Burrelles Fresh Ideas

MARCH 5, 2024

With the so-called ‘collapse’ of major digital news outlets like Vice Media and BuzzFeed and the much-hyped decline of traditional news, then earned media no longer matters. Securing earned media is still the highest priority for most public relations professionals. Wait, what is earned media?

Media 99

Media Nonprofit Pitching Analytics 99

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

Most PR agencies perform the same daily tasks – targeted media outreach, meticulous coverage tracking, and competitive monitoring, among others. Meltwater tracks from 275,000 online news sources and has partnerships for print and broadcast monitoring. Google Trends. Google Trends is underutilized in our view.

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Tools Radio Trends Pitching 232

Onclusive

JUNE 2, 2021

An impactful PR campaign can attract positive media attention and influence brand awareness, reputation and sales for your brand for years to come. However, to generate that level of clout, PR campaigns require more than just a press release, media outreach or fundraising event. They must be carefully planned. What do they care about?

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

5W PR

JANUARY 3, 2024

PR professionals often interact with journalists and media outlets to secure positive coverage and manage the narrative surrounding their clients. Pitching story ideas to journalists to secure media coverage. Building and maintaining relationships with media professionals and stakeholders.

Marketing 78

Marketing Engineering Reputation Product Launch 78

PR Insiders

APRIL 13, 2021

For one, they use different business models – some charge monthly retainer fees while others are pay-for-performance, meaning you pay only for actual media coverage. I shared some practical tips for doing just that in my book, Gaining the Publicity Edge: An Entrepreneur’s Guide to Growing Your Brand Through National Media Coverage.

Radio 78

Radio How To Public Affairs Print 78

Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. Are the social media waters still safe for marketing? Have you been recommending a change in strategy regarding social media? What comes after social media? Is Facebook still a good place to invest in social media marketing?

Social Media 149

Social Media Marketing Media B2B 149

Cision

JULY 11, 2017

A strong media monitoring strategy is essential to any effective PR program. Do you need to track social media mentions, online influencers, and hashtags? Planning for Media Coverage. Do you have an ongoing social media campaign? Perhaps you have a widespread international pickup to consider.

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How To Media Software Agriculture 265

Axia PR

AUGUST 15, 2018

The term earned media describes news content featuring or sourcing your brand, products, or services. Earned media coverage comes from media relations when an outlet includes your company, product, service, expert, opinion, or ideas in a news story (online, print, radio, TV, podcast, etc.).

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Media Radio Newspapers Print 48

Deirdre Breakenridge

MARCH 25, 2015

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities. In the late 1980s, the media was cut and dry.

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Pitching Radio Newspapers Print 150

5W PR

APRIL 11, 2023

They don’t rely on mass-market channels like TV and radio ads. Instead, they use print magazines, social media, and events. The post Marketing for Luxury Products appeared first on Public Relations Blog | 5W PR Agency | PR Firm. These channels allow them to reach a specific audience more effectively.

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Marketing Radio Print Consumer 78

Beyond PR

MARCH 22, 2018

To answer this critical question, you need a comprehensive media monitoring program. But first, what exactly does media monitoring mean? What is Media Monitoring? The same was true for watching hours of TV news or listening to shows on the radio. So, what does a modern media monitoring program look like?

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Media Radio Newspapers Print 75

5W PR

NOVEMBER 29, 2017

Public relation professionals should be pros at media, but their clients may not have gotten to that point yet, and it’s up to their PR people to help them improve. Leaders need to lead, even in dealing with the media and talking in front of others. That’s the way to become an expert at media interviews.

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Media Training Training Film Media 87

Onclusive

MARCH 23, 2021

To do this, you’ll want to use the data and analytics included in your report to identify the effectiveness of the stories that have been told by your company, client, or competitors, the publications and media types that were (and were not) successful, the messaging that did (and did not) resonate, and more.

