ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

So, even if you assume fully half of the professional PR population isn’t engaged in active media pitching, it’s a large number and an unhealthy ratio. Positive press drives SEO. Researchers looked at how people evaluated news stories, traditional ads, native ads, independent blogs, and branded blogs.

SEO 227

SEO Agency Reputation Policies 227

Buzzstream

NOVEMBER 28, 2023

Links are the main way Google traverses the web. Links help provide valuable context and will always remain part of Google’s algorithm. However, as Google shifts its focus to value sites that provide Helpful Content and strong E-E-A-T signals, link quality will matter more than quantity. That will never change.

How To 62

How To Google SEO Pitching 62

Presspage

APRIL 15, 2019

You’ve heard of SEO. Search Engine Optimization (SEO) is the process of enhancing your online content to improve visibility in search engine rankings. Search Engine Optimization (SEO) is the process of enhancing your online content to improve visibility in search engine rankings. The core elements of SEO.

SEO 60

SEO Engineering eBook Google 60

Cision

JULY 25, 2017

When it comes to SEO, earning quality backlinks (links from other websites to your webpage) is one of the most critical ranking factors. According to Brian Dean, SEO expert and owner of Backlinko , “the number of domains linking to a page correlated with rankings more than any other factor.”

Strategy 257

Strategy How To SEO Engineering 257

Buzzstream

MARCH 3, 2020

While your first instinct might be to pitch podcasts that can be found on Spotify’s Top Podcasts page, I recommend reaching out to lesser-known podcasts that discuss a niche topic that’s related to a topic you’d like to discuss. This could be a personal website, LinkedIn page or author bio on an outlet or blog.

Content Marketing 86

Content Marketing Pitching How To Marketing 86

Polaris

MARCH 20, 2015

If you don’t, your company could be burned, as mine was when Google’s Penguin update came along in 2012. Before Penguin, Google ranked my company either at the top, or near the top, of search results for almost every public relations keyword: Toronto PR firm, Canadian public relations agency, top PR firm Ontario, and on.

SEO 100

SEO eBook Google Engineering 100

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. This blog is just a cover story for an incredible marketing and PR agency serving B2B tech. Recommendations suggesting contacts to pitch. Did you know?

Technology 169

Technology Publicity Software Pitching 169

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. Just ask Google. The core skills we need as PR professionals have also changed.

Analytics 170

Analytics Tools Social Media Trends 170

Buzzstream

MARCH 7, 2024

Google Search Central blog just posted a new update titled “What web creators should know about our March 2024 core update and new spam policies” The post outlines several changes that could impact the future of link building, content creation, and upend strategies that many sites rely on. We can use this as our basis.

System 62

System Google Policies Guidelines 62

Presspage

JANUARY 17, 2018

. “If you’re doing what’s most natural and right for your readers,” says Jared Hoffmann, digital marketing manager at Children’s Mercy Kansas City , “that’s in Google’s best interest as well.” subheads or deck heads) matter to SEO in ways both obvious and obscure.

SEO 60

SEO Engineering Mobile Pitching 60

PR Fuel

AUGUST 12, 2021

About 65% of marketers struggle to create engaging and Google-loved content. Meanwhile, small businesses with blogs generate 126% higher lead growth than others. Those who blog are 14 times more likely to see a positive ROI. About 77% of all internet users read blogs. Successful Pitches. Stronger SEO.

Writing 105

Writing SEO Pitching Engineering 105

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

And being a best-selling author can’t hurt when pitching bylines or features to the media. Content like blogs and opinion pieces allow a CEO to show depth and personality, which helps build a distinct personal brand. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand.

Case Study 178

Case Study SEO Film Video 178

Landis PR

FEBRUARY 28, 2022

Your company’s Newsroom and Blog are great pages to let customers and journalists know exactly what is going on at your company. A warning: don’t start a blog if you can’t generate content regularly. SEO for Yourself . Write for people – SEO is a means to an end, not the end itself. Become Your Own Newsource .

