ImPRessions - Crenshaw Communications

AUGUST 18, 2021

The conversations that take place during a recording are more laid back than a typical interview, and questions are often shared in advance so the guest has time to think through their responses. The discussion can be released in edited video snippets, bylined articles, contributed blog posts, op-ed pieces, and even on-site interviews.

Case Study 390

Case Study B2B Study Interviews 390

Bianchi Biz Blog

FEBRUARY 29, 2024

To better understand this evolution, the Public Relations Global Network – our network of more than 50 hand-selected public relations firms servicing key markets around the world – surveyed its 18 U.S. Respondents noted that offering thought leaders or an interview may be too ambiguous or cumbersome for reporters with limited bandwidth.

Report 104

Report Automotive Media Local 104

PRSay

AUGUST 8, 2023

Marketing and communications professionals have been embracing and experimenting with artificial intelligence to generate content, a new survey by The Conference Board and Ragan Communications finds. Among marketers and communicators surveyed, 82% expect their productivity to improve as they adopt AI further.

Study 78

Study Communications Conference Survey 78

Sword and the Script

SEPTEMBER 12, 2023

The consulting firm surveyed 200 B2B marketers in the US, UK, France and Germany, and conducted some two dozen interviews, to produce a report that describes how B2B marketing is being reshaped. Below are findings from the report, along with commentary and links to other supporting surveys I’ve previously written about or shared.

B2B 172

B2B Leadership Marketing Software 172

Sword and the Script

JUNE 13, 2023

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

Journalism 136

Journalism Media Relations Report Media 136

The Proactive Report

OCTOBER 30, 2023

Do you show up in Wikipedia, Reddit, X, LinkedIn, ChatGPT, relevant blogs and podcasts when people are looking for words and phrases related to your product or service? In a recent Meritus Media survey, learning analytics and how to track results was the number two skill PR people wanted to learn.

Trends 182

Trends Marketing Wikipedia Reddit 182

Sword and the Script

AUGUST 8, 2023

So, when I saw a piece covering the results of a survey about case studies in Marketing Profs , I pulled the whole report down for a closer look. The report is based on a survey conducted by a marketing agency called Uplift Content. The survey asked respondents how they use case studies once they are generated.

Case Study 132

Case Study Study Company B2B 132

Institute for Public Relations

OCTOBER 16, 2023

Multiple methods were used including a review of past census bureau survey data, in-depth surveys, focus groups, and interviews. The National Disability Institute researched the challenges and opportunities for small business owners who have disabilities. Data were collected in 2022.

Small Business 69

Small Business Survey Interviews Data 69

Sword and the Script

MARCH 28, 2017

In others, such interviews are prohibited by a client’s corporate policy in order to prevent the appearance of one brand endorsing another. Build Trust with Content Interviews First. It’s a whole lot easier to ask a customer to do a media interview if you’ve already built some trust with them.

B2B 60

B2B Blogging How To Media 60

Sword and the Script

OCTOBER 20, 2020

Which organizations, blogs, anything communications/PR, do you recommend subscribing?” I’m grateful to whoever mentioned my work; this blog has been publishing for more than 10 years. PR blogs You have to keep an eye on blogs because blogs come and go – countless PR blogs used to be great that no longer publish.

Resources 125

Resources Publicity Reddit Interviews 125

Sword and the Script

FEBRUARY 7, 2017

If you’re looking for a short and easy answer to blogging questions, here you go: How long should a blog post be? How long should it take to write a blog post? How often should I publish blog posts? In corporate blogging and more broadly, in B2B content marketing , it’s not so simple. Answer: 1,000 words.

B2B 60

B2B Blogging Data Survey 60

Waxing UnLyrical

APRIL 12, 2011

The problem with surveying is that it, allegedly, takes too long. But I would argue that if you are clear about what your organization’s goals and objectives are, then you know exactly what you are looking for, and developing a survey with appropriate questions shouldn’t take as long as you might think. Sound like a pain in the butt?

Survey 92

Survey Interviews Social Media Education 92

Landis PR

APRIL 29, 2024

In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. The blog covers Finland’s history of innovation and current investment opportunities, particularly in sectors like bio & circular economy and sustainable technology.

