Landis PR

SEPTEMBER 18, 2023

There is a lot of chatter in the events industry around sustainability and how frameworks such as the triple bottom line (TBL) and environmental, social, and governance ( ESG ) factors influence event planning. Both TBL and ESG are frameworks to measure the sustainability of a company, and each play an important role in event planning.

Government 69

Government Measurement Groups Corporate 69

Onclusive

JANUARY 6, 2020

In my previous article on marketing ventriloquism , I made the case for marketers talking through voices other than their own and explained that most marketers tend to rely on advertising because of a need for perceived control. The same is true for related functions, such as investor relations and government affairs.

Advertising 195

Advertising Advertising Marketing How To 195

Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. Public affairs: This involves working with government officials and agencies to shape public policy and advocate on behalf of an organization.”.

Interviews 100

Interviews Publicity Technology Social Media 100

5W PR

NOVEMBER 5, 2018

Improving brand awareness and profitability boils down to integrating PR, marketing and other sales strategies to optimize a brand’s overall message. Here are some of the key marketing skills PR professionals should master to step up their game: Content Marketing . Social Media Marketing.

Marketing 68

Marketing Analysis Content Marketing Social Media 68

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 150

Employee Print Writing Survey 150

Sword and the Script

AUGUST 29, 2020

According to the survey: social media management (77%) content marketing (77%) influencer marketing (67%); and link building for SEO (56%) Other statistics stood out for me in the report: Measurement. “PR What are the new services? Influencer engagement. Engagement vs. share-of-voice. Perspective.

Media Relations 100

Media Relations Report Industry SEO 100

Polaris

NOVEMBER 24, 2014

Whether you’re running a blue-chip brand or a scrappy start-up, hiring a marketing or PR firm is a significant decision. Marketing and PR includes everything from media relations and blogger outreach to content marketing and social media, not to mention government relations, internal communication and issues management.

Marketing 168

Marketing Policies Agency eBook 168

Waxing UnLyrical

MARCH 31, 2019

If you are fortunate enough to work in a larger organization that deploys an enterprise-wide AI system like Lucy or Albert, then you can expect to see deep insights about your stakeholders and the content you are using. Newer AI tools deployed by influencer marketing firms are taking engagement measurement a step further.

Analytics 65

Analytics Data Pinterest System 65

PR 20/20

OCTOBER 11, 2018

HubSpot develops cloud-based, inbound marketing software that allows businesses to transform the way that they market online. BrightEdge is a global leader in SEO and content performance marketing that blends search intent discovery, optimized content creation, and performance measurement into one integrated solution.

Tools 71

Tools Marketing Enterprise Software 71

Waxing UnLyrical

NOVEMBER 9, 2015

Why: “Technology advances faster than government can adapt, so laws that were enacted before social media existed often determine its lawful use,” writes Eric Schwartzman as he explains why “everyone needs social media compliance training.” Branding: The Meaning and Importance of Acquiring Your Brand.

Conference 40

Conference Internal International Leadership 40

Sword and the Script

MARCH 1, 2022

It’s doing this through a partnership with an adtech company called Nativo, which as the brand name suggests, is a native advertising platform. This is why Google requires links sent through these services to be marked “no-follow.” A sponsored content twist. Press releases have always essentially been a “paid placement.”

Software 121

Software Case Study Advertising Advertising 121

Sword and the Script

APRIL 11, 2017

By a measure of their own assessment , “journalists perceive they are now struggling to maintain the public’s trust.” That study found “the general population’s trust in all four key institutions – business, government, NGOs, and media – has declined broadly.”. See these related posts: . Give our services a try. Talk to Us!

Report 71

Report Media Survey Pitching 71

Sword and the Script

JUNE 30, 2020

Meanwhile, some of the respondents from government agencies cited various Under Secretaries – or senior administrators at the municipal level. She calls it a “tie between the two” because “reporting to the CMO also means an integrated approach and being more connected to sales and marketing.” Unbundle PR. Understand the comms role.

Report 119

Report Publicity Survey B2B 119

Rock the Status Quo

JANUARY 22, 2015

Social media is stealing their value away as the first source of breaking news and content marketing has exploded into a rich source of fresh perspectives, opinions and expertise in an unprecedented volume. It measures and indicates activity, not influence. And who isn’t active on social media, right?

Agency 100

Agency Survey Customer Service Engineering 100

Buzzstream

JANUARY 22, 2024

Check Traffic Organic traffic is one metric that most tools can provide, though they are estimations of traffic, not exact measures. 150+ Quality Guest Posting Sites Below is the list guest post sites broken down by general category. There is a right way and a wrong way to do it, however.

Analysis 90

Analysis SEO Guidelines Google 90

Critical Mention

JUNE 22, 2017

We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. We create and market our own content. And in the spirit of community, we often share other people’s content (OPC) when we believe our external and internal audiences might find it interesting.

Film 60

Film Print Creativity Internal 60

Critical Mention

JUNE 21, 2017

We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. We create and market our own content. And in the spirit of community, we often share other people’s content (OPC) when we believe our external and internal audiences might find it interesting.

Film 60

Film Print Creativity Internal 60

PeakMetrics Insights

MARCH 13, 2019

By monitoring millions of press releases, media feeds, government databases, and other sources, CivicFeed can alert a nonprofit the second something changes. Watch other nonprofit organizations work, track brand mentions, make lists of backlinks, and more with this SEO and social media tracking tool. Connect and Engage. PushEngage.

Nonprofit 40

Nonprofit Tools Strategy Google 40

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. Adam is a digital marketer. I think so. Ask The Experts.

Communications 81

Communications How To Blogging Content Marketing 81

Sword and the Script

AUGUST 13, 2019

Vocus had, in years prior, acquired brands including PRWeb for $28 million in 2006, Help a Reporter Out, aka HARO, for an undisclosed sum in 2010 , and iContact, for $169 million in 2012. Cision drops the Vocus brand name, but the underlying technology that all future Cision development will be based on, is Vocus technology.

Technology 12

Technology Software Company Marketing 12