MaccaPR

OCTOBER 14, 2015

Not too long ago, you , as a marketer, signed in to LinkedIn to check your messages , catch up on an old colleague, and maybe update your new profile picture. Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine. 1) Access to influential people.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Deirdre Breakenridge

JUNE 8, 2016

Recent and current public relations graduate students at New York University’s School of Professional Studies, Srishti Assaye , Margaret DeJesus and Sabrina Ruiz , will discuss how to utilize social media to seek out professional opportunities. You can also post your questions in the #PRStudChat LinkedIn Group. Is PR Right for me?”

Social Media 150

Social Media Pitching How To Media 150

Waxing UnLyrical

JULY 28, 2014

Blogging is a great way to start conversations, share ideas, and build your online community. Whether through guest posts or original content on your own site, blogging can help your brand gain traction (I mean, just look at me!). So this week, the roundup features seven posts from around the web that focus on blogging.

Blogging 76

Blogging SEO Community Resources 76

Communications Conversations

OCTOBER 13, 2015

When it comes to corporate volunteerism and social media, isn’t this what we normally see from brands? Posts like these are all too common when it comes to corporate volunteerism and social media for big brands. I blogged about it earlier this year. Good story. Great, model employee. Driving traffic to the web site.

Corporate 60

Corporate Creativity Employee Instagram 60

Presspage

FEBRUARY 11, 2019

Corporate communicators and PR professionals can increase media engagement by using these smart techniques: crafting better press releases, embracing brand journalism, adding value, attending events and creating connections. Skip the dry, boring and bland corporate descriptions. How do you make the story appealing?

How To 60

How To Media Journalism Corporate 60

Waxing UnLyrical

NOVEMBER 10, 2014

Seeing as how tomorrow’s Veterans Day, I thought for today, we’d focus our roundup on content from blogging veterans; what it’s like, what their tips are, and how they keep going. and I remember how, when I was just getting started blogging, I wondered how people could keep at it for years and years and years.

Blogging 70

Blogging Knowledge Base Resources SEO 70

PRSay

NOVEMBER 12, 2019

We’re still employing the “inverted pyramid” of the printing press to compose them, we’re still using them as corporate equivalent of vanity plates for our websites, and we’re still sending them to journalists’ inboxes with a deep, self-serving hope they will magically turn into detailed coverage of our companies.

Writing 98

Writing How To Print Corporate 98

PR Job Coach

DECEMBER 18, 2013

Blogs are created just to highlight its importance. My number and position as the 62,086th person to join LinkedIn speaks to the priority I have long paid to institutionalizing relationships and assuring my ability to stay in touch, pay it forward, pay it back and be known in my field. Books are written to amplify its necessity.

Insurance 223

Insurance Insurance How To Software 223

Cision

FEBRUARY 11, 2016

Casey Rosenthal’s recent LinkedIn post about his time off as a new father made it into the Huffington Post. However, it’s Fast Company ’s article on Patty McCord, former chief talent officer, that highlights how earning media coverage around company culture takes time…and for Netflix, a 124-page document about how to make it happen.

How To 120

How To Media Employee Policies 120

Shift Communications

DECEMBER 9, 2021

As our managing partner Rick Murray stated, “corporate character” will be one of the next big business drivers. Here are our top considerations for establishing executives on social media, to tear down the barrier of a faceless C-suite and build up authentic corporate character and thought leadership that will create brand relevance.

Social Media 113

Social Media Communications Media Leadership 113

Waxing UnLyrical

MAY 13, 2013

There’s a ton of stuff going on, so here at WUL we’re taking a short break from “live” blogging this week. That doesn’t mean how we can provide value to you isn’t still on our minds… it is! Blogging Best Practices: How to Get More Blog Readers. Based in the Washington, D.C.,

Blogging 78

Blogging Exercises Survey Google 78

Melissa Agnes

DECEMBER 28, 2014

As hi-tech enters every phase of our corporate, professional, and private lives, people and organizations are exposed to problems caused by technology in the hands of others intent on causing harm. This is true in implementing best practices to protect themselves as well as how to handle an issue once it occurs (or is suspected).

Crisis 218

Crisis LinkedIn Technology Corporate 218

Critical Mention

DECEMBER 20, 2019

Having said that, these three steps will help you prioritize how to work your earned media strategy and turn positive mentions into brand endorsements: . Step 1 – Learn How to Get Earned Media. Publish newsworthy articles, press releases and blog posts. Share Tweet Share.

