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Digital PR pros’ toughest challenges

PR Daily

With all the information at your fingertips, there have never been so many avenues and platforms to connect brand managers with consumers. The agency JBH perfectly summarizes eight of the top challenges that digital PR pros face: 1. PR pros are drowning in data.

Infographic: The future of marketing in 2019

PR Daily

What should brand managers be focusing on in the coming year? For the second year in a row, Pan Communications asked chief marketing officers and influencers where they believe marketing is headed as the new year rolls around and compiled their responses in this infographic.

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Announcing PR Daily’s 2019 Digital PR & Social Media Awards finalists

PR Daily

The digital landscape is constantly changing, and it’s overcrowded with content. The impressive finalists for our Digital Marketing & Social Media Awards checked all the boxes. DIGITAL & SOCIAL MEDIA ACTIVITY. Digital Product or Service Launch. Brand Awareness.

5 Digital Trends That Affect PR in 2016

The Proactive Report

Traditional and Digital PR are rapidly converging. A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. Earned vs Paid Content: Publishing content is one of the core aspects of Digital PR. In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising.

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SMART News Content

The Proactive Report

According to the 2013 State of the Media report from Pew Research Center, shrinking newsroom staff has opened the door for news content from nonprofits and brands to be included in news reporting: “With fewer specialized beats your press release has never been more important.

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5 Digital Trends That Affect PR in 2016

The Proactive Report

Traditional and Digital PR are rapidly converging. A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. One of the ways this affects PR is working with the media and influencers.

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5 Digital Trends That Affect PR in 2016

The Proactive Report

Traditional and Digital PR are rapidly converging. A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. Earned vs Paid Content: Publishing content is one of the core aspects of Digital PR. In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising.

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Create More Content…. Without Actually Creating More

Rock the Status Quo

I don’t do it enough, and I know it’s far less time consuming to adapt what I already have than it is to create new. Each “best of” summary will also be condensed into an infographic for Pinterest, linking back to the original transcript. Digital PR

Six Tips for Generating a Content Plan to Boost your PR Efforts

5W PR

PR experts have a lot of experience creating exceptional content for their brands. In the digital marketing world, making the most of this content generation ability now means investing in new content marketing plans to ramp up brand awareness and cultivate customer engagement.

How PR Can Help Build An Organic Audience

Cision

Taral Patel is PR Executive at PRmention , a digital PR agency for startups. Just the way organic food is good for our health, organic traffic is the best for your brand. As the audience grows to trust your brand, the chances members of it will convert grow.

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BuzzStream Data: The Outperforming Outreach Tactics We Learned From Analyzing 12,000 Campaigns

Buzzstream

Outreach is at the heart of any strategy geared towards getting links, building buzz, or increasing brand awareness. Digital PR – Here, placement rates are very low in the initial outreach campaign, averaging one or two placements.

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What Content Discovery Means for Search and How to Fuel Its Growth

Cision

The internet has changed the way we discover and consume information. Marketers are now keen on making brand content discoverable to ensure better awareness and traffic. In fact, content discovery helps both consumers and online marketers.

When it comes to content… Go local!

Presspage

Translation and interpretation of news releases is not only a tedious, but also a time-consuming act. Establish credibility Credibility is gained when newsroom visitors have a pleasant experience interacting with your brand’s news.

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4 content marketing lessons from Teenage Mutant Ninja Turtles

PR Daily

Fortunately, one pop culture trend is rich with insight into millennial personalities and what moves them as consumers. Growing up as digital natives has given them a unique position in the marketing world. RELATED: Did you use social in an innovative way to accomplish PR goals?

How to modernize your PR team workflow – The Essential Guide

Frederik Vincx

Reading Time: 24 minutes This guide provides you with a thorough 5-step plan to evaluate and improve the workflow of your PR team. What’s ahead: Map your PR team workflow. Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ).

What Content Discovery Means for Search and How to Fuel Its Growth

Beyond PR

The internet has changed the way we discover and consume information. Marketers are now keen on making brand content discoverable to ensure better awareness and traffic. In fact, content discovery helps both consumers and online marketers.