Contently - Strategy

APRIL 6, 2023

The good news is that if you’re willing to invest the effort, the result will yield a powerful tool in your content toolbox. Marketers base these personas on research and data about their actual consumers and use them to understand their needs, pain points, goals, and behaviors. What Is a Buyer Persona?

Survey 99

Survey Data Interviews Reddit 99

Cision

JULY 7, 2015

More importantly, how can use them to your brand’s advantage? Why should your brand be on Pinterest? They’re seeking the latest exercises and health tips for a summer-ready body. And remember—consumers are more informed than ever. And remember—consumers are more informed than ever. These six tips may help.

Pinterest 120

Pinterest Measurement Exercises Travel 120

Konnect Agency

APRIL 23, 2021

There will also be tactics other businesses will need to make a note of and implement in their own brand strategy. The proof is in the quarterly sales reports at-home fitness brands reported. We used to think we needed to exercise for an hour but have determined 30 minutes will suffice and give back time in our day to do more.

Retail 52

Retail Consumer Exercises Creativity 52

Konnect Agency

APRIL 23, 2021

There will also be tactics other businesses will need to make a note of and implement in their own brand strategy. The proof is in the quarterly sales reports at-home fitness brands reported. We used to think we needed to exercise for an hour but have determined 30 minutes will suffice and give back time in our day to do more.

Retail 52

Retail Consumer Exercises Creativity 52

Cision

JULY 29, 2015

Podcasts are an ideal communication medium for brands hoping to build awareness and value. Kerry O’Shea Gorgone , host of MarketingProfs’ Marketing Smarts podcast , recently sat down with us to answer a few questions on how to build a podcasting strategy and give us a glimpse at what she’ll cover at her Cision webinar.

Interviews 120

Interviews Comparison Video Exercises 120

Communications Conversations

JULY 19, 2018

But I see this as a positive, as it forces me to exercise and strengthen my influencer muscle like never before. There’s a lot of appetite for smarter marketing across divisions and brands of Toro – and folks in pockets of the organization who champion digital/social marketing within the older construct.

Social Media 60

Social Media Media B2B Content Marketing 60

PR in High Definition

JUNE 25, 2020

Brands are having to communicate differently on social media channels, to be more socially responsible while still appealing to customers. Content – Earlier during the pandemic, you’d be forgiven for thinking content marketing should take a backseat. After all, people don’t want to be marketed to at the moment, right?

Exercises 71

Exercises Employee Social Media Communications 71

PR in High Definition

JUNE 25, 2020

Brands are having to communicate differently on social media channels, to be more socially responsible while still appealing to customers. Content – Earlier during the pandemic, you’d be forgiven for thinking content marketing should take a backseat. After all, people don’t want to be marketed to at the moment, right?

Exercises 62

Exercises Employee Social Media Communications 62

Sword and the Script

NOVEMBER 1, 2016

Yet people like her influence consumer spending to the tune of $1.2 In recognition of that influence, some of the biggest CPG brands in the world put cartoon characters on cereal boxes and pay retailers to stock these on shelves below the average adult’s waist height. Does your agency eat, breath and sleep content marketing?

Marketing 60

Marketing Study Survey Content Marketing 60

Sword and the Script

JULY 14, 2015

Content marketing is the new branding. Content marketing *is* PR. Content marketing is the new buyer’s journey. But for the vast majority of marketers, especially in large organizations, content marketing is still a new concept, it’s still seeping into the culture.

Content Marketing 60

Content Marketing Brand Branding Marketing 60

PR 20/20

DECEMBER 6, 2016

Compare that to the following use case: A B2B software brand in the productivity space wants a 1,000-plus word post on time-tracking tools and their evolution over time. The content will be used to attract users who are interested in other solutions on the market, then prove how this brand’s next-generation solution is actually superior.

Content Marketing 40

Content Marketing Marketing System Technology 40

Sword and the Script

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. The exercise is a useful reflection on what happened over the course of this past year. 13% say not following brand guidelines. Read more: The Top Complaints B2B Sales and Marketing Have about Each Other. The cost of B2B marketing content.

B2B 114

B2B Marketing Survey Software 114

Marketwired

MARCH 10, 2016

Content marketing is no longer optional as part of an overall digital marketing plan. What’s important to look at now is whether your content is connecting in the right way. In some cases, this means looking at the theme of the content, but it can be just as beneficial to look at the format of the content.

Viral 116

Viral Banking Content Marketing Video 116

Sword and the Script

JUNE 26, 2018

Whereas second screen devices distract from television shows or even conversations, listening is one of the few consumption activities we can do while engaged in another: commuting, exercising or doing chores. Podcasts, indeed audio, may represent the last slice of (mostly) undivided attention available in marketing.

Marketing 84

Marketing B2B Interviews Content Marketing 84

Cision

APRIL 12, 2016

Just the way organic food is good for our health, organic traffic is the best for your brand. They associate with your brand by reading your content because they feel your products or services can bring a positive change to their lives. As the audience grows to trust your brand, the chances members of it will convert grow.

Infographics 120

Infographics eBook Content Marketing Video 120

Contently - Strategy

DECEMBER 5, 2019

It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. Companies in this space have a unique opportunity to build meaningful relationships with consumers. million for their content marketing budgets in 2019, per Contently research.

Financial 83

Financial Industry Report Insurance 83

Sword and the Script

AUGUST 5, 2014

When a deal closes in 30, 60 or 90 days, marketing ought to be able to trace the contact back to an original source such as a tradeshow, webinar or email marketing offer. In the book Epic Content Marketing , author Joe Pulizzi offers four broad categories for evaluation: Consumption, shares, leads and sales. Consumption.

Measurement 118

Measurement Analytics Tools SEO 118

ZudePR

JUNE 6, 2016

He's also a world-leading web strategist, content marketer, author, and speaker. Daily intensive exercise. Except for when I exercise, I stopped watching TV. 10: Doug Kessler (London, UK) Doug is co-founder of B2B content marketing agency Velocity Partners. An all round nice guy. Email is killing me.

Writing 114

Writing Social Media SEO Blogging 114

Frederik Vincx

DECEMBER 11, 2015

PR teams need to adapt to the changing consumer. All communication teams are striving for the attention of the fickle consumer. And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. You need to make sure this exercise stays valuable. Long form blog posts?

How To 60

How To Software System Employee 60