Waxing UnLyrical

DECEMBER 18, 2013

But a day off work – even if it’s for something as important as exercising our franchise – can tend to blur our focus. This year, social media played a very important role in encouraging the citizens of India to vote. But that’s when a smart social media campaign comes into play.

Social Media 89

Social Media Media Government Google 89

Waxing UnLyrical

APRIL 9, 2012

I digress… This is NOT a Pinterest post, mostly because I’m preoccupied with my Timeline on Facebook, and not in a good lion cub hugging sort of way. I see ads “not by facebook.” Now, I admit that I could probably use some exercise, but I’m not going to club baby seals. I wish them ill.

Facebook 82

Facebook Pinterest Exercises Social Media 82

Waxing UnLyrical

MAY 13, 2013

There’s a ton of stuff going on, so here at WUL we’re taking a short break from “live” blogging this week. So, in the spirit of education and the public good, here are are five articles that will provide you with blogging tips from optimizing your excerpts to increasing your readership.

Blogging 78

Blogging Exercises Survey Google 78

Melissa Agnes

SEPTEMBER 9, 2014

Let me paint you a picture: It’s early morning and your social media monitors catch wind that Twitter is beginning to populate with tweets against your organization. by creating press releases, posting to your corporate website, blog or dark site , etc.).

Crisis 222

Crisis Crisis Management Engineering Exercises 222

PR in High Definition

FEBRUARY 25, 2022

Facebook has had its fair share of crises in its relatively short and troubled tenure – the most recent being revelations from whistleblower, Frances Haugen, about the company’s algorithm increasing divisiveness on the platform, as well as insider knowledge about Instagram being harmful to mental health.

Reputation 62

Reputation Exercises Employee Facebook 62

Cision

OCTOBER 4, 2017

When it comes to the transformation of the public relations industry, Google, Facebook, and Twitter always receive the revolutionizing praise. As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative.

How To 282

How To Storytelling B2C Measurement 282

Karen Freberg

MARCH 12, 2021

Besides this blog post, I have created tweets, Instagram stories, feed posts, Facebook updates, and even a TikTok video about this very cool experience. I wouldn’t be a social media professor if I did not practice what I preached, right?! Shared the joy with others at UofL.

Video 122

Video Exercises Creativity Twitter 122

Waxing UnLyrical

JUNE 4, 2012

If you’re a clever cookie, you already have figured out the rest of the story at this point: Social media philosopher ponders how to push his message into the future. Social media philosopher realizes he does this all the time with business. At the same time, this is all an exercise in destroying the static.

Social Media 99

Social Media How To Media Twitter 99

Journalistics

JANUARY 3, 2016

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. I’ve shared the results from this exercise in the first half of this post below (“Why I Was Not Blogging”). Why I Was NOT Blogging.

Blogging 64

Blogging Analytics Google Writing 64

Cision

MARCH 1, 2016

Take for example one of Business Week’s “2012 Year in Crisis PR” case studies: Facebook. They write: “Facebook’s IPO is a flop.” SoMe = Facebook, Twitter, YouTube. The study author Marcos Komodromos researches which social channels most PR professionals in Cyprus use. React fast.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Stephen Waddington

MAY 2, 2020

We’ve all had a rapid onboarding on FaceTime, Facebook Messenger, Google Hangout, Teams and Zoom during lockdown. The answer landed in the form of video by Fiona Crump in my Facebook newsfeed via 80% Awesome , a Facebook group created by Rachel Picken. I’m writing on my blog more than ever. This is my sixth letter.

Transportation 84

Transportation Government Community Facebook 84

Waxing UnLyrical

JULY 17, 2013

If you’re a clever cookie, you already have figured out the rest of the story at this point: Social media philosopher ponders how to push his message into the future. Social media philosopher realizes he does this all the time with business. At the same time, this is all an exercise in destroying the static.

Social Media 78

Social Media How To Media Twitter 78

Scott Public Relations

JUNE 26, 2020

Facebook’s refusal to label or prohibit Donald Trump’s posts promoting police violence, in contrast with its own policies and legal guidance prohibiting speech that incites violence, is prompting massive protests from its employees, the media and social media. The very act of police force is violent.