Web 59

Web SEO Case Study Writing 59

Sword and the Script

MAY 23, 2017

It’s hard to pin down a precise anniversary date, but PR and SEO have been together for the better of 20 years. Interestingly, the tools for managing and measuring PR and SEO. Interestingly, the tools for managing and measuring PR and SEO. Predictions, PR and Pressing Questions on SEO [UML].

SEO 65

SEO Tools Engineering Web 65

Sword and the Script

APRIL 6, 2021

SEMrush is better known for its SEO tools, but it moved into PR last year with the acquisition of Prowly in 2020. One of the things SEO tools can do, that most media monitoring solutions cannot, is detect backlinks. SEMrush has had an impressive streak in the SEO space. Critical Mention adds Google Analytics integration.

Media 106

Media SEO Analytics Analysis 106

Bianchi Biz Blog

NOVEMBER 9, 2020

In fact, a recent article in the BusinessWire Blog called Media Outlet Availability on PR Efforts , by Christopher S. Even with the biggest budget in the industry, your company would be hard-pressed to build the same kind of qualified, engaged audience for your website or blog … and if you could, it would take years.

Media Relations 101

Media Relations Automotive Media Newspapers 101

The Proactive Report

JULY 20, 2016

A new study published today by Stone Temple Consulting shows that inbound links are still one of the top ranking factors in the Google algorithm, despite many changes in the recent past. The results showed that relevant inbound links are an almost perfect correlation to high rankings in Google. Watch this video.

Google 100

Google SEO Study Digital PR 100

The Proactive Report

OCTOBER 12, 2015

Google Penguin and Panda have changed thr face of search forever. Google is severely penalizing sites that are buying links or are invested in private blog networks. Social Media Strategy for Social Signals : Google tends to spend most of its attention on sites that are constantly changing and updating. It’s worth it!

SEO 100

SEO Google Pinterest LinkedIn 100

Sword and the Script

OCTOBER 25, 2022

I have to use Teams, Wrike, Kapost, Dropbox, Google Drive, Google Data Studio, Sharepoint, Salesforce, Oktopost and Slack to communicate with clients and teams. Communicators have moved from being the newsletter writers and PR pitch people to truly becoming strategic advisors to our organizations.”. Harder to pitch.

Communications 122

Communications Crisis Internal International 122

Rock the Status Quo

AUGUST 20, 2015

I thought I’d take a quick look at Google Trends to come up with new keywords (blog inspiration!). But then I added in public relations, social media and search engine optimization (SEO) – the other three key components of digital PR – just for comparison purposes. (Nerd post alert. Looks promising, right?

SEO 100

SEO Comparison Content Marketing Trends 100

Cision

APRIL 18, 2017

Owned media is content you create on a platform you own, such as your company’s website or blog. It also increases your SEO and search rankings, which brings those prospects directly to you. Go to your website or your internal server/Dropbox/Google Drive and grab your most recent frequently asked questions sheet. Do it well.

Exercises 198

Exercises Google Writing Blogging 198

Sword and the Script

AUGUST 30, 2022

So, I consulted Google Trends. Propel wrote about its “ PitchBooster ” which “will schedule your email to send at the exact day and time that each journalist opens pitches the most.” Muck Rack released an integration with Google Analytics (GA) that helps PR measure web traffic from media placements. AI-assisted pitches. “AI

Publicity 85

Publicity Survey Enterprise Pitching 85

5W PR

JUNE 15, 2022

Inside Google Analytics, companies can track whether their content is driving referral sessions, as well as whether that content managed to generate conversions or sales. For example, companies in the cannabis industry can set up SEO and email sign-up targets.

Brand 88

Brand Branding Consumer Pitching 88

Rock the Status Quo

SEPTEMBER 22, 2014

At three credits for a low-res image suitable for blogging, it was my go-to resource for stock photography. After all, larger images take more time to download, significantly reducing website performance (and hence, SEO results). Digital PR Blogging content marketing Social Media' Not too bad. I can live with that.

Pinterest 202

Pinterest Content Marketing Resources Software 202

Shift Communications

FEBRUARY 20, 2019

All of these can be used to research industry trends and current news: Google News. Google Trends. Google News. For example, if we are trying to build out our earned media strategy and developing public relations pitches, using trending topics in a relevant way gives you an opportunity to be noticed by reporters.

