Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Owned Media/Content Strategy. Media Monitoring & Analysis. Media Training.

Media Training 397

Media Training Crisis Communications Conference Training 397

Critical Mention

OCTOBER 24, 2019

While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds.

Blogging 68

Blogging Education Resources Creativity 68

Polaris

NOVEMBER 23, 2014

Binge blogging, that is. You can read about my motivations and goals in my first post in the series— Binge Blogging: 30 Posts in 30 Days. I fully anticipate my blogging spree will help my business, though it’s too soon to assess the benefits. But when it comes our own blog, it’s been a different story.

Blogging 126

Blogging Creativity Writing Media Training 126

Deirdre Breakenridge

MARCH 5, 2019

Social media, data science, predictive analytics, news releases and comms plans – what do young communicators need to learn? A follow-up blog post by Communication Strategist Deirdre Breakenridge inspired a series of direct messages on Twitter between Breakenridge and fellow PR industry pro, Valerie Simon. Its mission?

Communications 208

Communications Analytics Social Media Media Training 208

Communications Conversations

JANUARY 23, 2018

I know we see eye-to-eye on a lot of current issues and topics in PR, comms and social media marketing. I’ve talked about Natalie on this blog before–recently, in fact. For starters, you don’t see Amanda show up much on social media each day. And, I know he’s fair-and-balanced manager.

Social Media 141

Social Media Media Marketing Leadership 141

Communications Conversations

OCTOBER 18, 2017

The theme of this year’s #mnblogcon was “growth” But, for my keynote, I attempted to take things a little different direction and talk about what growing my blog has been all about–because really, it hasn’t been about the numbers, followers or like and comment totals. Another example: My PR Rock Star series.

Blogging 60

Blogging Airlines Hotels Social Media 60

Stuart Bruce

OCTOBER 6, 2016

Given that the report was commissioned by the PRCA it’s hard to know what to make of the finding that 45% of in-house respondents claim the majority of content for digital and social media activity comes from the PR and communications department, although this has dropped from 52%. There is a 31% drop in the use of expert blogs (21%).

Training 119

Training Digital PR Media Training Education 119

Deirdre Breakenridge

AUGUST 12, 2019

I’ve been media training executives for about 15 years. The media has an agenda. This statement shapes what most business professionals have in their minds about the slant or the bias of a media outlet. Social media conversations and past articles, blogs, comments, tweets, etc.,

Interviews 157

Interviews Infographics Media Media Training 157

5W PR

JANUARY 31, 2024

This field involves a combination of media relations, content creation, event planning, and social media management to effectively communicate a company’s innovations, milestones, and values to the target audience. Social Media Engagement: Leveraging social media platforms for technology brands is a fantastic idea.

Technology 78

Technology Product Launch Crisis Management Case Study 78

PR for Anyone

NOVEMBER 11, 2021

Public Relations can come in many forms but for this post, let’s focus on media relations, community relations, online and social media. Media Relations. Do your homework on which media outlet is best for your product, service or brand and find the journalist(s) who cover your topic. Do you have a blog?

Publicity 225

Publicity Marketing YouTube Video 225

Cision

SEPTEMBER 25, 2015

Scooptastic: Check out some of Cision Blog ‘s top CisionScoops for this week; Sean Hollister joining CNET ( Cision Blog ), Ann Belser exits Pittsburgh Post-Gazette , while Daniel Moore shifts coverage ( Cision Blog ); Hope Reese joins TechRepublic as a staff writer ( Cision Blog ).

Media 120

Media Film Media Training Sports 120

Deirdre Breakenridge

OCTOBER 8, 2018

ET the #PRStudChat community will gather for a Twitter chat focused on Digital Media and AI. Our special guest driving the discussion will be Martin Waxman, APR, who leads digital and social media training and workshops. This was an important question and one that should be explored beyond one student or one blog post.

Community 148

Community Big Data Media Resources 148

Remote PR Jobs

SEPTEMBER 25, 2023

Thanks to the growth of digital platforms like social media, the news cycle is rotating faster than ever before. Couple that with an endless to-do list of research, writing, media training and more, and it seems nearly impossible to keep up, let alone make sense of it all.

