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How Brands Can Elevate Their SEO Strategies in 3 Steps

Contently - Strategy

It seems simple at first—at least that’s what most brands think when it comes to SEO strategy. Then, you create similar content by following the “10 ways to do X” format if the first page is littered with that approach. 3 ways your brand can level up its SEO strategy. The biggest mistake brands make with SEO?

SEO 118
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Apple vs. Chevron Revenue? It’s Content Marketing out of Context

Sword and the Script

I looked at the footnotes of the Broadview post and saw my clue: despite the reference to 2015 in the headline and dateline, the revenue comparison was based on 2014 data. The important lesson here is that context matters in content marketing. Looking for future proof content marketing help? .

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How To Use Social Listening As Part Of Your PR Campaigns

Prohibition

As a PR or marketer, you’ve probably come across social listening tools or you might have even delved into the world yourself. Social listening might sound like it’s just a social media tool – but it is much more powerful than that! This will build your awareness and also brand credibility.

How To 62
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5 Social Media Trends from #SMMW16

MaccaPR

That place is Social Media Marketing World. I can attest that everything there is to know about social media can be learned within the walls of the San Diego Convention Center, where the conference took place this week over the course of two days with 100+ sessions. Let’s dive in!

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Why Some B2B Tech Companies Fail at Marketing [guest post]

Sword and the Script

Some B2B tech companies, especially in early stages, are eager to make a splash in their respective markets. They’re raring to go with branded content about who they are and promotional materials about what makes their product great. Your audience should always be at the center of all of your marketing strategies and tactics.

B2B 174
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Where to Focus Your Marketing Efforts If You Only Have 5 Hours a Week

Cision

If you know where to put your efforts, it’s completely possible to handle the essential marketing tactics in five hours or less a week. Social Media. Managing your social media accounts is a breeze once you streamline the process. You can also follow journalists or bloggers whose content you like to read.

Marketing 120
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Top PR Takeaways For The Year

ImPRessions - Crenshaw Communications

And PR teams have had to be more vigilant than ever to provide guidance that will keep a brand in good stead. This means creating and adhering to policies that dictate how employees use social media and particularly how they respond. We know they are rare in comparison and that is what makes them so important to acknowledge.

YouTube 136