Beyond PR

JULY 20, 2016

A lot has changed since Herbert Muschel launched PR Newswire in 1954, but one thing hasn’t: The press is still a fundamental element of our society. Familiarizing yourself with the needs of the media will make your news stand out in the crowd for the right reasons. What you say and how you say it can make or break that credibility.

Media Relations 40

Media Relations Media Local Healthcare 40

Sword and the Script

DECEMBER 16, 2021

88% of PR pros say creativity is critical for businesses to recover from the pandemic – and other public relations statistics summarizing 2021 . Every year this blog pours over dozens of public relations surveys and breaks down the findings. At the year’s end, we go back through all of the PR statistics for a year-end roundup piece.

Publicity 142

Publicity Survey Pitching Creativity 142

Victorious PR

FEBRUARY 22, 2023

My company consistently gets its clients onto top podcasts, into A-List publications, and onto the first page of Google. I started Victorious PR in 2020 and grew it to 7-figures in the first year by WORD OF MOUTH ALONE. Hint: Word of mouth, IS PR. Galen is a homeowners insurance agent who has stayed with Victorious PR for years.

Publicity 52

Publicity Video Pitching Google 52

Bad Pitch Blog

DECEMBER 10, 2009

The word cloaked means “to cover or conceal.” For those of us who subscribe to reporter/expert lead services ProfNet, HARO, or competitors, we’ve come to know cloaked to mean “I’m a reporter that doesn’t think you’re worthy of knowing who I am until you are been vetted or sniffed at.”

Report 43

Report Pitching Reputation Twitter 43

Cision

JUNE 1, 2017

There have been countless studies and think pieces published recently about the number of women in PR and their role in the field. Across the board, public relations is a field dominated by women and they’re found at every level in the office — but the numbers dwindle as soon as you hit the top. Let us know what you think!

Sports 245

Sports Agency Industry Creativity 245

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. However, while I was very used to doing things a particular way during my time as a Digital PR, one thing that I’ve realised is that there are so many great methods you can utilise to achieve positive results by learning from others.

Digital PR 161

Digital PR Tools Pitching Film 161

PR 20/20

MAY 12, 2016

Large enterprises commonly look for niche expertise in core digital disciplines such as content marketing, paid search, SEO, social media monitoring, and analytics to complement internal marketing teams. The marketing services industry is in a state of flux. Their value and success will be measured by outcomes, not outputs.”.

Agency 40

Agency Marketing Financial System 40

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. Example: A favorite food brand that also knows what kind of vehicle you drive, where you stop for gas and your preference in podcasts.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Buzzstream

MAY 9, 2018

Some of the ones we hear most often are: What level of response rates should we expect? What can we do to improve our response rates? The top 5% of groups conducting outreach are able to consistently get 40% or higher reply rates across their campaigns. The best performers (top 5%) receive reply rates of over 40%.

Data 120

Data SEO Groups Pitching 120

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. The company has aggregated a stellar roster of contributors to produce a number of sessions on earned media.

Marketing 63

Marketing Pitching Corporate Tools 63

PR Fuel

NOVEMBER 28, 2020

saw an estimated 88,000 employees in 2019 — a number that only continues to fall as media outlets across the country grapple with declining readership and pandemic-related budget cuts. So how can you ensure that more journalists read — and accept — your press releases and PR pitches? It starts with a media list. Newspapers?

Media 52

Media Newspapers Pitching Blogging 52

Beyond PR

JUNE 1, 2017

There have been countless studies and think pieces published recently about the number of women in PR and their role in the field. Across the board, public relations is a field dominated by women and they’re found at every level in the office — but the numbers dwindle as soon as you hit the top. Let us know what you think!

Sports 81

Sports Agency Industry Creativity 81

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Bad Pitch Blog

OCTOBER 5, 2008

I know what you’re thinking: Here he goes, another high-powered PR exec complaining about crappy customers. Guess what? That’s what this is. What do you think of my rant so far? There was one guy we worked with who was adamant about “top tier press” even though it wasn’t really going to get online traffic for him.

Print 40

Print Web Measurement Exercises 40

Buzzstream

NOVEMBER 10, 2020

Pitches can make or break a PR campaign. As PRs, we can all be guilty of overthinking the process, getting sucked into industry studies and statistics and worrying about what others are doing that we may not be. It’s as simple as that. As a magazine journalist, I received up to 300 emails per day.

Pitching 164

Pitching Writing Digital PR How To 164

The Hoffman Agency

AUGUST 1, 2019

In fact, rather than just blending in, I would argue that PR needs to be at the centre of a marketing campaign. The dial is turning for PR as a result of two global factors; first, the recession of the last decade means marketing budgets have been slashed year-on-year. Roberta Main Millar. Account Director, Europe.

Storytelling 34

Storytelling Creativity Agency Industry 34