Consumers and employees want more inclusion of people with disabilities in brand marketing
Agility PR Solutions
AUGUST 7, 2023
They will view these companies more favorably, trust them more, and do more business with them.
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5W PR
FEBRUARY 20, 2024
Consumers are no longer swayed by catchy jingles and flashy products. They now seek purposeful brands that create a meaningful impact. Companies must adapt and embrace sustainable brands and mission-driven branding. Consumers now make purchasing decisions based on a brand’s values and impact on the world.
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Agility PR Solutions
MAY 23, 2023
It’s not only consumers who don’t truly trust brands’ and business’s sustainability claims and commitments; there’s also much skepticism among employees about their own company’s eco-pledges and overall impact, new research from WE Communications reveals.
ImPRessions - Crenshaw Communications
OCTOBER 11, 2023
It involves capitalizing on current events and trending news stories to promote or offer comment from a brand, product, or service. A swift and reactive response to news lets brands insert themselves into ongoing conversations, offering timely and relevant insights. Mishandled timing or execution can damage a brand’s image.
Agility PR Solutions
SEPTEMBER 18, 2023
Just as consumers are expecting brands and businesses to embrace the tenets of Purpose in their statements and actions, so too are employees.
5W PR
APRIL 10, 2023
Consumers care more about the impact of their purchases on the world. Brands must align values with ethical practices. To connect with modern consumers, a brand can update its values using various strategies. Conducting Market Research To update brand values, start by conducting market research.
Onclusive
JULY 7, 2021
Successful brands put a lot of thought into their messaging, how they want to deliver those messages and through which channels, and how they want to evolve them over time. Being ranked on the first page of Google search results under specific terms related to your company is one of the most effective ways to build brand awareness and equity.
Agility PR Solutions
JANUARY 8, 2024
Corporate citizenship activities—which include corporate grants, employee volunteerism, education and community engagement, disaster aid, and racial injustice and equality support—are great ways to accomplish good things for US companies.
Agility PR Solutions
APRIL 26, 2023
As stakeholders from investors and employees to everyday consumers are demanding, brands and businesses are striving to identify and define their Purpose beyond their products and services—and also communicate those goals and accomplishments in an authentic, trust-securing manner.
Agility PR Solutions
SEPTEMBER 14, 2020
To provide greater insights into what consumers expect from brands, PAN ran a Dynata survey of 1,000 consumers to get their sentiment on what they expect from the companies they work at and buy from when it comes to […]. DEI has made its way to the top of the agenda for many of our clients.
Cision
MAY 31, 2017
After surveying 2,000 adults to test their attention spans, Microsoft found that technology, social media, and the large volume of media people consume daily is linked to their inability to focus for extended periods of time. The implication, of course, is that consumers are less likely to absorb the marketing messages we’re deploying.
PRSay
JULY 10, 2023
Just a few months ago, companies could stay above the political fray. As recent controversies surrounding Bud Light and Target have demonstrated, gone are the days when a company could get by with issuing a belated, carefully neutral statement in response to a political issue. Now, that is no longer true.
Cision
JUNE 8, 2015
But what one tactic can drive employee engagement and consumer support? It’s a broad term referring to the social good your brand does locally, nationally or globally. More and more employees, particularly ones from the millennial generation and beyond, care about social activism. Align social good with brand values.
Communications Conversations
SEPTEMBER 14, 2022
If your feed is like most people’s you’ll notice a ton of: Branded graphics – Some brands’ entire feeds are made of up these graphics. Yet, brands continue to use it regularly in their social content. This is what we see in our feeds from brands in 2022, right? That’s a pretty damning stat.
Onclusive
MARCH 9, 2023
Businesses should be using their PR power and influence to speak out on behalf of women everywhere and position their brand in alignment with International Women’s Day. That’s why many companies are now taking a more public stand on raising awareness of this issue, as well as making efforts to close their own gaps internally.
