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6 Ways To Use PR To Build Brand Marketing

ImPRessions - Crenshaw Communications

Some say the goal of a great PR program should be to build brand reputation, while sales and marketing actually drive sales. There are many ways to use PR initiatives to add depth, color, and cohesion to the building blocks of brand identity. Generating credibility for the brand message. Showing a brand’s humanity.

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The Importance of Networking in Public Relations

5W PR

Attending networking events Participate in industry conferences, seminars, and webinars. For companies entering new markets, having access to a global network of PR professionals can facilitate smoother market entry and brand establishment. Editors are more likely to consider stories from familiar faces.

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Source: Prince Harry ‘Is Not Unhappy.’ He and Meghan are ‘Excited,’ Planning Their Future

Mark My Words

Daily Beast The British brand consultant Mark Borkowski, who has long been fascinated by the royals, says that Harry’s commercial future success will be intimately linked to how well he manages his emergence into the post-COVID world. “I I just don’t see him having the skill set to be a producer,” said Borkowski. That’s Meghan’s world. “He

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The Future of Work: Navigating the Evolving Professional Landscape with Erica Keswin

PR for Anyone

Erica Keswin is a 3x WSJ bestselling author, public speaker, and consultant for various major global brands. Erica supports this perspective, sharing examples of students using AI in writing seminars to learn how to leverage it effectively. Apple Spotify Watch and subscribe on YouTube And if you love it, please leave a review!

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Happy Holidays from SHIFT Communications!

Shift Communications

As CEO, I’d like to first thank you for being part of the SHIFT community in 2014. On the business front, we were able to celebrate wins with diverse and amazing brands from across the spectrum: from McKesson to Microstrategy, from T-Mobile to the State of Hawaii’s Visitors & Conventions Bureau.

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10 PR Conferences All PR Solo Pros Need to Know About in 2021

Solo PR Pro

Its annual ICON conference is your opportunity to develop your skills, share ideas, learn fresh ways to grow yourself and your business, all while immersing yourself in a fostered community of professionals and resources that can enhance career knowledge. For independent practitioners like us, there’s PRSA’s Counselors Academy Section.

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The Value of Strategic Communications in the PRSA MBA/Business School Program

PRSay

The committee recently hosted a webinar for program faculty to discuss trends in strategic communications and best practices in teaching the course. At West Virginia University, Elizabeth Oppe, teaching associate professor, Reed College of Media, teaches the strategic communications seminar during the on-campus residency for online students.