Melissa Agnes

NOVEMBER 20, 2018

Discover how utility company, Alectra, successfully manages issues and crises as a regular course of business—and how their learnings and successes can be implemented into your crisis ready program. Utility companies are no stranger to the multitude of challenges that present themselves in times of crisis. About this episode.

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Crisis Management Crisis Government Crisis Communications 133

5W PR

MARCH 28, 2024

Crisis communication The financial landscape is constantly changing, and unexpected events or crises are par for the course. A solid financial PR strategy includes a crisis communication blueprint that lays out clear communication lines and ensures swift, honest, and steady messaging during tough times.

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Company Publicity Financial Crisis Communications 78

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Corporate communications regularly involves interaction with senior leaders and HR departments. PR pros often review and edit when appropriate.

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Training Media Training Reputation Crisis Communications 195

Cision

MARCH 25, 2016

Nearly every brand is on social, but 48 percent of the communication professionals manning those channels feel the risks of a crisis outweigh the benefits social provides. Brands can’t control the message on social. Those that do, however, can determine if a crisis is worth responding and how to react.

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Brand Branding Crisis Communications Crisis 120

Cision

MARCH 1, 2016

Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” Identifying a PR crisis. Note: not everything is a crisis.

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Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Corporate communications regularly involves interaction with senior leaders and HR departments. Studies show that brand loyalty plays a huge role in why people spend their money the way they do.

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Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. A subset of corporate communications work, developing, documenting, and disseminating overarching corporate messaging is key to building a strong brand with a consistent message.

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Waxing UnLyrical

JULY 24, 2015

The moon must be in the seventh house, or something, because all of a sudden all I see and hear is about digital crisis communications. Among other storied clients, Andy worked with Tylenol during its 1982 crisis , now a classic case study for communicators of all ages and stages. Image: Dingzeyu Li via Unsplash.

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Prohibition

DECEMBER 13, 2021

Any company, big or small, can experience a crisis. According to research, about 75 percent of companies will experience a crisis at some point due to the increasing complexity of modern business and the growth of social media in our fast-paced world. This is where crisis management comes in. What is Crisis Management?

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Waxing UnLyrical

SEPTEMBER 16, 2015

Social media and crisis communications has become one of the fastest growing areas of both practice and research for today’s communication landscape. Additionally, “over half of respondents (52%) feel that the benefits of using social media as a crisis communications tool outweigh the risks” (page 4).

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Shift Communications

JULY 26, 2017

Check out part 1 and part 2 before diving into the following post on the importance of speed during a crisis situation. . There’s a crisis communications mantra: tell it all, tell it early and tell it yourself. In a crisis situation, silence can be deadly. Just tuning into this series? We all know this. Deep Blue Sea.

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Prohibition

JANUARY 7, 2022

Crisis management is something every company needs to implement as part of its business processes. Without a documented plan, how would you handle a crisis? If you think you could never be the victim of a crisis, think again. If you think you could never be the victim of a crisis, think again. What is a crisis?

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Shift Communications

JULY 24, 2017

s vegan donut shop is suffering from a crisis as a result of the negative media attention around sharks during Discovery Channel’s Shark Week. Whether a brand has experience with controversial news or has yet to meet a crisis challenge, having a communications plan in place in advance of a potential incident is a must.

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Case Study Crisis Management Crisis Study 94

Prohibition

DECEMBER 22, 2021

It certainly wasn’t a good move and after an influx of social media comments and press articles, it of course resulted in him resigning. The clarification did little to avert the massive backlash the brand received. A slight oversight from the brand and an example of how to not tap into an awareness day for your PR campaign!

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Crisis Crisis Management Instagram Social Media 146

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2018

Few things are more satisfying than a brand handling a potential public relations crisis with grace, aplomb, and humor. A starring role in a hit TV series, particularly at such a critical plot point, is something brands can only dream of, so of course Crock-Pot wanted to take advantage. What’s a brand to do?

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Stern + Associates

JUNE 22, 2023

Having consulted for and run training programs for hundreds of companies including General Electric, ING, Mitsui, Novartis and Goldman Sachs, Argenti is a pioneer in developing robust communication strategies, frameworks and courses. Communication is a strategic general management function and such an important tool.

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Strategy Communications Crisis Communications Corporate 62

Cision

JUNE 13, 2015

On Twitter, reactions to your company’s crisis can spread like wildfire if you don’t extinguish the flames as quickly as possible. Avoid amplifying the issue by preparing in advance and having team members assigned to each communication platform, including Twitter and Facebook. 1. Use a Human Touch. 2. Create a Hashtag.

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Twitter Crisis Web System 120

Shift Communications

JULY 28, 2017

s best efforts, the Shark Week crisis issue is really hammer(head )ing his donut business. quickly realizes that in order to take a bite out of the crisis, he has to swallow his pride and take ownership of the issue. And this time, he’s putting all of his force behind it by taking ownership of the crisis himself. Despite G.W.’s

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Case Study Crisis Study Strategy 92

The Hoffman Agency

DECEMBER 13, 2023

When you decide to oust and then reinstate your CEO, a little comms planning can help avoid a descent into chaos (source: Shutterstock) Though the headlines provided nail-biting entertainment, it’s quite literally a guideline for how to fail at communications and create your own crisis in a matter of days.

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ImPRessions - Crenshaw Communications

APRIL 3, 2018

Of course, the band wants the article to portray them as musical geniuses – great PR! Of course, sales skyrocketed and kids jammed candy stores clamoring for Wonka bars. It became a much talked about event; it was fun; and fit right in with the ethos of the Wonka brand. Crimson Tide (1995) — Crisis Planning.

