Buzzstream

APRIL 25, 2024

Brand mentions are great. At 46:27 in this Google Office Hours episode , John Mueller explains that unlinked brand mentions don’t pass any SEO value. You rely on someone seeing your name, typing in your URL or searching for your brand name, and clicking on your site. Smaller brands might only get 2-3 unlinked mentions per year.

Brand 62

Brand Branding How To SEO 62

HMA Public Relations

OCTOBER 5, 2022

Brands need marketing momentum to get through economic downturns, but convincing C-suite leaders to make the investment isn't always easy. Amanda Hill of PRGN partner agency Three Box Strategic Communications shares how to pitch PR to leadership in this post. Read more!

Brand 66

Brand Branding Marketing Pitching 66

5W PR

FEBRUARY 28, 2024

For brands that are considering jumping in, they should prepare for the ride of their lives. With the right strategies, companies can transform their brand presence from a passive attendee to a vibrant player, riding the Austin vortex to new heights of success. What is SXSW? This event can be a great launchpad for many companies.

Brand 78

Brand Branding How To Film 78

PR for Anyone

JUNE 30, 2021

PITCH IDEAS. You need to be pitching national publications NOW for stories that will go to print in October. That being said, isn’t it worth it to have millions of people learn about your product service or brand? By pitching what you know they are already going to cover, it makes it easier to get the yes.

Pitching 130

Pitching Nonprofit Financial Insurance 130

PR for Anyone

JUNE 22, 2021

How to Be on TV Shows: Pitching a story that is both relevant and valuable to the show’s audience is a a great way to land the media. Using your expertise around a story that will provide value to the audience will give you an edge when pitching to the media. Free PR Interview Transcript. Remember, it’s always about people.

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Social Media How To Brand Branding 130

5W PR

FEBRUARY 22, 2023

You can use both traditional offline PR methods as well as online marketing. A product launch strategy is a plan that encompasses tactics and methodology for introducing a new product to market. Product launch strategies are used for both new brands or product lines as well as for adding additional products to existing product lines.

Strategy 88

Strategy Product Launch Brand Branding 88

The Hoyt Organization

SEPTEMBER 8, 2023

As businesses become more digitized, paying attention to current trends, like the ever-growing importance of social media and data analytics, helps to promote and protect brand image. Most brands would publish press releases and other online content and rely on hunches to measure the results.

Trends 89

Trends Brand Branding Analytics 89

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. Here’s a “cheat sheet” to help brands get a leg up on the PR universe this year.

Publicity 256

Publicity Brand Branding Storytelling 256

The Proactive Report

OCTOBER 30, 2023

It’s time to start thinking about your 2024 marketing and PR strategies. Now is not the time to pull back on PR and marketing efforts. These PR and marketing trends can help you thrive in 2024. What are people saying about your brand when discussing CRM systems on social media? 2023 is almost over. Rand Fishkin.

Trends 182

Trends Marketing Wikipedia Reddit 182

PR for Anyone

JULY 28, 2022

Here are 5 stories you could pitch to various media publications, all highlighting your expertise but tailored to the unique media outlet. You can see how I used stress as a topic for every pitch, but it works specifically for that media outlet. Last week I gave you ideas to pitch for the rest of the year. Here’s an example.

Pitching 130

Pitching Media YouTube Interviews 130

Cision

SEPTEMBER 13, 2017

Refreshing your corporate image is sometimes necessary to inject fresh energy into your brand, as well as get people to see it with renewed interest. How you plan to communicate the brand refresh.  1.    Conduct Extensive Brand Research. First, consider: who do you want to be as a brand? Who you’re trying to reach.

Corporate 270

Corporate Brand Branding Guidelines 270

5W PR

JUNE 15, 2022

Most cannabis brands make the mistake of not honing in on their PR efforts and simply hoping that they’ll be good enough to generate positive results. However, even with a little bit more effort, cannabis brands can use PR to streamline the buying journey while generating positive media coverage.

