Prohibition

FEBRUARY 13, 2024

Implementing these polls can also foster a deeper connection with the audience, working toward community building goals. Brands may need to pivot towards creating original soundtracks or leveraging the available music library creatively. This dispute implies a potential shift in content creation strategies for TikTok marketers.

Instagram 62

Instagram LinkedIn Social Media Media 62

Communications Conversations

MAY 20, 2020

The term “brand journalism” is a bit of a lightning rod term in the social media marketing business. ” And, over the years, there have certainly been a fair share of corporate failures when it comes to brand journalism. But, for the most part, brand journalism wins have been tough to come by.

Journalism 148

Journalism Brand Branding Interviews 148

Communications Conversations

AUGUST 11, 2020

This particular author seems to think a lot of people are using them–on LinkedIn. He says “… follow relevant LinkedIn hashtags to keep track of trends and developments in your area of expertise.” I thought I’d ask my LinkedIn community that exact question. ” Really?

LinkedIn 200

LinkedIn Case Study Healthcare Social Media 200

ReimaginePR

JUNE 15, 2020

Heck, even having a simple social media page isn’t enough; you need to have multiple social media platforms to reach a wide enough audience, and those platforms need to be managed in such a way that it brings your customers together into a self-sustaining community that your company engages with on the ground level. Tall order?

Social Media 177

Social Media Brand Branding Marketing 177

Prohibition

AUGUST 25, 2022

Should this be rolled out globally, there will be a significant impact on the micro-influencer space which brands will need to consider, as this group will effectively be able to work more independently. LinkedIn to streamline recruitment. Top 3 Brands Utilising Virtual Influencer Marketing. TikTok infiltrates rival platforms.

Instagram 117

Instagram LinkedIn Social Media Facebook 117

PR for Anyone

FEBRUARY 6, 2024

She has been widely recognized as a business leader helping women move from surviving to thriving in the workplace and is the Founder/CEO of the Leap Community – where she aims to provide more opportunities for women entrepreneurs to obtain better visibility and grow their brands. Find us on

YouTube 130

YouTube Instagram LinkedIn Community 130

ImPRessions - Crenshaw Communications

FEBRUARY 16, 2016

We asked a handful of knowledgeable PR professionals for their best tips for leveraging LinkedIn for PR and personal branding. All agree that LinkedIn is a prime destination for sharing content and building community. True to the site’s name, “linking” is the heart of LinkedIn. Share content.

LinkedIn 159

LinkedIn Groups Community Leadership 159

Communications Conversations

JANUARY 20, 2022

Social and digital teams are spread thin and other channels (for now) are taking priority (Insta, LinkedIn and blogs, for example). LinkedIn is just now testing social audio. It’s a brand new format and brands just haven’t jumped in–which is not new at all. These are your brand ambassadors.

Brand 113

Brand Branding LinkedIn Twitter 113

PR for Anyone

FEBRUARY 13, 2024

In 2018, Rachel co-founded Oceano, an award-winning brand within the industry, and recently spearheaded the launch of Oceano Zero, the first-ever luxury non-alcoholic wine. As a teenager, she traveled to Napa and then Bordeaux, France to study the trade before returning and running her family’s vineyard in Virginia. Find us on

Instagram 130

Instagram YouTube Travel LinkedIn 130

PR for Anyone

JANUARY 23, 2024

Erica Keswin is a 3x WSJ bestselling author, public speaker, and consultant for various major global brands. Her research and insight into workplace strategy have been published in media outlets such as Forbes, NY Post, Harvard Business Review, and more. Find us on

Instagram 130

Instagram YouTube LinkedIn System 130

5W PR

JULY 2, 2018

For companies looking to build their brand in 2018 , there’s no better tool than a solid PR strategy. Of course, there are still many businesses out there that don’t know how to use PR as a brand-building tool. In the past, when PR agents wanted to create buzz for a brand, they had to connect that company with a local celebrity.

Brand 114

Brand Branding Reputation LinkedIn 114

Prohibition

MARCH 2, 2023

Twitter Community Notes alerts Twitter has implemented a new alert within its Community Notes feature – alerting users that have previously engaged with a tweet when a new note is attached. This seems to come as part of Twitter’s aim to dispel misinformation, alerting users to errors and enabling them to re-assess their response.

