Presspage

JANUARY 30, 2024

The ease of access and digestibility of multimedia content, including videos, infographics, and interactive visualizations, correlates with higher investor satisfaction and confidence in the information being conveyed. Take, for instance, a company using an infographic to break down its financial performance over the past fiscal year.

Infographics 78

Infographics Financial Video Leadership 78

Stern + Associates

AUGUST 13, 2014

Thought leadership is critical to brand differentiation and business growth – and core to effective communications strategies, particularly in today’s complex, crowded and commoditized world. Yet the sales community generally views thought leadership as a fancy name for marketing, outside their job to court new customers and close deals.

Leadership 81

Leadership Reputation Measurement Video 81

Cision

SEPTEMBER 7, 2017

A century later, companies have to do a lot more to get the attention of not only newspapers but also a newly expanded audience of blogs, influencers and consumers. The easiest way to do that is by including multimedia elements — whether photos, infographics, videos or audio clips. Use Your Press Release to Drive Traffic to Your Blog.

Infographics 283

Infographics Consumer Video Examples 283

Deirdre Breakenridge

APRIL 5, 2019

Do you really know what someone else is experiencing before you tweet, blog or post on Facebook? The data you collect and analyze on social media is based on what people want to share with you, and how they want to be seen. Boolean Search on Leadership, Communication Qualities and Emotion Graphic !

Infographics 266

Infographics Communications Leadership Social Media 266

Presspage

JANUARY 23, 2024

Crafting such a company story involves capturing complex financial data into a narrative that actually resonates with investors. Make it Visual: The Power of Infographics In this age of information overload, visual data representation is the key to bringing a message across.

Communications 78

Communications Infographics Financial Storytelling 78

Cision

JANUARY 9, 2018

Blog Content Creation. There is overwhelming evidence that shows maintaining a blog generates business results. Your blog authenticates your brand’s personality, expertise and values. An active blog boosts traffic, SEO, drives leads and yields 97 percent more inbound links. Infographics. How to do it? How to do it?

Case Study 210

Case Study How To Infographics SEO 210

Contently - Strategy

NOVEMBER 27, 2018

A few years ago, athenahealth debuted athenaInsight, its data-driven news publication, to make a serious investment in content marketing. We’ve gotten a lot of mileage out of that in terms of thought leadership,” Fox said. And don’t be afraid to weave together qualitative and quantitative data.

Strategy 112

Strategy How To Content Marketing Analysis 112

Solo PR Pro

JUNE 9, 2015

Between clients, research, and keeping on top of your own blog (if you have one), putting the hours and effort into guest blogging for other publications is a daunting idea. Securing Guest Blogging Opportunities. Some other thoughts to keep in mind as you pursue guest blogging opportunities include: Research. Guidelines.

Blogging 40

Blogging Guidelines eBook Viral 40

Barokas

JULY 3, 2019

Whitepapers ranked the highest (82 percent) on the type of content most B2B buyers rely on, followed by webinars (78 percent) case studies (73 percent), e-books (67 percent), infographics (66 percent) and blog posts (66 percent). Lean on validated and unbiased data and check your facts to ensure you are saying something new and.

Case Study 100

Case Study B2B Survey Education 100

Presspage

AUGUST 15, 2017

thought leadership. The PR world will also see this change - machines will be able to understand public sentiment in real time by leveraging millions of gigabytes of data, write natural and insightful copy, and tailor it to audiences in a highly targeted way, all without human intervention. quintillion bytes of data a day.

Technology 115

Technology Big Data Video Data 115

Contently - Strategy

JANUARY 9, 2019

A great blog post can establish trust, but is it really worth someone’s contact information? In our first playbook for marketers , we covered how brands should develop a content strategy to build awareness and establish thought leadership. Probably not. Inspiring your audience to take action calls for more substantial content.

How To 111

How To Transportation Content Marketing Healthcare 111

Shift Communications

JANUARY 2, 2019

If there has been a major leadership change and the values or culture have evolved as a result, spend some time developing the proof points that now exist and redefine the story. Process & Editorial Planning. Is there an opportunity to create one long form piece of content that can be utilized across different channels?

