Onclusive

DECEMBER 7, 2023

PR and comms teams play a critical role in building brand reputation, driving awareness, and fostering positive relationships with key stakeholders. Tracking impressions helps gauge brand exposure, audience engagement, and potential impact. From this you can gauge brand visibility and market dominance.

Measurement 195

Measurement Analysis Reputation SEO 195

Onclusive

DECEMBER 7, 2023

PR and comms teams play a critical role in building brand reputation, driving awareness, and fostering positive relationships with key stakeholders. Tracking impressions helps gauge brand exposure, audience engagement, and potential impact. From this you can gauge brand visibility and market dominance.

Measurement 195

Measurement Analysis Reputation SEO 195

ImPRessions - Crenshaw Communications

JANUARY 3, 2018

Smart public relations can help put a new brand on the map or burnish the image of an older one. So, in the spirit of forging ahead into 2018, we offer a look at some brands poised to find their way into consumer hearts and minds this year. Brands to watch in 2018. Bulletin experiential retail stores for women.

Brand 136

Brand Branding Retail Comparison 136

Contently - Strategy

MARCH 22, 2022

It seems simple at first—at least that’s what most brands think when it comes to SEO strategy. 3 ways your brand can level up its SEO strategy. According to Ashley Cummings —freelance writer for brands like Salesforce and Hashtagpaid —that’s a huge error.“The The biggest mistake brands make with SEO?

SEO 118

SEO Strategy Brand Branding 118

NewsWhip

JANUARY 27, 2022

Since 2014 the UK organization Veganuary has encouraged consumers to take a 31-day pledge to adopt a vegan lifestyle. More and more brands are jumping on board to provide consumers with vegan options, aligning with Veganuary’s original mission of creating a global movement that encourages compassionate food choices.

Instagram 148

Instagram Comparison Web Product Launch 148

Prohibition

JANUARY 30, 2024

Influencer marketing will continue to be a powerful tool for brands looking to connect with their target audiences throughout 2024. In 2023 brands certainly started to recognise the value of these influencers, opting for more authentic partnerships that resonate with niche audiences. This will only grow in 2024.

Trends 62

Trends Marketing Comparison Retail 62

PRSay

MAY 10, 2018

As the old-school press release takes its last gasping breath, these “real” people are being handed the torch as the new spokespeople for brands. Seems the going rate is around $400 to $500 for a brand campaign whose deliverables are a blog post and accompanying social shares. To that we say, “Lighten up, brands!”.

Brand 119

Brand Branding Guidelines Creativity 119

Cision

MARCH 14, 2017

Capturing consumer attention has become increasingly difficult in a cluttered and ever-expanding ad space. The most successful brands combine creative messaging with strategy. Brands must provide high-quality content and segment customers to ensure the biggest possible impact. Design an emotional roller coaster.

Creativity 208

Creativity Comparison Construction Retail 208

Prohibition

JANUARY 31, 2023

Social media listening analyses online conversations to identify what’s being said about a brand across various digital platforms. As a result, it can help you to see conversations that are taking place about your brand and sector, measure brand sentiment and help with content ideation.

How To 62

How To Analysis Comparison B2C 62

Prohibition

MARCH 4, 2021

Working with influencers is an effective way to reach and engage with target consumers and is something that most brands include within their social media marketing strategy. When brands chose to partner with the right influencer, the partnership comes across authentically – which is the key to successful influencer marketing.

Instagram 62

Instagram Marketing Social Media Comparison 62

The Resolution Blog

AUGUST 6, 2019

Perhaps your brand is active on several social channels; maybe you are reporting outputs and outcomes separately, using metrics and exports from those platforms’ native analytics/insights functions. There is no export to Excel button, making data collection over longer periods more time consuming. What metrics are comparable?

How To 120

How To Media Comparison LinkedIn 120

Cision

JUNE 9, 2017

Just a few months ago, Jennifer McDermott joined finder.com , a personal finance comparison website, as the Communications Manager. finder.com is a personal finance comparison website that is all about helping people make better financial decisions.

Travel 166

Travel Comparison Analytics Financial 166

Burrelles Fresh Ideas

MAY 9, 2023

Consumers engage with companies or brands in many different ways—across multiple platforms and channels. You now have valid, comprehensive data that you will use to tell the story of how the investment in PR and these communications activities all build to take consumers ‘through the funnel’ and to your goal.

