NewsWhip

MARCH 13, 2024

Implement a robust monitoring framework, with heavy automation : Set up monitoring systems to track mentions of your brands, executives, industry, and hot topics across social media platforms and media outlets. a) Monitor widely. Avoid Being Baited : Exercise discretion in responding directly to questionable sources.

Brand 147

Brand Branding Crisis Exercises 147

5W PR

JANUARY 22, 2024

This is in contrast to organic methods, where visibility is earned through non-paid efforts such as se͏arch engine optimization͏ (SEO) or social ͏media posts. Diverse forms Paid advertising comes in various forms, including display ads, search en͏gine͏ marketing (SEM), social media advertising, influencer͏ par͏tnerships, and more.

Advertising 78

Advertising Advertising Exercises Measurement 78

Karen Freberg

DECEMBER 18, 2019

This was especially the case as I ventured in teaching social media earlier in the decade (amazing!). 2020 is going to mark my seventh year teaching social media (8th total) at the University of Louisville. I am actually going to use my social media book for my class. You may be thinking – Karen!

Social Media 52

Social Media Media Video Course 52

David PR Group

OCTOBER 6, 2017

The First Amendment and social media don’t mix. Earlier this week, Hayley Geftman-Gold, a vice president and attorney for CBS, wrote on her Facebook page that she was not sympathetic to victims of the Las Vegas shooting because, she claimed, most country music fans are Republican. Careful where you say it. –John.

Social Media 73

Social Media Airlines Media Reputation 73

Karen Freberg

AUGUST 15, 2017

With professors who are teaching social media, this can be a daunting and intimidating task in many ways. Teaching social media, as I have written about many times, is a constant prep. From how to approach Facebook Live to creating Snapchat ads for students and many more. Social media campaigns by Carolyn Mae Kim.

Social Media 69

Social Media Media Resources Education 69

PR in High Definition

FEBRUARY 23, 2021

Hands up if you’ve started a new form of exercise this past year? Meanwhile, Facebook is rumoured to be creating its own smartwatch for 2022. Meanwhile, Facebook is rumoured to be creating its own smartwatch for 2022. Maybe you are new to running or maybe you’re taking it to the next level?

Trends 115

Trends Facebook Exercises Google 115

The Stalwart Blog

APRIL 22, 2016

Death can often bring out the worst in brands, and people, on social media. Attach that selfishness to social media and it can be the perfect storm of narcissism. I remember reading endless Facebook posts dedicated to a friend that passed away a couple years ago. I’ve been thinking about this for years.

Social Media 60

Social Media Brand Branding Media 60

Communications Conversations

JULY 19, 2018

And, unlike many others who have these opinions on trends in the social media world, he’s actually done the work. But, for now, let’s meet this Social Media Rock Star and learn more about what he’s up to at Toro. First, tell us more about your role at Toro as Social and Digital Media Leader.

Social Media 60

Social Media Media B2B Content Marketing 60

Sword and the Script

DECEMBER 20, 2016

Predictions are a license for liberty in mental exercise. Here are my predictions for PR , content marketing and social media ; one each. In 2017, PR professionals will be increasingly viewed as strategic business advisors championing integrated communications across the silos of digital marketing, PR and social media.

Content Marketing 60

Content Marketing Social Media Marketing Media 60

Burrelles Fresh Ideas

JANUARY 16, 2024

Information spreads rapidly through social media, websites, and other online platforms. Social media has redefined the public relations landscape, making authenticity more critical than ever. The immediacy of platforms like Twitter, Instagram, and Facebook demands genuine, real-time engagement.

Crisis 85

Crisis Airlines Crisis Communications Social Media 85

Waxing UnLyrical

DECEMBER 18, 2013

But a day off work – even if it’s for something as important as exercising our franchise – can tend to blur our focus. This year, social media played a very important role in encouraging the citizens of India to vote. But that’s when a smart social media campaign comes into play.

Social Media 89

Social Media Media Government Google 89

Waxing UnLyrical

APRIL 9, 2012

I digress… This is NOT a Pinterest post, mostly because I’m preoccupied with my Timeline on Facebook, and not in a good lion cub hugging sort of way. I see ads “not by facebook.” Now, I admit that I could probably use some exercise, but I’m not going to club baby seals. I wish them ill.