Healthcare 52

Healthcare Insurance Insurance Social Media 52

Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Boy, was it fun!

Blogging 90

Blogging Facebook Twitter Writing 90

Waxing UnLyrical

NOVEMBER 17, 2010

As you continue to hone your craft (as I try to do), here are some of the exercises I put my writing (and those of my guest bloggers) through on a daily basis, to see if it looks as attractively as it (I think) reads. They might be helpful to you as you continue on your path as a blogging Grasshopper. Preview before you publish.

Blogging 86

Blogging Writing Facebook Twitter 86

Critical Mention

JUNE 19, 2019

Doing this exercise gives you an even better understanding of your existing customers’ perspectives, which allows you to refine your strategy for your target audience. Email and social media are often your best bet. Conduct a content audit. Decide on your content types. Set your budget. Measure your results.

Content Marketing 128

Content Marketing How To Marketing B2B 128

Waxing UnLyrical

NOVEMBER 11, 2016

A simple exercise. Exercise = work. The best exercises are, I think, simple. The thing is, the best exercise in the WORLD is not going to make a darn difference if you don’t actually do it. Can you… Create excellent, valuable content for your blog. Twitter Facebook Google+ LinkedIn Your One Thing.

Exercises 79

Exercises Banking Training Twitter 79

Shift Communications

MAY 17, 2023

years it took Facebook to hit that milestone. At SHIFT, we’ve often been an early adopter of new technologies in communications (from social media to Google Analytics ). For a fun exercise, ask ChatGPT to write your bio. Adoption was swift: 100 million users in two months. Compare this to the 4.5

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

years it took Facebook to hit that milestone. At SHIFT, we’ve often been an early adopter of new technologies in communications (from social media to Google Analytics ). For a fun exercise, ask ChatGPT to write your bio. Adoption was swift: 100 million users in two months. Compare this to the 4.5

Publicity 78

Publicity Guidelines Training Transportation 78

Waxing UnLyrical

MAY 17, 2018

The coordinator of a group of social media advocates said this via Facebook one night about eight years ago, on our private page. What could be so bad that I was being warned strongly against sharing it outside of a closed Facebook group? Post-exercise feedback: “That sounded sterile and unconvincing.”.

Exercises 82

Exercises Interviews Groups Video 82

Journalistics

JANUARY 3, 2016

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. I’ve shared the results from this exercise in the first half of this post below (“Why I Was Not Blogging”). Why I Was NOT Blogging.

Blogging 40

Blogging Analytics Google Writing 40

Waxing UnLyrical

JUNE 2, 2014

Exercises for Writing Conversationally. In this guest post for Heather Whaling ‘s blog, Bethany Cramer offers some exercises to improve your conversational writing. Increase Your Social Engagement. Why: Is your brand using multiple social media sites to converse with potential customers?

Exercises 82

Exercises Small Business Resources Writing 82

PR 20/20

NOVEMBER 28, 2022

Blog Monitoring Questions. Next up, if you’re blogging, asking similar questions about your blog traffic is a valuable exercise considering the impact it can have on site performance. In addition, routine blog monitoring can offer insight into the value and potential of specific content topics.

Analytics 52

Analytics Google Case Study Data 52

ReimaginePR

SEPTEMBER 19, 2016

By defining a brand voice and sticking to it, no matter whether you’re on your blog, your social media channels, your offline engagements, etc., One helpful exercise is to expand on each of the adjectives you came up with to better describe your brand and ultimately define your brand voice.

Brand 120

Brand Branding Exercises Social Media 120

Stephen Waddington

MAY 19, 2020

Catherine Arrow recently wrote about the post COVID-19 challenge facing organisations on my blog. With everyone stuck at home we’ve seen a boom in big messaging and social networks. Engagement and traffic on Facebook, LinkedIn, Instagram, TikTok and WhatsApp is up. Radio, television and streaming are also holding up or growing.

