ImPRessions - Crenshaw Communications

APRIL 14, 2020

It has also brought out the best in some companies and brands, with accompanying positive PR. Here are my picks for best brand moves so far during the COVID-19 pandemic. It delivered 150 cans of Coors Light, and, of course, the social media coverage went viral. But still others have stepped up. I hope she shared.

Hotels 282

Hotels Brand Branding Guidelines 282

Agility PR Solutions

FEBRUARY 12, 2024

Data breaches happen so often now that the public never hears about them—unless of course you happen to be a customer of a victimized brand or business that failed to protect your personal information. New research from digital security firm Vercara reveals that in 2023, businesses were hit with 800,000 cyberattacks.

Consumer 169

Consumer Brand Branding Course 169

ImPRessions - Crenshaw Communications

APRIL 18, 2023

Gartner calls reputation management “the practice of influencing stakeholder perceptions and public conversations about an organization and its brands.” Reputation management tends to touch a number of business functions, including legal, customer experience, sales, marketing, and — of course, communications.

Reputation 333

Reputation Crisis Customer Service B2B 333

Onclusive

MARCH 31, 2021

A communications crisis can be one of the most difficult situations in your career. Crisis preparedness, internal education and having the right tools can aid you before a crisis hits. Crisis situations require research so that you can address the circumstance thoughtfully, and multi-channel rapid response.

Crisis Communications 195

Crisis Communications Crisis Communications Insurance 195

The Proactive Report

MARCH 27, 2020

Consumers need to see consistency in brand messaging in times of uncertainty. And, as history has shown, brands that remain in-market with consistent messaging come out of a crisis ahead of their competitors. This is the time to show what you’re doing in this time of crisis. Plan Ahead. Provide factual updates.

Crisis 225

Crisis How To Small Business Social Media 225

Konnect Agency

APRIL 20, 2021

Being slow to react to a crisis can be viewed just as unfavorably as not responding at all or providing a rushed response that lacks detail. Thus, having a prepared crisis communication plan is critical for every company. So what is crisis communication? Defining The Threats. Getting Ready.

Crisis 52

Crisis Brand Branding Crisis Communications 52

NewsWhip

OCTOBER 21, 2020

It’s called Crisis Dashboard , and it will enable both communicators and journalists to unpack, in real time, all the public dimensions of any acute news event. The Crisis Information Gap. According to Gartner’s 2020 survey , CMOs, who once sought brand awareness above all else, now seek positive brand perception and trust.

Crisis 158

Crisis Reddit Reputation Tools 158

Onclusive

JUNE 1, 2023

Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy. But with social listening you can get a true, real-time view of brand perception.

Strategy 370

Strategy Communications Reputation Measurement 370

Critical Mention

JANUARY 29, 2021

What began as a health crisis has now turned into an economic one. As is true with every crisis, this crisis, too, presents an opportunity for businesses with a strong digital backbone. But influencers, unlike celebrities, are valued for their expertise and it is for this reason that an influencer’s brand must match yours.

Brand 135

Brand Branding How To Radio 135

Ronn Torossian

JULY 2, 2018

Of course, as valuable as social media can be in the right circumstances, it also adds a certain level of uncertainty to a crisis communication strategy. The good news is that brands who learn how to use social media to their advantage can actually transform the channel … READ MORE ».

Crisis Communications 186

Crisis Communications Social Media Crisis Communications 186

NewsWhip

FEBRUARY 23, 2023

It can be difficult for brands to know what to do with real-time media monitoring data even when they have it. One of the areas where real-time data truly comes into its own is when preparing for and managing a comms crisis. Neither of these is wrong, of course, but it’s important to know what they are. What do you do?

Crisis 78

Crisis Data Reddit Analytics 78

ImPRessions - Crenshaw Communications

FEBRUARY 26, 2018

Of course, customers squawked, and media had fun poking fun at the chain with endless poultry jokes and mocking tweets. in its response to the mini-crisis. First, when is the last time you saw a major brand scramble its own logo? The post KFC Crisis Response Is A PR Win appeared first on Crenshaw Communications.