Trends 142

Trends Industry Wikipedia How To 142

PRSay

MARCH 30, 2018

You could optimize a news release, and Google News indexed it just the same as an article from a real newspaper! Google figured this out, and now they ignore or even penalize links from news releases. In between, blogging emerged, and more recently podcasting, as a newish channel that made it easier to get new users.

Facebook 92

Facebook Newspapers Google Strategy 92

Polaris

NOVEMBER 29, 2014

Stories about bad PR pitches—especially pitches to bloggers—are ubiquitous. Yet even I’m bombarded with irrelevant pitches addressed to “Undisclosed Recipients.”. After all, if your agency sends a poorly planned pitch, your brand looks bad, too. Engagement (comments and social shares on their blog). Page Authority.

Policies 181

Policies Marketing Viral Pitching 181

Journalistics

JANUARY 3, 2016

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. For the quantitative input – because numbers don’t lie – I did a thorough review of our Google Analytics data going back to 2009 when we launched.

Blogging 64

Blogging Analytics Google Writing 64

PR Fuel

FEBRUARY 4, 2022

As a result, they will help you write and distribute a press release to pitch to relevant journalists, prospects, and customers. Boosting Your SEO. This will signal to Google that your content is valuable, boosting your SEO. The more backlinks your page has, the higher your website will rank in Google.

Writing 101

Writing SEO Web Google 101

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Emerging channels like podcasts will continue to grow in influence, which means PR pros have to become more fluent in strategically pitching and forming relationships in these channels. Blogger outreach gets personal.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Bad Pitch Blog

JANUARY 13, 2016

But, as we mark the 10th birthday of the award-winning Bad Pitch blog, we wanted to lead with swagger, good news and bad news. Thanks to buzzwords like big data, the cloud, social media and more, it’s harder than ever to send a bad pitch. These same words make it easier than ever to send a bad pitch. The good news?

Pitching 40

Pitching Media Relations Media Big Data 40

Prohibition

JANUARY 6, 2023

In this blog, we will detail the reasons why video should be an essential component of your public relations strategy, and how it can add real substance to your campaign. It also offers an insightful explanation to the campaign instead of reading through extensive copy or blogs. Boost SEO Performance with video marketing.

Video 62

Video Strategy SEO Engineering 62

5W PR

NOVEMBER 27, 2018

But Don’t Stop Your Pitches. Journalists and content creators are looking for good stuff to promote or publish this time of year, and you could be the gift that keeps on giving, if you know what to pitch and to whom. Create a Content-Rich Blog. There was a time when the word “blogging” was merely a buzz word.

Brand 107

Brand Branding Engineering SEO 107

PR Fuel

MARCH 22, 2022

For example, you can also look at social media influencers, radio programs, magazines, and blogs. You can use social media platforms, Google, LinkedIn, and online directories to build your list. Create the Pitch. Before you can distribute press release materials, you need to create a pitch email.

How To 101

How To Guidelines Writing Pitching 101

ReimaginePR

SEPTEMBER 26, 2016

Forget trying to appease the search bots on Google et al. At the end of the day, Google, Bing, Facebook– you name it– are focused on creating an excellent user experience for their customers. However, I come across 10-year-old articles on the first page of Google all of the time. Win at SEO.

Content Marketing 120

Content Marketing Strategy Marketing Engineering 120

Sword and the Script

NOVEMBER 20, 2018

In that case, if you send out one email promoting your content – a new blog post for example – 70% of your subscribers didn’t open it. People are busy, they may not notice, their Google Alerts aren’t firing, and the pingback just doesn’t work like it used to. Read more: How To Promote Your Blog With 107 Content Promotion Tactics.

Content Marketing 110

Content Marketing Pitching Social Media Internal 110

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2016

Many PR practitioners naturally prioritize the generation of earned media coverage over content creation because of its credibility and SEO influence. Yet Google ranks longer content more highly than short posts. But too often, the disciplines and even their teams are distinct. Never discount earned media.

Content Marketing 120

Content Marketing Pharmaceuticals Marketing Software 120