Brand 88

Brand Branding Consumer Pitching 88

PR for Anyone

NOVEMBER 18, 2021

There is no easier way to build a brand than with social media. It’s an amazing tool to use to grow your brand. It is important that your brand is consistent across all of your platforms. If you’ve followed me for any amount of time, you’ll realize that pink is a huge part of my brand. PR FOR ANYONE.

Social Media 130

Social Media How To Brand Branding 130

Agility PR Solutions

JANUARY 28, 2021

or jump on their website and hear identical sales pitches […]. The post How an original marketing campaign helps your brand stand out appeared first on Agility PR Solutions. You can essentially walk into any major bank in every region of the U.S.

Banking 91

Banking Brand Branding Marketing 91

PR for Anyone

APRIL 26, 2022

Since they need to get Board approval of the sale, you’ll still have time to pitch around this topic. Happy pitching! First and foremost, if you are a marketing or social media person, what does that mean? Having you pitch the media. Read all about it and see how you can insert yourself into the story.

Twitter 130

Twitter Pitching Financial Video 130

Cision

DECEMBER 7, 2017

Brands can improve their PR pitching with a variety of tools and changes in approach. A good media relations campaign involves reaching out to those who are already inundated with a variety of pitches in their inboxes, making it essential for your campaign to stand out and be easily digestible. Personalize the Approach.

Pitching 298

Pitching Software Construction Writing 298

OnePitch

JANUARY 18, 2023

On this week’s Pitches That Placed, we’re highlighting a pitch that landed an exclusive in TechCrunch for an impressive seed funding round. Let’s see why this pitch worked: Let’s take a look at the actual pitch that placed: . Want more tips for pitching TechCrunch? Email us at info@onepitch.co

Pitching 79

Pitching How To System Education 79

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Regardless of the industry, a challenger brand can have a natural PR advantage. Challenger brands can shake things up through unique points of view, innovation or a better story. But many brands don’t have Casper’s $240 million venture funding. But many brands don’t have Casper’s $240 million venture funding.

Brand 136

Brand Branding How To Storytelling 136

Cision

APRIL 10, 2017

At Forrester’s Customer Marketing conference held last week in New York, speakers ranging from Casey Carey, director of marketing at Google Analytics to Stephen Kennedy, director of loyalty marketing at Dominos discussed how personalization is helping brands succeed. active loyalty program members from 2015.

Brand 223

Brand Branding Pitching Conference 223

Prowly

JUNE 12, 2020

Email proofreading becomes a must-have skill for business people, marketers, and PR specialists who bother about metrics boost and their brands’ overall reputation. When it comes to sales, media pitches, and overall business success, every detail matters. The thing is that a tiny typo may cost millions to a business.

Pitching 205

Pitching Media Reputation Brand 205

Business Wire

OCTOBER 28, 2021

A successful pitch to press is fundamental for a company's thought leadership status and brand awareness. In this article, our PR experts with decades of experience in the DACH media landscape will share some best practices when pitching to media in the DACH market.

Blogging 195

Blogging Marketing How To Pitching 195

PR for Anyone

AUGUST 25, 2022

Most kids went back to school this week and it’s a great time to position yourself as an expert and start pitching the media! Think outside of the box on what value you can provide related to back-to-school and pitch those stories starting today and for about the next 30 days. What can you pitch? I could go on and on.

Pitching 130

Pitching Media Insurance Insurance 130

PR for Anyone

SEPTEMBER 1, 2022

They’ve built a product, service or brand and now they are ready to be known. By knowing the types of stories you could pitch the media today, it positions you in a way that you can be that person in the media on a regular basis, be the expert in your industry, and really be seen with more authority and more credibility.

Pitching 130

Pitching Video YouTube Viral 130

Agility PR Solutions

OCTOBER 19, 2023

As one of the leading sources of conversion-driving content, blogs provide marketers a chance to gain quality backlinks, share their expertise and advertise their brand organically.

Pitching 113

Pitching How To Advertising Advertising 113

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

Business storytelling has become a buzzword in PR and marketing, because, when done well, it works. But what some communicators don’t realize is that a storytelling approach can work throughout the marketing journey, from prospecting for customers to closing the deal. It’s not about you. Tell, don’t sell.

