for years. Stay true to your brand. The result? So, what went wrong?

Crisis 48

Crisis Crisis Communications Internal International 48

Waxing UnLyrical

NOVEMBER 19, 2010

Although both TaJinYo and SangJinSe are now closed, their rumors most certainly affected Tablo’s reputation and his emotional well-being, along with those of his family. Companies must protect their reputation in light of rumors, especially those that are defamatory. Your lawsuit v. The rumors have already disseminated.

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Publicity Reputation Crisis Communications Film 77

Waxing UnLyrical

OCTOBER 17, 2011

We recognized the enormous opportunity that social channels can offer and felt that we could really extend the reach of our brand voice by speaking directly with our customers. positive, neutral or negative) and prioritized according to potential reputational impact. The Break-Up campaign was very much a collaborative effort.

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Publicity Banking YouTube Social Media 87

PR in High Definition

MAY 31, 2022

As revealed in Netflix’s new documentary , ‘White Hot: The Rise and Fall of Abercrombie and Fitch’ , today’s company is very different from the brand of the 1990s and early 2000s. The question is; what can the demise of Abercrombie teach us about the importance of managing your company’s reputation?

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Reputation Policies Leadership Company 62

Doctor Spin

MARCH 19, 2023

How To Define Public Relations Someone once tried to count the number of actual definitions of public relations, but they allegedly gave up after finding over 2,000+ different versions. Amongst so many definitions of public relations, here’s the definition that I find to be most useful. And coffee.

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Measurement Communications Wikipedia Social Media 52

PR Matters

APRIL 21, 2016

The purpose of PR is genuinely unique , because it’s the only profession solely concerned with the protection and growth of an organization’s and/or individual’s reputation through credible communication [ Tweet Quote ]. The practice of PR is reputation management [ Tweet Quote ]. A crisis is, by default, a reputation issue.

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Reputation Public Affairs Advertising Advertising 165

PR Matters

APRIL 21, 2016

The purpose of PR is genuinely unique , because it’s the only profession solely concerned with the protection and growth of an organization’s and/or individual’s reputation through credible communication [ Tweet Quote ]. The practice of PR is reputation management [ Tweet Quote ]. A crisis is, by default, a reputation issue.

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Reputation Public Affairs Advertising Advertising 100

Katie Paine's Measurement Blog

MAY 23, 2023

The definition of “good” or “high-quality” coverage is subjective. In Qatar’s case the definition of “winning” might be that at least the majority of coverage was neutral. There has been a slight uptick in searches since then, but “Visit Dubai” maintains its dominance. How good was all that coverage?

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Tourism Analysis Measurement Google 52

Maxim Behar

SEPTEMBER 4, 2023

The influencer must have an impeccable reputation and really build trust with their followers by being upfront and honest with them. Maybe not the only thing, but every word, every comma can even build a positive brand, it can also bring it down. Let me put it this way - all of us on social media are trying to build a brand.

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Social Media Media Writing Web 52

PR in High Definition

OCTOBER 19, 2017

This VR blunder isn’t the only brand mistake of late, with Dove also in the spotlight after being accused of racism and having to pull one of its latest advertisements. A crisis will need to be dealt with quickly, but also on a case-by-case basis. .” So why wasn’t it clear?

How To 69

How To Crisis Groups Facebook 69

PR Conversations

JULY 5, 2017

Ironically, PR as a sphere has certain reputational problems itself. In my experience, employees from Communications department spend their lives performing the following functions: 1. Public relations professional strives to create a positive reputation for his/her client with the help of information materials. Copywriting.

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Infographics Corporate Policies Reputation 63

David PR Group

MAY 31, 2017

If you are tweeting for your company, care about your personal brand or have anything to lose on social media, don’t distribute anything even remotely controversial without having another human being look at it. Definitions of what constitutes social media and what types of communications are included in the guidelines.

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Policies Social Media Media Privacy 71

Sword and the Script

AUGUST 2, 2016

During the work week, he’s an account manager with LTPR , a public relations firm based in Portland, Oregon specializing in the financial, healthcare and professional services industries, including crisis communications and litigation support. So, what’s my definition of content marketing? for a National Guard. It’s about value.

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Public Affairs Advertising Advertising Healthcare 60

PR in High Definition

FEBRUARY 17, 2017

Since the elections in November, President Trump has publicly attacked over 60 organisations (and counting)—including Microsoft, General Motors, BBC, Boeing and Sony—putting marketing and PR teams on the defensive to protect their brand’s reputation and share prices. However, this strategy isn’t right for every brand.

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Strategy Brand Branding Employee 72

Cision

APRIL 5, 2017

On March 29 th , top editors, thought leaders and a Fortune 500 digital brand innovator gathered at Cision to discuss their insights and recommendations for communications and public relations practitioners. Chris Lynch: It’s overwhelming to consumers and brands. Brand Consistency, Authenticity and Loyalty.

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