Crisis 151

Crisis Government Energy Community 151

PR 20/20

APRIL 23, 2019

Blog Monitoring Questions. Next up, if you’re blogging, asking similar questions of your blog traffic is a valuable exercise considering the impact it can have on site performance. In addition, routine blog monitoring can offer insight into the value and potential of specific content topics. Blog Traffic Reporting.

Analytics 102

Analytics Google Case Study Data 102

Cision

AUGUST 16, 2016

Through working in television, I have become a strong writer, learned the story angles that capture an audience, learned how to shoot and edit video, and understand the value of social media. Journalism has also influenced my career in terms of the contacts I developed while working in news media. Rapid Fire Round.

Television 120

Television Pitching Journalism Interviews 120

Sword and the Script

DECEMBER 24, 2016

Facebook knows how to finish the year with class. For the last several, the social network has provided users with a “year in review” and variations like it sort. B2B PR Sense Blog: How to write press release headlines that people actually read. Marketing Land: Why the blog post is killing the press release.

Twitter 60

Twitter How To B2B Analytics 60

Barokas

MAY 31, 2018

In the age of nearly constant public relations nightmares (we’re looking at you, Facebook ), any PR person worth their salt knows the value of a good crisis communications plan. To be clear, the client knew all along that this was an exercise – otherwise, we would have had some explaining to do. Credit: WiffleGif. Remember your role.

Crisis 74

Crisis Exercises Employee Crisis Communications 74

Stephen Waddington

JUNE 21, 2018

The original promise of the internet was that mainstream media would be disintermediated and the public would have access to a huge variety of blogs and websites. PR spotted the opportunity to create and publish owned content, alongside earned, working with traditional media. But these are exceptions and not the norm.

Social Media 73

Social Media Print Study Advertising 73

PR in High Definition

JUNE 25, 2020

For example: Social media – Social media giants Facebook and Twitter both reported record user numbers across their platforms during lockdown. Despite this, engagement rates on Facebook fell to their lowest in 2020, and Twitter has followed the same downward trend.

Exercises 71

Exercises Employee Social Media Communications 71

Prohibition

JUNE 16, 2017

Just over a year ago I started a blog. It was more of a cathartic exercise than anything work related, but it has provided me an invaluable insight into what works for influencers and what’s an absolute turn off. An influencers time is valuable, not least as many blog, whilst working full time or juggling a full family life.

Social Media 48

Social Media Exercises Viral Video 48

PR in High Definition

JUNE 25, 2020

For example: Social media – Social media giants Facebook and Twitter both reported record user numbers across their platforms during lockdown. Despite this, engagement rates on Facebook fell to their lowest in 2020, and Twitter has followed the same downward trend.

Exercises 62

Exercises Employee Social Media Communications 62

Waxing UnLyrical

APRIL 9, 2013

I know that you cannot buy Facebook shares with Zynga currency. I think that bloggers who exercise that level of discipline about their content are rare. I know that no matter how we prefer our coffee it always makes us more productive. I know that anytime I meet someone new I should ask for their Twitter handle. The Serious Ones.

Exercises 97

Exercises Twitter Writing LinkedIn 97

Cision

JUNE 29, 2015

“Talking about ourselves—whether in a personal conversation or through social media sites like Facebook and Twitter—triggers the same sensation of pleasure in the brain as food or money” – Robert Lee Holz, “Science Reveals Why We Brag So Much,” Wall Street Journal, 2012. Social support/affirmation.

Study 120

Study Writing Facebook Groups 120

Waxing UnLyrical

MAY 16, 2014

There’s plenty in there for me to read; I’m woefully behind on my blog reading (and commenting, and sharing… sigh…). Then I found Exercises for Writing Conversationally by Bethany Cramer , over on my friend Heather Whaling ‘s blog. Twitter Facebook Google+ LinkedIn Why I Dance.

Exercises 75

Exercises Writing Local LinkedIn 75

PR in High Definition

JULY 22, 2019

The rapid development of AI-powered tools has moved video doctoring from a primitive exercise often undertaken for fun, to a calculated misinformation tactic for bad actors. Social media networks must be vigilant in removing them from their sites as quickly as possible or, at the very least, flag when videos may contain doctored elements.

Media 74

Media Viral Video Newspapers 74