Contently - Strategy

MARCH 22, 2022

It seems simple at first—at least that’s what most brands think when it comes to SEO strategy. First, you find the lucrative keywords in your niche through a tool like Ahrefs, and then scan and skim the articles on the first page of Google. But does this confined approach to SEO still get results today?

SEO 118

SEO Strategy Brand Branding 118

Contently - Strategy

FEBRUARY 16, 2023

This means you need to be intentional and attract the right traffic to your website, and you want to do that with quality content that fulfills the SEO requirements allowing it to rank with search engines. GPT-3 is now the underlying language model for dozens of technology tools. Align your SEO strategy with audience research.

SEO 93

SEO Strategy Google Engineering 93

Sword and the Script

FEBRUARY 23, 2021

Media coverage PR earns can drive searches for branded terms which technical SEO experts say is more powerful than even links or keywords. That goodness may just be getting better, according to a presentation by Rob Ousbey of Moz titled, The Evolution of SEO. He’s not the only SEO to believe it. Did you know?

SEO 129

SEO Engineering Google Study 129

Presspage

AUGUST 8, 2017

Uploading your press releases in pdf does not support your SEO and it may drive visitors away that don’t feel comfortable downloading a file from your website, or those that simply can’t be bothered (check out this report: Which World Bank Reports are widely read? It considers those sites as reliable sources for quality content.

SEO 141

SEO Engineering Google Web 141

Sword and the Script

MAY 23, 2017

It’s hard to pin down a precise anniversary date, but PR and SEO have been together for the better of 20 years. Interestingly, the tools for managing and measuring PR and SEO. To that end, where it was consistent with my obligations to clients, I’ve used the tool in my capacity as a PR consultant.

SEO 64

SEO Tools Engineering Web 64

Cision

SEPTEMBER 26, 2016

Tech tools make me seem like a better writer than I am. My content pieces are often readable and coherent despite my abilities because of a gauntlet of tech tools I use to improve them before publishing (I also have good editors, which for the purposes of this piece we’ll ignore). Tools to improve your headlines.

Tools 120

Tools How To SEO Writing 120

PRSay

APRIL 23, 2024

Dietrich, CEO and founder of Arment Dietrich, a Chicago-based communications firm, is the author of the 2014 book “Spin Sucks” and the “Spin Sucks” blog. The evolved PESO model shows how a video interview such as S&T Live can be transcribed to “create different types of content for your social, for your blog,” etc., “to

SEO 129

SEO Measurement Television Google 129

The Resolution Blog

OCTOBER 7, 2015

Social media existed back then, as did blogs. “Do you realise the SEO juice that gives our company Dave?” SEO had nothing to do with me as a PR man and it was my intention to keep it that way. Do PRs Need to Know About SEO? Ditto the number of PR companies that have SEO specialists on their books.

SEO 120

SEO Engineering Content Marketing Agency 120

PR 20/20

MARCH 2, 2023

Do you need more blog subscribers? Tack on a subscribe CTA with a tracking link to your subscription page or blog in your email signature. Tools like Buzzsumo can help you identify key influencers for a specific topic. Revisit your SEO strategy. Of course, you do. The average person sends roughly 40 emails daily.

Blogging 79

Blogging SEO Trade Shows Pinterest 79

Onclusive

DECEMBER 1, 2021

In our final blog series of the year, we take a closer look at 2021 G2 Crowd ratings and spotlight the key criteria for choosing the unified earned, owned and social media monitoring, media relations and PR analytics platform that best suits your needs as a modern communicator.

How To 397

How To Software Media Analytics 397

Ishmael's Corner

APRIL 14, 2019

We’ve been touting the virtues of SEO in PR strategies since 2010. Our push to integrate SEO and PR accelerated in 2013 when Google revamped its search algorithm with the Hummingbird update. It was at this point that Google squeezed most of the gamesmanship out of organic search. Those backlinks sold out of.more.

SEO 113

SEO Industry Storytelling Google 113

Ishmael's Corner

JUNE 16, 2015

To gain familiarity with the core signals, PR folks can download a slick free tool called the MozBar. Teaming with your browser, the MozBar automatically pulls in key SEO metrics that reduce the time you would otherwise spend on manual research for SEO planning. 1 position): In short, you’re seeing: Page Authority.