Facebook 82

Facebook Pinterest Exercises Social Media 82

Solo PR Pro

APRIL 12, 2022

Like many public relations professionals, you have an active social media presence, walking the walk you advocate for your clients and promoting your practice. In fact, you may be managing your clients’ social media accounts. On the other hand, keep your social media accounts on LinkedIn, Facebook and Twitter, etc.,

Nonprofit 58

Nonprofit Social Media Exercises Retail 58

PR in High Definition

FEBRUARY 25, 2022

Facebook has had its fair share of crises in its relatively short and troubled tenure – the most recent being revelations from whistleblower, Frances Haugen, about the company’s algorithm increasing divisiveness on the platform, as well as insider knowledge about Instagram being harmful to mental health.

Reputation 62

Reputation Exercises Employee Facebook 62

Melissa Agnes

APRIL 11, 2018

Unfortunately for Facebook, the Cambridge Analytica crisis it is now managing is the direct result of an issue that went mismanaged for years. Facebook’s missed opportunity. Facebook was well aware of this reality—as is Google, and Twitter, and all the other social media networks and apps that are leading the way.

Crisis 160

Crisis Crisis Management Policies Privacy 160

ImPRessions - Crenshaw Communications

JANUARY 23, 2018

All the great branding exercises and investment mean very little if there’s no significant promotion going on. Social media output can also lead to traditional media coverage, like this response by the New York Mets to a prom request from a local student. ” Make sure customers know you “hear them.”

Consumer 168

Consumer Brand Branding How To 168

PRSay

SEPTEMBER 20, 2021

Other companies that have announced vaccine mandates for their employees include Google, Disney, Facebook, Goldman Sachs, Morgan Stanley, Netflix, Tyson Foods and Walmart. United has worked “in partnership” with the Biden administration regarding COVID-mitigation efforts, including the vaccine mandate, Restivo said.

Airlines 167

Airlines Employee Communications Exercises 167

Waxing UnLyrical

JUNE 4, 2012

If you’re a clever cookie, you already have figured out the rest of the story at this point: Social media philosopher ponders how to push his message into the future. Social media philosopher realizes he does this all the time with business. At the same time, this is all an exercise in destroying the static.

Social Media 99

Social Media How To Media Twitter 99

Karen Freberg

MARCH 12, 2021

Besides this blog post, I have created tweets, Instagram stories, feed posts, Facebook updates, and even a TikTok video about this very cool experience. I wouldn’t be a social media professor if I did not practice what I preached, right?! Here is what I did: Create my own content to showcase MMs and their generosity.

Video 122

Video Exercises Creativity Twitter 122

Cision

OCTOBER 4, 2017

When it comes to the transformation of the public relations industry, Google, Facebook, and Twitter always receive the revolutionizing praise. As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative.

How To 282

How To Storytelling B2C Measurement 282

Waxing UnLyrical

JULY 17, 2013

If you’re a clever cookie, you already have figured out the rest of the story at this point: Social media philosopher ponders how to push his message into the future. Social media philosopher realizes he does this all the time with business. At the same time, this is all an exercise in destroying the static.

Social Media 78

Social Media How To Media Twitter 78

Cision

MARCH 14, 2016

Despite the fact that social media is so embedded in our lives, social lead generation remains quite difficult for many businesses. Although the big social platforms have improved their targeting mechanisms, finding any target is far easier than finding the right target and converting them. Know the tools.

Enterprise 120

Enterprise Small Business Facebook LinkedIn 120

Melissa Agnes

SEPTEMBER 9, 2014

Let me paint you a picture: It’s early morning and your social media monitors catch wind that Twitter is beginning to populate with tweets against your organization. The right crisis simulation will: Simulate any type of crisis imaginable and test any part of your team / departments that you want to test.

Crisis 222

Crisis Crisis Management Engineering Exercises 222

Flack's Revenge

MAY 16, 2016

It was a fun exercise, as there was much variety in the answers (no one picked the same ones, in fact there was very little overlap) and I learned about a few new apps in the process. Quite a few related to media: e.g. Flipboard, Spotify (who knew that you can use it to learn a new language?), Zedge, SoundHound, and Shazam.

Mobile 120

Mobile Sports Travel Google 120

ImPRessions - Crenshaw Communications

JANUARY 16, 2017

Manage multiple social media accounts from a single “compose box” with Sendible. The site allows you to create and publish posts in advance – including photos and video on Facebook, Twitter, Google+, Pinterest and blogging sites, from one dashboard. Get a handle on your social media with Self-Control.

