PR in High Definition

AUGUST 31, 2022

While tough times lie ahead, managing the reputation of your company is a business imperative. After all, brand loyalty driven by a good reputation will keep your stakeholders in your corner, even when the going gets tough. Reputation in the round. There are multiple touchpoints, and you should be addressing each one.

Reputation 71

Reputation Policies Internal International 71

PR in High Definition

OCTOBER 30, 2023

Much of the series is based around the Beckhams, both individually and collectively, and their efforts to shape their reputations – both at the time and in the present day. They rose to the absolute pinnacle of British cultural life, meaning their reputations were under unrelenting scrutiny for the best part of two decades.

Reputation 62

Reputation Fashion Newspapers Local 62

NewsWhip

FEBRUARY 19, 2021

Today that “clash and turmoil of billions of human lives” is fully captured by our media ecosystem, and delivered to us every minute, via high definition screens, social networks and personalisation algorithms, on our networked computers, phones and other devices. . Reputation Meets “Clash and Turmoil”. That was then.

Reputation 88

Reputation Social Media Reddit Media 88

Stuart Bruce

MAY 20, 2016

The latest Global Intangible Finance Tracker (GIFT) report reveals many directors, analysts, investors and other stakeholders don’t adequately understand how brand, reputation and other intangibles impact the value of their business. After all, you wouldn’t want to be in a plane where the pilot was ignoring half the instruments.”.

Reputation 94

Reputation Measurement Brand Branding 94

PR in High Definition

FEBRUARY 25, 2022

But in the case of Facebook (and many other rebrands, which I’ll come onto), it can also be a reputation reshaping exercise, which brings me to the question, is a rebrand enough to save a reputation? The brand rode the wave, defending the campaign and stuck to its new ways despite the outrage. Don’t just be a pretty face.

Reputation 62

Reputation Exercises Employee Facebook 62

PR in High Definition

FEBRUARY 27, 2023

In 2021, 44% of B2C brands in Europe said they planned to increase their influencer marketing budget. But with all the emphasis put on these influencers to build a brand’s reputation, what are the implications if this falls apart? Now more than ever, shaping reputation is crucial. What was a $1.7

Reputation 62

Reputation B2C Ethics Trends 62

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. 6 PR tactics to differentiate your brand. A company can set itself apart by speaking in a distinct brand voice. There are some PR tactics that can help. Have a distinct voice. Have a distinct voice.

Brand 196

Brand Branding Reddit B2B 196

Onclusive

DECEMBER 7, 2023

PR and comms teams play a critical role in building brand reputation, driving awareness, and fostering positive relationships with key stakeholders. Tracking impressions helps gauge brand exposure, audience engagement, and potential impact. From this you can gauge brand visibility and market dominance.

Measurement 195

Measurement Analysis Reputation SEO 195

Onclusive

DECEMBER 7, 2023

PR and comms teams play a critical role in building brand reputation, driving awareness, and fostering positive relationships with key stakeholders. Tracking impressions helps gauge brand exposure, audience engagement, and potential impact. From this you can gauge brand visibility and market dominance.

Measurement 195

Measurement Analysis Reputation SEO 195

Cision

MAY 31, 2017

And as marketers and storytellers, it’s up to us to not only get our brands in front of consumers but to also pique their interest instantly so they don’t scroll right on past. Upon snapping photos of them, participants were given the option to add a branded filter to their Snapchat photos. Captivate, Then Maintain.

Consumer 243

Consumer Brand Branding How To 243

Reputation Us

NOVEMBER 3, 2019

Having a favorable reputation has been proven financially valuable and overall critical to an organization. Statistics from our 2019 survey on the Importance of Corporate Reputation quantify this. But who oversees a company’s reputation? But who oversees a company’s reputation? Enter the Chief Reputation Officer or CRO.

Reputation 79

Reputation Public Affairs Survey Financial 79

PR in High Definition

DECEMBER 1, 2022

Companies have fought tirelessly to grow their reputations, and now thanks to cancel culture, there is even more need to build a robust reputation. Increasingly, we are seeing examples of when a strong reputation with loyal customers (or fanbases) make brands somewhat ‘cancel-proof’. Damage that cancellation can do.

