Sword and the Script

SEPTEMBER 15, 2015

This notion isn’t new, but it’s earned a second life with the seismic shift in marketing towards content marketing. No matter whose definition of content marketing we might gravitate towards – there’s a sentiment of teaching, adding value and developing content that is of some utility for a target market in every one.

Marketing 60

Marketing Pharmaceuticals Content Marketing Comparison 60

Contently - Strategy

OCTOBER 9, 2019

If you don’t truly understand your customer and the challenges they face, there’s little chance your content or brand message will make a lasting impact. But your brand will be forgotten in the landfill of marketing buzzspeak that people have to race past as they go about their day. Ask open-ended questions.

Marketing 82

Marketing How To B2B Exercises 82

PR 20/20

OCTOBER 18, 2021

You may already be familiar with this quote (it’s also the title of Marcus’ renowned book), but it so eloquently sums up the point of content marketing, doesn’t it? As marketers, we must listen to the questions our customers are asking and answer those questions —those pain points—through optimized and truthful content.

Industry 52

Industry How To Comparison Leadership 52

Cision

JULY 29, 2015

Podcasts are an ideal communication medium for brands hoping to build awareness and value. Kerry O’Shea Gorgone , host of MarketingProfs’ Marketing Smarts podcast , recently sat down with us to answer a few questions on how to build a podcasting strategy and give us a glimpse at what she’ll cover at her Cision webinar.

Interviews 120

Interviews Comparison Video Exercises 120

Buzzstream

DECEMBER 17, 2020

The tool will then show you a word cloud with other terms surrounding the subject, in addition to suggested insights and content ideas. David White , Director of Content Marketing at Connective3 , has found multiple other uses for the tool. Enter your topic keywords, which can be as simple as ‘TV’ or ‘Interior Design’.

Digital PR 161

Digital PR Tools Pitching Film 161

ReimaginePR

JUNE 13, 2016

So you’ve got a brand new product that’s about to launch. You’ve done your market research, narrowed down the specs and features based on suggestions from your focus group, created a standout product, and pieced together a social media plan to help your product gain traction once it’s launched. That’s the route many businesses take.

Product Launch 120

Product Launch Storytelling Social Media Comparison 120

The Resolution Blog

JANUARY 8, 2018

We’ve added a new set of “comparison” terms into the mix to help develop data into insights that can help develop your ideas. This is big news in how your coverage is found, viewed and consumed online. Brand social activity into site content in real-time. If content is part of your next plan click the link and take note!

Tools 136

Tools Publicity SEO Measurement 136

Contently - Strategy

MAY 7, 2020

During my time helping others develop their own content strategies, I worked a lot on setting goals, analyzing competitors, and developing brand voice. A few weeks ago, Contently head of marketing Joe Lazauskas explained why it’s crucial to make the case for content marketing during uncertain times.

Content Marketing 126

Content Marketing Marketing Case Study Internal 126

Sword and the Script

FEBRUARY 11, 2017

Avid podcast listeners consume an average of five a week – listening for four hours and 10 minutes (chart nearby used with permission by The Marketing Companion ). Not only is this a significant amount of time – but it’s quality time and so marketing has joined the crowd. 1) Marketing Audibles for Audio Search.

Tools 60

Tools Pinterest Marketing Media 60

prTini

SEPTEMBER 24, 2014

Trying new tools for the short free trail week is more often than not confusing and time-consuming. You can also analyze social and content success through a side-by-side domain comparison report. Ann Smarty created this tool to help content marketers, bloggers, PR pros and influencers collaborate to create and promote content.

Tools 72

Tools Viral Engineering Comparison 72

MaccaPR

APRIL 20, 2016

Note: Statistics mentioned below come from the Social Media Examiner 2016 survey of 5,100 social media marketers. The Year Of (Live) Video for Social Media Marketers. While YouTube has often been the first source for brands to distribute video content, Stelzner predicted 2016 will be the year brands expand use of live video.

Social Media 48

Social Media Trends Media Facebook 48

Contently - Strategy

DECEMBER 5, 2019

It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. Companies in this space have a unique opportunity to build meaningful relationships with consumers. million for their content marketing budgets in 2019, per Contently research.

Financial 83

Financial Industry Report Insurance 83