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Tools Government Crisis Public Affairs 170

Engage PR

SEPTEMBER 29, 2022

Coolness in a crisis and believing in the right story, built over time, are key components when it comes to protecting your reputation. Your audience, those that have invested in your brand, will positively engage if you’re transparent and consistent. Keep on keeping on.

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Stern + Associates

OCTOBER 26, 2023

We often work with clients who have multiple communications agencies for different aspects of their program. They will have one for social media, another for digital marketing, another for media relations and perhaps a separate firm for crisis communications.

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Agency Communications Crisis Communications Crisis 62

Sword and the Script

JUNE 25, 2019

Those can count the loss of trust among customers, a hit for the brand, company reputation, and potentially, revenue. This goes beyond crisis communications. So, I thought was interesting to see an experienced marketing and communications leader from the cybersecurity community, categorized the notion of brand under risk.

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Brand Branding Reputation Corporate 112

Cision

JUNE 22, 2015

It takes only a minute for a crisis to harm your brand, especially in the age of social media. Peter LaMotte discussed at his recent webinar, showing the keys to crisis management , how you can reduce brand vulnerability by preparing for crises in peacetime and more. Q: I work for a new brand.

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Crisis Crisis Communications Local Social Media 120

Melissa Agnes

AUGUST 28, 2014

The topic of my course is social media for crisis and emergency management, which of course includes social media’s role in crisis preparedness and crisis prevention. Read: Emory’s Excellent Crisis Communication on Facebook. Case Studies Crisis Prevention' appeared first on Agnes + Day.

Healthcare 238

Healthcare Social Media Media Case Study 238

PRSay

NOVEMBER 2, 2017

Ongoing research on the student experience with the PRSA MBA/Business School Program course shows that the skills learned and the cases studied have had a positive impact; students report that they are applying the lessons in the workplace. Oppe begins with branding and helps students craft their personal narrative.

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Communications Case Study Training Reputation 120

NewsWhip

OCTOBER 20, 2021

There are, of course, times when engagement isn’t as important a metric. But our contention is that there are times when understanding engagement to content is crucial, and a key to perception of your brand in the media and public spheres, especially when it comes to earned media measurement. Let’s begin with brand trust. .

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Measurement Media Crisis Crisis Management 78

Doctor Spin

FEBRUARY 14, 2024

Spin Academy | Online PR Courses Public Relations vs Marketing Public relations (PR) and marketing are essential components of an organisation’s strategy to promote and sell its products or services, but they focus on different areas and have distinct goals. It also involves crisis communication to mitigate damage to the company’s reputation.

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Publicity Marketing eBook Public Affairs 52

Landis PR

JANUARY 22, 2024

The headline in the first draft of this article was “CMOs, can you justify the importance of communication and defend your position?” The story of communication as an underrated support function is tired and uninspiring. Communication and marketing are not just support functions. And that made me yawn, too!

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Measurement Communications Crisis Communications Crisis 59

ImPRessions - Crenshaw Communications

JUNE 7, 2018

It may be unnecessary or even counterproductive to join the fray when brand ambassadors, or regular customers, are already on the case. Strategic silence was the best course of action here, because any interjection by the brand would have probably amplified the negative attention and fueled greater criticism.

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SEO Privacy Crisis Crisis Management 227

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Any crisis communications team must be ready to respond at any hour to an escalating event, and that speed is vital. Communications professionals must act decisively to safeguard corporate reputation, and many worry that they may miss something. The good news is the communications profession is flourishing.

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Trends Corporate Employee Analysis 199

MaccaPR

NOVEMBER 4, 2014

But that head-to-head contest could hardly be as savage as the current brand battle between Beats Electronics’ Beats by Dre headphone line and the venerable audiophile company, Bose. The NFL’s effort to defend Bose’s investment by punishing athletes for going brand AWOL boomeranged into a PR bonanza for Beats by Dre. The lesson?

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YouTube Brand Branding Crisis 118

Cision

JULY 5, 2016

Not every platform or tactic will be right for your brand. In this interview, Kathy discusses the importance of knowing what is being said about your brand, how to properly prepare for potential crises and why basic marketing principles are still relevant today. What are the biggest marketing mistakes brands make?

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Nonprofit Crisis Viral Groups 227

The Stalwart Blog

AUGUST 12, 2018

- Offering focuses on Crisis PR services, training, monitoring programs - . David Oates, APR, Founder of Stalwart Communications, announced today the launch of its PR Security Service. Second, we want to provide these same companies as well as other marketing and PR agencies expert training to be Crisis PR proficient on their own.”.

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Communications Training Crisis Crisis Communications 60

Cision

MAY 3, 2017

If anything goes wrong, they follow procedure to correct course, or land the plane. The $776 million loss in market capitalization from a stock falling 2% will get most airline CEOs out of bed and into the boardrooms, discussing how to prevent this crisis from happening to them. Can we all do a collective knock on wood if possible?

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Airlines How To Engineering Radio 137

Cision

JUNE 15, 2017

With the diversity we see in America and the cross-cultural impact of Hispanic America, most brands have the foundation of a product or service that appeals to Hispanics. What are brands doing differently today? How has the PR industry changed over the years? What has stayed the same? What do you think needs to continue changing?

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Automotive Resources Strategy Consumer 245

ImPRessions - Crenshaw Communications

MAY 30, 2017

Chief Crisis Officer Anyone in PR today knows that the odds of their company becoming embroiled in a crisis, large or small, have increased. while not brand new is a terrific resource for how to successfully build and leverage content. Content Inc. Summer in public relations is a great time up your content game. Content Inc.

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Film Crisis Writing Airlines 159