How To 103

How To Brand Branding Media 103

Waxing UnLyrical

JANUARY 4, 2016

Maybe you’re even planning to get started with blogging? On January 10th, this blog turns seven. Getting started on blogging can be daunting, but IMHO is worth it. I’ve heard from quite a few of you who want to make blogging a priority this year. 7 Strategies To Help Build The Perfect Blog For Your Business.

Blogging 40

Blogging Writing Google SEO 40

Barokas

JULY 10, 2017

If you’re an avid reader of the blog, then you’ve already seen previous posts from my colleagues Holly ( social media monitoring ) and Marney ( 5 common social media mistakes ). Now I’ll share my two-cents on how to further develop your social media savviness. The Social Newsroom: How to Use News to Tell Your Story.

Social Media 60

Social Media How To Media Resources 60

Doctor Spin

MARCH 1, 2024

Corporate communications teams. Large corporations and businesses typically have dedicated communications departments that offer entry-level PR roles. Utilize job search websites like Indeed, Glassdoor, LinkedIn, and PR-specific job boards to find entry-level PR positions. Government agencies. Media outlets.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

Communications Conversations

JUNE 6, 2017

And typically it rests of the shoulders of corporate communications and PR teams. He’s been “blogging” (i.e., posting using LinkedIn Publisher) on LinkedIn for the last few years. Just look at his post on March 29 about how Annie’s went public five years ago–and take a peek at the comments.

Employee 60

Employee How To Survey LinkedIn 60

Waxing UnLyrical

JUNE 21, 2013

Publicizing news, blog posts, videos… basically, any kind of content. Add in #measurePR, and the requests for guest blog posts, “appearances” on other Twitter chats, as well as offline queries from prospective clients and speaking opportunities steadily grew. How To Use Twitter For PR is a post from: Waxing UnLyrical.

Twitter 98

Twitter How To Pinterest Tools 98

Critical Mention

JANUARY 3, 2019

My goal was to simply share my story and experience on-line through a blog, and to then re-share on social media. While I started engaging on social media channels, I realized that blogging and writing about my experiences would be central to sharing my story. The other unexpected surprise along the way was being asked to guest blog.

Interviews 105

Interviews Ethics Government Internal 105

Shift Communications

DECEMBER 6, 2022

Historically, you could get away with the executive team acting as “bullhorns” for company news, pushing product-level messaging and jargon-filled communications and a distinctly corporate voice. More than half of decision-makers say that executives’ thought leadership on LinkedIn is one crucial way they vet organizations.

Communications 78

Communications Leadership B2C LinkedIn 78

Melissa Agnes

NOVEMBER 23, 2014

How to create a CASL compliance policy, no matter what side of the border you’re on. How CASL is not just tough on spam, but tough on hackers as well. each email) and an organization / corporation / business can be fined up to $10 million per violation. Connect with Melissa on LinkedIn. CASL’s exemptions.

Policies 263

Policies Crisis Crisis Management LinkedIn 263

MaccaPR

NOVEMBER 5, 2021

So our Minneapolis public relations agency invited two content marketing masters — Kevin Hunt , General Mills’ senior manager of corporate content, channels and analytics and Tim Brunelle, Land O’ Lakes’ Director of Content and Production — for a lively Zoom conversation, “What’s Next for Content Marketing.”.

Content Marketing 62

Content Marketing Marketing Employee LinkedIn 62

Sword and the Script

SEPTEMBER 7, 2021

“This continues the growth of our customer intelligence capabilities, to offer brands further insights into all aspects of the customer buying journey,” wrote Talkwalker CEO Tod Nielsen in a post on LinkedIn Pulse. The tool appears to work for Twitter, Facebook, Instagram, LinkedIn and Google. History of blogging.

Software 89

Software Print Tools SEO 89

Flack's Revenge

MARCH 30, 2020

My friend Don Leon offered some great advice on LinkedIn: Take a moment to identify some of your favorite clients and customers (folks are tending to stay local so lots of people around/at their desk). When clients and corporate teams are unsure of how to best proceed, we need to provide clear and confident direction.

Crisis 199

Crisis Pitching Airlines Technology 199

PR Job Coach

MARCH 23, 2010

I spoke about the State of the PR Job Market , How you distinguish yourself , what are Characteristics and Skills of a PR Pro , Managing your online brand , and How best to approach a job search. How to distinguish yourself The resume, it’s about accomplishments. PR Pro Hard Skills Corporate finance. Grace under pressure.