Radio 64

Radio Pinterest Television Government 64

The Hoyt Organization

APRIL 23, 2024

You can also conduct market research through surveys or focus groups to gather more specific insights about your audience. To do this, create content such as blog posts, whitepapers, or industry reports that provide valuable insights and solutions. Additionally, it lets you use the right channels to reach them effectively.

Strategy 101

Strategy Nonprofit Social Media Leadership 101

Institute for Public Relations

FEBRUARY 24, 2023

PwC examined how CEOs feel about the future of business in the 26th Annual Global CEO Survey. A survey of 4,410 CEOs in 105 countries and territories was conducted from October – November of 2022. A series of in-depth interviews with CEOs were also conducted. Key findings include:1.)

Survey 64

Survey Interviews Industry Blogging 64

5W PR

FEBRUARY 19, 2024

Surveys, focus groups, and social listening can reveal the specific needs and preferences of the target audience. Companies can create informative content in the form of blog posts, webinars, and social media discussions in an effort to share valuable knowledge from credible experts.

Consumer 78

Consumer Industry Brand Branding 78

Sword and the Script

JULY 27, 2021

That’s according to the 2021 JOTW Communications Survey , which polled 300 communications professionals. The multi-year trendline on this question suggests it’s not getting any easier (here are the survey results to this question in 2020 , 2019 and 2018 ). Perhaps invest in people, research or tools to help facilitate media relations.

Media Relations 173

Media Relations Media Pitching Survey 173

Sword and the Script

NOVEMBER 22, 2022

I’m on the list for the second time this year as are of the contributors to The JOTW Strategic Communications Survey for 2022 , including Michelle Garrett and Gini Dietrich. And we had some questions about measuring PR on this year’s survey. The 10 most common ways for measuring PR. 22% said conversions/registrations/downloads.

Measurement 85

Measurement Survey Web Software 85

Institute for Public Relations

JUNE 15, 2023

An online survey of 300 German, South Korean, and American participants and qualitative surveys of 55 research assistants from Germany, South Korea, and the U.S. Nine online interviews of media research … Continue reading What Impacts Social Media Users’ Trust in Brands? were conducted.

Social Media 40

Social Media Brand Branding Media 40

ImPRessions - Crenshaw Communications

MARCH 29, 2018

You don’t even have to be in the same city where the shows are recorded, because most do remote interviews. Most have blogs for further exposure. The best PR opportunity might be an appearance on a show that regularly interviews eminent experts, tech journalists, or company founders. O’Reilly Data Show Podcast.

Enterprise 160

Enterprise B2B Interviews Engineering 160

Institute for Public Relations

JANUARY 27, 2023

A survey of 10,000 business and HR leaders was conducted as well as interviews with executives. Deloitte examined the issues employees are facing today and how they contribute value to the workplace. Key Findings: 1.) Workers that said they co-created with their employees were 1.8

Trends 52

Trends Employee Survey Interviews 52

Sword and the Script

OCTOBER 22, 2019

To that end, I’ve poured over two surveys and re-visited a third to see what the wisdom the marketing crowds had to say about 2020 marketing budgets. The CMO Spend Survey by Gartner. but most CMOs (61%) expect “their budgets to rebound in 2020” according to The CMO Spend Survey by Gartner. The CMO Survey.

Marketing 66

Marketing Survey Study B2B 66

Deirdre Breakenridge

NOVEMBER 23, 2016

I use my blog, PR Expanded , for video book reviews. Granted, there are far too many great professionals to mention in one blog post or to give a #FF shout out on Twitter. Make them a part of your blog posts, FB Live video streaming, podcasting interviews, and the many different ways that you tell a story today.

Skype 150

Skype Industry Storytelling Interviews 150

Landis PR

NOVEMBER 14, 2022

NOTE: This is a reposted blog by our Public Relations Global Network Party RumboCierto. For the original blog, please visit here. There are now many tools available, ranging from social monitoring and listening apps to polls and surveys made easy to help us hear what the audience wants or says. Photo courtesy of Pexels.

Communications 98

Communications How To Local Survey 98

Sword and the Script

AUGUST 24, 2021

I’m a fan of using sponsored content strategically – I often recommend taking a high-performing blog post and repurposing it for paid content – and suggested a blog post we had published earlier that might land well with the audience. However, I don’t think that’s what happened here. PR’s strong aversion to anything paid.