LinkedIn 62

LinkedIn Instagram Social Media Media 62

Communications Conversations

MARCH 24, 2022

Thomas, we spend at least one class period on personal branding. Look, I don’t consider myself a personal branding expert. However, I have had lots of practice the last 13+ years as I’ve essentially developed a business from my “personal brand.” In many cases, that will be LinkedIn. Another one.

Brand 88

Brand Branding Social Media LinkedIn 88

Contently - Strategy

OCTOBER 4, 2018

If you’re curious about brand voice, the first thing you should do is think about Tom Hanks. Like the personality of a human, your brand has to retain some elasticity to appeal to different people in different places. Your brand may have a central personality, but it needs to be able to convey different tones.

Brand 111

Brand Branding LinkedIn Instagram 111

PR for Anyone

NOVEMBER 14, 2023

For her, sponsorships are a way of collaborating with businesses and brands to bring on different types of support to her projects. The one thread that is woven through Charmaine’s puzzle is relationship. She used collaboration and sponsorship in pretty much everything that she did in her businesses. Find us on

Instagram 130

Instagram YouTube LinkedIn Facebook 130

ImPRessions - Crenshaw Communications

JULY 28, 2023

Adtech brands have publications like Adweek and AdAge, for example, but there is no equivalent Salesweek or SalesAge. and LinkedIn. This is a key reason sales sees a deficit of conventional outlets, but a surge in insider media (like podcasts by sales tech companies, LinkedIn communities, etc.),

B2B 156

B2B Journalism Enterprise LinkedIn 156

5W PR

DECEMBER 5, 2018

Although various social channels can contribute to a company’s B2B social media marketing strategy, there are few channels that appeal more to professionals online than LinkedIn. LinkedIn is the ultimate way for today’s companies to grow their presence with business clients. Deliver Targeted Content.

LinkedIn 76

LinkedIn B2B Social Media Marketing 76

wiredPRworks

JANUARY 3, 2020

2020 LinkedIn Makeover Profile Packages for People and Companies by Barbara Rozgonyi. Wondering how to make the most of LinkedIn to dramatically increase your visibility, grow your network and be the person your target companies are looking for with a 2020 LinkedIn Profile Makeover Superstar Package? Senior Executive.

LinkedIn 52

LinkedIn Engineering SEO Training 52

Prohibition

MARCH 9, 2020

LinkedIn is a platform that’s exclusively tailored for a more B2B community and is used by millions of users every day to connect with others, build relationships and share business news. Should I use LinkedIn Live? LinkedIn Live is definitely a trend that you will want to have on your radar for your 2020 strategy.

LinkedIn 62

LinkedIn Video Social Media Film 62

wiredPRworks

JANUARY 3, 2020

2020 LinkedIn Makeover Profile Packages for People and Companies by Barbara Rozgonyi. Wondering how to make the most of LinkedIn to dramatically increase your visibility, grow your network and be the person your target companies are looking for with a 2020 LinkedIn Profile Makeover Superstar Package? Senior Executive.

LinkedIn 52

LinkedIn Engineering SEO Training 52

wiredPRworks

MAY 23, 2022

When did you join LinkedIn? 17 years ago today I logged in for the first time and began networking and posting, up to four times a day – all in quest to become a recognized thought leader on LinkedIn. Two years later, I would win second place in a contest for top LinkedIn tips. But, I wanted to delete my entry.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Communications Conversations

OCTOBER 2, 2019

As you probably know, these programs are usually built using some form of tool (Post Beyond, Bambu and LinkedIn Elevate are common). And, these tools then serve up content employees can post on social networks like LinkedIn, Facebook and Twitter. Suddenly, they’re sharing a dearth of Home Depot content in their LinkedIn feed.

Employee 74

Employee Brand Branding LinkedIn 74

Karen Freberg

MAY 9, 2019

I got the exciting news as a signed into my LinkedIn account yesterday I got access to LinkedIn Live! You may be asking yourself – what is LinkedIn Live anyway? Well, LinkedIn announced back in February they would be opening up their platform to include a feature that allows individuals to go live within their platform.

LinkedIn 49

LinkedIn Social Media YouTube Community 49

PRSay

MARCH 22, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. To truly engage our next generation of guests, it’s not enough to create great brands,” said senior Target marketer Rick Gomez. “We

How To 150

How To Employee Leadership Nonprofit 150

Scott Public Relations

MAY 13, 2019

Whether you are an individual or represent a company, branding is an important aspect of how you can succeed with your public relations. An effective brand expresses your personality, tells your story, and highlights the subjects that you want to address. Start by considering what the result of your brand should be.

