Onclusive

JANUARY 25, 2019

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. If you’re in search of PR and marketing conferences to attend in 2019, AirPR has pulled together a definitive list of the best and the brightest. Hashtag: #CMWorld.

Conference 256

Conference Content Marketing Marketing Internal 256

Onclusive

DECEMBER 16, 2020

Here are Onclusive’s predictions for what to expect in 2021: Corporate reputation as a key success metric During this era of disruption and uncertainty, corporate values and brand activism have become more important than ever. That’s why content marketing needs PR. Ready to gain a leg up on your competition?

Industry 221

Industry Content Marketing Corporate Analytics 221

Contently - Strategy

OCTOBER 20, 2021

The good news: There are a lot of content marketing resources out there. The bad news: There are a lot of content marketing resources out there. Heading into 2022, everyone wants to up their content game. But sometimes, sifting through a sea of content about marketing can be overwhelming.

Resources 121

Resources Content Marketing Healthcare Marketing 121

5W PR

MARCH 27, 2023

Beauty brands are leveraging the power of User-Generated Content (UGC) as a strategic marketing tool. Driven by influencer culture and social media, beauty companies have adopted UGC to build a brand image and engage with customers. What is User-Generated Content?

Industry 88

Industry Social Media Community Consumer 88

Burrelles Fresh Ideas

FEBRUARY 20, 2024

Every day, countless brands compete for attention on popular digital channels , yet only a few leave a lasting mark in people’s memories. After all, by creating short yet meaningful content, you can capture your audience’s attention and nurture brand recall in one fell swoop.

Video 86

Video Brand Branding Energy 86

ImPRessions - Crenshaw Communications

OCTOBER 31, 2023

As voice-enabled devices and virtual assistants like Siri, Alexa, and Google Assistant become common, voice search is also transforming how consumers interact with brands and information. Tech PR pros in particular should also consider how to simplify a lot of the complex, jargon-filled content that fills so many websites.

SEO 339

SEO Reputation Local Consumer 339

Communications Conversations

MAY 20, 2020

The term “brand journalism” is a bit of a lightning rod term in the social media marketing business. For some, it conjures up imagery of “advertorials” and “sponsored content.” But, for the most part, brand journalism wins have been tough to come by. Many starts and stops.

Journalism 148

Journalism Brand Branding Interviews 148

Cision

NOVEMBER 13, 2017

So, last week on #CisionChat we connected with Carlin Twedt ( @Carl_In_Tweets ), marketing and social media manager at PRDaily. Twedt has experience creating content for, and managing, social channels for one of the most successful publications in the PR industry. What does #280characters mean for content marketers on Twitter?

Content Marketing 0

Content Marketing Social Media Marketing Media 0

Onclusive

JANUARY 31, 2018

Marketing and communication expert and author Andy Cunningham spoke about how to create a company’s positioning and branding as the foundation for success in the New PR. To be successful in the New PR is to identify the intersection of positioning and content marketing. The Yin and Yang of Positioning & Branding.

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

Burrelles Fresh Ideas

OCTOBER 3, 2023

These pint-sized personalities have amassed legions of followers on social media platforms, partnering with brands and making a significant impact on the world of influencer marketing. Child influencers are reshaping digital marketing. Brands can easily tap into these specific markets, reaching a highly targeted audience.

Brand 82

Brand Branding Marketing Ethics 82

ImPRessions - Crenshaw Communications

MARCH 3, 2022

They can also build credibility and visibility for their brands by taking a booth. The earned visibility can drive brand differentiation, help recruitment, reinforce a leadership positioning, and even influence buyer decisions. B2B Sales & Marketing Exchange (August, Boston). Sponsors are a who’s who of big B2B tech brands.

Conference 304

Conference B2B Content Marketing Case Study 304

5W PR

AUGUST 21, 2023

The jewelry industry is competitive, with many brands trying to attract consumers. One way to do this is through impactful jewelry marketing. By focusing on details and using creative tactics, jewelry brands can create a unique brand identity. Emphasizing unique design Design is crucial in the jewelry industry.