SEO 60

SEO Tools Comparison Google 60

Critical Mention

DECEMBER 2, 2018

Using SEO to court Google’s algorithm should be at the top of the list for your 2019 marketing strategy. According to HubSpot, in 2018, 61 percent of marketers say improving SEO and growing their organic presence was their top inbound marketing priority. This number is only increasing. Use social media. SCHEDULE A DEMO.

SEO 71

SEO Strategy Guidelines Social Media 71

Landis PR

MAY 1, 2023

Generative AI tools can help with tasks such as brainstorming, copywriting, research, planning, and automating routine and time-consuming projects. ChatGPT In November of 2022, OpenAI released ChatGPT , now the most well-known generative AI tool. Media Relations AI tools can also be utilized in media relations.

Tools 52

Tools Marketing Writing Resources 52

Shift Communications

SEPTEMBER 17, 2014

The same could be asked about a blog: If a blog is written but has no readers, does it exist at all? Don’t let your blog fall into the cobwebs of your website. Content creation can be one of the hardest things to plan when you first begin blogging. Your readers are already on your website to read the blog.

Blogging 161

Blogging How To SEO Analytics 161

PR 20/20

FEBRUARY 3, 2020

This post originally appeared on the Marketing Artificia l Intelligence Institute's blog. One of the top challenges marketers ask us about at Marketing AI institute is how to use artificial intelligence (AI) for blogging. Done right, blogging attracts and converts prospects for less money than traditional methods.

Blogging 73

Blogging How To Engineering Tools 73

Buzzstream

APRIL 25, 2024

At 46:27 in this Google Office Hours episode , John Mueller explains that unlinked brand mentions don’t pass any SEO value. There are four ways to do that: Google, BuzzStream, Ahrefs, and alert tools. Talkwalker is an audience intelligence tool with a free alert tool that rivals Google Alerts. Brand mentions are great.

Brand 62

Brand Branding How To SEO 62

PR 20/20

APRIL 29, 2023

You’re on the road to establishing your association as a thought leader, improving your SEO, and engaging current and prospective members. Entrances : If you’re publishing content in the form of blog posts, pillar pages, or resources, it’s important to understand how many visitors are entering your site through that content.

Tools 70

Tools Measurement Strategy Analytics 70

ImPRessions - Crenshaw Communications

MAY 23, 2017

Public relations experts know that the majority of traffic coming to a blog post comes in the first hours and days of publication. This makes the timely promotion of your blog content critical to its success. There are several tools and creative ways to get your post read by the audience you’re targeting.

Blogging 136

Blogging Airlines Analytics LinkedIn 136

The Resolution Blog

JANUARY 8, 2018

Here he outlines a talk from Yext’s Duane Forrester on what a future SEO job description. This post and a new feature on insight tool BuzzSumo holds a lot of the answers! More ways to view the world’s questions AnswerThePublic.com, our tool that demonstrates the way people ask questions on Google has had a refresh! Do you agree?

Tools 136

Tools Publicity SEO Measurement 136

Solo PR Pro

APRIL 6, 2021

5 solo PR pros share their most-used tools. This month, we asked our panel of solo PR pros to share the top tools they use on a daily basis. I believe they offer planning and hiring tools as well, but so far, the Toggl Track tool has been the one changing the game for me in terms of my organization and management this year.

Tools 89

Tools Google LinkedIn Leadership 89

Shift Communications

DECEMBER 11, 2014

When I use the Facebook search bar to search for “T-Mobile and SHIFT” I see this: It’s a tool we’d encourage you to add to your monitoring toolbox for client coverage, but this change also matters from a brand management perspective. Facebook SEO. First image credit: The Facebook Blog. Chel Wolverton.

SEO 155

SEO Facebook Brand Branding 155

PR 20/20

JULY 12, 2016

A lot can be said about SEO for blogging, but maybe you’re just looking to brush up on the basics for your next post. Let’s get started so you can get blogging. Select keywords for your blog post. Below are a few free tools for more strategic keyword research, and how to use them. Here’s where you can start.

SEO 40

SEO Blogging Web Writing 40

Critical Mention

APRIL 2, 2019

But without competitor analysis tools you simply can’t achieve this. We have five competitor analysis tools that’ll help you stay ahead of your competition! WooRank conducts an SEO audit and gives you comprehensive results. This free tool identifies what software your competitors are using. Wappalyzer. SimilarWeb.

