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Financial analysts say marketing is an investment, not a cost

Sword and the Script

The “Brand Finance Investment Analyst Survey” polled more than 200 financial analysts who “cover publicly listed companies in the United States and United Kingdom.” All the other factors considered – leadership, innovation, profitability, sustainability, and employees – all influence the awareness and strength of a brand. The purpose?

Financial 142
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PART 1: The Value of Reputation Management – The Financial$

Reputation Us

This five-part series by ReputationUs investigates the key areas where the concrete value of managing your reputation has clear business benefits–financial and otherwise. PART 1 (of 5) In this first part we’ll consider the positive FINANCIAL impact of actively managing your good reputation.

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Pride Month in a Year of Loathing: Allies Needed

PRSay

LGBTQ+ employees are looking to their employers to protect them, particularly in places where state governments are making it clear that we are not entitled to equality under the law. And it acts like your straight school principal who blocks book banning in their school library and hosts a local drag queen for Story Hour.

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How To Build A Purpose-Driven Brand

ImPRessions - Crenshaw Communications

.” An organization linked to a coherent purpose can make better products, offer better services and attract better employees. Together with consultants like Joanna Seddon, they demonstrated how the fiscal benefits of true purpose-driven marketing to a team of financial executives with absolutely no background in marketing.

Branding 296
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Will 2024 be a good year for internal comms? [PR Tech Sum 55]

Sword and the Script

In other words, rather than a vehicle for upper management to stay in touch with employees, these roles are evolving into consultative positions that help other employees understand the market, the buyer and get the message right. The financial performance of the parent company over the last five years has been impressive too.

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How to Deliver a Genuine Corporate Apology [UML]

Sword and the Script

You only get one shot at making a good first impression – and that’s true for corporate apologies too. Somehow as we grow up, those principles we learned as kids are beaten out of our collective corporate being. This is true of messaging, positioning, press releases and corporate apologies. 1) The incomplete corporate apology.

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Moving From Empty Diversity Statements to Real Action

PRSay

And it is crucial that we communicate to corporate leaders how DE&I affects the bottom line. That can include advocating for leaders to mandate DE&I training for all employees and incorporating people of diverse backgrounds into all projects and practices.

Training 190