Industry 78

Industry How To Fashion Creativity 78

Victorious PR

MARCH 30, 2023

Good public relations (PR) can be an entrepreneur’s most powerful tool when looking to build and maintain a strong brand. In today’s fast-paced business world, it’s more important than ever to establish a recognizable and trustworthy brand identity.

Brand 52

Brand Branding Reputation Crisis Management 52

Critical Mention

JUNE 19, 2019

Did you know that over 60% of businesses don’t have a documented content marketing strategy according to CMI and MarketingProfs? Without a plan, you risk all of your content efforts going to waste. We have 10 steps on how to create your next content marketing plan: What exactly is content marketing?

Content Marketing 128

Content Marketing How To Marketing B2B 128

5W PR

NOVEMBER 25, 2020

Businesses looking to increase brand awareness are already familiar with the popularity of thought leadership when it comes to their marketing tactics. The same thing goes for content marketing, which is frequently praised for creating more leads compared to other strategies.

Content Marketing 88

Content Marketing Leadership Marketing B2C 88

Contently - Strategy

NOVEMBER 12, 2020

Let’s just say it: Most branded content isn’t very good. I worked for years as a content strategist. I’ve spent the last decade researching and reporting on the content marketing industry. Along the way, I’ve probably consumed more pieces of branded content than anyone else.

Brand 145

Brand Branding Healthcare Enterprise 145

ImPRessions - Crenshaw Communications

APRIL 24, 2018

The association and advocacy of unbiased industry experts is a time-honored way to build brand trust through earned media, high-quality content, or special events. Look for authors of recently published papers and studies, books, or industry consultants who teach as adjunct professors. Industry events.

B2B 136

B2B Brand Branding Trade Shows 136

Sword and the Script

MARCH 31, 2020

Buyers were taking in content before talking to sales even before the Coronavirus hit; now is a great time to double down on content marketing Today is the last day of the first quarter of 2020. When I think about that statistic in today’s context – this is another moment for true content marketing.

Content Marketing 116

Content Marketing Marketing Advertising Advertising 116

Contently - Strategy

JANUARY 17, 2020

This summer, I conducted empathy interviews a bunch of our clients and prospects to understand their content marketing challenges. SEO remains a huge part of content marketing, as it should be. High-ranking content creates long-term value for your brand. One big pain point: SEO.

SEO 101

SEO Content Marketing Marketing Google 101

5W PR

JULY 2, 2018

For companies looking to build their brand in 2018 , there’s no better tool than a solid PR strategy. Of course, there are still many businesses out there that don’t know how to use PR as a brand-building tool. As the world of marketing continues to evolve, the strategies available to modern firms are sure to grow and transform.

Brand 114

Brand Branding Reputation LinkedIn 114

Communications Conversations

JANUARY 28, 2021

But, then I got to thinking: These trends can and should inspire social content marketers as you think about what kinds of visuals to use this year in your posts on Facebook, Insta, LinkedIn and other platforms. Or, a face paint portrait of the exec leader who was recently recognized for a big industry award? 2 – Tie dye.

Content Marketing 117

Content Marketing Trends Marketing LinkedIn 117

Polaris

DECEMBER 9, 2014

The Content Marketing Institute (CMI) and MarketingProfs recently released their latest joint study on the use of content in the marketing mix: B2C Content Marketing, 2015 Benchmarks, Budgets and Trends—North America. Email marketing clearly deserves to be near the top of the list. I certainly was.

B2C 194

B2C Content Marketing Study Trends 194

Contently - Strategy

DECEMBER 12, 2018

The brand had a slick new site, detailed persona work, and a strong SEO gameplan. Their bosses shrugged off the failure by blaming an entire industry. “Content marketing just doesn’t work,” they said. I’ve worked at Contently, one of the pioneers in content marketing, since 2013.

Content Marketing 101

Content Marketing Creativity Marketing Travel 101

Prohibition

NOVEMBER 16, 2022

Over the past few years, digital PR has become significantly more important for brands and now goes way beyond ‘building links’ It includes increased brand awareness, brand positioning, SEO ranking, marketing share, share of voice, social media performance, organic traffic, sales and more – all encompassed in one.