Brand 173

Brand Branding Storytelling Video 173

Sword and the Script

FEBRUARY 20, 2024

PR pitches earn a 45% open rate and a 3% response rate; the top metrics for marcom and PR by segment; Europe is more satisfied with PR agencies than the U.S. What: PR pitching amidst the continuing media layoffs When: February 22, 2024, at 12:00 p.m. The company’s measures are based on the pitches sent through their systems.

Report 106

Report Publicity Marketing Pitching 106

Remote PR Jobs

SEPTEMBER 25, 2023

It should be part of any growing brand’s marketing toolkit, and it may just become a key part of your brand’s strategy -- as it should. Here’s how to ensure public relations continues to play a role in your marketing strategy: Amplify your message. Your goal when pitching should be to bring value to the reader.

Publicity 100

Publicity Marketing Pitching Google 100

Shift Communications

JULY 26, 2022

With this, we can anticipate a different look and feel to the labor market. Should a recession hit, the narrative around the labor market and the impact it has on businesses, the workforce and our communities will undoubtedly change. The post Is Your Brand Messaging Recession-Ready?

Brand 78

Brand Branding SEO Employee 78

Victorious PR

MARCH 30, 2023

Good public relations (PR) can be an entrepreneur’s most powerful tool when looking to build and maintain a strong brand. In today’s fast-paced business world, it’s more important than ever to establish a recognizable and trustworthy brand identity.

Brand 52

Brand Branding Reputation Crisis Management 52

PR for Anyone

SEPTEMBER 21, 2021

How do you get the yes when pitching the media? You pitch them in a way they want to be pitched. You can make their lives so much easier by providing them a pitch that is short and sweet, gets to the point, is easy to read and lets them do a quick scan and know exactly what your story idea is. PR FOR ANYONE.

Pitching 130

Pitching Television Media Interviews 130

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Tom Pick , Digital Marketing Consultant, Webbiquity , LLC.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. Public relations (PR) can be one of the solutions available for marketers and business owners to support their video marketing campaigns. We’ll delve more in-depth into PR and marketing.

Video 109

Video Marketing SEO Social Media 109

Business Wire

NOVEMBER 10, 2021

Many private enterprises are also looking forward to setting up factories and expanding product sales into developing overseas markets. At the same time, they are eager to establish their popularity and reputation overseas and enhance their brand and product image.

Enterprise 297

Enterprise Internal International Blogging 297

ImPRessions - Crenshaw Communications

MAY 22, 2018

Every B2B tech PR person dreams of the splashy feature that will help make their company brand instantly recognizable. Just as some celebrities are famous for being famous, big-media notoriety can build the ego without building the brand. Pitching trade press can be easier than nailing a story in a large media outlet.

Pitching 168

Pitching Real Estate B2B Journalism 168

Konnect Agency

AUGUST 17, 2023

Ground Work for Building a Brand with Impact From defining mission statements to resonant messaging and strategic design, we delve into how each facet forms a cohesive whole. Understanding your audience, honing your voice, and maintaining consistency transform your brand into an authentic and unforgettable presence.

Brand 52

Brand Branding Guidelines Employee 52

OnePitch

OCTOBER 26, 2022

On this week’s Pitches That Placed, we’re highlighting a pitch that landed coverage in Forbes for an announcement of a brand new flight route out of JFK. Let’s see why this pitch worked: Let’s take a look at the actual pitch that placed: . Newsworthy topic of the ‘first ever’ nonstop from the NYC market.” .

Pitching 71

Pitching How To Airlines Travel 71

5W PR

DECEMBER 24, 2020

Digital PR is an online marketing approach that’s used to increase a brand’s awareness via internet-based strategies. With the rapid growth of the internet and internet marketing systems, digital PR experts can reap many more benefits via a broad range of marketing channels. Establish Your Brand as An Authority.

Digital PR 88

Digital PR Brand Branding Engineering 88