Pitching 100

Pitching Interviews Trends Journalism 100

Melissa Agnes

JANUARY 18, 2015

When it comes to crisis media training, there are so many questions that people (whether it be spokespersons or the communication and leadership teams) seek answers to. Mr. Media Training, to discuss the challenges of crisis spokesperson training. Subscribe to Brad’s blog: MrMediaTraining.com.

Training 113

Training Crisis Media Training Crisis Management 113

PR in High Definition

APRIL 27, 2023

It could be through building up the website, through new content like blogs or a bit of a makeover. It could be revamping social media presence, company messaging, media training for spokespeople and so much more.

Case Study 62

Case Study Media Training Reputation Training 62

Sword and the Script

DECEMBER 15, 2020

Make your team members track everything that matters within your marketing department – blog views, cost per lead, conversion rates at every stage, webinar attendance rate, paid search efficiency… and report their own KPIs up to you. Are you active on social media (at least the top one or two platforms where your audience spends time)?

Marketing 168

Marketing Employee Content Marketing Training 168

Contently - Strategy

JANUARY 26, 2023

These include videos, webinars, podcasts, articles, and social media posts. Cigna VP Uses Social Media to Discuss Affordable Healthcare Katya Andresen is Cigna’s Chief Digital and Analytics officer. Depending on who you pick, be prepared to train your thought leaders. Measure your results.

Leadership 126

Leadership Content Marketing Healthcare Google 126

Critical Mention

MARCH 20, 2019

Whether you are an influencer or your job entails promoting a subject matter expert, knowing the ins and outs of how to conduct a social media interview is an essential skill for your earned media goals. It can also provide a sense of immediacy during an ongoing media event. Until next time! Critical Mention.

Skype 72

Skype Interviews Facebook How To 72

PR for Anyone

SEPTEMBER 8, 2022

It’s up to you to be your own megaphone when it comes to your media appearances. YOU need to post it on social media. Here’s a short video on how to use media to land clients: Media is powerful so use it to your advantage! So here are some ideas of what to do with your most recent media appearance.

Media 130

Media YouTube Video Interviews 130

Communications Conversations

MARCH 2, 2018

In fact, I just blogged about 14 people I want to grab a cup of joe with in the year ahead. 2) PR Rock Star I feature on this blog. 5) Professor for our social media training program, sparked. 6) Guest on the Talking Points Podcast blog. 2) PR Rock Star I feature on this blog. We both get something.

Meeting 127

Meeting Media Training Training Pitching 127

Deirdre Breakenridge

MARCH 25, 2015

Social media gives us the ability to know a lot of information about a person. But, what really impresses me is when someone understands my mission for my blog or my podcast show; if they truly understand the pain points of my audience and what they’re interested in, then this really gets my attention. Media Media Training PR 2.0

Pitching 150

Pitching Radio Newspapers Print 150

Communications Conversations

DECEMBER 29, 2020

And, after watching it, the movie’s primary message was one that resonated specifically with me–as a professional working in the communications and social media world. By writing this blog! 1,500+ blog posts later, this blog remains my single greatest professional accomplishment. Allow me to elaborate.

Industry 88

Industry Conference Creativity Training 88

PR for Anyone

OCTOBER 13, 2022

By using media, social media, influencer marketing, and video, you can establish your expertise and go to the next level of being known! Imagine having the media reach out to you because you are seen as THE go-to expert in the industry. PR FOR ANYONE. Anyone can get publicity! It really is PR for ANYONE.

YouTube 130

YouTube Video Industry How To 130

Onclusive

FEBRUARY 9, 2021

A typical PR agency toolkit can include some or all of the following: Strategic counsel and advice Reputation management Crisis management Media relations, including outreach and pitching Analyst relations (e.g.

Agency 195

Agency Strategy Communications How To 195

ImPRessions - Crenshaw Communications

MARCH 17, 2017

For both our clients and ourselves, we must spot and respond to, correct, or mitigate anything erroneous being said by the traditional media or those on social media. Being tech-savvy also includes using WordPress for website hosting and blog posting as well as the basics behind all the social media platforms.