Reputation 62

Reputation Leadership Company Crisis Management 62

NewsWhip

JUNE 10, 2021

Building a framework for reputation management: Christopher Rivera @ Samsung. Christopher Rivera, Director of Reputation & Risk, Samsung Electronics America. Chris Rivera has led as the Director of Reputation & Risk at Samsung Electronics America for more than three years. The reputation and risk landscape| Jump to text.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

PR for Anyone

JUNE 22, 2021

PR Client : Jeff Hunter, Influencer and Branding Expert, JeffJHunter.com. Learning about how to brand yourself and also how to brand your business on social media is useful information. Here to fill us in on how you can build or maybe break your brand on social media is influencer and branding expert Jeff Hunter.

Social Media 130

Social Media How To Brand Branding 130

Onclusive

JANUARY 26, 2022

PR pros need a data-driven strategy to reach their goals of securing high-impact media coverage for their brands. Earning the attention of your target journalists is by definition a long-term strategy, and it’s about consistently giving them what they want and need in the simplest, most concise and digestible way to make their jobs easier.

Pitching 370

Pitching Data Privacy Writing 370

PR in High Definition

NOVEMBER 25, 2020

The game escape: But it’s not a game, it’s a multibillion industry with reputations at stake. It’s a case of the big and small brands finding ways to make their mark in the industry – and having a solid reputation is key to this. They are definitely ones to watch! Twelve players to scope out.

Reputation 100

Reputation Industry Sports Technology 100

Presspage

FEBRUARY 28, 2024

Crisis communication refers to the protocols that your company implements to respond to a crisis that threatens to damage business reputation. This can not only amend the situation but also secure continued business success and protect customers, investors and assets, in turn minimising the damage to your business’ reputation.

Crisis 113

Crisis Reputation Software Crisis Communications 113

PR in High Definition

JUNE 28, 2023

This extraordinary journey holds valuable lessons about the power of brand building, storytelling, and their impact on achieving unparalleled success. At the end of every draw, I sat with my friends saying, ‘yeah if Liverpool don’t win it’ (there’s my delusional bias), ‘City are definitely winning it this year’, but they just couldn’t do it.

Storytelling 62

Storytelling Brand Branding Reputation 62

Stephen Waddington

FEBRUARY 15, 2022

COVID-19 has been a significant driver, but media change, a reappraisal of brands, and business performance are also factors. It also impacts the corporate and consumer brand. These teams will need to work together, along with investor relations, brand, marketing, legal, compliance, and office of the CEO.

Trends 157

Trends Publicity Marketing Case Study 157

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

When a company shows how a known brand like Home Depot or Mercedes has achieved business objectives using a software solution, for example, it gains instant credibility. Entrants should definitely read the fine print in the rules/guidelines before entering. If you have a PR agency, definitely get them to do it!

B2B 295

B2B Industry Company Case Study 295

Onclusive

MARCH 28, 2022

Here is Onclusive’s definition of PR measurement: it is a set of standards and Key Performance Indicators (KPIs) that allows communicators to accurately and consistently evaluate the performance and demonstrate the business value of PR, and use insight from ongoing evaluation for strategy optimization and future planning.

Measurement 195

Measurement Strategy Hotels Data 195

Onclusive

MARCH 28, 2022

Here is Onclusive’s definition of PR measurement: it is a set of standards and Key Performance Indicators (KPIs) that allows communicators to accurately and consistently evaluate the performance and demonstrate the business value of PR, and use insight from ongoing evaluation for strategy optimization and future planning. .

Measurement 195

Measurement Strategy Hotels Data 195

PR in High Definition

MARCH 31, 2022

Silicon Valley is still the World’s Innovation Centre, acting as a global nucleus of multi-billion-dollar tech brands like Apple, Google, Netflix, Airbnb, and Oracle. While these are all successful businesses through their products and services, they have all – for the most part – also had great success in maintaining their reputations.

Brand 71

Brand Branding Reputation Energy 71

NewsWhip

NOVEMBER 2, 2021

We discussed our latest brand crisis research around misinformation, worker strikes, and vaccine mandates and the key features of public and media interest during the October episode of the NewsWhip Pulse. The modern definition of misinformation has certainly become more contextual. Rising audience-side misinformation.

Crisis 78

Crisis Brand Branding Airlines 78

Flack's Revenge

JULY 3, 2019

Should brands get involved in culture wars? E.g. some thought that Nike was very shrewd in hiring Colin Kaepernick as a brand ambassador. He’s polarizing, but the bold move seemed to sync with their brand. Some say that brands should express human, relatable qualities. It helps me know which brands to avoid!

