Onclusive

DECEMBER 6, 2019

Formerly Impact Live, this conference is a team-focused event that aligns marketing, sales, and leadership groups. The conference is currently calling for keynote speakers, but one that they have announced already is Abigail Posner, Head of Strategy at Google’s Brand Unit. Digital Sales and Marketing World. Location: Hartford, CT.

Conference 329

Conference Marketing Case Study Measurement 329

5W PR

JANUARY 31, 2024

Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products. Social Media PR: Utilizes social platforms to engage with the audience, share company updates, and manage the online reputation of the tech brand.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Communications Conversations

MAY 20, 2020

The term “brand journalism” is a bit of a lightning rod term in the social media marketing business. ” And, over the years, there have certainly been a fair share of corporate failures when it comes to brand journalism. But, for the most part, brand journalism wins have been tough to come by.

Journalism 148

Journalism Brand Branding Interviews 148

Cision

JANUARY 9, 2018

Brands are investing more time, resources and budget into publishing high-quality content with the goal of attracting, engaging and converting customers throughout the buyer’s journey. By 2019, 80 percent of the world’s internet traffic will be consumed by video. Case Studies. Content, content and more content.

Case Study 210

Case Study How To Infographics SEO 210

ImPRessions - Crenshaw Communications

MAY 31, 2017

What’s the cost of a brand crisis? United’s reputation storm came just days after brand Pepsi weathered a different kind of eruption. And for months prior to the Pepsi and United incidents, another big brand, Uber, sustained a rapid series of reputation dings that left it struggling to get back on track.

Crisis 180

Crisis Airlines Brand Branding 180

ImPRessions - Crenshaw Communications

JUNE 20, 2019

The PR team or agency’s prime directive is to manage the reputation of the brand – and it does that from many angles. Brand perception audit. All PR tactics serve to build, bolster, or reinvent a company’s brand reputation. The brand perception audit may provide key insight that informs the overall PR strategy.

Agency 188

Agency Publicity Media Training Training 188

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. A subset of corporate communications work, developing, documenting, and disseminating overarching corporate messaging is key to building a strong brand with a consistent message.

Media Training 397

Media Training Crisis Communications Conference Training 397

PR 20/20

OCTOBER 10, 2019

Regardless of whether marketers embrace AI, it is accelerating change in the industry and transforming careers along the way: Consumers will demand greater personalization, while wanting to control their data and privacy. Some marketers even choose to ignore it because they perceive the topic to be too abstract. Career paths will evolve.

Case Study 42

Case Study Storytelling Study Engineering 42

Stephen Waddington

JANUARY 13, 2020

There’s rarely any reference to research to support arguments, and there are almost never any case studies. You’ll also find templates for your next brand meeting, creative brief and LinkedIn post. The premise of Delusions of Brandeur is that organisations massively overestimate their importance in the lives of consumers.

Industry 123

Industry Marketing Case Study Creativity 123

Sword and the Script

MARCH 1, 2022

It’s doing this through a partnership with an adtech company called Nativo, which as the brand name suggests, is a native advertising platform. Coverage books help…showcase earned media coverage in customizable, branded digital PR measurement reports,” according to the announcement. years, having joined in September of 2020.

Software 119

Software Case Study Advertising Advertising 119

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions. Offer useful information and insights. Recognize employees.

B2B 170

B2B Social Media Media Education 170

Communications Conversations

OCTOBER 22, 2014

But, there are a number of other ways brands are “distributing” content on the web today. And, one of those strategies that’s flying under the radar is brands using executives and their LinkedIn profiles to advance PR goals and organizational priorities. Goal: Raising awareness for the brand.

LinkedIn 155

LinkedIn Case Study Airlines Employee 155

Katie Paine's Measurement Blog

JULY 20, 2023

Between culture wars, real wars, political punditry and shifting social media sands, we live in a world where little is certain.And even Chat GPT may not be able to predict how vulnerable your brand to an errant Tweet or Thread. NewsGuard estimates that today there are more than 415 websites spreading myths about COVID-19.

