wiredPRworks

JUNE 8, 2016

You can grow your business by integrating LinkedIn into sales, customer service or marketing efforts for immediate and long-term impact throughout your business and community. With more than 400 million members, LinkedIn offers a high-performance personal branding platform that you activate, design and manage.

Insurance 40

Insurance Insurance Financial LinkedIn 40

Waxing UnLyrical

SEPTEMBER 28, 2010

Because other than my limited (primarily to Twitter and the company’s customer service hot line) communications with Pepco, I really had no idea what their efforts entailed. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Wanna Subscribe?

Social Media 61

Social Media Media Crisis Energy 61

Waxing UnLyrical

AUGUST 25, 2010

Plaxo: contacts, calendar and e-cards As a social network, I think Plaxo is pretty dismal, no matter how much it tries to Face-Twit-book-terify itself. Its strength, to me, lies in its original offering, the “universal&# address book which allows you to keep your contacts current even if you switch jobs, i.e. email services, and so on.

Tools 100

Tools Google Twitter Facebook 100

MaccaPR

OCTOBER 14, 2015

As opposed to only writing on your company blog, your content has a higher chance of being discovered on LinkedIn Pulse, because your content will be specifically curated to certain networks with an audience that’s already built for you. Last year, he used LinkedIn to admit Target’s faults and shocked the LinkedIn community with his candor.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

NewsWhip

JUNE 10, 2021

Chris Rivera: Well, Ben, the unfortunate part is when I went to college, I studied technical writing. By the way, for anyone that doesn’t know what technical writing is, don’t worry. It comes down to every customer service interaction. Is it isolated in one community or one space or one network?

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Cision

DECEMBER 28, 2015

That said, Twitter is a social platform that is uniquely positioned for: Customer-initiated social care (customer service). Put resources into fast social care (customer service). Amazon responds to every inquiry and either solves or redirects every social inquiry to an appropriate customer service function.

Twitter 120

Twitter Brand Branding Customer Service 120

PR Conversations

APRIL 8, 2015

In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast to arguments that PR today is more strategic than in the past. Customer services. Community service. Vendor relations.

Retail 40

Retail Radio Advertising Advertising 40

PR Conversations

APRIL 8, 2015

In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast to arguments that PR today is more strategic than in the past. Customer services. Community service. Vendor relations.

Retail 40

Retail Radio Advertising Advertising 40

Waxing UnLyrical

SEPTEMBER 27, 2010

I was just pissed off and decided to write about it. But as with any writing project, it’s better to write about what you know. I know first hand about AT&T’s dreadful wireless service and worst-in-class customer service, so it seemed like a good fit. Why not book me for a speaking gig ?

Wireless 74

Wireless Twitter Writing Measurement 74

Waxing UnLyrical

NOVEMBER 24, 2010

And they research and they monitor (sometimes for up to three months) just to find out: a) Who a brand’s target audiences are; and b) Who the key influencers within that community are. They listen a LOT. Then they plan. And talk they do. How and where can your consumer touch your brand? – and 14.9%

Travel 79

Travel Case Study Creativity Advertising 79

Waxing UnLyrical

APRIL 10, 2013

Soocial : a really nice online address book, and something I prefer greatly to Plaxo, which is what I used to use, until it decided it wanted to be something other than Plaxo. Write That Name : I’m pretty sure Shaun Dakin turned me onto this (perhaps Soocial too, but definitely WTN), so thank you, Shaun!

Tools 105

Tools Skype Google LinkedIn 105

Stephen Waddington

FEBRUARY 12, 2019

The internet is a conversation The internet provides a means for people to connect and communicate with each other, irrespective of location. The Cluetrain Manifesto published in 1999 when the internet was still in its infancy predicted the challenge that organisations would face in adapting to the shift in communication.

Publicity 79

Publicity Community Pinterest Reputation 79

MaccaPR

FEBRUARY 10, 2015

Is Taylor really composing every tweet, writing every post and personally popping each image online? Lesson #6 - Transform Your Customers into A Community. Does your customer base feel so connected to your brand they’d define themselves as a community of fans for your company? Source: E! ).

Social Media 48

Social Media Marketing Media YouTube 48

Stuart Bruce

OCTOBER 30, 2014

I’d just like to echo his comments about the BBC as it certainly has led the way in many respects – pioneers like Euan Semple, who has written a brilliant book called ‘Organisations Don’t Tweet, People Do’. We can understand how Facebook and Twitter conversations can represent different parts of the community. You know the answer.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

PRSay

MAY 18, 2016

During her ten years with the company, she has pioneered influencer marketing, employee advocacy, lead generation and customer service programs through both traditional and social media. An internationally sought keynote speaker, her writing has appeared in Forbes, CIO and VentureBeat, as well over 500 authored blogs.

Data 106

Data Meeting Measurement Guidelines 106