Digital PR 62

Digital PR Brand Branding SEO 62

ImPRessions - Crenshaw Communications

APRIL 27, 2017

Throughout the past decade, p ublic relations pundits have trumpeted the rise of the personal brand in the digital era. By now we expect that many have mastered the basics of personal branding, but it’s not as easy as setting up a social media presence and hoping an audience finds you. Steps for Building and Extending Your Brand.

Brand 149

Brand Branding Healthcare B2C 149

Prohibition

AUGUST 4, 2021

A brand’s reputation can be described as how the general public perceives your organisation. Your reputation as a brand reflects the level of trust your target market has in you. Online Brand Reputation Management is used to help build relationships with customers and increase sales conversions. How does it work?

Reputation 62

Reputation Brand Branding SEO 62

Contently - Strategy

AUGUST 11, 2022

As multiple researchers have found over decades of studies, stopping your marketing efforts during tough times is a mistake. Data shows that proactive marketing “ pays off ” during recessions—for brands across industries, including the likes of Toyota, Amazon, Coca-Cola, etc. Focus on big ideas and big rocks.

Content Marketing 105

Content Marketing Marketing Strategy Consumer 105

Sword and the Script

FEBRUARY 2, 2022

In any case, both of these were “audience buys” and proved to be savvy PR, content marketing and SEO moves. Most of these come from registering for one-off gated content like white papers and webinars – these assets are expensive to create and promote. And I have a massive library of SEO and content marketing material.”.

SEO 132

SEO Content Marketing Marketing Software 132

Cision

DECEMBER 19, 2015

Do you know what customers think about your brand? With brand journalism, you can increase customer loyalty and satisfaction. In fact, data from Content Marketing Institute reveals that 82 percent of consumers think more highly of a brand and are more likely to purchase after reading custom content.

Telecommunications 120

Telecommunications Brand Branding Journalism 120

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

Contently - Strategy

NOVEMBER 12, 2019

When I started as an editorial intern at Contently, the first thing I realized was that I had a lot to learn about content marketing. Like many people entering the job market, I wanted to write and edit, and I was interested in exploring different ways to make a living with those skills.

Content Marketing 86

Content Marketing Marketing SEO Video 86

Onclusive

JANUARY 10, 2018

With the explosion of Artificial Intelligence (AI) technologies, an increased focus from the C-suite on business- and metrics-driven KPIs, and a new trend toward Growth PR , PR & content marketing measurement is changing – radically and rapidly. There are so many other thing that can tie content and PR to ROI beyond sales.

Content Marketing 150

Content Marketing Measurement Interviews Marketing 150

5W PR

MARCH 29, 2024

For brands to truly shine and win consumer trust, they need a strategic game plan. Building brand advocacy Good old-fashioned adverts might directly promote products, but PR has a more subtle approach. Building brand advocacy Good old-fashioned adverts might directly promote products, but PR has a more subtle approach.

Fashion 78

Fashion Content Marketing Consumer Social Media 78

Critical Mention

DECEMBER 20, 2019

PR and marketing professionals have the opportunity to expand their organization’s brand reach by leveraging earned media coverage. Earned media is significant for businesses because it is unpaid content that is published by journalists, influencers, reviewers and organizations who have valuable thoughts and opinions about your brand.

Brand 103

Brand Branding How To Media 103

ReimaginePR

SEPTEMBER 26, 2016

They say the only thing constant is change, and that’s certainly true in the world of content marketing. Every month, or so it seems, there’s a new must-do-or-you’re-toast trend in content marketing. So, how do you keep up, or better yet keep ahead, with your content marketing strategy?

Content Marketing 120

Content Marketing Strategy Marketing Engineering 120

Critical Mention

MARCH 16, 2020

Her follower count and reputation as a winner make her an incredible influencer and promoter of the brands she displays in her posts. He is one of Hollywood’s highest-paid actors and his many successes in the film industry have added to the many eyes that were already on him. She is heavily followed by fans across the world with 12.2

Brand 87

Brand Branding Instagram YouTube 87

Cision

AUGUST 4, 2016

Every day, your audience decides what content to read and what to ignore. How many eyes are on your content? Approximately 82 percent of consumers actually enjoy reading branded content, if it’s relevant to what they’re looking to learn about. Uncover what already exists by revisiting your brand’s mission and goals.

Brand 120

Brand Branding Guidelines Storytelling 120