Chemicals 52

Chemicals Brand Branding Survey 52

Barokas

MAY 31, 2019

Content must be on-brand and consistent, without being overtly promotional or repetitive. Contributed articles : Today, any good PR plan will include a strategy for thought leadership and contributed articles. Paid media/advertorials : It often makes sense to leverage paid and branded placement alongside earned media.

Case Study 100

Case Study B2B Resources Web 100

5W PR

MARCH 13, 2019

5WPR CEO and Founder, Ronn Torossian spoke on this subject to two classes at Harvard Business School , Tuesday, by providing his expert analysis on the “United Breaks Guitars” case study. In the case of United Airlines, the company failed miserably at handling this – and other crisis PR issues.”. .

Crisis 84

Crisis Airlines Crisis Communications Case Study 84

Cision

DECEMBER 5, 2017

Brands who blog have more indexed web pages, which boosts SEO. An active blog authenticates your brand, revealing your personality, expertise, and values, which helps to build your subscriber base and sparks customer loyalty. Journalists and consumers crave videos. Case Studies. million words. more views.

Infographics 235

Infographics Case Study Content Marketing Video 235

Stephen Waddington

OCTOBER 13, 2020

Communication as a strategic management and leadership function Communication has been a critical management priority for organisations throughout the crisis. The shift to digital media accelerates Audiences for mainstream media brands grew during lockdown as the ongoing shift to digital continues.

Report 144

Report Communications Government Crisis 144

Sword and the Script

JUNE 16, 2020

“Bringing a brand to life; connecting people to the work; making what you do meaningful.” Capturing the authentic connection – in a compelling, relatable way – behind the consumer pain point and the solution of the brand, for example.” Creating a compelling and succinct story of a brand or personality.”

Storytelling 131

Storytelling Communications Survey Case Study 131

Cision

NOVEMBER 11, 2015

A Potential Customer is someone who comes to your website as a result of having consumed PR-driven content. These people are more invested and informed than a random website visitor because they have encountered something compelling about your brand or created by your brand that made them want to learn more.

Case Study 120

Case Study Leadership Social Media Engineering 120

Cision

NOVEMBER 30, 2017

If it’s relatively new, your brand may not have found its own identity yet, so this discussion will set the course for the future. increase brand awareness. establish thought leadership. drive demand for all of Cision’s products and services by telling one unified global brand narrative. Guidelines for Submitting.

How To 177

How To Guidelines Content Marketing Video 177

NewsWhip

DECEMBER 4, 2019

CASE STUDY. One of the problems faced today by Fleishman’s clients and other global brands, is tracking issues that affect or might impact their business, but are not necessarily core to it. If you’d like to explore putting NewsWhip to work for your brand or agency, please get in touch with us here. Publishing.

Analytics 78

Analytics Case Study Data Reputation 78

MaccaPR

AUGUST 10, 2020

Your customers are consumed with uncertainty and, in some cases, vanishing. This pandemic has convinced companies they can’t just sell to someone who’s not prepared to buy – instead, B2B marketers are reorienting around customer needs to make their brands relevant. Buyers do not expect brands to shut down now.

B2B 71

B2B Interviews Crisis Trade Shows 71

Flack's Revenge

FEBRUARY 3, 2021

The answers from this kind of discovery can inform everything from messaging, positioning, branding, website, collateral and so on, not just press releases. Knowing more about their R&D and tech chops can inform story-telling and thought leadership efforts and become part of the larger company narrative. Professor Ran Canetti.

Technology 177

Technology Comparison Case Study Privacy 177

Sword and the Script

JANUARY 31, 2023

In March, Meltwater acquired Linkfluence , a French company that uses artificial intelligence to mine social media for consumer insights, for $59 million. West will be “the corporate umbrella brand” that owns a half dozen or so business units and product lines. million in November of 2021. What does it do?

Software 78

Software Case Study Technology Tools 78

Cision

JULY 5, 2016

Not every platform or tactic will be right for your brand. In this interview, Kathy discusses the importance of knowing what is being said about your brand, how to properly prepare for potential crises and why basic marketing principles are still relevant today. What are the biggest marketing mistakes brands make?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

PRSay

OCTOBER 25, 2017

Market research is vital to understanding how target audiences consume info,” said Haworth. During her presentation, Haworth shared case studies pertaining to everything from prescription drug abuse to HIV awareness during the 2015 outbreak in Indiana’s Scott County. Meet people where they are. Prepare in advance.