Measurement 40

Measurement Comparison Advertising Advertising 40

Cision

JUNE 29, 2015

This is a guest post by Jeremy Bamidele , a brand strategist, publicist and adjunct professor at Rancho Santiago Community College District. The decline of television as a news source pales in comparison with the decline of print, which has been drastically declining since 2013.

Comparison 120

Comparison Television Print Social Media 120

Cision

APRIL 29, 2015

Rockoff and Ed Silverman appears, my curiosity piques and I wonder what impact it will have on the pharma brands referenced. leave me with a favorable or unfavorable impression of the brand? Will the references to a company like Valeant Pharmaceuticals International Inc.

Pharmaceuticals 120

Pharmaceuticals Company Comparison Healthcare 120

Sword and the Script

JANUARY 7, 2020

Agility was clearly the larger brand, had broader market penetration in the US and Europe and so the company kept the Agility name. Second, these companies – especially CrowdStrike and Cybereason – have unique brand names, which makes searches easier. This helped eliminate much of the noise.

Tools 82

Tools Comparison Media System 82

Shift Communications

OCTOBER 14, 2014

As marketers and PR pros, we strive to create a brand message that’s “sticky.” Of course, every brand has the option to latch on to a negative emotion and build their brand on that. Of course, every brand has the option to latch on to a negative emotion and build their brand on that. Transform haters into fans.

Marketing 146

Marketing Comparison Conference Brand 146

Cision

DECEMBER 22, 2016

Caroline Michaud, Vice President of Corporate Communications and Public Relations at PHG Consulting, says to be competitive, clients must determine their specific brand and strategically position themselves in the marketplace. What are some of the biggest PR challenges travel brands and companies face? How can they overcome them?

Tourism 120

Tourism Travel Conference Crisis 120

PRSay

JULY 1, 2020

Measuring PR campaigns can be daunting and time-consuming, but resources are available to help professionals work smarter, not harder. the 10-minute survey evaluates where a PR team or its clients stand in their measurement journey, and in comparison to others who have also used the maturity-mapping tool. Photo credit: macrovector.

Measurement 170

Measurement Communications Banking Survey 170

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

And PR teams have had to be more vigilant than ever to provide guidance that will keep a brand in good stead. We know they are rare in comparison and that is what makes them so important to acknowledge. As well, we conduct quarterly consumer surveys that look at everything from millennial housing fears to consumer shopping habits.

YouTube 136

YouTube Training Video Survey 136

Mindful Marketing

JUNE 19, 2022

Now we need to be careful not to offend a brand-new category of ‘beings’—machines. ” By comparison, LaMDA “can engage in a free-flowing way about a seemingly endless number of topics.” Messaging: As suggested above, consumers have primary responsibility for controlling their product use.

Comparison 65

Comparison Technology Google Engineering 65

PR 20/20

OCTOBER 18, 2021

Why make visitors guess if they’re a right fit for your brand, product, or service? Not only does this save your consumers time when researching brands, but it also saves your sales team time and effort otherwise spent filtering out unqualified leads. Talk openly about who you are, and are not , a good fit for.

Industry 87

Industry How To Comparison Leadership 87

Sword and the Script

APRIL 23, 2019

The report broke out answers from CEOs and in-house communicators to some of those questions for comparison purposes which reveals gaps (the demographics section reported 760 of the PR respondents came from in-house communications teams – and the rest from agencies). The ensuing narrative has been interpreted as brands need to get political.

Technology 126

Technology Study Communications Survey 126

Contently - Strategy

SEPTEMBER 12, 2019

” YouTube series, which shows that any brand, no matter how sexy the product, can use video to drive sales. The takeaway was clear: Video could be so much more than just a tool for flashy commercials and basic brand awareness. Videos that build awareness will attract eyeballs and give your brand some necessary visibility.

Video 95

Video How To Education YouTube 95

Flack's Revenge

FEBRUARY 3, 2021

The answers from this kind of discovery can inform everything from messaging, positioning, branding, website, collateral and so on, not just press releases. We also established credibility by naming the global brands who are rallying around Identiq. Take Stock of Your IP and its Potential. Professor Ran Canetti.