Crisis 189

Crisis Reputation Newspapers Creativity 189

Melissa Agnes

MARCH 21, 2018

Teaching students what it means to be crisis ready, and providing them with the fundamentals of crisis readiness that they can then bring forth with them into the workforce, is one of my greatest passions. Each time I was reading Crisis Ready , I was bookmarking pages and using my highlighter. Crisis management.

Course 56

Course Crisis Crisis Management Exercises 56

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

The same is true for brands and businesses. ” When it comes to brand cancel culture, there’s often a constructive goal – to correct mistakes or encourage change. We encourage brands to take a stand on relevant matters, especially those aligned with the values of their customers. Be careful with humor.

Construction 385

Construction Crisis Social Media Reputation 385

Cision

MARCH 25, 2016

Nearly every brand is on social, but 48 percent of the communication professionals manning those channels feel the risks of a crisis outweigh the benefits social provides. Brands can’t control the message on social. Those that do, however, can determine if a crisis is worth responding and how to react. What is the impact?

Brand 120

Brand Branding Crisis Communications Crisis 120

PRSay

JUNE 7, 2021

Organizations are only as strong as how they respond in moments of crisis. This myopic mindset can shut out constructive feedback and imperil organizations — making it imperative to identify shortfalls in a crisis response plan before its flawed protocols become embedded in every level of the organization.

Crisis 163

Crisis Exercises Crisis Communications Reputation 163

Reputation Us

MAY 4, 2021

New eLearning courses designed to safeguard reputations, mitigate brand damage and protect an organization’s bottom line. The demand for reputation management and crisis mitigation continues to be high in today’s everchanging and polarizing environment,” said Casey Boggs, CEO of ReputationUs and founder of ReputationU. “In

Reputation 78

Reputation Crisis Enterprise Financial 78

NewsWhip

DECEMBER 15, 2021

After a collective gasp was heard across the US from fans watching the “Sex and The City” reboot last Thursday, Peloton found itself in the news when the first episode revealed that Mr. Big suffers a fatal heart attack after a ride on his prominently branded stationary bike. Top articles about Peloton ad saw more engagement than the crisis.

Crisis 78

Crisis Instagram Crisis Management Viral 78

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

Of course, the changes we see aren’t usually sudden. Brand purpose has real purpose. Research shows that consumers want the brands and companies they do business with to be fair employers, good corporate citizens, and responsible stewards of the environment. Branded content is king. Social commerce will flourish.

Trends 385

Trends Employee Viral Advertising 385

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2017

Public relations people like to talk about anticipating or “getting in front of” a crisis; in fact, for a taste of a real-life crisis simulation, check out this stress-inducing story by The New York Times ‘ Sapna Maheshwari. And what can we learn from how Equifax handled the crisis? How did it escalate?

Crisis 149

Crisis Crisis Management Reputation Financial 149

The Proactive Report

MARCH 21, 2017

The 2016 Aon Global Risk Management Survey that polled CEOs, CFOs and risk managers ranked damage to brand and reputation as a top concern, displacing the financial and economic risks that have traditionally dominated this survey in the past. A crisis can occur so much faster now and the information can spread like wildfire on social media.

Reputation 140

Reputation Crisis Social Media Google 140

Mark My Words

SEPTEMBER 20, 2022

Well, for one, both households were run by matriarchs who acted as instinctive managers of the family brand. As such, brand Britain became inextricably linked to Her Majesty. As the Carolean era begins, what next for brand Britain? As the Carolean era begins, what next for brand Britain? | PR | Campaign Asia.

Brand 60

Brand Branding Tourism Crisis 60

ImPRessions - Crenshaw Communications

JANUARY 6, 2022

Of course, NFTs are also ideal tools for scammers, fraudsters, and even money launderers, so they could easily end up on next year’s Losers list. QR code usage first soared after the COVID-related lockdowns, of course. Peloton was riding high just before Christmas after its speedy response to a fast-breaking PR crisis.

Facebook 310

Facebook Crisis Employee Government 310

Solo PR Pro

APRIL 27, 2020

Have you been thinking about live streaming as a method to build your brand and develop new business? Not that we want to grant the COVID-19 pandemic any credit for being a positive force, but this crisis has quickly placed us in an environment where business is uncertain and screen time is up. Written by Michelle Kane. Which platform?

