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How We Doubled Webinar Leads By Becoming Our Own Biggest Advertiser

Contently - Strategy

Every month or so, we host a webinar. Along the way, we also mix in social posts on Facebook, Twitter, and LinkedIn that link to the registration page and dedicate a spot to it in our weekly newsletter. In 2019, we decided to add a thin banner to the top of our homepage to promote upcoming resources and webinars.

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Social Media Tactics To Leave Behind In 2021

ImPRessions - Crenshaw Communications

Overlooking Facebook . Because LinkedIn is seen as the top platform for business messaging, B2B PR and marketing teams have been on the fence when it comes to Facebook. billion, Facebook is still one of the best platforms for building brand awareness. Host a live Q&A on Facebook and Instagram. Audit current content.

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Facebook Remarketing for PR

The Proactive Report

How does it remarketing on Facebook work? In order to remarket to someone they have to have visited your owned content once already – perhaps they interacted with you on your website, blog or newsroom. Then you can reach out to them later on Facebook and remind them of your site or content.

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Why Facebook Live Matters to Marketing

Cision

In this post, I want to focus on Facebook Live as it is something I started experimenting with as the social media manager at Cision. What is Facebook Live? Facebook has steadily been releasing Live over the last several months. Why Does Facebook Live Matter? Cision’s first Facebook Live video had 20 (yes, 20!)

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Are Facebook Ads Any Good for B2B Marketing?

Sword and the Script

If you’re not using Facebook ads because you don’t think they work in B2B marketing , then you are among thin ranks. Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B. What Should B2B Pay to Promote on Facebook?

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This Is How You Reach Readers on Smartphones

PRSay

They’re cooling their heels with your blog post at the doctor’s office — when their name is called. They’re looking at your Facebook status updates in line at the grocery — when it’s their turn to step up to the cash register. They’re researching the date of your webinar on the streetcar when they notice it’s their stop.

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Monday Roundup: Blogging

Waxing UnLyrical

Blogging is a great way to start conversations, share ideas, and build your online community. Whether through guest posts or original content on your own site, blogging can help your brand gain traction (I mean, just look at me!). So this week, the roundup features seven posts from around the web that focus on blogging.