Insurance 55

Insurance Insurance Healthcare Publicity 55

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

A great PR campaign will obviously build brand visibility. But that awareness may be of the brand involved, or maybe just the problem it addresses. Tactics like content marketing, earned speaking opportunities for C-level executives, and feature articles work together to boost visibility for a brand or situation that the brand solves.

Storytelling 233

Storytelling Education Software LinkedIn 233

ImPRessions - Crenshaw Communications

OCTOBER 1, 2020

Organic content uses free social media tools to share posts, photos, videos, and stories with the people who already follow a given brand or individual. Builds brand awareness. Helps build a community around common topics or interests . Paid social connects brands with audiences that would not have discovered its content .

Social Media 344

Social Media Media B2B Leadership 344

Communications Conversations

MAY 26, 2022

If you’re like most brands, it’s probably spend in content creation and ads. Meanwhile, how much time do we spend on listening and community-building? Think about community management. Clearly, many brands are minimizing community management as well. And, truth be told, they have been for a while.

Social Media 143

Social Media Marketing Media Community 143

PRSay

MARCH 21, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. To truly engage our next generation of guests, it’s not enough to create great brands,” said senior Target marketer Rick Gomez. “We

How To 120

How To Employee Leadership Nonprofit 120

PR 20/20

MAY 19, 2020

Once the news gets out, you’ll be able to check individual LinkedIn pages, where generally the writers and journalists will have notified their community that they are actively looking for work. You should also check the news of any layoffs for media companies of interest. Explore Media Partnerships.

Writing 72

Writing Brand Branding Construction 72

Landis PR

MARCH 14, 2022

Please note: this is a reposted blog by our Public Relations Global Network PR partner, Ghidotti Communications. Five Key Steps to Introducing Your Consumer Brand to a New Social Media Platform. Having a social media strategy can boost your brand and expand your market, but that doesn’t all happen overnight.

Social Media 52

Social Media Consumer Brand Branding 52

Prohibition

DECEMBER 30, 2018

With two ‘professionals’ signing up to the site every second, LinkedIn is the global community of business professionals, but how can you tap into this huge audience to launch campaigns that achieve real, tangible business results? Should you use LinkedIn for business growth? What are sponsored content ads on LinkedIn?

LinkedIn 67

LinkedIn B2B How To Marketing 67

Scott Public Relations

MAY 13, 2019

Whether you are an individual or represent a company, branding is an important aspect of how you can succeed with your public relations. An effective brand expresses your personality, tells your story, and highlights the subjects that you want to address. Start by considering what the result of your brand should be.

Publicity 40

Publicity Healthcare Insurance Insurance 40

5W PR

JANUARY 12, 2024

Engaging with the audience in real-time fosters a sense of community and positions a brand as an authority in the field. Targeted LinkedIn campaigns Leverage the power of LinkedIn for targeted campaigns. Targeted LinkedIn campaigns Leverage the power of LinkedIn for targeted campaigns.

B2B 78

B2B Creativity Case Study B2C 78

Waxing UnLyrical

JUNE 20, 2014

This week’s roundup features seven posts from around the web that focus on personal branding. Why Personal Branding? Why: People who build their personal brand build stronger networks and are presented with a greater number of business opportunities. Why: What is the overall personality of your brand? or D.R.E.A.M.

Brand 85

Brand Branding Small Business Resources 85

Communications Conversations

FEBRUARY 22, 2017

I spend a lot of time in LinkedIn these days. Helping manage corporate LinkedIn pages. And, helping executives communicate with employees, customers and other key stakeholders via LinkedIn publishing. And, helping executives communicate with employees, customers and other key stakeholders via LinkedIn publishing.

LinkedIn 60

LinkedIn Web Analytics Employee 60

Flack's Revenge

DECEMBER 12, 2018

The timing was great, as Neal told me he had just returned from a trip around the world in which some of these very same topics came up in discussions with major brands. Not to say that there’s no role for brands on social media. But I think it is getting more and more intrusive for brands to try to take part in the conversation.

Instagram 214

Instagram B2C YouTube Facebook 214