Analysis 95

Analysis Infographics Internal International 95

Waxing UnLyrical

JANUARY 17, 2019

Thought leadership can take many forms and your company has a viewpoint which is unique. Does your CEO have a novel position on leadership? Contributing articles to publications is also a great way to expand thought leadership by sharing your perspective in your voice. Offer a Fresh Perspective. Conduct Surveys.

Leadership 81

Leadership Survey Education Exercises 81

Sword and the Script

JUNE 11, 2019

I like to see things like case studies and infographics freely accessible. This works well in an organization weaves this campaign style of marketing, with ongoing owned media program like a publication or blog that you own. Comments are still open on this blog. I’ve found that to be about right with registration pages too.

B2B 122

B2B Mobile Content Marketing SEO 122

Deirdre Breakenridge

AUGUST 12, 2019

Social media conversations and past articles, blogs, comments, tweets, etc., What does “ Data ” tell you about your topic? will help you to figure this out. When attitudes differ it’s important to check your ego at the door, listen carefully, and be open to different perspectives. So be ready!

Interviews 157

Interviews Infographics Media Media Training 157

Beyond PR

FEBRUARY 21, 2017

Here are three ways brands can develop a great story with earned media: Use press releases, blogs and social media to deliver content that engages journalists and consumers and sparks them to share it. Don’t forget to include data or multimedia to bolster your story. Look for ideal timeslots where competition is low.

Brand 71

Brand Branding Media Infographics 71

Shift Communications

MAY 14, 2015

At SHIFT we’re big proponents of data-driven PR. Interestingly there were no formal blogs on any of the sites. Each company substituted this need by publishing content that might be used in a more traditional blog under the title of news. Social was tied to most of these posts for two of the three companies.

B2B 60

B2B Marketing Construction Analytics 60

Shift Communications

APRIL 23, 2015

By understanding how to think about and interpret data, communicators need to be able to draw inferences and understand trends by providing insights based on what they observe. Video, photos, infographics and the like are necessary in a mobile and digital world. Find photographers that you respect and study their craft.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Sword and the Script

DECEMBER 13, 2016

There is an ample supply of industry statistics – alongside organizational data – that demonstrate why. Data from BrightTALK , another webinar platform provider, puts the registrant-to-attendee conversion rate about one-third. . This becomes a theme or column for a monthly blog post. 1) Publish a monthly roundup post.

B2B 60

B2B Infographics Interviews eBook 60

MaccaPR

OCTOBER 5, 2015

Here at MaccaPR, we've blogged about content marketing a number of times (e.g." Step 1: Gain Buy-In of Senior Leadership. Get them excited by first and foremost doing your research and presenting to them data and statistics about the power of content marketing. market its recent content offer of a customer journey infographic.

Content Marketing 48

Content Marketing How To Marketing Infographics 48

Beyond PR

APRIL 19, 2016

Thought Leadership Content: Beyond promoting blog posts, white papers, and other content marketing pieces over social media, you also need to look at how the content itself enables social sharing. Photos, videos and infographics – to name a few things – now emblazon almost every release issued.

Social Media 40

Social Media Marketing Media Nonprofit 40

Buzzstream

MARCH 13, 2024

Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey. Hero Content Hero content, or content-led digital PR, is typically standalone content on a site or blog pitched for coverage.

Digital PR 71

Digital PR Construction Case Study SEO 71

Waxing UnLyrical

APRIL 18, 2016

Why: “Creating content that causes followers to take action or change their minds, requires more than a simple ability to write interesting blog posts and social media updates,” writes Norman Arvidsson as he offers tips “to create online postings that increase the influence you have in your space.” ” 2.

Infographics 40

Infographics Analytics eBook Banking 40

Cision

APRIL 26, 2017

According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities. 3 Rules to Ensure Your Blog Isn’t Breaking Copyright Rules.

Infographics 266

Infographics Brand Branding Video 266

PR Fuel

SEPTEMBER 23, 2021

Focus on someone who has a leadership position if you can. Focusing on someone who holds a leadership position will give your press release more credibility. Visuals like infographics, polls, or video content will help engage your audience. First, add social sharing buttons to your blog. Review the Data.