Training 159

Training Pitching Writing Video 159

Shift Communications

JULY 19, 2017

In this five part blog crisis management series, we’ll walk through how we would work with our pretend client, G.W., This series will touch briefly on the following offerings/capabilities from SHIFT’s PR, marketing tech and creative services teams: Media monitoring. Media training. Owned media/messaging.

Case Study 118

Case Study Crisis Management Crisis Study 118

PR for Anyone

OCTOBER 14, 2021

If you see someone who is regularly in the media as the expert, doesn’t that make you feel more comfortable in hiring them? Why not take the media you receive – an article, blog, or radio or television interview, and send that to a prospective client or customer. Tell people on social media.

Tools 130

Tools How To Publicity Interviews 130

ImPRessions - Crenshaw Communications

FEBRUARY 10, 2017

Consider professional media training – you don’t want to go into an interview and have this happen. Are your social media channels active? Are your social media channels active? Take your show on the road. Are you commenting on others’ posts? But don’t stop there.

Interviews 120

Interviews Conference Exercises Media Training 120

wiredPRworks

MAY 6, 2020

Get media training before you go live on radio or video. As a former broadcast journalist, Amy leverages her media insider insights to empower the people and organizations she works to gain top tier exposure in outlets ranging from The Today Show, to The Wall Street Journal, and USA Today. Giveback stories are good.

Pitching 52

Pitching Training Radio Media Training 52

PR for Anyone

SEPTEMBER 1, 2022

Check out social media and what people are talking about. Check out this video on letting Tik Tok be your publicist: It’s really about listening and paying attention to what people are talking about and using that to create newsworthy stories the media will care about. See my story in the video about Steve and what he did.

Pitching 130

Pitching Video YouTube Viral 130

PR in High Definition

OCTOBER 27, 2022

Smart phones and social media have transformed the way we ingest our media, and as a society we are increasingly looking to video to keep us informed and entertained – the average person watches 100 minutes of video every day. Yeh, neither have I. My background is in corporate video and that’s more my bag.

Film 62

Film Interviews Video Media Training 62

PRSay

MAY 25, 2018

They interview people who already have big followings, either via social media or email lists, because they know the thought leader will push the link out to their contacts and say, “Hey, I was on this podcast the other day, check it out.” Now back to you. What audience can you deliver to the influencers you pitch? Do some research.

Pitching 109

Pitching Nonprofit Media Relations Social Media 109

Norton's Notes

OCTOBER 13, 2014

When it comes to the growth of digital PR, 62% of those surveyed reported that their budgets for digital and social media have risen in the last 12 months, while the same number expect budgets to increase in the next year. Against this, however, 44% typically spend only 1% to 10% of client budgets on digital and social media.

Digital PR 45

Digital PR Trends Training Media Training 45

Barokas

APRIL 23, 2020

My social media feed is filled with photos and stories of home refreshes and cleaning projects that have lived at the bottom of to-do lists for months or years. If your spokespeople aren’t getting enough interview time with the media right now, take it as an opportunity to refine their skills.

Crisis 88

Crisis Product Launch Media Training Interviews 88

ImPRessions - Crenshaw Communications

APRIL 21, 2017

In public relations, the term “storytelling” has been co-opted to describe a kind of ideal standard for engaging blog posts and other content. It is media kryptonite. Spicer has a hugely challenging job, no doubt, but he might benefit from some media training, a dose of humility, and a history lesson.

Airlines 136

Airlines Comparison Facebook Video 136

Barokas

DECEMBER 5, 2019

Social media and influencer relations are taking a growing share of marcom budgets. Digital and interactive media have largely displaced print. A charismatic, media-darling mid-level exec is better than a guarded or overworked CEO any day. Smaller newsrooms are covering a far wider reach of topics.

Strategy 78

Strategy Media Storytelling Pinterest 78

Norton's Notes

OCTOBER 17, 2014

If you read my blog regularly you will know that I do like to share any blogger lists we have created in my PR Agency Prohibition , because they do take time to create, and I believe it helps other to save time to find the best writers. Bartsbook shelf is a fine book blog all the way from Bradford.

Blogging 77

Blogging YouTube Writing Fashion 77