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Analysis Report Measurement Data 195

Critical Mention

JANUARY 30, 2019

Like any technology investment, making a decision about which media monitoring or earned media measurement tool is right for your business can be challenging. When you are monitoring important media coverage—whether it’s a PR crisis or an especially impactful brand story—getting results quickly is absolutely critical.

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How To Media Analytics Television 60

Critical Mention

JANUARY 30, 2019

Uncertainty in the Earned Media and Media Monitoring Landscape: What It Means For You. If you work in public relations or marketing—or in the business world generally—you have likely heard about several major developments in the media monitoring marketplace.

Media 60

Media Marketing Analytics Television 60

5W PR

AUGUST 19, 2019

Instead, in order to make the most impact, digital PR uses online strategies such as search engine optimization, influencer outreach, content marketing, and social media. PR in its traditional form refers to networking with journalists in a bid to get featured in print publications. Digital vs. Traditional.

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Digital PR Print Construction Television 76

Cision

APRIL 10, 2017

But how do you reach the always-on-the-move travel media? Because if you take a strategic, research-based approach to your editorial contacts and keep in mind these six tips, you will transform your travel pitching schedule into a true media plan. The answer is, social media. Not All Travel Pitches are Created Equal.

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Travel Pitching How To Radio 174

Prakkypedia

MAY 31, 2015

Have you recently gained some positive media coverage? Media coverage can be an important part of your promotional plan. But when you’ve achieved that media coverage, I’m here to tell you: close the loop! It means it’s time to do the following: share your media success on your website. What happened next? Don’t despair.

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Media Television Radio Newspapers 60

ReimaginePR

MAY 30, 2015

I get to sit on both sides of the media kit divide. And I receive them from organizations hoping for coverage in our blog. Media Kit vs. Press Kit: In this day and age, they mean the same thing. Press kit used to mean kits meant exclusively for print outlets and technically it still does. Lead media release.

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Media Television Video Print 120

Waxing UnLyrical

OCTOBER 13, 2011

If you are reading this blog, chances are you don’t need to be told about the merits of social media. Social media just changes the way these things happen … and how fast people are punished by the marketplace if they don’t do it effectively. All things the department did before social media. It is ubiquitous.

Social Media 89

Social Media Media Print Television 89

Reputation Us

APRIL 18, 2017

Many blogs focus on media relations through the lens of news releases. I’ll skip the dictionary definition that often opens a blog post and put it bluntly. Start with building a list of categories or topics you anticipate the public and/or media having interest in. Media opportunities come and go fast.

Leadership 83

Leadership Print Training Radio 83

Deirdre Breakenridge

FEBRUARY 2, 2015

Some might chalk up their success to their early adoption of blogging and social media. You could take away each of their respective platforms (blog, Facebook Page, Twitter followers, etc.), It’s that thing you stand on to be heard, which in the digital realm could be a blog, Facebook Page, YouTube channel, or some other group.

YouTube 150

YouTube Groups LinkedIn Social Media 150

Critical Mention

AUGUST 5, 2018

She is nationally known as one of the foremost speakers in the country on all things social media. In the PR business for over 25 years, Bill Stoller helps his clients get their voices heard on social media. Beyond working for clients, he trains Fortune 500 marketers on social media sales and the foundation of digital marketing.

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Twitter Radio Social Media Print 77

PR Fuel

NOVEMBER 20, 2020

Whether or not you choose to advertise on TV or on the radio, it’s always a good idea to think about print and digital advertising. These forms of media tend to have a wide reach because their content is appropriate not only for their website or printed media but for social media, too.

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Radio Print Writing Consumer 65

Communications Conversations

OCTOBER 15, 2019

This just in: media relations is getting tougher. Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. Media is outnumbered: PR Pros now outnumber journalists by a factor of 6 to 1. Media relations, as a practice, isn’t going away.