Brand 101

Brand Branding How To SEO 101

Sword and the Script

DECEMBER 24, 2019

1) The average blog post is 1,236 words. How long is the average blog post? How long does it take to write the average blog post? Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML].

Marketing 78

Marketing Publicity Survey Study 78

Cision

DECEMBER 5, 2017

Blog Posts. Yes, I’m talking about blogging. Blogging is no longer an experimental trend that might be a waste of time. No, there is overwhelming evidence that shows maintaining a blog yields business results. Brands who blog have more indexed web pages, which boosts SEO. Infographics. You’re doing it.

Infographics 235

Infographics Case Study Content Marketing Video 235

Cision

NOVEMBER 27, 2015

While this may have fallen under the marketing team more so than a communications team in the past, the landscape of PR and marketing is evolving and becoming more interdependent and data-driven. Use this data to create additional opportunities for engagement and conversion on those high-traffic areas. Test paid ad channels.

Strategy 120

Strategy How To Data Infographics 120

Buzzstream

MAY 25, 2021

So whilst thinking about what formats can work best, try to avoid saying “I want to create an infographic” or “I want to create a video”. Visuals to support data and insights : typical examples of this format will include images to break up copy and also to illustrate key points, often related to data. Let’s get into it.

Infographics 160

Infographics Data Blogging Mobile 160

Contently - Strategy

APRIL 24, 2019

In the first playbook, we revealed how athenahealth recently reset the voice and tone of its content, even after years of successful thought leadership. That data point illustrated the clear value of content to everyone. Infographics are much more time-consuming and take more rounds of design and iteration,” Fox said.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

Contently - Strategy

NOVEMBER 12, 2018

” Too many content marketing teams try to half-ass a bunch of things—blog posts, whitepapers, video, social media, SEO—in the pursuit of a cohesive content program. Content output: 1-2 blog posts per week and 1 report or e-book per year. ” The blog isn’t Walmart’s sole contact with its entire customer base. .

Content Marketing 111

Content Marketing Company Strategy How To 111

MaccaPR

MAY 3, 2019

million people download each episode) and the “Tim Ferriss Show” (300 million episodes downloaded), plus hundreds of business-oriented podcasts, suggest that the medium has morphed from entertainment into a mission-critical thought leadership channel.

Company 113

Company Interviews Print Pitching 113

Beyond PR

DECEMBER 5, 2017

Blog Posts. Yes, I’m talking about blogging. Blogging is no longer an experimental trend that might be a waste of time. No, there is overwhelming evidence that shows maintaining a blog yields business results. Brands who blog have more indexed web pages, which boosts SEO. Infographics. You’re doing it.

Infographics 72

Infographics Case Study Video Survey 72

ISEBOX

MARCH 3, 2016

Cobblestones are the related content that incorporates data and stories from the cornerstone efforts. These pieces would be the multimedia components of your press release, such as short videos, images and infographics – and the accompanying text. Multimedia content that’s more “snackable” for those you’re trying to reach.

eBook 70

eBook Viral Conference Content Marketing 70

Frederik Vincx

DECEMBER 11, 2015

Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ). Long form blog posts? After all, affecting change is much about leadership and sharing a clear vision. Read more about FINN’s journey to becoming a lean PR agency in founder Raf Weverbergh’s 3-part blog post. Writing a blog post?

How To 60

How To Software System Employee 60

Stephen Waddington

DECEMBER 5, 2018

There shouldn’t be a barrier between the press office and the digital team - media relations people should be running blogs and engaging with journalists via social forms of media such as Twitter,” said Alex Singleton, author of The PR Masterclass. The leadership and vision provided by early public relations professionals was squandered.

Media Relations 115

Media Relations Media Print Newspapers 115

Contently - Strategy

JULY 31, 2019

You can also use this dictionary as a lead tool, if you’re a marketing exec who wants to hire a team of Pulitzer Prize-winning writers for your brand’s blog. A call to action (CTA) is a bit of language in a blog post or piece of content that prompts the audience to do something specific. Data-driven.

Content Marketing 111

Content Marketing Marketing Media SEO 111