Agility PR Solutions
MARCH 30, 2020
Brands and businesses are scrambling to stay afloat during the COVID-19 pandemic, but they’d better also watch the way they conduct their crisis business management—because once the viral dust settles, consumers plan to hold them accountable.
Onclusive
FEBRUARY 14, 2023
Welcome back to this four-part blog series where we’ve been discussing how you can build brand reputation in an era of greenwashing scrutiny and backlash. Be focused It can be tempting to jump on trends that have given other brands publicity or chase the news to boost your brand’s exposure. If you do it right.
Mindful Marketing
SEPTEMBER 13, 2023
For the last few years, the company distributed its Braille Bricks selectively – mainly to individuals and organizations teaching children with visual impairments. Of course, companies can gain goodwill be serving underrepresented people groups, but is it right to expect companies to lose money doing so?
ImPRessions - Crenshaw Communications
DECEMBER 23, 2021
Brand purpose has real purpose. Research shows that consumers want the brands and companies they do business with to be fair employers, good corporate citizens, and responsible stewards of the environment. Look for brand values to be a core message for most organizations. Employees are in charge.
NewsWhip
AUGUST 4, 2022
And as the digital world changes, so does brand strategy. Companies must adapt to each social platforms ever changing features, using them to their advantage and setting themselves apart from other competitors. These short-form videos can help propel brands forward and garner huge engagement with their accounts. .
Shift Communications
FEBRUARY 1, 2022
Employer branding is your reputation and image as a place to work. It is a combination of your employees’ perception of you as an employer and how candidates see you as a potential workplace. Both directly shape how the public, as well as investors and customers, view the brand. Proof of Brand Values.
Communications Conversations
APRIL 17, 2020
As the COVID-19 outbreak began last month, I noticed there seemed to be two kinds of brands. But, the point is these seven brands adapted and changed quickly to their new environments and they acted decisively and knowing full-well they were taking a bit of a gamble. It’s been fascinating to watch. Makes sense, right?
5W PR
FEBRUARY 3, 2023
The last couple of months have been filled with headlines of different brands and corporations announcing job cuts and layoffs, as companies started to cut jobs not just in the US but all over the globe. The company will have to figure out a way it will communicate the layoffs to the employees, which should always be done in private.
NewsWhip
JUNE 21, 2022
This month Kantar released their annual BrandZ Global Report that ranks, analyzes, and honors the world’s most valuable brands. This is done through Kantar’s financial model that calculates brand value (the $ amount that the brand contributes to the overall business value of the parent company).
Flack's Revenge
AUGUST 6, 2019
Should brands take a stand? So, what’s a brand (and their top execs) to do? Fence-sitters might alienate those who want to know the brand’s political and social colors. What all these companies have in common is a cadre of leaders ready to stick to their principles and take the heat. So, what should you speak out on?
5W PR
JUNE 5, 2023
Sustainability has become a key issue for consumers and businesses alike in recent years. As a result, companies are increasingly adopting sustainable packaging practices in order to reduce their environmental footprint and improve their brand image. Companies can also work on reducing the amount of packaging used.
5W PR
OCTOBER 19, 2023
From Hollywood A-listers to sports superstars, brands have often turned to famous faces to promote their products or services. Their association with any brand can quickly grab the attention of consumers and create a lasting impression. Credibility and trust Well-liked and respected celebrities can lend credibility to a brand.
Agility PR Solutions
SEPTEMBER 17, 2018
If you want to attract more clients and the best employees, you must promote your company in the best possible light. This means streamlining your daily operations and creating an attractive brand, which will make consumers want to buy from your business and will encourage talented professionals to work for you.
5W PR
MAY 25, 2023
When false information about a company is spread online, it can damage the company’s reputation, decrease consumer trust, and ultimately impact the bottom line. Therefore, it’s important for companies to have a plan in place to address and respond to fake news about their brands online.
5W PR
APRIL 23, 2020
The pandemic caused by the novel coronavirus COVID-19 will end eventually and when it does, some consumer habits will likely change. What’s known is that the longer the crisis, the bigger the imprint on the consumer. Trust in brands has always been important and will be even more critical in the future. Others may not.