How To 150

How To Conference Google Analytics 150

Communications Conversations

FEBRUARY 8, 2021

Last week, a post I wrote caught some serious flack on LinkedIn. ” After sharing it on LinkedIn, I received feedback from some female friends and colleagues that I have a lot of respect for–Candee Wolf and Gabby Nelson, as well as others. But, I altered my original blog post because it was offensive. Pure satire.

LinkedIn 83

LinkedIn Blogging Creativity Corporate 83

Cision

APRIL 18, 2017

Owned media is content you create on a platform you own, such as your company’s website or blog. As an example, if my topic was “blog posts,” I’d create a headline for my first piece of content in the main circle. In this case, I chose, “How to write blog posts that get read and shared.”. Get people to share blog posts.

Exercises 198

Exercises Google Writing Blogging 198

MaccaPR

JANUARY 5, 2016

Just as every parent thinks their own sons and daughters are the best looking and most brilliant children on Planet Earth, too many companies and marketing agencies – our Minneapolis PR firm included – are convinced that their blogs could hardly be better. I ask you: how could anyone improve upon perfection? How could you DO that?

Blogging 48

Blogging Creativity Agency Mobile 48

Melissa Agnes

SEPTEMBER 7, 2014

As I chatted with Staff Sergeant, and head of this customer service unit, Chris Boddy of the Toronto Police Service, I was interested in understanding what customer service means to their Police Agency and how it differs – or doesn’t – from a corporate organization. Connect with Melissa on LinkedIn.

Customer Service 227

Customer Service Crisis Crisis Communications Internal 227

Waxing UnLyrical

JULY 19, 2013

I was asked: “I would like to reach out and connect with a professional contact that I have made via Twitter/Facebook /LinkedIn. Do you have any suggestions on how to approach a such a contact without appearing to be ‘Facebook stalking’?” ” Hmm, I thought to myself. That’s a good question.

Social Media 81

Social Media How To Media Facebook 81

Beyond PR

APRIL 3, 2018

Over the past few decades, the purpose of sending a press release has extended far beyond simply alerting the media of major corporate announcements. Extension of Your Company Website And Blog. How are you engaging audiences outside of your owned spaces and driving visibility back to your company’s website and blog?

Strategy 72

Strategy Education Resources Examples 72

Presspage

JUNE 6, 2017

Now more than ever, organizations must break with their long-established traditions of corporate communication, and work towards a new, more integrated operating model that puts people at the center of activity. So, the question shouldn’t be why your PR strategy has to be personal, but rather how you can achieve this.

Employee 118

Employee Corporate Tools Government 118

Deirdre Breakenridge

NOVEMBER 21, 2018

Huckins, Graduate Student, American University, PR Expanded Blog Contest Winner. I was interested in Patagonia’s Corporate Social Responsibility , so early on I worked to learn more about the company’s environmental programs. Follow her on Twitter @ SarahDHuckins or on LinkedIn. . A Guest Post By Sarah D.

Communications 171

Communications Nonprofit Training Study 171

Shift Communications

NOVEMBER 9, 2022

Some are sitting much better than others, and they’re the reminder we all need on how to manage these announcements, especially as they seem to be coming with greater frequency and scale. Between the media and the echo chamber that is now LinkedIn, the impact of layoff communications is big and immediate.

Employee 78

Employee Twitter Policies Agency 78

Waxing UnLyrical

AUGUST 5, 2013

LinkedIn: Thanks for the Endorsement, Have We Met? Why: Endorsements on LinkedIn still haven’t been embraced with open arms. 7 Tips for Making Small Business Blogging Manageable. Why: A blog is a great way to engage potential and existing clients while building a solid online presence. Why do you think that is?

Social Media 88

Social Media Media SEO LinkedIn 88

Presspage

NOVEMBER 7, 2017

Fifteen years ago, reporters probably found your corporate pressroom by typing in your company’s URL and looking for an “about us” or “contact” page. They might have run across your organization by means of a tweet, a relevant hashtag or a trending story on Facebook or LinkedIn.

Local 92

Local Engineering Internal International 92

PR in High Definition

SEPTEMBER 30, 2016

This is particularly alarming because your managers and HR team are meant to wave the flag of the company and represent your corporate values. So with that healthy caveat in mind – once you have a good employer brand, here are my top tips on how to whisk up a great reputation. Use alternative ingredients.

Brand 48

Brand Branding How To Employee 48