Technology 177

Technology Comparison Case Study Privacy 177

The Resolution Blog

MAY 11, 2016

On a recent trip to the United States, Stella went to meet the consumer PR team at Ogilvy in Los Angeles and interviewed Vice President, Ashley Dos Santos to find out how their creative process is doing a lot more than just facilitating ideas. • The brand’s “best self.” What inspires you?

Creativity 120

Creativity Comparison Consumer Examples 120

Konnect Agency

MARCH 16, 2021

In 2021 and beyond, a brand must be digital-first to be relevant and discoverable. Sebastiani shared, “Digital presence has always been of paramount importance for brand building and the pandemic only accelerated the logistical avenues of how consumers attain their brands. The impact?

Consumer 59

Consumer Retail Community Mobile 59

Cision

SEPTEMBER 21, 2016

There’s a misconception that marketing a business is always time-consuming. You can include informational articles, product comparisons, videos, special offers, et cetera. This free guide can help agencies and brand marketers alike prove (and improve on!) Here’s where you should be putting your energy. Social Media.

Marketing 120

Marketing Comparison eBook Energy 120

Katie Paine's Measurement Blog

MARCH 9, 2023

If the competition launched it program the same day that Princess Diana died, and they were lucky to get any coverage at all (true story) it’s hardly a fair comparison. If you do not have the full data set for the competition because their launch or activity exceeds the time frame of your data, it’s not a fair comparison.

Measurement 52

Measurement How To System Comparison 52

Public Relations Sydney

SEPTEMBER 21, 2014

Here is our comparison between PR and marketing: Activities / tactics: Marketing generally covers promotional, direct marketing and advertising which seeks to return direct sales; whereas PR is focused on reputation management through generating positive media coverage and stakeholder communication.

Marketing 99

Marketing Advertising Advertising Comparison 99

Beyond PR

JUNE 9, 2017

Part of the pitch for selling an IR website (since the dawn of time) has been to “express your financial brand and narrative.” Now in its fifth year, this exclusive study asks investors 30 tactical questions regarding how they consume your shareholder communications content. Perhaps the issue is the definition of “tangible.”

Comparison 66

Comparison Study Retail Financial 66

Konnect Agency

NOVEMBER 26, 2019

She had to work hard to create a brand for herself, working long hours at her “real” job and still finding time to work on her then blog to show everyone she was passionate and deserved a seat at the table. She also explained that this extends beyond #MeToo as we live in a world of comparison thanks to social media.

Fashion 75

Fashion Comparison Instagram Social Media 75

Contently - Strategy

OCTOBER 9, 2019

If you don’t truly understand your customer and the challenges they face, there’s little chance your content or brand message will make a lasting impact. But your brand will be forgotten in the landfill of marketing buzzspeak that people have to race past as they go about their day. The empathy marketing problem.

Marketing 82

Marketing How To B2B Exercises 82

PR 20/20

OCTOBER 18, 2021

Why make visitors guess if they’re a right fit for your brand, product, or service? Not only does this save your consumers time when researching brands, but it also saves your sales team time and effort otherwise spent filtering out unqualified leads. Talk openly about who you are, and are not , a good fit for.

Industry 52

Industry How To Comparison Leadership 52

Shift Communications

MAY 28, 2015

You get consumer behaviors such as credit card brands owned, consumer buying styles, and CPG purchase categories. If your brand or company falls into any of the categories above, such as B2C consumer purchases, then the information is an obvious home run. What Do You Do With This Info? How do they differ?

Twitter 60

Twitter How To Marketing Wireless 60

Cision

JULY 29, 2015

Podcasts are an ideal communication medium for brands hoping to build awareness and value. Q: Why is podcasting valuable for brands’ marketing strategies? They’re also 17 percent more likely to follow a brand on social media. This all adds up to podcasts being a valuable tool for brands! Some won’t watch online videos.

Interviews 120

Interviews Comparison Video Exercises 120

ReimaginePR

JUNE 13, 2016

So you’ve got a brand new product that’s about to launch. So you’d take a side-by-side comparison of your closest competitor(s) and determine what makes your product worth buying. Unfortunately, it’s the one consumers tune out the most these days. What really resonates with consumers is the story behind the product.

Product Launch 120

Product Launch Storytelling Social Media Comparison 120