5W PR
FEBRUARY 26, 2024
While beauty trends come and go, the industry is here to stay and making its biggest impact yet on consumers, cultivating a loyal legion of high-spending customers. Beauty aficionados aren’t just buying beauty products, they’re seeking experiences, belonging, and brands that resonate with their values.
Cision
JULY 27, 2017
But there’s one aspect of your business that I’d encourage you to pay more attention to — brand situational awareness. Why Leaders & Execs Need to Know How Their Brand is Perceived. It’s easier than we like to admit to become out of touch with what’s really happening in the marketplace, as well as what the image of our company is.
Onclusive
OCTOBER 28, 2021
Corporate reputation has surpassed profitability in its importance to business success—today’s customers, employees, investors, and other stakeholders have many choices, and they are leaning toward companies with a stellar public image. Your brand name is only as good as your reputation. Richard Branson.
PRSay
APRIL 15, 2021
Companies and organizations of all sizes today are increasingly under pressure — from activists to employees — to speak out on high-profile political and social issues. In this tumultuous past year, stakeholders want to know where companies and CEOs stand. In the era of accountability, accountability is the crucible of trust.
ImPRessions - Crenshaw Communications
MAY 18, 2018
While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. You feel connected to these brands. Some customers are initially attracted to certain brands because they like their ad message. 4 ways PR creates brand attachment.
Communications Conversations
OCTOBER 1, 2020
Not just on the personal side (I’ve noticed more people using LinkedIn Live video, in particular, during the pandemic), but also on the brand side. It’s why you’re seeing more videos from senior-level leaders at companies on LinkedIn. So, brands are turning to video. But, what companies are doing this well?
The Hoyt Organization
SEPTEMBER 8, 2023
As businesses become more digitized, paying attention to current trends, like the ever-growing importance of social media and data analytics, helps to promote and protect brand image. Most brands would publish press releases and other online content and rely on hunches to measure the results.
5W PR
OCTOBER 31, 2019
Now, more than ever, consumers are seeking connections. Connections with one another, connections with brands, connections with strangers on the internet. Gone are the days where businesses can run rampant with little consumer recourse. Many brands go through the struggle of finding the right “human touch” for their channels.
Remote PR Jobs
NOVEMBER 8, 2022
From sales to engineering, PR serves as a necessary link connecting a company’s work with the right audience for their product or service. Generating Brand Awareness - leads to easier sales: As you know by now, effective PR increases brand awareness. Business Development.
Communications Conversations
NOVEMBER 10, 2016
In case you haven’t noticed, there’s an interesting trend going on in the employee communications world. More brands are shifting to a mobile-first, newsfeed-like approach. 10% of employees have downloaded the app and used it in the first four weeks. In employee’s email inboxes by 6:30 a.m., 80 percent?
Burrelles Fresh Ideas
FEBRUARY 20, 2024
Every day, countless brands compete for attention on popular digital channels , yet only a few leave a lasting mark in people’s memories. After all, by creating short yet meaningful content, you can capture your audience’s attention and nurture brand recall in one fell swoop.
ImPRessions - Crenshaw Communications
AUGUST 4, 2022
The same is true for brands and businesses. ” When it comes to brand cancel culture, there’s often a constructive goal – to correct mistakes or encourage change. That’s empowering to regular consumers. It’s even worse when a brand ignores the context. So how can you avoid being cancelled?
Landis PR
MARCH 14, 2022
Five Key Steps to Introducing Your Consumer Brand to a New Social Media Platform. Having a social media strategy can boost your brand and expand your market, but that doesn’t all happen overnight. Being intentional with your social media strategy will give your brand its best chance at success.
Sword and the Script
MAY 25, 2021
Brands earn customer trust in business by protecting their data, offering a reasonable value, focusing on the quality of their product or service and delivering good customer experiences. Trust in business is a currency that brands can’t live without. The research company polled 15,000 consumers across 15 markets, including the U.S.
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