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Media Relations Pitching Media Report 100

Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. It serves as a communication tool to reach journalists, media outlets, and the public. What is Media Monitoring? How Do You Measure Media Coverage? company website, blogs).

Viral 52

Viral Crisis Communications SEO Reputation 52

Stephen Waddington

MAY 19, 2020

The CIPR, #FuturePRoof, PRCA and Provoke Media have all polled the PR industry throughout the COVID-19 crisis. We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. Digital media is booming.

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Crisis Government Energy Community 151

Barokas

MAY 22, 2019

With so many brands vying for our attention through various channels – from social media, TV, radio, print, smartphones and the endless barrage of emails flooding our inboxes on a daily – sometimes hourly – basis, it’s easy for your message to get lost among all the noise. It’s a noisy world out there.

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Storytelling Radio Print Advertising 60

Barokas

DECEMBER 4, 2018

*This post originally appeared on the WTIA blog (read it here). During the chaos, it can be easy to lose track of time and miss key media opportunities, leaving teams looking back on the season feeling that more could have been done. Pulse Surveys : Consumer polls – when they uncover new or surprising data – can be media gold.

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Survey Enterprise Radio Print 60

wiredPRworks

SEPTEMBER 11, 2021

Arriving at the school district headquarters, the staff was stunned and silent, gathered around a radio, listening for updates and quietly considering crisis communication responses. Producing a letter took time to write, print or copy and mail. Twenty years later, we have social media channels that reach everyone immediately.

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Communications Community Crisis Film 105

Burrelles Fresh Ideas

APRIL 2, 2024

That’s where traditional media comes in. We dug into some of the latest research to uncover seven compelling reasons traditional media continues to profoundly influence your target audience. 7 Reasons Traditional Media is Still Relevant in PR 1. Print media is the most trusted source of news in the world at 58% (vs.

Media 104

Media Radio Print Newspapers 104

Mora Communications

OCTOBER 2, 2017

Although television, online and print ads can bring some new patients to your practice, the opportunities a well-planned public relations campaign can offer are organic and far reaching. Unlike a paid ad, being feature on the editorial side of the media establishes you as an expert -you are the news!

Television 40

Television Print Radio Newspapers 40

Solo PR Pro

NOVEMBER 15, 2016

The blog is dead, long live social media! Out with social media, in with mobile! Yet, the invention of the radio in the 20th century, very likely had experts declaring the death of the newspaper as a communication tactic. In the 21st century, newspapers, radio, and television have changed dramatically but, still, exist.

Communications 40

Communications Newspapers Television Radio 40

Critical Mention

FEBRUARY 5, 2019

Tracking trends is critical to determining whether your marketing team can prove your value to senior leadership through earned media measurement. Two great ways to know what’s trending is through Google and social media trends. How does real-time media monitoring help? How do you identify what’s trending? Facebook trending.

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Trends Viral Analysis Crisis 61

Beyond PR

APRIL 5, 2016

For better or worse, your audience’s opinion can spread in a moment across Twitter, blogs, online news and review sites, and other traditional and digital media sources. Miss out on a media mention and your brand reputation can suffer a damaging blow. Missing valuable media coverage that demonstrates your campaign’s success.

Brand 40

Brand Branding Media Airlines 40

Stuart Bruce

SEPTEMBER 30, 2014

Jon Sellors, RSA Group, UK head of media relations. Oliver Smith, technology, media and telecoms reporter, City AM. Alex Pearmain, former head of social media and PR at O2 and Telefonica, now director at Brands2Life. That includes face-to-face, print, radio, TV and today online including Twitter.

Social Media 150

Social Media Twitter Radio Sports 150

wiredPRworks

SEPTEMBER 11, 2021

Arriving at the school district headquarters, the staff was stunned and silent, gathered around a radio, listening for updates and quietly considering crisis communication responses. Producing a letter took time to write, print or copy and mail. Twenty years later, we have social media channels that reach everyone immediately.

Communications 81

Communications Community Crisis Film 81