Maxim Behar

JANUARY 28, 2024

I wrote the book "The Global PR Revolution" in 2019, which was first published in America and then in Bulgaria. And due to the growth of social media in the last 10 years, everyone has access to the opportunity to be a public figure, but not everyone knows how to be one. And the word reporter etymologically comes from the word report.

Radio 59

Radio Ethics How To Writing 59

PRSay

AUGUST 6, 2019

By 2020, Gen Z will account for 40 percent of all consumers according to an Accenture report , and some experts estimate their current spending power to be as much as $140 billion. They do not read newspapers and magazines or watch traditional television. Move over newspapers, magazines and television.

Television 158

Television Instagram Consumer Newspapers 158

Cision

AUGUST 16, 2016

How can you become an asset to your next company or position? Erik Wheater, account executive at Burns360, details his transition from a five-year career in television news to the PR agency life. You recently transitioned from your role in television news to PR. Moving around effectively in the media industry can be daunting.

Television 120

Television Pitching Journalism Interviews 120

ImPRessions - Crenshaw Communications

JULY 17, 2017

Last month Mary Meeker of Kleiner, Perkins, Caulfield, Byers released her Internet Trends report for 2017 , and all 355 slides are well worth a read for anyone in tech public relations or digital marketing. Internet ad spend surpasses television spend. Here are some of the most relevant trends for PR. Gaming just won’t die.

Trends 159

Trends Mobile Advertising Advertising 159

Cision

NOVEMBER 6, 2015

Questions to Consider: What results come up when somebody types “how to,” “how can I” or “what is” plus the name of your product, organization, service or sector in a YouTube search? How can you develop a transparent, ethical and mutually beneficial relationship with them?

Video 120

Video Trends YouTube Television 120

ImPRessions - Crenshaw Communications

APRIL 12, 2018

Here’s more about how to build a resume as a subject-matter expert. Establishing relationships with influential industry analysts like Gartner and Aberdeen Group is a great way of establishing impressive expertise that can lead not only to inclusion in analyst reports, but in the top-tier media who read the reports.

Leadership 149

Leadership B2B Tools Conference 149

Maxim Behar

NOVEMBER 23, 2020

A month ago I published my new book The Morning After in Bulgaria and in it I focused not so much on the communication business, but on leadership. In fact, many of the things described in my book, The World PR Revolution, which first came out in the United States a year ago, are already coming true. Crisis PR has become commonplace.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Maxim Behar

FEBRUARY 20, 2024

Unless a television channel needs TV footage or some personal presence is essential, traditional media do not dispatch reporters to check out the situation on the ground anymore. Whether you are the end reader or reporting major news for tomorrow’s newspaper doesn’t matter. My advice: if you know how to write it, tweet it.

Social Media 59

Social Media Facebook Airlines Web 59

Landis PR

APRIL 4, 2022

LCI escorted reporters from the Associated Press and San Francisco’s KPIX (CBS) to meet these new “royals.” The term was popularized due to David Meerman Scott’s 2011 book Newsjacking: How to Inject Your Ideas into a Breaking News Story and Generate Tons of Media Coverage. ran the story over the next two days.

Case Study 52

Case Study Television Video Pitching 52

Waxing UnLyrical

NOVEMBER 25, 2010

He spent Thanksgiving with the television, a frozen meal and a card table. the Macy’s Thanksgiving Parade became a familiar sight on television (no football for me, thank you very much). Ever budget-conscious, I booked what I thought was a great hotel, using my points… right in the heart of Times Square. That’s love.

Hotels 89

Hotels Television Twitter Facebook 89

PR Conversations

OCTOBER 27, 2023

So, for example, when television was invented journalists tended to use it like radio by simply televising someone reading the news rather than using pictures. I think that most public relations practitioners do what they know how to do. Others have used the theory in practice, but I regret that more have not used it.

Reputation 52

Reputation Social Media Internal International 52

PRSay

MARCH 29, 2021

Oprah Winfrey’s prime-time television interview with Prince Harry and Meghan Markle on March 7 provided a reminder of the principles PR professionals should follow to prepare clients for media interviews that create positive coverage and help manage crises. Research reporters, anticipate questions.

Media Training 180

Media Training Training Interviews Media 180

Journalistics

MARCH 26, 2015

I interviewed reporters and producers about the biggest challenges facing them in preparing the news in a rapidly-changing media environment. Not surprisingly, there wasn’t a single mention of “learning how to use Twitter in my reporting.” These services launched over the course of the past couple of weeks.

Twitter 75

Twitter Report Journalism Video 75

Maxim Behar

APRIL 2, 2024

Radio and television, the electronic media that came after the press, were constituted in the same fashion as print media — they had different channels for delivering their messages. Dozens of leading global PR experts have contributed to this book by agreeing to be interviewed on the topic of a social media revolution.