Analysis 74

Analysis Tools SEO Software 74

Waxing UnLyrical

MAY 2, 2013

Having built my first web site ( DVD Verdict ) in April 1999 and managed one of the larger SEO teams in the country from 2006 to 2009, it’s safe to say I’ve seen many changes in web marketing over time. That’s a blog post for another day. There are many tools that can help you find the right keywords. Google’s Keyword Tool.

Blogging 111

Blogging SEO Web Google 111

Ishmael's Corner

SEPTEMBER 13, 2015

The post The Perfect Tool to Ease PR and Other Marketing Types into the World of SEO appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. As shared in previous posts, Google’s increasing emphasis on content over technical gamesmanship is a good thing for communications professionals.

SEO 60

SEO Tools Storytelling Marketing 60

Cision

SEPTEMBER 16, 2015

Maybe you’re not getting enough traffic to your blog or you’re not ranking well on Google. Whatever your problem is, there is most likely a tool out there that can solve it. Here are five problems you can solve using the right content marketing tools: Want more tips & tools for content marketing?

Content Marketing 120

Content Marketing Tools Marketing Google 120

ImPRessions - Crenshaw Communications

MAY 25, 2023

For B2B tech PR teams in particular, it’s crucial to stay on top of emerging platforms and tools. Communicators can also use the platform as an internal tool to keep employees, stakeholders, or clients informed about industry trends, company updates, or thought leadership content written by executives.

Analysis 156

Analysis B2B Interviews Tools 156

PR in High Definition

MAY 28, 2019

Despite what the name may suggest, this has nothing to do with the infamous ride-hailing service, but it could help drive up your SEO. We’re sure that you will all be aware of the likes of Moz for your SEO needs but Ubersuggest hopes to take this one step further. What content are people actually reading and sharing? Best of all ?

Tools 48

Tools SEO eBook Google 48

PR in High Definition

SEPTEMBER 28, 2023

With search engine optimisation (SEO) serving as a key method for marketing and communications professionals to reach their audiences, this news made me wonder – how much power do search engines actually wield to control how we think about certain organisations and products? SEO actually has a critical role to play in reputation management.

Engineering 62

Engineering SEO Wireless Google 62

Waxing UnLyrical

JULY 28, 2014

Blogging is a great way to start conversations, share ideas, and build your online community. Whether through guest posts or original content on your own site, blogging can help your brand gain traction (I mean, just look at me!). So this week, the roundup features seven posts from around the web that focus on blogging.

Blogging 76

Blogging SEO Community Resources 76

The Proactive Report

OCTOBER 27, 2017

That way you can work with your web designer and create an effective tool that will get real business results. Do you need to do more SEO (Search Engine Optimization) so you get more traffic from search? Are there sites or blogs sending you traffic that you did not know about? Where are your visitors coming from? Need help? .

Tools 113

Tools Analytics Google Web 113

Cision

JULY 25, 2017

When it comes to SEO, earning quality backlinks (links from other websites to your webpage) is one of the most critical ranking factors. According to Brian Dean, SEO expert and owner of Backlinko , “the number of domains linking to a page correlated with rankings more than any other factor.”

Strategy 257

Strategy How To SEO Engineering 257

Shift Communications

NOVEMBER 17, 2014

We talk a lot about measuring PR on this blog and as a reader, you know that not all PR tactics directly impact the bottom line. If you don’t already have measurement tools and dashboards in place, these questions commonly asked by clients and brand management alike can be a good indicator that it’s well past time to get started.

Measurement 140

Measurement Tools Analytics Data 140

Waxing UnLyrical

JUNE 24, 2013

On today’s roundup, we’re talking SEO (search engine optimization). Enduring Questions on Press Releases and SEO. Why: In this guest post for WUL, Jessica Torres shares how she made her blog Cavy Savvy a success using smart SEO. vs. Black Hat SEO. How To Move Your Blog Post Up In Search Results.

SEO 78

SEO Engineering Software Google 78

5W PR

APRIL 11, 2022

That’s what makes public relations a key tool for managing businesses and helping them improve their public images. . Yet this tool is often overlooked. With technology continuing to evolve, SEO has turned into a very important promotional tool for companies.

Publicity 97

Publicity SEO Engineering Tools 97

Shift Communications

JANUARY 22, 2015

MozCast ‘SEO Weather’ Chart; taller bars indicate more SEO volatility. Now the new way of doing SEO has its benefits for both the end user and for Google, but it also changes how you should look at your SEO data, what you shouldn’t do with SEO anymore and how often you should check on various pieces of data.

SEO 60

SEO Engineering Google Data 60