Tools 168

Tools Pinterest Exercises Social Media 168

Cision

JUNE 3, 2015

Last week we spoke with Miranda Abney, marketing director at the Milk Processor Education Program, about the campaign’s social media strategy. Q: Who do you target on social media? We know it’s really important as a brand to be present on all those channels: Twitter, Facebook, Instagram and YouTube.

Instagram 120

Instagram YouTube Twitter Social Media 120

Scott Public Relations

JUNE 26, 2020

Facebook’s refusal to label or prohibit Donald Trump’s posts promoting police violence, in contrast with its own policies and legal guidance prohibiting speech that incites violence, is prompting massive protests from its employees, the media and social media. The very act of police force is violent.

Healthcare 52

Healthcare Insurance Insurance Social Media 52

Stephen Waddington

MAY 2, 2020

We’ve all had a rapid onboarding on FaceTime, Facebook Messenger, Google Hangout, Teams and Zoom during lockdown. The answer landed in the form of video by Fiona Crump in my Facebook newsfeed via 80% Awesome , a Facebook group created by Rachel Picken. This is my sixth letter. It’s become a form of weekly therapy.

Transportation 84

Transportation Government Community Facebook 84

Cision

MARCH 1, 2016

Take for example one of Business Week’s “2012 Year in Crisis PR” case studies: Facebook. They write: “Facebook’s IPO is a flop.” SoMe = Facebook, Twitter, YouTube. The study author Marcos Komodromos researches which social channels most PR professionals in Cyprus use. React fast.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Flack's Revenge

JANUARY 8, 2015

It was a fun exercise, as there was much variety in the answers (no one picked the same ones, in fact there was very little overlap) and I learned about a few new apps in the process. Quite a few related to media: e.g. Flipboard, Spotify (who knew that you can use it to learn a new language?), Zedge, SoundHound, and Shazam.

Mobile 120

Mobile Sports Travel Google 120

Shift Communications

MAY 17, 2023

years it took Facebook to hit that milestone. At SHIFT, we’ve often been an early adopter of new technologies in communications (from social media to Google Analytics ). For a fun exercise, ask ChatGPT to write your bio. Adoption was swift: 100 million users in two months. Compare this to the 4.5

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

years it took Facebook to hit that milestone. At SHIFT, we’ve often been an early adopter of new technologies in communications (from social media to Google Analytics ). For a fun exercise, ask ChatGPT to write your bio. Adoption was swift: 100 million users in two months. Compare this to the 4.5

Publicity 78

Publicity Guidelines Training Transportation 78

ImPRessions - Crenshaw Communications

MAY 12, 2017

You can see how the social media version #whorepresents could be misconstrued. Using your marketing and PR plan as a guide, set social media goals to align. Drive social interaction with customers? This exercise will help the team settle on messaging, images and timing of components for hashtag usage.

Strategy 147

Strategy Trends Guidelines Social Media 147

PRSay

JUNE 11, 2021

On social media, what creative tactics did the team use to tap the faculty’s expertise? During the pandemic, we used several tactics on social media to ensure our information was easy to understand for the general public. How did you manage the barrage of media requests, which topped 40 per day?

Publicity 157

Publicity Social Media Report Fashion 157

MaccaPR

DECEMBER 19, 2019

Since unleashing the unintentionally hilarious Christmas TV spot, “The Gift That Gives Back,” Peloton has endured consumers on social media hammering their ad depicting a husband gifting his wife a Peloton, which inspires her to joylessly work out to, seemingly, please her male partner.

Marketing 107

Marketing Exercises YouTube Consumer 107

Stephen Waddington

MAY 9, 2020

You can publish beautiful branded content via Instagram and Facebook. It’s sharing a series of train driver cab rides on YouTube and its social media managers are reading for kids from books including Thomas the Tank Engine. You can build gorgeous apps and websites. Practitioners have never been busier.

Brand 157

Brand Branding Travel Crisis 157

Karen Freberg

OCTOBER 20, 2017

Just being on social media or using technology doesn’t mean you are in the home stretch. That’s what I have been emphasizing (and will continue to emphasize in my social media classes) for my students. That’s what I have been doing with researching, teaching, and consulting in social media.

Creativity 40

Creativity Social Media Education Conference 40