Pitching 112

Pitching Media Relations Survey Advertising 112

Institute for Public Relations

NOVEMBER 15, 2022

A survey of over 40,000 employees was conducted in 2022 along with a series of interviews with women of diverse identities, including women of color, LGBTQ+ women, … Continue reading Women in the Workplace 2022 → The post Women in the Workplace 2022 appeared first on Institute for Public Relations.

Survey 52

Survey Interviews Employee Company 52

Landis PR

JANUARY 30, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Michelle Lyng, Novitas Communications. For the Photo courtesy of Pixabay original blog, please visit here. That example is less quantifiable, but brand recognition also can be measured through polling and surveys.

Leadership 105

Leadership SEO Measurement Reputation 105

Sword and the Script

NOVEMBER 12, 2016

This week includes survey data and salient points from two subject matter experts on the topic. That’s according to research firm eMar keter in piece that draws from several survey sources titled: How Do B2B Marketers Create Buyer Personas ? The Pope and Market Research Surveys. Bold emphasis added ].

B2B 116

B2B Marketing How To Survey 116

Sword and the Script

AUGUST 17, 2019

The survey found 30% of B2B respondents cited news coverage as the way they “people learn about new products online that they can use for their day jobs.” Branded media, defined in this report as blogs, social media and video weren’t far behind with 27%. How often should you publish on your company blog?

Study 61

Study Survey B2B Advertising 61

Sword and the Script

NOVEMBER 3, 2020

“Media profiles now provide supplemental information about reporters and influencers including their latest social media activity, recently published articles and article reach, empowering communicators to personalize pitches for improved earned media results,” according to a company blog post. Separately, Cision said it’s Falcon.io

Instagram 147

Instagram Technology Resources Employee 147

Sword and the Script

MAY 4, 2021

You can see it in this month’s summary of news – the 24 th edition of the PR Tech Sum – there’s a corporate transaction, a few new products and a handful of PR surveys at the end. >>> This new feature lets PR pros view, compile and share key data and produce customized executive reports,” the company wrote in a blog post.

Tools 100

Tools Survey Pitching Analytics 100

Sword and the Script

JANUARY 8, 2019

People are afraid, for example, and many corporate clients have policies that prohibit such interviews without a permission slip. 1) Soft interviews on your company blog. Ask your customers for interviews on your corporate blog – soft interviews. Media references are hard for several reasons.

B2B 78

B2B Media eBook Interviews 78

Deirdre Breakenridge

JANUARY 7, 2016

In November 2015, Marketwired, a news distribution and social communications company, created a survey, “Are You A #ContentMachine?” In the interview, Lisa shares her insights on content marketing and discusses some of the interesting findings from the Marketwired survey results. Will you blog more frequently?

Survey 90

Survey Marketing Content Marketing Measurement 90

Sword and the Script

MAY 12, 2020

The idea grew out a survey of communications professionals where I was struck by how little news and coverage there was about technology for the PR community. Names and bylines on blogs. Many companies use their blogs to complement or supplement announcements. This provides context and may lead to additional interviews.

Company 102

Company Survey Pitching Report 102

Sword and the Script

APRIL 12, 2022

In an interview on this blog in 2021 , Propel Co-Founder and CEO Zach Cutler said as a former PR agency owner, he couldn’t find software that met his agency’s growth needs. Instead, experts can sign up, go through a validation process fielded by Vetted, and then wait for media to contact them for interviews.

Software 89

Software Pitching Measurement Enterprise 89

Critical Mention

APRIL 19, 2019

Conducting surveys are a great way to gather customer feedback to continuously improve your product. These surveys will help ensure that as your customer base grows, so does your product’s quality. She helps with submissions, writes blog articles and works with remote editors. Respond to customer feedback. Offer incentives.

Case Study 80

Case Study Social Media Survey Video 80

Sword and the Script

OCTOBER 24, 2017

According to the survey, the biggest challenges B2B lead generation are: 59% say engaging targeted prospects. According to the survey, the biggest challenges B2B lead generation are: 59% say engaging targeted prospects. According to the survey the length of B2B sales cycles are as follows: 16% say less than a month to convert.

B2B 64

B2B Report Marketing Survey 64