Brand 149

Brand Branding Ethics Company 149

PR in High Definition

JANUARY 26, 2021

We need to be thinking about the bigger picture – we’re no longer either comms or marketing professionals, we’re all the moulders and builders of brands and their reputations. There’s a reason we’re now talking about the reputation shaper brain and not the comms or marketing brain. N:onconformity.

Reputation 90

Reputation Creativity Employee Resources 90

PR in High Definition

DECEMBER 17, 2020

Launching Reputation Shapers was most definitely a highlight for us – more on that below! The Firefly guide to shaping your reputation. After some serious hard work and brain power, we launched Firefly: The Reputation Shapers, our brand-new proposition. Communicating in a global crisis. Bring it on!

Reputation 133

Reputation Creativity Crisis Employee 133

PR in High Definition

JANUARY 31, 2019

At any time, but especially in uncertain times, a strong brand and a good reputation gives solid ground on which to be successful. Brand vs. reputation. A strong brand or a great reputation? Your reputation is what people say and think about you. Your brand is what you say about yourself.

Reputation 69

Reputation Corporate Government Brand 69

PR in High Definition

JUNE 25, 2020

Why do we reach for the same brand in the supermarket? That instant ‘warm recall’ of a product/service or a company that puts a smile on someone’s face, and creates loyal, returning or new customers is surely the holy grail of reputation. Will you pull through with a great reputation? Will you have the reputation you deserve?

Reputation 75

Reputation Employee Leadership Product Launch 75

PR in High Definition

APRIL 26, 2021

Is there reputational risk associated with investing in the gig economy? And a huge part of that shift involves reputation. But investors are also beginning to factor in other elements, particularly those associated with reputation and ethics, when deciding to invest in companies. The reputational risk of investing.

Reputation 62

Reputation Ethics Employee Travel 62

Communications Conversations

APRIL 23, 2019

Over the last week, I’ve spoke to two college classes about one hot topic: Personal branding. As a solo consultant, my personal brand is everything because, in essence, my personal brand = my reputation. It’s an area I do have some experience in. Typical advice: Utilize your LinkedIn profile.

Social Media 98

Social Media Brand Branding LinkedIn 98

PR in High Definition

JULY 28, 2021

Even in the summer months, we need to maintain that brand upkeep and to continue building up those company reputations. Using communications to upkeep a great internal reputation will ensure that it’s also reflected externally. “Don’t get too busy making a living that you forget to work on making a life.”

Reputation 62

Reputation Meeting Internal International 62

ImPRessions - Crenshaw Communications

JULY 14, 2021

Here at Crenshaw, our client base of high-growth tech organizations have found that earned speaking opportunities and industry recognition build credibility and visibility for their brand. Young companies need to find ways to earn endorsements from a reputable third-party. Support employer branding. Here’s how it works.

B2B 334

B2B Company Case Study Conference 334

ImPRessions - Crenshaw Communications

JULY 7, 2021

We can definitely generate XX earned media placements. PR is about brand reputation and helping companies become industry leaders in their space. I don’t mean careless wordplay, but rather promises or commitments that we likely can’t keep. We should be approaching them with new ideas on engaging media. . How do PR pros do this?

Agency 353

Agency Interviews Pitching Retail 353

Beyond PR

SEPTEMBER 12, 2016

Branding – a word that conjures mental images of the world’s most prominent products. With the rise of social media and the Internet, branding has become a vital and highly visible business facet, making it more important than ever for marketers and communication professionals to stay on top of brand management.

Measurement 40

Measurement Reputation Brand Branding 40

PR in High Definition

SEPTEMBER 28, 2023

In a time when brands are facing reputational challenges over greenwashing accusations, Patagonia has remained authentic to its environmental responsibilities through a simple, but definitive statement – that it is not a sustainable brand. This includes being transparent about sustainability issues.

Policies 62

Policies Ethics Consumer Reputation 62

ImPRessions - Crenshaw Communications

NOVEMBER 19, 2021

” While the type of earned media that PR achieves can definitely enhance brand reputation or even spur sales (as when a product is featured in the press), it’s notoriously hard to predict or control. In the same vein, PR isn’t typically a reliable way to generate demand. The key word here is “reliable.”

Agency 333

Agency Internal International Resources 333