Brand 71

Brand Branding Energy Crisis 71

Ethical Voices

DECEMBER 12, 2022

How do brands balance their commitments to practical short-term issues versus long-term issues? Key findings from the 2022 Brands In Motion Study. And I also lead our annual Brands in Motion Research. We’re focusing on purpose-driven brands. Let’s talk about the 2022 Brands in Motion report.

Ethics 74

Ethics Brand Branding Internal 74

Melissa Agnes

NOVEMBER 20, 2018

Discover how utility company, Alectra, successfully manages issues and crises as a regular course of business—and how their learnings and successes can be implemented into your crisis ready program. Utility companies are no stranger to the multitude of challenges that present themselves in times of crisis. About this episode.

Crisis Management 133

Crisis Management Crisis Government Crisis Communications 133

ImPRessions - Crenshaw Communications

NOVEMBER 30, 2023

Some organizations feel their employees, customers, and stakeholders want them to speak out in a crisis situation. Some research suggests that customers want brands to take a position on the issues that matter to them. But have things have gone too far? Even well-intentioned statements can fuel controversy or be seen as inadequate.

Publicity 212

Publicity Corporate Employee Sports 212

NewsWhip

NOVEMBER 13, 2019

But what does it mean for a brand to be authentic in 2019? Brands today are under scrutiny from their consumers more than ever before. How do you maintain the integrity of your brand while respecting the cultures you’re selling to? Of course there are risks, but we do it because it’s the right thing to do.”.

Brand 74

Brand Branding Pinterest Conference 74

NewsWhip

MARCH 30, 2021

We recently completed a comprehensive study on the anatomy of a reputation crisis using our data, and we’re including some of the highlights here. We looked back at five different types of brand crisis – data breaches, lawsuits, product recalls, executive behavior, and racial tension in the workplace.

Reputation 78

Reputation Crisis Analysis Data 78

PR in High Definition

JULY 28, 2022

Needless to say, the crisis of loneliness and social disconnect was only further exacerbated during the height of the pandemic with strict isolation and social-distancing measures being implemented. But, of course, not all brands fit into this style of campaign ‘shareability’. So, what are you waiting for? Get hugging!

Brand 62

Brand Branding B2C Viral 62

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Messaging & Positioning Having a clear brand established, along with representation of your values and mission statement, has never been more important.

Training 195

Training Media Training Reputation Crisis Communications 195

ImPRessions - Crenshaw Communications

JANUARY 24, 2022

The group fingered Edelman for its work for many brand-name fossil-fuel companies and trade organizations. The crisis playbook doesn’t call for evasion, but that’s what Edelman’s responses sound like to me. ” As a steward of brand reputations and a leader of our industry, it can do better.

Policies 309

Policies Creativity Reputation Groups 309

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. This isn’t really the case, of course, or at least it’s not nearly that simple. A great brand marketing PR campaign can even drive leads and sales.

Marketing 310

Marketing Product Launch Corporate Viral 310

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

This is particularly true for marketing, and the same applies to brand and corporate communications. This is because the two compete for budget, and because marketing is seen as a proactive discipline responsible for driving growth, while communications is considered more defensive, involving crisis and reputation management.

Trends 407

Trends Communications Employee Corporate 407

ImPRessions - Crenshaw Communications

JANUARY 30, 2017

I shared my perspective that brands can’t and shouldn’t always shy away from controversy, ending with the quote, “You can’t put your head in a hole, shrink back, and avoid the entire dialogue.”. For major brands, it’s getting harder sit on the sidelines. The quote seems almost quaint after this weekend’s events.

Brand 120

Brand Branding Travel Policies 120

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Having a clear brand established, along with representation of your values and mission statement, has never been more important. Crisis Communications. Owned Media & Content Strategy.

Training 370

Training Media Training Reputation Crisis Communications 370

NewsWhip

JANUARY 19, 2021

Our latest feature which further expands our crisis management capabilities. When we launched Crisis Dashboard in October 2020, we brought the most comprehensive view of real-time news engagement and influence in the media and public spheres. How Compare helps with three key aspects of crisis management.

Crisis 78

Crisis Crisis Management Data Measurement 78