Print 64

Print Social Media Web Television 64

Buzzstream

SEPTEMBER 30, 2021

On the 23rd March, Boris Johnston took to television screens across the UK and the words “we must do more, you must all stay at home” rang across the nation. For many agencies, this was a time of significant growth where they were reporting a 95% increase in sales and revenue; they couldn’t hire new talent quick enough.

Digital PR 71

Digital PR How To Reddit Engineering 71

Maxim Behar

NOVEMBER 15, 2023

Yes, a company can be wrong about something, and they call me and ask me how to fix that crisis because they made a mistake. If they tell an unpleasant truth about someone they should know how to respond. If you know how to organize your trip. Why did you make a recipe book and what place does cooking take in your life?

Hotels 64

Hotels Newspapers Journalism Ethics 64

ZudePR

JUNE 6, 2016

Deep work productivity hacks from 28 world-class communicators : how do they focus and achieve. Five book recommendations. New habits were formed and reading Cal Newport's book Deep Work: Rules for Focused (sic) Success in a Distracted World (2016) crystallised my thinking. In that time (about 15 years) I have written 10 books.

Writing 114

Writing Social Media SEO Blogging 114

Communications Conversations

JULY 18, 2019

And, in case you haven’t noticed, she’s been everywhere recently promoting her new series of online courses teaching you how to get YOUR client on TV. Often, I’ll come away with another booking when I’m at the TV station. Although it was long overdue, the timing seemed right to interview this PR Rock Star.

Local 94

Local Course Community Interviews 94

Bad Pitch Blog

APRIL 2, 2006

PR People Unite and let''s stop pitches like this from a) coming to reporters and b) immediately being forwarded to us with Can you believe someone did this, Richard?" Entertainment Television, The Learning Channel and The Weather Channel. But wait there’s more… You get the The Amazing ARM Story "10 Second DRTV Recipe" Book!

Television 40

Television Advertising Advertising Corporate 40

PRSay

JULY 31, 2019

For a reporter who’s made a career out of investigative journalism, it’s clear that Bob Woodward understands what makes a compelling narrative and how to get the “best obtainable version of the truth.”. The Washington Post is expanding its investigative reporting team. It’s a question of figuring out what the story is.

Journalism 120

Journalism Conference Internal International 120

MaccaPR

MARCH 7, 2016

It’s not surprising that a 2016 survey of print, television and digital journalists by TEKgroup found that 80 percent of the reporters said it was “very important” or “important” for a company to have an online newsroom and 92 percent of journalists said they’d find an online newsroom useful.

How To 48

How To Media Print Real Estate 48

Cision

MAY 21, 2015

If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. Reaching over 200,000 social media followers, this weekly show features how to succeed in the new world of business marketing. 5) Pam Moore.

Social Media 120

Social Media Marketing Pinterest Media 120

Maxim Behar

MARCH 11, 2021

10.03.2021 Maxim Behar, the Honorary Consul General of Republic of Seychelles in Bulgaria, made a guest appearance in the television show “In Development” on Bloomberg TV Bulgaria with host Veronika Denizova. According to a Travel news report, approximately 3,000 Bulgarian citizens have visited Zanzibar in the past few months.

Tourism 52

Tourism Government Hotels Travel 52

Stuart Bruce

OCTOBER 30, 2014

And thank you Aaron for that fascinating insight into how social media has changed journalism. I’d just like to echo his comments about the BBC as it certainly has led the way in many respects – pioneers like Euan Semple, who has written a brilliant book called ‘Organisations Don’t Tweet, People Do’. You know the answer.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Stephen Waddington

DECEMBER 5, 2018

In Two-Way Street , a short book about public relations published in 1948, Eric Goldman describes the three stages of the development of corporate communication from 1900. The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale.

Media Relations 115

Media Relations Media Print Newspapers 115

Maxim Behar

NOVEMBER 16, 2020

Maxim was a professional, a precise journalist, an incredible traveler, a person for whom we have visited around 150 countries while reading his books. A while ago I had to discuss the topic about the so-called "influencers" and now I am eager to write a book on the topic of "Bulgarian influencers". How much time is left?

Government 52

Government Measurement Crisis Radio 52

Cision

APRIL 5, 2017

Reported by Wendy Glavin, CEO & Founder, Wendy Glavin Agency and powered by CommPRO. Gallup reports: “Americans’ trust and confidence in the mass media ‘to report the news fully, accurately and fairly’ has dropped to its lowest level in Gallup polling history.”. But it needs to be backed up with metrics and reporting.

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Report Media Advertising Advertising 225