Social Media 119

Social Media Conference Media Corporate 119

Sword and the Script

DECEMBER 15, 2020

Getting unbiased, raw opinions from product users before buying is as important in the buying decision as website content, logos, case studies and demos. Brand-to-brand collaboration. Likely see more brand-to-brand and brand-to-influencer collaborations. Jennifer Tomlinson | Qorus Software.

Marketing 168

Marketing Employee Content Marketing Training 168

Communications Conversations

NOVEMBER 10, 2016

In case you haven’t noticed, there’s an interesting trend going on in the employee communications world. More brands are shifting to a mobile-first, newsfeed-like approach. The trick with employee comms is it’s all behind the firewall, so “case studies” are hard to come by (unless you know someone).

Mobile 122

Mobile Employee Communications Retail 122

Shift Communications

SEPTEMBER 21, 2017

Currently, the skepticism is mainly focused on consumer facing vendors such as Google and Facebook. As we continue to see these trends, it’s logical that these companies will potentially face a level of criticism comparable to consumer facing tech companies. They are tried and true assets for thought leadership. Looking Ahead.

B2B 60

B2B Leadership Crisis Communications Technology 60

The Resolution Blog

FEBRUARY 25, 2019

The role of the business is to pull you into a brand with remarkable content. We tend to ignore that, just like a normal buyer or consumer, journalists themselves do their research online. This is where awareness and brand building comes into play. Now everything is inbound; everything comes to you.

Measurement 120

Measurement Case Study Pitching Agency 120

Sword and the Script

NOVEMBER 15, 2016

These outranked social proof signals such as case studies, peer testimonials and expert opinions. One reason for the uptick in B2B content marketing is a growing consensus among marketers that the discipline can be used to drive business results,” said eMarketer in an analysis of the study (link below).

Content Marketing 60

Content Marketing Study Marketing B2B 60

Bad Pitch Blog

MAY 21, 2014

If you''re in business to business communications, you can empathize with the bane of my career''s existence.client/customer approvals to tell their story, more commonly known as a case history. If you''re in business to consumer communications, there''s a lesson here for you also. It''s probably not.

Pitching 71

Pitching Case Study Media Creativity 71

Waxing UnLyrical

MARCH 19, 2013

I was first introduced to Topos’ work through a case study that Margy Waller presented at the 2011 Chorus America conference of work for the former Cincinnati Fine Arts Fund , now called ArtsWave. The changing narrative.

Community 95

Community Communications Case Study Customer Service 95

PR 20/20

NOVEMBER 30, 2022

Publishing regular content on a blog platform is great for SEO, thought leadership, and establishing internal subject matter experts. Consumers are more willing to trust peer reviews or recommendations than a company. In fact, 93% of consumers say that online reviews influence their purchase decisions. Performance. Bounce rate.

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

JUNE 11, 2019

Deciding to gate something is a case-by-case decision. I like to see things like case studies and infographics freely accessible. Knowing what kind of content someone with purchase intent consumes helps you understand when gating is appropriate. I’ve found that to be about right with registration pages too.

B2B 120

B2B Mobile Content Marketing SEO 120

Deirdre Breakenridge

JANUARY 7, 2016

Is it brand awareness, thought-leadership, lead generation, etc.? Take inventory of the content you have to see what you can use in new and different ways, like turning a blog series into a webinar, or customer feedback into testimonials and case studies. Last but certainly not least…measure!

Survey 90

Survey Marketing Content Marketing Measurement 90

PR 20/20

SEPTEMBER 28, 2016

Michael Brenner said , “It is the hottest trend in marketing because it is the biggest gap between what buyers want and brands produce.”. If your team isn’t tying content production to bottom-line outcomes, then leadership likely isn’t making the connection either. What Does Your Leadership Worry About? Don’t believe me?

Content Marketing 40

Content Marketing Marketing How To Leadership 40